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HomeMy WebLinkAboutDowntown Pasco Development Authority Funding Strategic Planning and WebsiteDOWNTOWN PASCO DEVELOPMENT AUTHORITY FUNDING AGREEMENT FOR STRATEGIC PLANNING AND WEBSITE SERVICES �} THIS AGREEMENT is made and entered into this day of January 2014, by and between the City of Pasco, Washington, a Municipal Corporation, hereinafter referred to as "City," and the Downtown Pasco Development Authority, a non -profit Washington Corporation, hereinafter referred to as "DPDA." WHEREAS, the City Council desires to foster revitalization of the downtown business area and created the Downtown Pasco Development Authority (DPDA) in December 2010 under Ordinance No. 3985; and WHEREAS, DPDA has spent calendar years 2011, 2012 and 2013 to organize and develop payment and accounting procedures, hire an executive director, oversee operation of the Pasco Farmers Market and Pasco Commercial Kitchen, become a 501 C 3 organization, reinitiate public events in Downtown Pasco, and accomplish tasks and functions necessary to begin the revitalization process: and WHEREAS, the development of a strategic plan and contemporary and functional website is essential for the long term success of the DPDA and its revitalization efforts; and WHEREAS, the DPDA Board has published Request for Proposals, conducted interviews and made a tentative choice on a firm for development of a strategic plan and a functional and contemporary website dependent on receipt of funding from the Economic Development Fund; NOW THEREFORE, IN CONSIDERATION of the mutual covenants contained herein and other valuable consideration, it is agreed as follows: Section 1: DPDA Responsibilities The DPDA shall enlist consultant services and conduct the planning process in substantial conformance with the Scopes of Work as identified in Exhibits "A ", `B" and "C" including the necessary diligence to assure the ability to trademark resulting products. Section 2: City Responsibilities The City of Pasco will remit to DPDA funds, not to exceed a total of $35,000, as invoiced by the consultants performing the services identified in "Exhibit A" within 30 days of receipt of such invoices. Section 3: Term This agreement shall be effective January 22, 2014 and shall expire on August 1, 2014; provided however, either party may terminate the agreement with at least 30 days written notice delivered to the President of the DPDA or the Pasco City Manager. DPDA Funding Agreement - 1 a 3 lj Section 4: General Provisions For the purpose of this Agreement, time is of the essence. Failure of the DPDA to either provide the accounting or remit disallowed funds as required herein shall constitute a breach of this agreement. The remedies available to the City shall include but not be limited to, return of all funds delivered to the DPDA and denial of the right of the DPDA to apply for any future funding. In the event of a dispute regarding the enforcement, breach, default or interpretation of this Agreement, the parties shall first meet in a good faith effort to resolve such dispute. In the event the dispute cannot be resolved by agreement of the parties, said dispute shall be resolved by arbitration pursuant to RCW 7.04A, as amended, and the Mandatory Arbitration Rules (MAR); venue shall be placed in Franklin County, Washington, the laws of the State of Washington shall apply; and the prevailing party shall be entitled to its reasonable attomey fees and costs. IN WITNE. this — day of CITY OF I A'kO Gary CLtitchfi'eff,, City DPDA Funding Agreement - 2 the parties hereto have caused this agreement to be executed , 2014. DOWNTOWN PASCO DEVELOPMENT AUTHORITY Michael Miller, President EXHIBIT A Downtown Pasco Development Authority Strategic Plan Proposed Scope of Work E.D. Hovee and Company January 15, 2014 1. Step 1— Information Gathering & Outreach A. Project kick off with DPDA Board and Staff B. Background review I. The Consultant will conduct research to identify key issues and information. This will include an inventory of Downtown business and property conditions and include an interview process with 12 -15 representative downtown stakeholders. II. Demographic and market assessment will be prepared identifying local and regional trade areas with a retail /leakage analysis including potentials for adding office /service businesses. III. Review of the Farmer's Market and Specialty Kitchen operations through interviews with managers of each to determine the potential for increased marketing and /or business opportunities. IV. An outline of strategic options will be provided including an evaluation of the advantages and disadvantages of each and the implementation requirements for each option. Deliverable: Draft Background Report submitted for review with the DPDA Board C. DPDA review of the Background Report I. The Consultant will meet with the DPDA Board in a work session and present and discuss the report including questions /clarifications and potential revisions. II. The Consultant will lead a discussion of the options so a preliminary recommendation of a preferred option is chosen. Deliverable: Meeting materials and a memorandum outlining the DPDA Board's direction for proceeding with the strategic plan. D. Draft Strategic Plan The Consultant will develop the draft strategic plan with agreed revisions from the background report. The draft strategic plan will include the following components: a) Business outreach —including near term priorities and on -going outreach roles. b) Promotion and marketing programs — distinct programs focused on neighborhood and destination customers. c) Property and real estate marketing — focused on existing business and property owners and on prospective development interests. d) Incorporation of the Main Street Program — addressing the four point approach covering organization, design, promotions and economic development. Deliverable: Draft Strategic Plan for DPDA and City review. Each of the above components will include delineation of lead and support responsibilities, estimated timelines and required resources. E. DPDA and City Review a) DPDA and City staff review to include fine tuning as appropriate. b) City staff may conduct review in conjunction with the Pasco City Council. Downtown Pasco Development Authority Strategic Plan Proposed Scope of Work E.D. Hovee and Company January 15, 2014 1. Step 1— Information Gathering & Outreach A. Project kick off with DPDA Board and Staff B. Background review I. The Consultant will conduct research to identify key issues and information. This will include an inventory of Downtown business and property conditions and include an interview process with 12 -15 representative downtown stakeholders. II. Demographic and market assessment will be prepared identifying local and regional trade areas with a retail /leakage analysis including potentials for adding office /service businesses. 1I1. Review of the Farmer's Market and Specialty Kitchen operations through interviews with managers of each to determine the potential for increased marketing and /or business opportunities. IV. An outline of strategic options will be provided including an evaluation of the advantages and disadvantages of each and the implementation requirements for each option. Deliverable: Draft Background Report submitted for review with the DPDA Board C. DPDA review of the Background Report I. The Consultant will meet with the DPDA Board in a work session and present and discuss the report including questions /clarifications and potential revisions. 1I. The Consultant will lead a discussion of the options so a preliminary recommendation of a preferred option is chosen. Deliverable: Meeting materials and a memorandum outlining the DPDA Board's direction for proceeding with the strategic plan. D. Draft Strategic Plan I. The Consultant will develop the draft strategic plan with agreed revisions from the background report. The draft strategic plan will include the following components: a) Business outreach — including near tern priorities and on -going outreach roles. b) Promotion and marketing programs — distinct programs focused on neighborhood and destination customers. c) Property and real estate marketing— focused on existing business and property owners and on prospective development interests. d) Incorporation of the Main Street Program — addressing the four point approach covering organization, design, promotions and economic development. Deliverable: Draft Strategic Plan for DPDA and City review. Each of the above components will include delineation of lead and support responsibilities, estimated timelines and required resources. E. DPDA and City Review a) DPDA and City staff review to include fine tuning as appropriate. b) City staff may conduct review in conjunction with the Pasco City Council. EXHIBIT B EMOTE SARANELSON qe PROJECT AGREEMENT: Downtown Pasco Development Authority Corporate Identity DATE: November 20, 2013 COMPANY: Downtown Pasco Development Authority Website ADDRESS: P.O. Box 688, Pasco, WA 99301 PHONE: 509 - 546 -1304 E -MAIL: director @downtownpasco.org CONTACTS: Michael Goins DECISION MAKER: Michael Goins PROJECT DESCRIPTION: Comprehensive Corporate Identity We will design a comprehensive corporate identity and develop brand standards for the DPDA and it's affiliated businesses. The package will include: - Branding for the DPDA - Branding for the Pasco Farmer's Market - Branding for the Pasco Specialty Kitchen - Written brand standards DPDA We will develop an identity for the DPDA that includes a logo, color palette and fonts. The elements will be designed to communicate stability, approachability and innovation as its primary goals. This identity may also communicate helpfulness, vibrance, strength, culture, safety, smart, fun and hip. The over - arching brand standards will influence the look of the Farmer's Market and Speciality Kitch- en brands, providing a level of consistency between the three brands. We will prepare five or more logo options for consideration and revise the selected logo as needed. We will design letterhead, envelope and business cards based on the selected logo design. When finished, we will prepare a CD containing variations in color, white and black. The files will be saved in both .jpg and .eps formats. Pasco Farmer's Market The identity for the Farmer's Market will be designed to appeal to consumers who care about the quality of their food and value locally - produced raw and processed foods. The design will also communicate that this market is "the fun one ". P.O. Box 2010, Pasco, WA 99302 1 27 North Auburn Street, Kennewick, WA 99336 1 509.545.4584 1 www.saranelsondesign.com u,t. • i mil ffmam �. SARA NLSyJ' We will prepare five or more logo options for consideration and revise the selected logo as needed. When finished, we will prepare a CD containing variations in color, white and black. The files will be saved in both .jpg and .eps formats. Pasco Specialty Kitchen With the change in mission of the Specialty Kitchen from "space to cook' to "food- business incubator ", the identity will be designed to appeal to a visionary entrepreneur. The design will communicate first that it is a kitchen and, second, the values of cleanliness, seriousness, maturity and culinary finesse. We will prepare five or more logo options for consideration and revise the selected logo as needed. We will design business cards and signage based on the selected logo design. When finished, we will prepare a CD containing variations in color, white and black. The files will be saved in both jpg and .eps formats. Brand Standards We will prepare a Brand Standards document that outlines the appropriate uses of each logo and provides color palette and font data. The document will be easy to understand and use. It will be delivered in .pdf form accompanying the logo files on a CD. ESTIMATED COST: Design and Editing Fees; $5375* Cost of services is estimated. Fees will be billed based on normal hourly rates. Project estimates are valid for 90 days from the date of estimate. Project may be reestimated if, upon receipt of all project elements, the designer determines the scope of the project to have been altered dramatically from the originally agreed -upon concept. PAYMENT SCHEDULE: A deposit in the amount of $1790 is due before work begins; balance is due upon completion. OWNERSHIP: Upon receipt of payment in full, the final logo designs may be copyright - protected and trademarked by Downtown Pasco Development Authority. Sara Nelson Design does not guarantee your ability to trademark your name or mark. Please consult an attorney for legal advice. P.O. Box 2010, Pasco, WA 99302 1 27 North Auburn Street, Kennewick, WA 99336 1 509.545.4584 1 www.saranelsondesign.com IA•. .MUFF" N,., EXHIBIT C ENIMM SARA NELgR�, c PROJECT AGREEMENT: Downtown Pasco Development Authority Website DATE: November 20, 2013 COMPANY: Downtown Pasco Development Authority Website ADDRESS: P.O. Box 688, Pasco, WA 99301 PHONE: 509 - 546 -1304 E -MAIL: director @downtownpasco.org CONTACTS: Michael Goins DECISION MAKER: Michael Goins PROJECT DESCRIPTION: Websilte We propose to design a clean, professional, responsive (mobile - friendly) website for the DPDA. The site will serve as both a community resource and to promote online social interaction. We will incorpo- rate the new DPDA identity into the design. We will design the site on a Sara Nelson Design development domain and transfer it to the final desti- nation upon project approval and completion. The structure of the site will be as follows: WELCOME - New DPDA logo in the header - Page navigation - Paragraph about the DPDA with link to "Who We Are" page - Upcoming events - Attractive photos - Featured property for'sale with link to more information - Button linked to Farmer's Market page - Button linked to Specialty Kitchen page - Link to Michael's blog (Tumblr blog site ?) - Twitter feed - Weather widget WHO WE ARE - Information about the DPDA - Mission and Vision statements - History of Downtown Pasco P.O. Box 2010, Pasco, WA 99302 1 27 North Auburn Street, Kennewick, WA 99336 1 509.545.4584 1 wwwsaranelsondesign.com Lm SARA NELSON LEADERSHIP - Information on board meetings - List of DPDA Board Members and Staff SUPPORTERS - List of sponsors and business partners ANNUAL REPORTS - Annual reports for DPDA, Farmers Market and Specially Kitchen (as down loadable .pdfs) PROJECTS & FUTURE PLANNING - Current downtown improvement project information EXPLORE DOWNTOWN - Map of downtown Pasco (a downloadable .pdf) - Business directory? ?? - Link to live downtown web camera REAL ESTATE - Link to a list of available properties downtown FARMERS MARKET - Information on the Pasco Farmers Market with schedule and hours - List of vendors and sponsors - Events - Downloadable documents (vendor application, etc) - Contact information and Google map SPECIALTY KITCHEN - Information about the Pasco Specialty Kitchen with hours of operation - List of clients and their products - Rules and regulations - Commercial Foods Academy information - Business plans and resources - Link to DPDA Schedulicity Account to reserve time in the kitchen - Contact information and Google map WHAT'S HAPPENING - List of news and events blog posts - Ability to upload video and photos, and for users to subscribe to blog PHOTO GALLERY - 20 photos of events in downtown Pasco P.O. Box 2010, Pasco, WA 99302 1 27 North Auburn Street, Kennewick, WA 99336 1 509.545.4584 1 www.saranelsondesign.com SARA NEL�N GET INVOLVED - Information how to help the downtown with link to "Volunteer" page VOLUNTEER - Promotions Team - Business Development Team - Design Team - Online signup form to join a Volunteer Committee CONTRIBUTE - Information on how to donate to the DPDA with Donate button CONTACT US - Contact information - Online contact/feedback form - Google map to downtown KIDS CORNER - Online kid - friendly games - List of downtown Pasco annual family - friendly activities and events INCLUDED ON ALL PAGES: - Basic contact information - Social media links - Link to live downtown web camera - Email signup form - Google translate feature for language translation CONSIDERATIONS: - Client will provide all content, Sara Nelson Design will edit for voice and grammar. - Client will provide all available photos. We estimate licensing 6 stock photos. PROJECT INCLUDES: - Half hour of training to update the website content and upload photos to the gallery - Two rounds of changes ESTIMATED ONE-TIME COST: Design and Editing Fees: $4500* Wordpress theme $50* Five stock photos: $300* P.O. Box 2010, Pasco, WA 99302 1 27 North Auburn Street, Kennewick, WA 99336 1 509.545.4584 1 www.saranelsondesign.com