HomeMy WebLinkAbout2019.03.25 Council Workshop PacketWorkshop Meeting
AGENDA
PASCO CITY COUNCIL
7:00 p.m.
March 25, 2019
Page
1. CALL TO ORDER:
2. ROLL CALL:
(a) Pledge of Allegiance
3. VERBAL REPORTS FROM COUNCILMEMBERS:
4. ITEMS FOR DISCUSSION:
3 - 24 (a) Tourism Promotion Area Reserve Fund Request
Presentation by Michael Novakavich, President and CEO, Visit Tri-Cities
25 - 49 (b) Sidewalk Maintenance/Repair Considerations
Presented by Troy Phillips, Senior Program Manager
50 - 52 (c) Annexation for Municipal Purposes
Discussion
5. MISCELLANEOUS COUNCIL DISCUSSION:
6. EXECUTIVE SESSION:
7. ADJOURNMENT.
REMINDERS:
1. CANCELLED - Monday, March 25, 4:00 p.m., Hanford Area Economic Investment
Fund Committee Meeting - (COUNCILMEMBER SERRANO)
2. Wednesday, March 27, 7:30 a.m., Visit Tri-Cities Board Meeting - 7130 W.
Grandridge Blvd (COUNCILMEMBER SERRANO, Rep., MAYOR PRO-TEM
MALONEY, Alt.).
3. Thursday, March 28, 4:00 p.m., TRIDEC Board - 7130 W. Grandridge Blvd
(COUNCILMEMBER MILNE, Rep., MAYOR PRO-TEM MALONEY, Alt.).
This meeting is broadcast live on PSC-TV Channel 191 on Charter Cable and
streamed at www.pasco-wa.gov/psctvlive.
Page 1 of 52
Workshop Meeting March 25, 2019
Audio equipment available for the hearing impaired; contact the Clerk for assistance.
Spanish language interpreter service may be provided upon request. Please provide
two business day's notice to the City Clerk to ensure availability. (Servicio de
intérprete puede estar disponible con aviso. Por favor avisa la Secretaria Mu nicipal
dos días antes para garantizar la disponibilidad.)
Page 2 of 52
AGENDA REPORT
FOR: City Council March 20, 2019
TO: Dave Zabell, City Manager Workshop Meeting: 3/25/19
FROM: Stan Strebel, Deputy City Manager
Executive
SUBJECT: Tourism Promotion Area Reserve Fund Request
I. REFERENCE(S):
Letter from Visit Tri-Cities dated March 18, 2019
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Presentation by Michael Novakavich, President and CEO, Visit Tri-Cities
III. FISCAL IMPACT:
IV. HISTORY AND FACTS BRIEF:
Visit Tri-Cities provides an annual report for the prior year plus an outline of the
current year work plan. Michael Novakovich, President and CEO will present the
reports as well as a request for approval to spend from the Tourism Promotion Area
(TPA) Reserve Account.
The TPA was formed in late 2004 to generate and administer the proceeds of a "per
room night assessment" on hotels/motels in the Tri-Cities, imposed by the hotels
themselves.
The interlocal agreement (between Pasco, Kennewick and Richland), that created the
TPA, requires the annual budget, and any expenditures from the TPA reserve account,
to be first approved by the City Councils.
V. DISCUSSION:
The TPA "assessment" is remitted by the hotels to the state which, in turn, distributes it
to the City in which it was collected. The City is obligated to pass the funds to the
TPA, for use in accordance with the approved budget.
Page 3 of 52
The TPA Commission has voted unanimously to request the transfer of an additional
$395,500 for special project expenditures for 2019 from the reserve account for the
following:
• Digital Campaigns at Trade Shows - $30,000
• New Market Advertising - $20,000
• PCMA Engage OMNI - $8,500
• Convention & Sports Promotional Video - $10,000
• Visit Tri-Cities Wrapped Vehicle - $67,000
• Interactive Virtual Map - $12,000
• Television/Digital Advertising in Key Markets - $120,000
• Website - $25,000
• Familiarization (FAM) Tours - $18,000
• Sports Industry Tradeshow Sponsorship - $15,000
• Future Infrastructure Projects - $50,000
• Operating Funds Balance - $20,000
Council should approve the additional allocations of the reserve account or indicate
changes necessary to gain approval.
Page 4 of 52
P.O. Box 2241 Tri-Cities, WA 99302-2241 509-735-8486 1-800-254-5824 www.VisitTRI-CITIES.com info@VisitTRI-CITIES.com
March 18, 2019
Mr. Dave Zabell
City of Pasco
P.O. Box 293
Pasco, WA 99301
Dear Mr. Zabell:
Thank you for the opportunity to present the Visit Tri-Cities 2018 Annual Report, 2019 Work Plan and to make a
request to utilize Tourism Promotion Area reserve funds to the Pasco City Council on Monday, March 25, 2019.
On behalf of the Tri City Regional Hotel-Motel Commission, Visit Tri-Cities would like to request the transfer of
$395,500 from Tourism Promotion Area Reserve Account to be used for supplemental tourism related projects.
We prepare the Tourism Promotion Area (TPA) budget in July of each year for the following calendar year. As is
the case with most every budget process, there are always more worthy projects to be considered than funds to
support them. We manage our resources carefully to ensure our expenses never exceed our projected income and
we budget conservatively. As a result, the TPA Commissioners have identified $494,904 in funds available for
reinvestment in tourism related projects.
The funds available for project investment are in addition to the minimum reserve requirement of $500,000, the
amount set based on the recommendation of the City Managers who participate in at Commission meetings as Ex-
Officios. It is the Commission’s position that once the reserve account reaches this level, that any additional funds
should actively be used to promote the Tri Cities as a destination; creating increased visitor spending in the
community. The projects under consideration accomplishes that goal.
Given that the balance of the Tourism Promotion Area Reserve Account exceeds the level of $500,000; the
Commissioners of the Tri City Regional Hotel-Motel Commission have voted in favor of re-investing the surplus
revenues, in the amount of $395,500 that will help tourism related projects including digital, television, out-of-
home advertising and promotions to increase leisure travel stays and secure new conventions and sports
tournaments. A summary of the projects and the associated expenditures is attached for your review.
Again, thank you for your consideration and support of the tourism industry. I am available for any questions or
comments you may have.
Sincerely,
Michael Novakovich
President and CEO
Enclosure
Page 5 of 52
P.O. Box 2241 Tri-Cities, WA 99302-2241 509-735-8486 1-800-254-5824 www.VisitTRI-CITIES.com info@VisitTRI-CITIES.com
Tri-City Hotel-Motel Commission
Tourism Reserve Balance Request
The TPA Commissioners have unanimously voted to request $395,500 from the reserve account for
the following future projects.
Digital Campaigns at Industry Trade Shows $30,000
Visit Tri-Cities staff has identified regional and national convention and sports industry tradeshows
and events for which to create a geofenced digital campaign. Top prospects attend these
tradeshows and creating digital campaigns directly targeting these events will allow for exclusive
access to create brand awareness and promote Tri-Cities at events that we may or may not attend.
The following is an example of the types of events for which we will create a geofence campaign:
Sports ($15,000)
• National Association of Sports Commission Event Symposium
• Connect Sports Marketplace
• TEAMS Conference
• US Sports Congress
• EsportsTravel Summit
Conventions ($15,000)
• MPI Cascadia Conference
• Washington Society of Association Executives
• National Tour Association Tourism Exchange
• Connect Faith
• Your Military Reunion Connection Marketplace
New Market Advertising $20,000
Visit Tri-Cities is expanding into new geographic markets to increase awareness of the Tri-Cities as a
premier destination for wine, outdoor recreation and STEM tourism.
Minneapolis ($10,000) - Minneapolis was selected for two reasons: Direct daily flight and the
Washington State Wine Commission has an active campaign in the Minneapolis market that
Visit Tri-Cities on which Visit Tri-Cities can capitalize.
Los Angeles ($10,000) - A directly daily flight will debut March 31 and Visit Tri-Cities has the
opportunity to promote the region in tandem with the Port of Pasco’s advertising efforts.
Page 6 of 52
2
PCMA Engage OMNI $8,500
Engage is a new digital product offered by PCMA. Through this platform, PCMA creates content
about the destination and then pushes it out regionally or nationally to qualified planners. They use
1st party data to find targeted individuals on the device where they consume media. It’s different
from retargeting in that planners don’t have to visit the PCMA site to be targeted.
Engage Omni Includes:
Three Articles
Three Email Deployments
Three Sponsored Posts (Facebook Platform)
Three Ad Network Deployments
• Each Active 30 Days – 90 Days Total
• Includes Conversion Tracking
Convention & Sports Promotional Video $10,000
A convention and sports promotional video will be utilized as a marketing tool to promote the Tri-
Cities as a leading convention and sports destination. We will share the videos with event owners at
tradeshows, one-on-one meetings and as we introduce speakers at sponsored educational sessions.
In addition, the videos will be used in digital ad campaigns and featured on our sports and
convention landing pages.
Visit Tri-Cities Wrapped Vehicle $67,000
An all-wheel drive wrapped vehicle (graphics) will be utilized to advertise across the state as our
team attends events in Olympia, Seattle, Spokane and other Washington communities. The vehicle
needs to be of a size to accommodate at least four people plus our tradeshow booth and collateral
or haul at least six people for site visits and FAM tours. Promotion of our destination includes travel
to and from these destinations as well as local travel. Local travel helps reinforce the brand,
providing another touch point as we advocate for the value of tourism. The expense of operations
and maintenance would be offset by a decrease of mileage paid to staff negating the need to rent
vehicles for trade shows, site visits and FAM tours as appropriate. Graphics depicting our beautiful
region would cover the vehicle. We would also include our logo, website and possibly a call to
action: “Follow me to the Heart of Washington Wine County.”
Interactive Virtual Map $12,000
Visit Tri-Cities will create an interactive virtual map highlighting hotels, meeting spaces and sports venues in
the Tri-Cities to attract more meetings, conventions and tournaments. Meeting and sports planners will be
able click on a hotel, meeting space or sports venue to view photos and learn more about the amenities
available.
Page 7 of 52
3
Television/Digital Advertising in Key Markets $120,000
Additional funding to increase television/digital advertising in the Puget Sound Region, Portland,
Spokane and Boise markets by $120,000 (from $120,000 to $240,000) from spring/fall campaigns to
continuous, year-round campaigns.
Website $25,000
Funding to be added to the $100,000 previously set aside to pay for the next website re-design, which should
occur in 2-3 years.
Familiarization (FAM) Tours $18,000
• Wine FAM Tour ($8,000)
Visit Tri-Cities will target and host up to 4 wine/travel/lifestyle writers from nationally
recognized publications, including but not limited to, Sunset Magazine, Wine Enthusiast,
Wine Spectator, The San Francisco Chronicle. A key component of Visit Tri-Cities’
marketing strategy includes promoting the region as a premier wine region, and
exposure of the Tri-Cities to this group will generate online press, positive impressions
and attracting visitors to the Tri-Cities region.
The familiarization tour of the Tri-Cities region will include wine country, outdoor
exploration and culinary experiences. This an opportunity to generate press in
publications, creating thousand positive impressions and attracting visitors to the Tri-
Cities region.
The Port of Seattle has awarded Visit Tri-Cities $3,000 to support this endeavor.
• FAM Events for local media ($10,000)
Visit Tri-Cities will host a mini familiarization tour for reporters new to local stations. The
purpose is twofold: To educate incoming reporters about the tourism assets (attractions,
outdoor recreation, STEM tourism) and increase the visibility of the importance of
tourism in the community.
Sports Industry Tradeshow Sponsorship $15,000
Visit Tri-Cities staff has identified an additional national sports industry tradeshow to sponsor. Top
prospects attend these tradeshows and sponsorships allow exclusive access to network and create
brand awareness.
• National Association of Sports Commissions – 2020 Sports Event Symposium: $15,000
Sponsorship of breakfast and promo item
Future Infrastructure Projects $50,000
Funds to be set aside to support future projects expected to be introduced as a part of the
upcoming Sports Facilities Market Analysis and Feasibility Study.
Page 8 of 52
4
Operating Funds Balance $20,000
Increased funding for the Tourism Promotion Area Operating Fund Balance. Each year TPA
expenses exceed revenues collected for the first five months of the year due to the way TPA
collections fluctuate by season. The operating fund serves to provide cash flow for this time period.
The increase brings the fund balance to $150,000.
TOTAL TPA Reserve Request = $395,500
Page 9 of 52
Page 10 of 52
ITEMS FOR DISCUSSION
•2018 State of the
Tourism Industry
•2019 Work Plan
•TPA Reserve Request
Page 11 of 52
Page 12 of 52
TRI-CITIES GUEST ROOMS SOLD
Source: December 2018 STR Report
2017 2018 Variance
Richland 334,350 rooms 348,322 rooms +13,972 (+4.2%)
Kennewick 339,319 rooms 339,901 rooms +582 (+.2%)
Pasco 243,756 rooms 243,724 rooms +32 (+0)
Tri -Cities 917,425 rooms 931,947 rooms +14,522 (+1.6)Page 13 of 52
HOTEL MOTEL
TAX DISTRIBUTIONS
Page 14 of 52
CONVENTION
•Hosted 212 conventions & sporting events in 2018
•$38.2 million in visitor spending
•227 new events secured for 2019 and beyond
•Estimated future visitor spending $48.9 million
& SPORTS
Page 15 of 52
MEDIA
•99 Tri -Cities travel
related stories
•26 Travel writers
and bloggers
hosted
•72,888,299 positive
media impressions
OUTREACH
Page 16 of 52
DIGITAL AND SOCIAL MEDIA
•309,080 Website visits
•804,562 page views
•Social Media
•11,000 “Your Weekend
Starts Here” subscribers
MARKETING
•23,099
•5,610
•3,991
Page 17 of 52
PRINT & TELEVISION ADVERTISING
1,088 Television ads
Tri -Cities commercials aired in the Puget Sound,
Portland, Spokane and Boise regions.Page 18 of 52
VISIT TRI-CITIES PUBLICATIONS
•Official Tri-Cities Visitor Guide
•Golf & Wine Brochure
•Tourism News
•Shop Map
•Dine Map
•Wine Map
Page 19 of 52
NEW THIS YEAR!
DIGITAL TECHNOLOGIES
•Targeted Digital Display
•Geofencing
•Virtual Reality
•Facebook Live
•Instagram TV
•Hiring of Digital
Marketing ManagerPage 20 of 52
WORKPLAN FOR 2019
Page 21 of 52
TPA funds available $821,514
Previously approved projects $326,610
Funds available for reinvestment:$494,904
TPA Reserve Account Balance
Page 22 of 52
TPA RESERVE ACCOUNT REQUESTS
PROPOSED PROJECTS:
Tradeshow Sponsorships $15,000
Digital Advertising $58,500
Sports Complex Infrastructure $50,000
Website $25,000
Media Outreach $18,000
Video $10,000
Visit Tri-Cities Branded Vehicle $67,000
Year Round Televisions Advertising $120,000
Interactive Virtual Map $12,000
Operating Fund Increase $20,000
Reserve Request Total $395,500
FUNDS AVAILABLE FOR REINVESTMENT $494,904
Page 23 of 52
Page 24 of 52
AGENDA REPORT
FOR: City Council March 20, 2019
TO: Dave Zabell, City Manager Workshop Meeting: 3/25/19
FROM: Stan Strebel, Deputy City Manager
Executive
SUBJECT: Sidewalk Maintenance/Repair Considerations
I. REFERENCE(S):
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Presented by Troy Phillips, Senior Program Manager
III. FISCAL IMPACT:
IV. HISTORY AND FACTS BRIEF:
V. DISCUSSION:
Page 25 of 52
Sidewalk Maintenance
Repair Considerations
Page 26 of 52
Case Law
Maintenance
Property Owner Use of Right of Way
Nuisance Vegetation
Potential Risk of Injury
Abatement
Repair
Overview
Page 27 of 52
Municipal Code -Sidewalks
PMC 12.04.140 –The duty and burden of maintenance and cleaning
shall devolve upon owner of the property directly abutting the
sidewalk.
When there is evidence that the property owner’s actions result in
damage to the sidewalk, City may order the repair or replacement
of sidewalk.Page 28 of 52
While We’re At It….
PMC 12.04.140 also applies to Snow Management
What about City owned or maintained sidewalks? What’s the
priority?Page 29 of 52
PMC 12.12.030 –Property owner or occupant is responsible for the
condition and maintenance of all vegetation within the public right
of way abutting owners property.
PMC 12.12.080 –Vegetation that obstructs or impairs the free and
full use of sidewalk or street is a public nuisance.
Municipal Code -Trees
Page 30 of 52
Case Law
Rivett v. City of Tacoma, 1994
City may require property owner to maintain and repair sidewalk
Millson v. City of Lynden, 2013
City has duty to keep sidewalks reasonably safe
Page 31 of 52
Case Law
Shaw v. City of Yakima, 1935
City may abate tree in RoW that is owned by abutting landowner if it
is a hazard, a nuisance, or interferes with a City improvement
Page 32 of 52
State Law
RCW 35.68.010 –Grants cities the authority to construct and repair
sidewalks, gutters, and curbs
Applies to code cities like Pasco via RCW 35A.47.020
Page 33 of 52
Remedy to City Trees
Trees on City Property, either in or out of ROW, can be removed or
repaired at City discretion
(RCW 35.68.010)Page 34 of 52
Remedy to Private Trees
Trees privately owned, either in or out of RoW, must follow the
ABATEMENT process
City can only abate a tree if it is a: hazard, nuisance, or interferes
with City improvement (Shaw)Page 35 of 52
Scope of Concern
City of Los Angeles Study –90% sidewalk failures result of tree
root damage
2017-18 City sidewalk condition survey 630 (567) instances of 2”+
trip hazard (Level 3)
2016-2018 City Urban Forest Inventory
City Trees/Associated Problems
Page 36 of 52
Legend:
City Tree
Level 3 Sidewalk Damage
Page 37 of 52
Geospatial Analysis
95% (539) Private tree cause, 5% (28) City tree cause
Of the 4,700 City trees, less than 1% cause of sidewalk damage
Page 38 of 52
Prevention/Abatement
Hazard/Problem Tree Abatement
-Code Enforcement
-Public Awareness
-Can Be Expensive
Page 39 of 52
Repair Options
Past City Solutions
-Dedicated sidewalk repair crew
-Precision cutting/Grinding
-Concrete alternatives
Page 40 of 52
Repair Options
Page 41 of 52
Examples and Scenarios
Page 42 of 52
City Tree, City Right of Way
Example: Burden Blvd.Page 43 of 52
Residential Tree, City Right of Way
Example: Sahara Dr.Page 44 of 52
Residential Tree
Page 45 of 52
Page 46 of 52
Private Trees
Residential Commercial
Page 47 of 52
Downtown –City Trees
Page 48 of 52
Discussion
Page 49 of 52
AGENDA REPORT
FOR: City Council March 20, 2019
TO: Dave Zabell, City Manager Workshop Meeting: 3/25/19
FROM: Rick White, Director
Community & Economic Development
SUBJECT: Annexation for Municipal Purposes
I. REFERENCE(S):
Overview Map
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Discussion
III. FISCAL IMPACT:
IV. HISTORY AND FACTS BRIEF:
In December this past year, the City purchased property from the Pasco School District
north of Court and west of RD 48 for several municipal purposes - namely relocation
of Fire Station 84 and establishing a park/sports field.
The property is within an unincorporated island of Franklin County but obviously in
the middle of the Pasco Urban Growth Area. In situations such as this - where there is
unincorporated property within a municipality's UGA that is owned by the municipality
and which will be used for municipal purposes - State law allows annexation through
the "Municipal Purposes" method of annexation for code cities (RCW 35A.14.300).
V. DISCUSSION:
The "Municipal Purpose" method allows the annexation of property used for a
municipal purpose to be accomplished by City Council action (majority vote) alone.
For code cities like Pasco, territory can be annexed by this method only if it is owned
by the City.
Annexation will provide the opportunity for the development review process associated
with the relocation of the fire station and establishing a park and/or sports field to occur
Page 50 of 52
under one jurisdiction - the City. If the property were not annexed, the review process
would be a joint effort involving both the City and County and would be lengthy and
more complicated from a coordination and timing standpoint. In the case of both the
fire station and the park/sports field, the development review process involves a
Special Use Permit.
The Planning Commission conducted a Zoning Determination for this property at their
March 21, 2019 regular meeting and has forwarded a recommendation for zoning the
property to "RS - 20."
In all annexation requests, staff analyzes the possibility of including additional
property in the annexation process. In this case, there are only a limited number of
outside utility agreements (commitments for annexation) in place that would allow an
effective and orderly enlargement of the annexation area. However, creation of
additional incorporated territory through this annexation will allow a less restrictive
method of annexation to occur in terms of the amount of property that needs to be
committed towards annexation. Reassessment of a potential annexation in this
immediate and adjacent area will occur once this annexation process moves forward.
Pending Council concurrence, an ordinance will be prepared for formal Council action
that both annexes the property and establishes the recommended zoning designation.
Page 51 of 52
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