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HomeMy WebLinkAbout2019.03.25 Council Workshop PacketWorkshop Meeting AGENDA PASCO CITY COUNCIL 7:00 p.m. March 25, 2019 Page 1. CALL TO ORDER: 2. ROLL CALL: (a) Pledge of Allegiance 3. VERBAL REPORTS FROM COUNCILMEMBERS: 4. ITEMS FOR DISCUSSION: 3 - 24 (a) Tourism Promotion Area Reserve Fund Request Presentation by Michael Novakavich, President and CEO, Visit Tri-Cities 25 - 49 (b) Sidewalk Maintenance/Repair Considerations Presented by Troy Phillips, Senior Program Manager 50 - 52 (c) Annexation for Municipal Purposes Discussion 5. MISCELLANEOUS COUNCIL DISCUSSION: 6. EXECUTIVE SESSION: 7. ADJOURNMENT. REMINDERS: 1. CANCELLED - Monday, March 25, 4:00 p.m., Hanford Area Economic Investment Fund Committee Meeting - (COUNCILMEMBER SERRANO) 2. Wednesday, March 27, 7:30 a.m., Visit Tri-Cities Board Meeting - 7130 W. Grandridge Blvd (COUNCILMEMBER SERRANO, Rep., MAYOR PRO-TEM MALONEY, Alt.). 3. Thursday, March 28, 4:00 p.m., TRIDEC Board - 7130 W. Grandridge Blvd (COUNCILMEMBER MILNE, Rep., MAYOR PRO-TEM MALONEY, Alt.). This meeting is broadcast live on PSC-TV Channel 191 on Charter Cable and streamed at www.pasco-wa.gov/psctvlive. Page 1 of 52 Workshop Meeting March 25, 2019 Audio equipment available for the hearing impaired; contact the Clerk for assistance. Spanish language interpreter service may be provided upon request. Please provide two business day's notice to the City Clerk to ensure availability. (Servicio de intérprete puede estar disponible con aviso. Por favor avisa la Secretaria Mu nicipal dos días antes para garantizar la disponibilidad.) Page 2 of 52 AGENDA REPORT FOR: City Council March 20, 2019 TO: Dave Zabell, City Manager Workshop Meeting: 3/25/19 FROM: Stan Strebel, Deputy City Manager Executive SUBJECT: Tourism Promotion Area Reserve Fund Request I. REFERENCE(S): Letter from Visit Tri-Cities dated March 18, 2019 II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS: Presentation by Michael Novakavich, President and CEO, Visit Tri-Cities III. FISCAL IMPACT: IV. HISTORY AND FACTS BRIEF: Visit Tri-Cities provides an annual report for the prior year plus an outline of the current year work plan. Michael Novakovich, President and CEO will present the reports as well as a request for approval to spend from the Tourism Promotion Area (TPA) Reserve Account. The TPA was formed in late 2004 to generate and administer the proceeds of a "per room night assessment" on hotels/motels in the Tri-Cities, imposed by the hotels themselves. The interlocal agreement (between Pasco, Kennewick and Richland), that created the TPA, requires the annual budget, and any expenditures from the TPA reserve account, to be first approved by the City Councils. V. DISCUSSION: The TPA "assessment" is remitted by the hotels to the state which, in turn, distributes it to the City in which it was collected. The City is obligated to pass the funds to the TPA, for use in accordance with the approved budget. Page 3 of 52 The TPA Commission has voted unanimously to request the transfer of an additional $395,500 for special project expenditures for 2019 from the reserve account for the following: • Digital Campaigns at Trade Shows - $30,000 • New Market Advertising - $20,000 • PCMA Engage OMNI - $8,500 • Convention & Sports Promotional Video - $10,000 • Visit Tri-Cities Wrapped Vehicle - $67,000 • Interactive Virtual Map - $12,000 • Television/Digital Advertising in Key Markets - $120,000 • Website - $25,000 • Familiarization (FAM) Tours - $18,000 • Sports Industry Tradeshow Sponsorship - $15,000 • Future Infrastructure Projects - $50,000 • Operating Funds Balance - $20,000 Council should approve the additional allocations of the reserve account or indicate changes necessary to gain approval. Page 4 of 52 P.O. Box 2241 Tri-Cities, WA 99302-2241 509-735-8486 1-800-254-5824 www.VisitTRI-CITIES.com info@VisitTRI-CITIES.com March 18, 2019 Mr. Dave Zabell City of Pasco P.O. Box 293 Pasco, WA 99301 Dear Mr. Zabell: Thank you for the opportunity to present the Visit Tri-Cities 2018 Annual Report, 2019 Work Plan and to make a request to utilize Tourism Promotion Area reserve funds to the Pasco City Council on Monday, March 25, 2019. On behalf of the Tri City Regional Hotel-Motel Commission, Visit Tri-Cities would like to request the transfer of $395,500 from Tourism Promotion Area Reserve Account to be used for supplemental tourism related projects. We prepare the Tourism Promotion Area (TPA) budget in July of each year for the following calendar year. As is the case with most every budget process, there are always more worthy projects to be considered than funds to support them. We manage our resources carefully to ensure our expenses never exceed our projected income and we budget conservatively. As a result, the TPA Commissioners have identified $494,904 in funds available for reinvestment in tourism related projects. The funds available for project investment are in addition to the minimum reserve requirement of $500,000, the amount set based on the recommendation of the City Managers who participate in at Commission meetings as Ex- Officios. It is the Commission’s position that once the reserve account reaches this level, that any additional funds should actively be used to promote the Tri Cities as a destination; creating increased visitor spending in the community. The projects under consideration accomplishes that goal. Given that the balance of the Tourism Promotion Area Reserve Account exceeds the level of $500,000; the Commissioners of the Tri City Regional Hotel-Motel Commission have voted in favor of re-investing the surplus revenues, in the amount of $395,500 that will help tourism related projects including digital, television, out-of- home advertising and promotions to increase leisure travel stays and secure new conventions and sports tournaments. A summary of the projects and the associated expenditures is attached for your review. Again, thank you for your consideration and support of the tourism industry. I am available for any questions or comments you may have. Sincerely, Michael Novakovich President and CEO Enclosure Page 5 of 52 P.O. Box 2241 Tri-Cities, WA 99302-2241 509-735-8486 1-800-254-5824 www.VisitTRI-CITIES.com info@VisitTRI-CITIES.com Tri-City Hotel-Motel Commission Tourism Reserve Balance Request The TPA Commissioners have unanimously voted to request $395,500 from the reserve account for the following future projects. Digital Campaigns at Industry Trade Shows $30,000 Visit Tri-Cities staff has identified regional and national convention and sports industry tradeshows and events for which to create a geofenced digital campaign. Top prospects attend these tradeshows and creating digital campaigns directly targeting these events will allow for exclusive access to create brand awareness and promote Tri-Cities at events that we may or may not attend. The following is an example of the types of events for which we will create a geofence campaign: Sports ($15,000) • National Association of Sports Commission Event Symposium • Connect Sports Marketplace • TEAMS Conference • US Sports Congress • EsportsTravel Summit Conventions ($15,000) • MPI Cascadia Conference • Washington Society of Association Executives • National Tour Association Tourism Exchange • Connect Faith • Your Military Reunion Connection Marketplace New Market Advertising $20,000 Visit Tri-Cities is expanding into new geographic markets to increase awareness of the Tri-Cities as a premier destination for wine, outdoor recreation and STEM tourism. Minneapolis ($10,000) - Minneapolis was selected for two reasons: Direct daily flight and the Washington State Wine Commission has an active campaign in the Minneapolis market that Visit Tri-Cities on which Visit Tri-Cities can capitalize. Los Angeles ($10,000) - A directly daily flight will debut March 31 and Visit Tri-Cities has the opportunity to promote the region in tandem with the Port of Pasco’s advertising efforts. Page 6 of 52 2 PCMA Engage OMNI $8,500 Engage is a new digital product offered by PCMA. Through this platform, PCMA creates content about the destination and then pushes it out regionally or nationally to qualified planners. They use 1st party data to find targeted individuals on the device where they consume media. It’s different from retargeting in that planners don’t have to visit the PCMA site to be targeted. Engage Omni Includes: Three Articles Three Email Deployments Three Sponsored Posts (Facebook Platform) Three Ad Network Deployments • Each Active 30 Days – 90 Days Total • Includes Conversion Tracking Convention & Sports Promotional Video $10,000 A convention and sports promotional video will be utilized as a marketing tool to promote the Tri- Cities as a leading convention and sports destination. We will share the videos with event owners at tradeshows, one-on-one meetings and as we introduce speakers at sponsored educational sessions. In addition, the videos will be used in digital ad campaigns and featured on our sports and convention landing pages. Visit Tri-Cities Wrapped Vehicle $67,000 An all-wheel drive wrapped vehicle (graphics) will be utilized to advertise across the state as our team attends events in Olympia, Seattle, Spokane and other Washington communities. The vehicle needs to be of a size to accommodate at least four people plus our tradeshow booth and collateral or haul at least six people for site visits and FAM tours. Promotion of our destination includes travel to and from these destinations as well as local travel. Local travel helps reinforce the brand, providing another touch point as we advocate for the value of tourism. The expense of operations and maintenance would be offset by a decrease of mileage paid to staff negating the need to rent vehicles for trade shows, site visits and FAM tours as appropriate. Graphics depicting our beautiful region would cover the vehicle. We would also include our logo, website and possibly a call to action: “Follow me to the Heart of Washington Wine County.” Interactive Virtual Map $12,000 Visit Tri-Cities will create an interactive virtual map highlighting hotels, meeting spaces and sports venues in the Tri-Cities to attract more meetings, conventions and tournaments. Meeting and sports planners will be able click on a hotel, meeting space or sports venue to view photos and learn more about the amenities available. Page 7 of 52 3 Television/Digital Advertising in Key Markets $120,000 Additional funding to increase television/digital advertising in the Puget Sound Region, Portland, Spokane and Boise markets by $120,000 (from $120,000 to $240,000) from spring/fall campaigns to continuous, year-round campaigns. Website $25,000 Funding to be added to the $100,000 previously set aside to pay for the next website re-design, which should occur in 2-3 years. Familiarization (FAM) Tours $18,000 • Wine FAM Tour ($8,000) Visit Tri-Cities will target and host up to 4 wine/travel/lifestyle writers from nationally recognized publications, including but not limited to, Sunset Magazine, Wine Enthusiast, Wine Spectator, The San Francisco Chronicle. A key component of Visit Tri-Cities’ marketing strategy includes promoting the region as a premier wine region, and exposure of the Tri-Cities to this group will generate online press, positive impressions and attracting visitors to the Tri-Cities region. The familiarization tour of the Tri-Cities region will include wine country, outdoor exploration and culinary experiences. This an opportunity to generate press in publications, creating thousand positive impressions and attracting visitors to the Tri- Cities region. The Port of Seattle has awarded Visit Tri-Cities $3,000 to support this endeavor. • FAM Events for local media ($10,000) Visit Tri-Cities will host a mini familiarization tour for reporters new to local stations. The purpose is twofold: To educate incoming reporters about the tourism assets (attractions, outdoor recreation, STEM tourism) and increase the visibility of the importance of tourism in the community. Sports Industry Tradeshow Sponsorship $15,000 Visit Tri-Cities staff has identified an additional national sports industry tradeshow to sponsor. Top prospects attend these tradeshows and sponsorships allow exclusive access to network and create brand awareness. • National Association of Sports Commissions – 2020 Sports Event Symposium: $15,000 Sponsorship of breakfast and promo item Future Infrastructure Projects $50,000 Funds to be set aside to support future projects expected to be introduced as a part of the upcoming Sports Facilities Market Analysis and Feasibility Study. Page 8 of 52 4 Operating Funds Balance $20,000 Increased funding for the Tourism Promotion Area Operating Fund Balance. Each year TPA expenses exceed revenues collected for the first five months of the year due to the way TPA collections fluctuate by season. The operating fund serves to provide cash flow for this time period. The increase brings the fund balance to $150,000. TOTAL TPA Reserve Request = $395,500 Page 9 of 52 Page 10 of 52 ITEMS FOR DISCUSSION •2018 State of the Tourism Industry •2019 Work Plan •TPA Reserve Request Page 11 of 52 Page 12 of 52 TRI-CITIES GUEST ROOMS SOLD Source: December 2018 STR Report 2017 2018 Variance Richland 334,350 rooms 348,322 rooms +13,972 (+4.2%) Kennewick 339,319 rooms 339,901 rooms +582 (+.2%) Pasco 243,756 rooms 243,724 rooms +32 (+0) Tri -Cities 917,425 rooms 931,947 rooms +14,522 (+1.6)Page 13 of 52 HOTEL MOTEL TAX DISTRIBUTIONS Page 14 of 52 CONVENTION •Hosted 212 conventions & sporting events in 2018 •$38.2 million in visitor spending •227 new events secured for 2019 and beyond •Estimated future visitor spending $48.9 million & SPORTS Page 15 of 52 MEDIA •99 Tri -Cities travel related stories •26 Travel writers and bloggers hosted •72,888,299 positive media impressions OUTREACH Page 16 of 52 DIGITAL AND SOCIAL MEDIA •309,080 Website visits •804,562 page views •Social Media •11,000 “Your Weekend Starts Here” subscribers MARKETING •23,099 •5,610 •3,991 Page 17 of 52 PRINT & TELEVISION ADVERTISING 1,088 Television ads Tri -Cities commercials aired in the Puget Sound, Portland, Spokane and Boise regions.Page 18 of 52 VISIT TRI-CITIES PUBLICATIONS •Official Tri-Cities Visitor Guide •Golf & Wine Brochure •Tourism News •Shop Map •Dine Map •Wine Map Page 19 of 52 NEW THIS YEAR! DIGITAL TECHNOLOGIES •Targeted Digital Display •Geofencing •Virtual Reality •Facebook Live •Instagram TV •Hiring of Digital Marketing ManagerPage 20 of 52 WORKPLAN FOR 2019 Page 21 of 52 TPA funds available $821,514 Previously approved projects $326,610 Funds available for reinvestment:$494,904 TPA Reserve Account Balance Page 22 of 52 TPA RESERVE ACCOUNT REQUESTS PROPOSED PROJECTS: Tradeshow Sponsorships $15,000 Digital Advertising $58,500 Sports Complex Infrastructure $50,000 Website $25,000 Media Outreach $18,000 Video $10,000 Visit Tri-Cities Branded Vehicle $67,000 Year Round Televisions Advertising $120,000 Interactive Virtual Map $12,000 Operating Fund Increase $20,000 Reserve Request Total $395,500 FUNDS AVAILABLE FOR REINVESTMENT $494,904 Page 23 of 52 Page 24 of 52 AGENDA REPORT FOR: City Council March 20, 2019 TO: Dave Zabell, City Manager Workshop Meeting: 3/25/19 FROM: Stan Strebel, Deputy City Manager Executive SUBJECT: Sidewalk Maintenance/Repair Considerations I. REFERENCE(S): II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS: Presented by Troy Phillips, Senior Program Manager III. FISCAL IMPACT: IV. HISTORY AND FACTS BRIEF: V. DISCUSSION: Page 25 of 52 Sidewalk Maintenance Repair Considerations Page 26 of 52 Case Law Maintenance Property Owner Use of Right of Way Nuisance Vegetation Potential Risk of Injury Abatement Repair Overview Page 27 of 52 Municipal Code -Sidewalks PMC 12.04.140 –The duty and burden of maintenance and cleaning shall devolve upon owner of the property directly abutting the sidewalk. When there is evidence that the property owner’s actions result in damage to the sidewalk, City may order the repair or replacement of sidewalk.Page 28 of 52 While We’re At It…. PMC 12.04.140 also applies to Snow Management What about City owned or maintained sidewalks? What’s the priority?Page 29 of 52 PMC 12.12.030 –Property owner or occupant is responsible for the condition and maintenance of all vegetation within the public right of way abutting owners property. PMC 12.12.080 –Vegetation that obstructs or impairs the free and full use of sidewalk or street is a public nuisance. Municipal Code -Trees Page 30 of 52 Case Law Rivett v. City of Tacoma, 1994 City may require property owner to maintain and repair sidewalk Millson v. City of Lynden, 2013 City has duty to keep sidewalks reasonably safe Page 31 of 52 Case Law Shaw v. City of Yakima, 1935 City may abate tree in RoW that is owned by abutting landowner if it is a hazard, a nuisance, or interferes with a City improvement Page 32 of 52 State Law RCW 35.68.010 –Grants cities the authority to construct and repair sidewalks, gutters, and curbs Applies to code cities like Pasco via RCW 35A.47.020 Page 33 of 52 Remedy to City Trees Trees on City Property, either in or out of ROW, can be removed or repaired at City discretion (RCW 35.68.010)Page 34 of 52 Remedy to Private Trees Trees privately owned, either in or out of RoW, must follow the ABATEMENT process City can only abate a tree if it is a: hazard, nuisance, or interferes with City improvement (Shaw)Page 35 of 52 Scope of Concern City of Los Angeles Study –90% sidewalk failures result of tree root damage 2017-18 City sidewalk condition survey 630 (567) instances of 2”+ trip hazard (Level 3) 2016-2018 City Urban Forest Inventory City Trees/Associated Problems Page 36 of 52 Legend: City Tree Level 3 Sidewalk Damage Page 37 of 52 Geospatial Analysis 95% (539) Private tree cause, 5% (28) City tree cause Of the 4,700 City trees, less than 1% cause of sidewalk damage Page 38 of 52 Prevention/Abatement Hazard/Problem Tree Abatement -Code Enforcement -Public Awareness -Can Be Expensive Page 39 of 52 Repair Options Past City Solutions -Dedicated sidewalk repair crew -Precision cutting/Grinding -Concrete alternatives Page 40 of 52 Repair Options Page 41 of 52 Examples and Scenarios Page 42 of 52 City Tree, City Right of Way Example: Burden Blvd.Page 43 of 52 Residential Tree, City Right of Way Example: Sahara Dr.Page 44 of 52 Residential Tree Page 45 of 52 Page 46 of 52 Private Trees Residential Commercial Page 47 of 52 Downtown –City Trees Page 48 of 52 Discussion Page 49 of 52 AGENDA REPORT FOR: City Council March 20, 2019 TO: Dave Zabell, City Manager Workshop Meeting: 3/25/19 FROM: Rick White, Director Community & Economic Development SUBJECT: Annexation for Municipal Purposes I. REFERENCE(S): Overview Map II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS: Discussion III. FISCAL IMPACT: IV. HISTORY AND FACTS BRIEF: In December this past year, the City purchased property from the Pasco School District north of Court and west of RD 48 for several municipal purposes - namely relocation of Fire Station 84 and establishing a park/sports field. The property is within an unincorporated island of Franklin County but obviously in the middle of the Pasco Urban Growth Area. In situations such as this - where there is unincorporated property within a municipality's UGA that is owned by the municipality and which will be used for municipal purposes - State law allows annexation through the "Municipal Purposes" method of annexation for code cities (RCW 35A.14.300). V. DISCUSSION: The "Municipal Purpose" method allows the annexation of property used for a municipal purpose to be accomplished by City Council action (majority vote) alone. For code cities like Pasco, territory can be annexed by this method only if it is owned by the City. Annexation will provide the opportunity for the development review process associated with the relocation of the fire station and establishing a park and/or sports field to occur Page 50 of 52 under one jurisdiction - the City. If the property were not annexed, the review process would be a joint effort involving both the City and County and would be lengthy and more complicated from a coordination and timing standpoint. In the case of both the fire station and the park/sports field, the development review process involves a Special Use Permit. The Planning Commission conducted a Zoning Determination for this property at their March 21, 2019 regular meeting and has forwarded a recommendation for zoning the property to "RS - 20." In all annexation requests, staff analyzes the possibility of including additional property in the annexation process. In this case, there are only a limited number of outside utility agreements (commitments for annexation) in place that would allow an effective and orderly enlargement of the annexation area. However, creation of additional incorporated territory through this annexation will allow a less restrictive method of annexation to occur in terms of the amount of property that needs to be committed towards annexation. Reassessment of a potential annexation in this immediate and adjacent area will occur once this annexation process moves forward. Pending Council concurrence, an ordinance will be prepared for formal Council action that both annexes the property and establishes the recommended zoning designation. Page 51 of 52 Item:RoaOvervlewApplicantMapFile#:z.:,F‘I1‘»I,__1v1.CityofPasco2019-001In.'._»_*W."ha-5IIn‘:rII:-.InP.'.‘..IPage 52 of 52