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Home My WebLink About2018.09.10 Council Workshop PacketWorkshop Meeting AGENDA PASCO CITY COUNCIL 7:00 p.m. September 10, 2018 Page 1. CALL TO ORDER: 2. ROLL CALL: (a) Pledge of Allegiance 3. VERBAL REPORTS FROM COUNCILMEMBERS: 4. ITEMS FOR DISCUSSION: 3 (a) Presentation of Proclamation for "Global Pulmonary Fibrosis Awareness Month." Council to present proclamation to Paul Hilliard, spokesperson for the Pulmonary Fibrosis Foundation. 4 - 41 (b) City Logo Design Selection 5. MISCELLANEOUS COUNCIL DISCUSSION: 6. EXECUTIVE SESSION: 7. ADJOURNMENT. REMINDERS: 1. Monday, September 10, 11:45 a.m., Pasco Chamber of Commerce Membership Luncheon - Pasco Red Lion. 2. Thursday, September 13, 7:00 a.m., BFCG Tri-Mats Policy Advisory Committee - Cousin's Restaurant, Pasco (COUNCILMEMBER RUBEN ALVARADO, Rep., COUNCILMEMBER PETE SERRANO, Alt.). 3. Thursday, September 13, 5:30 p.m., Parks and Recreation Advisory Board - P&R Classroom (COUNCILMEMBER DAVID MILNE, Rep., COUNCILMEMBER SAUL MARTINEZ, Alt.). 4. Thursday, September 13, 7:00 p.m., Ben-Franklin Transit Board - Transit Facility (MAYOR MATT WATKINS, Rep., COUNCILMEMBER RUBEN ALVARADO, Alt.). This meeting is broadcast live on PSC-TV Channel 191 on Charter Cable and Page 1 of 41 Workshop Meeting September 10, 2018 streamed at www.pasco-wa.gov/psctvlive. Audio equipment available for the hearing impaired; contact the Clerk for assistance. Spanish language interpreter service may be provided upon request. Please provide two business day's notice to the City Clerk to ensure availability. (Servicio de intérprete puede estar disponible con aviso. Por favor avisa la Secretaria Municipal dos días antes para garantizar la disponibilidad.) Page 2 of 41 Proclamation “Global Pulmonary Fibrosis Awareness Month” September 2018 WHEREAS, pulmonary fibrosis is a serious disease that creates scarring (fibrosis) in the delicate lung tissue of affected patients causing progressive, incurable lung disease; and WHEREAS, pulmonary fibrosis progresses quickly, often causing limited quality of life, disability and/or death within a few short years; and WHEREAS, in many cases there is no identified cause of pulmonary fibrosis, which is referred to as idiopathic pulmonary fibrosis (IPF), and about 200,000 people in the United States are estimated to be affected by IPF; and WHEREAS, pulmonary fibrosis is often misdiagnosed and under diagnosed, and a need has been identified to increase wide-ranging awareness and detection of this imperceptible disorder; and WHEREAS, the Pulmonary Fibrosis Foundation will unify patients, caregivers, medical professionals, and the general public, by sharing and providing the latest information about advancements alongside all of the work still to be done within the global pulmonary fibrosis community; and WHEREAS, established in 2000, the Pulmonary Fibrosis Foundation is a nonprofit organization that maintains a global mission to serve as the trusted resource for the pulmonary fibrosis community by raising awareness, providing disease education, and funding research. The Foundation works diligently to foster conversations and collaborations between those affected by pulmonary fibrosis, including those living with the disease, caregivers, the medical and research community, and the pharmaceutical industry. NOW, THEREFORE, I, Matt Watkins, Mayor of the City of Pasco, Washington, do hereby proclaim September 2018 to be Global Pulmonary Fibrosis Awareness Month in the City of Pasco, and urge all community members to become informed and involved in the fight to eradicate this serious disease. IN WITNESS WHEREOF, I have hereunto set my hand and caused the Official Seal of the City of Pasco, State of Washington, to be affixed this 10th day of September 2018. Matt Watkins, Mayor City of Pasco Page 3 of 41 AGENDA REPORT FOR: City Council Date: 9/6/18 TO: Dave Zabell, City Manager Workshop Mtg.: 9/10/18 FROM: Jon Funfar, Communications Program Manager SUBJECT: Community Identity – Logo Development Selection I. REFERENCE(S): • Draft logos • BrandCraft (logo consultant) reports • Online survey results II. ACTION REQUESTED OF COUNCIL/STAFF RECOMMENDATIONS: After viewing the three draft logos and considering public input, staff requests Council select one of the three drafts as the new City logo. III. FISCAL IMPACT: o $30,000 (Logo consultant contract, in 2018 budget) o Undetermined amount for conversion to new logo IV. HISTORY AND FACTS BRIEF: The current City logo has been in use for at least 50 years; an update to best capture the many positive changes (as much as possible in a logo) in Pasco over that time is timely. Council authorized $30,000 in the 2018 Budget toward development of a new logo as part of the “Community Identity” goal. After discussion at a Council Workshop earlier this year, the following logo development course was followed: • Selection of Consultant: The City Logo Team (Communications Program Manager Jon Funfar, Police Chief Bob Metzger, Policy Analyst Angela Pashon, Community & Economic Development Deputy Director Michael Morales, and Interim Facilities Manager Troy Phillips) interviewed 5 firms as part of a Request for Proposals (RFP) process and selected BrandCraft from Richland. • Development of Logo: BrandCraft inventoried current uses of the logo and developed drafts of a new logo that staff believes each reflects elements of the City’s diverse and unique community. BrandCraft used an approach that included a public process as follows: • Meetings with the Logo Team • Regular communication with staff • Public input  Online public survey on important concepts/elements to be included in a logo Page 4 of 41  Recruitment of a local “Ambassador” group which included business owners, students, and other community members to help guide concepts and needed elements in any new logo  Presenting conceptual logos for public input at open meetings and online. (Online survey results at https://www.surveymonkey.com/results/SM-RXGBMCXML/) • The three draft logos are Logo A - “Growth” (wheat), Logo B -“Bridge” (stylized Cable Bridge), and Logo C - “Shield” (updated look to current logo) • Implementation of Logo: After Council consideration, BrandCraft will provide a recommended plan for implementation of the developed logo. Given the potential cost, it would be staff’s recommendation to phase in a new logo over time as new stationery, new vehicles, uniforms, etc. are ordered. Page 5 of 41 Page 6 of 41 Page 7 of 41 Page 8 of 41 LOGO VISION MEETING WWW.PASCO-WA.GOV Page 9 of 41 WWW.PASCO-WA.GOV 2 SURVEY QUESTIONS 1. What is your preferred language? 2. Are you a resident of the City of Pasco? 3. What three words would you use to describe the City of Pasco? 4. What are three Pasco landmarks that represent the city as a whole? 5. In one to three sentences, why do you enjoy living in the City of Pasco? 6. In one sentence, what would you tell someone considering visiting or moving to Pasco? 7. In one sentence, what makes the City of Pasco different than Richland, West Richland, and Kennewick? 8. What does the City of Pasco provide to the State of Washington? 9. If the City of Pasco was a person, how would you describe their personality in three words? 10. In three words, how would you describe the people in the City of Pasco? 11. If the city was an animal, what would it be? 12. What do you believe makes Pasco unique? 13. Do you know of a symbol/icon that represents Pasco? 14. Do you have any additional thoughts or recommendations for the City of Pasco Logo design? NOTES Page 10 of 41 WWW.PASCO-WA.GOV 3 SURVEY RESULTS PASCO’S PERSONALITY Questions 3,9,10,11 Top Words Used: Growth/Growing Diversity Culture Home Agriculture Multicultural Friendly Welcoming Accepting Supportive Energetic Hard-working Determined Family Oriented DIFFERENTIATORS Questions 5,6,7,8,12 Community/People Diversity/Culture Safe place for families Affordability/Opportunity Agriculture Hispanic Influence IDENTIFIERS Questions 4,13 Cable Bridge Columbia River Downtown Pasco Farmers Market Water Towers Chiawana Park NOTES Page 11 of 41 WWW.PASCO-WA.GOV 4 Create a visual identity that captures the City of Pasco’s essence. Here is how Pasco Residents described the essence of the city in the public input survey: Words used to describe the City of Pasco OUR GOAL NOTES Page 12 of 41 WWW.PASCO-WA.GOV 5 OUR GOAL NOTESLandmarks that represent the City of Pasco Page 13 of 41 WWW.PASCO-WA.GOV 6 OUR GOAL NOTESWords to describe the City of Pasco’s personality Page 14 of 41 WWW.PASCO-WA.GOV 7 OUR GOAL NOTESWords used to describe the people who live in the City of Pasco Page 15 of 41 WWW.PASCO-WA.GOV 8 OUR GOAL NOTESWords used to describe why Pasco is unique Page 16 of 41 WWW.PASCO-WA.GOV 9 ABSTRACT EMBLEM LOGO TYPE What should the logo’s overall style be? LOGO VISION EXERCISES Which of these logo types do you prefer and why? MONOGRAM WORDMARK BRANDMARK COMBINATION MASCOT Page 17 of 41 WWW.PASCO-WA.GOV 10 MINIMAL – BOSTON LOGO Limited color pallet: 1-2 Colors DYNAMIC – MELBOURNE LOGO Intermediate color pallet: 2-3 Colors EXPANSIVE - SAO PAULO LOGO Wide color pallet: 3-5 Colors NOTES LOGO VISION EXERCISES COLOR PALLET RANGE The range of color impacts the style and the implementation of the logo. What range of color should the new logo have? Page 18 of 41 WWW.PASCO-WA.GOV 11 NOTESOut of the city logo examples you’ve seen today, what do you like about them, and what do you dislike? LOGO VISION EXERCISES Page 19 of 41 WWW.PASCO-WA.GOV 12 LOGO VISION EXERCISES Page 20 of 41 WWW.PASCO-WA.GOV 13 LOGO VISION EXERCISES Page 21 of 41 WWW.PASCO-WA.GOV 14 NOTESIf you were designing the logo, what would it look like? Give us a sketch. LOGO VISION EXERCISES Page 22 of 41 WWW.PASCO-WA.GOV CITY OF PASCO LOGO REDESIGN Page 23 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV2 OVERVIEW PROJECT SUMMARY RESEARCH SOURCES A city logo is a visual representation to solidify a distinct city personality, promote tourism and business, and share the city’s essence to other communities. The City of Pasco’s current logo dates back to the 1960s, and while it represents a large part of the city’s history the City of Pasco has grown and flourished into so much more since then. The City of Pasco needs a logo that represents what the city has become today, and what it aspires to become. To accomplish this, the City of Pasco has contracted with local marketing and design agency BrandCraft to design the city’s new logo. BrandCraft will be gathering public input to create concepts for the new logo design, and ultimately the final city logo. Our first meeting with the City of Pasco to begin the planning for the logo began May 15th. Since then, we’ve promoted an online survey, asking Pasco residents to give their valuable opinions on what the City of Pasco truly means to them. The following descriptions have gathered details from their responses, and we have been able to narrow down the general identity of what represents the City of Pasco. BEHIND THE SCENES OF THE AMBASSADORS • The ambassadors have understandably expressed a deep sense of pride in their city. That being said, they consider Pasco the underdog of the Tri-Cities. • There has been talk of favoring a more clean, modern, letter based look when it comes to the design of the logo. • When it comes to considering the area, they aren’t restricting themselves to the Tri-Cities current branding. Rather, they have isolated Pasco and brought light to what the city truly means as its own individual entity. • Surprisingly, most people don’t bring up the history of the city, including one of the most historic landmarks: the railroads. Instead, the ambassadors are looking more toward the future, further instilling a more classic feel to the logo. • The most brought up themes included strength, humility, modern, and diversity. • Diversity was not used as a reference to merely ethnicity, rather, it was used to refer to economic and background diversity within the comminuty. Page 24 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV3 OBJECTIVES Create a visual identity that captures the City of Pasco’s essence. We want to allow Pasco Residents to help capture that essence of the city in through their input. Engage the community in the creation process of the City of Pasco logo. Allow the citizens to feel heard and included, in order to create a logo that rings true to the City of Pasco. PRINTED MATERIALS The Pasco Pulse/El Pulso Newsletter Parks and Recreation Activities Guide Maps, brochures, and other print marketing Meeting notices STATIONARY Business Cards Memorandum Papers Letterhead/Envelopes Large Envelopes Labels Notepads Department Logos FORMS Press Releases Note Card SIGNAGE Street Signs Building Signs Park, Trail and Open Space Signs VEHICLE GRAPHICS Police/Fire Trucks Public Works Vehicles Parks Vehicles MISCELLANEOUS APPLICATIONS Photos Website PSC-TV Channel 191 Specialty items, e.g., coffee mugs, tote bags, pens Employee clothing, e.g., t-shirts, polo shirts, sweatshirts Employee and Elected Official Name Tags Economic Development GOALS DESIRED OUTCOMES DELIVERABLE FORMATS Page 25 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV4 TARGET AUDIENCE This logo represents the heart of the City of Pasco. As with any city logo, it will have its own brand identity, and a strong presence. The logo will be unique, just as Pasco, itself, is unique. As seen in the previous Deliverable Formats section on the page prior to this, the City of Pasco logo will be seen on several different mediums all throughout the city. From printed materials, city vehicles, to digital mediums such as television and the city’s internet presence and beyond, the logo is crucial to every day life in the city. The newest rendition of the logo is going to be packaged and shipped to the City of Pasco to begin distributing as of SEPTEMBER 14, 2018. WHO THIS LOGO IS FOR WHAT THE LOGO REPRESENTS WHERE IS IT GOING TO BE USED WHEN IT WILL BE READY • The citizens of Pasco • City Government and Employees • The surrounding community • Visitors and potential soon-to-be Pasco residents Page 26 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV5 MESSAGE • Establish a recognizable look and feel with a welcoming personality • Help promote local businesses, community, and visitors • Boost a positive impression of the city • Provide a distinct communication tool • Provide civic pride A successful city logo captures the essence of a city’s brand. Our goal is not to define the City of Pasco’s brand, but to capture it in one visual mark. The City of Pasco is Diverse by design; This is its greatest strength. As such, we want the logo to be welcoming and create a sense of pride. The citizens of Pasco want to share their community and show that they are open to everyone. Through this logo, we are creating a sense of community that functions as a family. The citizens of Pasco want to show their love of their neighborhood, but also get down on the individuality of the identity fo their city. Citizens of Pasco are not afraid of change; They are extremely adaptable community members, and want to portray themselves as such. Here is a sneak peek at what the public forum has shared on their vision of the logo so far! BENEFITS VALUE TARGET AUDIENCE TAKEAWAY PREVIEW OF FORUM FEEDBACK • Writing out the word “PASCO” using different colors for each letter • Consider applying the method used by Portland, OR’s airport “PDX” is a shorthand name for the city now • Keeping things simple with just a wordmark • Reusing the image of a shield similar to the current logo, but modernized • Creating a strong but humble feel with the mark • Keeping in mind that the logo represents diversity blending with a feeling of coming together • Using all uppercase letters like to tie back to the existing logo • Including images or feelings of family • Using a tree or roots to represent Pasco’s history, family, and community • Referencing Downtown Pasco Page 27 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV6 TONE CULTURE Diverse Growing Family Agriculture Hispanic COMMUNITY Citizens of the Community Growing Families Agricultural Industry Hard Working Individuals VOICE Proud Growing Strong Family Values Welcoming Diverse Vibrant FEEL Great Opportnities People Schools Growing Family Friendly Accepting IMPACT Diversity Strong Culture Strong Work Ethic SYMBOLISM Agriculture Water Towers Cable Bridge and River Dog (specifically Bulldog and Coyote) Lion 1 4 2 5 3 6 The tone of the City of Pasco will both embody and express the community’s personality and set of values. The citizens, families, and friends of the city make up the brand – the things that drive them, their voice, and what they want to convey as a community. Our main objective was to engage the community in a new public input process in the form of an online survey and meetings with the city’s citizens. Through the feedback that was received, we have curated a list of the strongest words and terms that represent the city according to its citizens, in order to decide on what to do about the logo. Page 28 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV7 SCHEDULING INITIAL DESIGN CONCEPTS JUNE 2018 - JULY 18, 2018 Gather information and public opinion to create initial design ideas and put those ideas to paper CHANGES PER CITY AND AMBASSADOR INPUT JULY 13 Keep the ambassadors involved and updated, allowing feedback and changes PUBLIC INPUT ON DESIGNS JULY 30 Update and involve the public on the latest logo designs FINAL LOGO DEVELOPMENT AUGUST 6 - AUGUST 20 Take the feedback from the ambassadors and public to create a soon to be final logo FINAL COLOR IDENTITY DOCUMENTS AUGUST 21 - AUGUST 27 Provide style and brand guide for proper implementation of the logo AUGUST 10 - AUGUST 16 Determine colors that properly represent the City of Pasco FILE DELIVERY FOR IMPLEMENTATION SEPTEMBER 14 Package the logo and hand-off to the city to begin sharing the community’s new logo Page 29 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV8 COMPETETIVE ANALYSIS GREAT CITY LOGO DESIGNS WASHINGTON STATE LOGOS Page 30 of 41 CITY OF PASCO LOGO REDESIGN WWW.PASCO-WA.GOV9 COMPETETIVE ANALYSIS In order to create a logo that truly represents the City of Pasco, we have a few different means of gathering the pertinent information required to build a successful logo and brand for the city. • Hold forums with Brand Ambassadors and the public to get a face-to-face idea of what the community believes their city represents to them. • Post online surveys to gather feedback and promote more community awareness and feedback • Explore the design journeys other cities have gone through to promote their city and brand • Compare designs against appropriate brand strategies to ensure the best results possible • Reveal logo concepts to the city’s various public forums before finalization to get any changes to be made • Finalize and package the logo, giving the City of Pasco a brand new look! CITY LOGO REDESIGN STRATEGIES AND APPROACHES Below is a list of steps being taken in order to create the best logo possible for the City of Pasco. HOW THE LOGO WILL BE APPROACHED Page 31 of 41 9/5/2018 City of Pasco's New Logo Poll - Responses | SurveyMonkey https://www.surveymonkey.com/results/SM-RXGBMCXML/1/3 City of Pasco's New Logo Poll QUESTION SUMMARIES DATA TRENDS INDIVIDUAL RESPONSES All Pages – Q1 w Q2 w 99.20%871 0.80%7 Please select a language. Por favor, seleccione un idioma. Answered: 878 Skipped: 11 TOTAL 878 English Español 0%10%20%30%40%50%60%70%80%90%100% ANSWER CHOICES RESPONSES English Español 72.10%442 2.77%17 25.12%154 What is your affiliation with the City of Pasco? Answered: 848 Skipped: 41 TOTAL 613 Resident of Pasco I own a business in... I work in Pasco 0%10%20%30%40%50%60%70%80%90%100% ANSWER CHOICES RESPONSES Resident of Pasco I own a business in Pasco I work in Pasco 889 responses Share Link https://www.surveymonkey.com/res Tweet ShareCOPYy SHARE SETTINGS Share ShareShare ÷ w U INVITE Page 32 of 41 9/5/2018 City of Pasco's New Logo Poll - Responses | SurveyMonkey https://www.surveymonkey.com/results/SM-RXGBMCXML/2/3 Q3 w Q4 w TOTAL 613 Rank the logo options from 1-3. One being your top preference, three being your least preferred logo. Answered: 700 Skipped: 189 32.76% 228 30.75% 214 36.49% 254 696 1.96 27.09% 188 42.94% 298 29.97% 208 694 1.97 40.06% 280 26.04% 182 33.91% 237 699 2.06 Logo A Logo B Logo C 0 1 2 3 4 5 6 7 8 9 10 1 2 3 TOTAL SCORE Logo A Logo B Logo C 57.14%4 0.00%0 14.29%1 28 57%2 ¿Cuál es su afiliación con la ciudad de Pasco? Answered: 7 Skipped: 882 Residente de Pasco Tengo un negocio en... Yo trabajo en Pasco Otro 0%10%20%30%40%50%60%70%80%90%100% ANSWER CHOICES ANSWER CHOICES RESPONSES RESPONSES Residente de Pasco Tengo un negocio en Pasco Yo trabajo en Pasco Otro 889 responses 889 responses ÷ w U INVITE Page 33 of 41 9/5/2018 City of Pasco's New Logo Poll - Responses | SurveyMonkey https://www.surveymonkey.com/results/SM-RXGBMCXML/3/3 Check out our sample surveys and create your own now! Powered by Q5 w 28.57%2 TOTAL 7TOTAL7 Otro Clasifique las opciones de logotipo de 1-3. Una de ellas es su mejor preferencia, tres es su logotipo menos preferido. Answered: 3 Skipped: 886 66.67% 2 0.00% 0 33.33% 1 3 2.33 33.33% 1 66.67% 2 0.00% 0 3 2.33 0.00% 0 33.33% 1 66.67% 2 3 1.33 Logo A Logo B Logo C 0 1 2 3 4 5 6 7 8 9 10 1 2 3 TOTAL SCORE Logo A Logo B Logo C ÷ w U INVITE Page 34 of 41 Page 35 of 41 Page 36 of 41 Page 37 of 41 Page 38 of 41 Page 39 of 41 Page 40 of 41 Page 41 of 41