HomeMy WebLinkAbout2024.10.15 LTAC Meeting Packet
AGENDA
Lodging Tax Advisory Committee
1:00 PM - Tuesday, October 15, 2024
Microsoft Teams Webinar
Page
1. MICROSOFT TEAMS MEETING INSTRUCTIONS Join the meeting nowDial
in by Phone: 1-332-249-0718 Conference ID: 325 715 674#
2. CALL TO ORDER
3. INTRODUCTION OF COMMITTEE MEMBERS
4. CONSENT AGENDA
2 - 3 (a) Approval of September 5, 2023 Meeting Minutes
MOTION: I move to approve the September 5, 2023, LTAC Meeting
Minutes.
5. REVIEW
4 - 14 (a) 2023-2024 Lodging Tax & GESA Fund Summary
6. 2025 LODGING TAX REQUESTS
15 - 20 (a) Support/Ops Tourism Facility
21 - 66 (b) Event/Festival Organizer
67 - 108 (c) Tourism Marketing
7. 2025 RECOMMENDATIONS FOR CONSIDERATION
8. ADJOURNMENT
Page 1 of 108
MINUTES
LODGING TAX ADVISORY COMMITTEE MEETING
2:00 p.m. - September 5, 2023
Teams Virtual Meeting
CALL TO ORDER
The meeting was called to order at 2:06 p.m. by staff person Laurel McQuade
ROLL CALL Committee Members: Taran Patel, Colin Hastings, Hector Cruz.
Staff: Laurel McQuade Absent: Mayor Barajas, Monica Hammerberg
APPROVAL OF CONSENT AGENDA Colin Hastings moved to approve the consent agenda, including the minutes of November 7, 2022 and the approval of Swim the Snake Event utilizing the Special Event Fund. Taran Patel seconded. Motion carried unanimously.
REVIEW OF HISTORY Staff reviewed 2022-2023 Lodging Tax & GESA Fund Summary
2024 LODGING TAX REQUESTS
A total of 13 applications were received for 2024:
• Support/Ops Tourism Facility: HAPO Center, Gesa Stadium, Pasco
Sporting Complex
• Event/Festival Organizer: Arc of Tri-Cities, Cinco de Mayo, Fiery Foods Festival, NWAC Basketball Championship
• Tourism Marketing: Lodging Tax Fund Administrative Expense, Pasco
Marketing Project, Tri-Cities Visitor & Convention Bureau, Time Magic Studios, Pasco Chamber of Commerce, Pasco Arts & Culture Commission, Special Project Fund
2024 RECOMMENDATIONS FOR CONSIDERATION
Page 2 of 108
Requests received totaled $1,050,670 while projected revenue is $850,000. Staff recommended to fund the Gesa Stadium Bond Debt from the Stadium Fund Balance which remains healthy at $900,000. This recommendation brings
requests to be funded by projected revenue in balance.
All applications were recommended by LTAC for funding, including adding $30,000 to the Special Project Fund, bringing the total of recommended funding to $790,670 from the Lodging Tax Fund and $290,000 from the Gesa Fund.
Support/Ops Tourism Facility TRAC/HAPO $200,000 Gesa Stadium $290,000 **paid from Stadium Fund**
Pasco Sporting Complex $211,000 Event/Festival Organizer Arc of Tri-Cities $10,000 Cinco de Mayo $15,000 Fiery Foods Festival $10,000
NWAC Basketball Champ. $10,000 Tourism Marketing Administrative Expense $14,503 Pasco Marketing Project $30,000 Tri-Cities VCB $185,167
Time Magic $15,000 Pasco Chamber $35,000 Arts & Culture Commission $25,000 Special Project Fund $30,000
ADJOURNMENT There being no further business, the meeting was adjourned at 2:17 pm. PASSED AND APPROVED THIS ___ DAY OF _______, 20__
APPROVED:
Page 3 of 108
10/15/24
Lodging Tax
Advisory
Committee
Meeting
Pa
g
e
4
o
f
1
0
8
2025 Funding
Allocations
Lodging Tax
Pa
g
e
5
o
f
1
0
8
Agenda
•Call To Order
•Introduction of Committee Members
•Minutes of Committee Meeting dated 9/5/2023
•Review of:
•2023-2024 Lodging Tax & GESA Fund Summary
•2025 Lodging Tax Requests
•Support/Ops Tourism Facility
•Event/Festival Organizer
•Tourism Marketing
•2025 Recommendations for Consideration
•Adjournment
Pa
g
e
6
o
f
1
0
8
Lodging Tax & GESA Fund
Performance
4
Pa
g
e
7
o
f
1
0
8
Lodging Tax & GESA Fund Performance
5
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
Lodging Tax
GESA Fund
Lodging Tax GESA Fund
2024 $1,000,000 $0
20232 850,000 900,000
Fund Balances
2024 20232
Pa
g
e
8
o
f
1
0
8
2025 Requests
18 Requests
Total: $1,102,377
Budget: $1,000,000
6
Pa
g
e
9
o
f
1
0
8
$690,000 63%
•TRAC/HAPO Center $200,000
•Interlocal Agreement between City of
Pasco and Franklin County
•GESA Stadium Debt Service $290,000
•20-year debt service on $2 million
improvements began in 2019
•Pasco Soccer Complex $200,000
Support/Operations of a Tourism Facility
7
Pa
g
e
1
0
o
f
1
0
8
$115,000 10%
•Cinco de Mayo $15,000
•Fiery Foods Festival $10,000
•Water Follies $10,000
•COPA Symphony Fiesta $25,000
•CBC Volleyball Championship $10,000
•Juneteenth $4,000
•Swim the Snake $1,000
•Charro Event $30,000
•NWAC Basketball Championship $10,000
Events & Festivals
8
Pa
g
e
1
1
o
f
1
0
8
$297,377 27%
•Fund Administration
$14,503
•Expense determined via independent
contractor
•Pasco Marketing
$15,000
•Tri -Cities VCB
$203,376
•Marketing Agreement to provide 50% of
annual 2% lodging tax receipts to VCB
•Time Magic
$20,000
•Pasco Chamber
$36,000
•Franklin County Historical Society
$8,498
Tourism Marketing
9
Pa
g
e
1
2
o
f
1
0
8
2025 Recommendations for
Consideration
10
Pa
g
e
1
3
o
f
1
0
8
Pa
g
e
1
4
o
f
1
0
8
Discussion of TRAC/HAPO 2025
Page 15 of 108
Discussion only for Gesa Stadium 2025
Page 16 of 108
IJ)
Phone:EmailAddress:509—543-5790 kubalekb@pasco-wa.gov
Contact Name and Title:Brent Kubalek
Federal Tax IDNumber:91-6001264
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested:$300’
000
Organization/Agency Name:.Type:Non-Pro?tCityofPascoFor—Pro?t
I Public A enc
State:WA Zip:99301
Title of Pro osed Use/Activit:.,p y Soccer Complex —Tenant &VISItorEnhancement
SCOPE0f Work This project willenhance the visitor experience by repairing and upgrading components
(Will be within the Pasco Sporting Complex Soccer facility.Depending on funding the upgrades
included in could include purchasing a tiny robot ?eld painting machine,new goals and nets,add
Contract):wifi,PA sound system,replace playground,add welcome sign,and add shelter
Funding Outline:
Non-Pasco Lod in Tax Sources:Amount:Uses of Pasco Lod in Tax:Amount:
Mailing Address:525 N.3rd Ace City:Pasco
~---—-_-—
—_>-_-..‘_
200,000
200,000RequestedPascoLodgingTaxFunds:300,000
TOTAL BUDGET:$300,000 TOTAL 333003
00
Ifyour agency is a non-profit a copy of your agency’s current non-profit corporate registration with
the Washington Secretary of State.
0 Brochures or other information about your event/activity/facility,in particular items showing recent
tourism promotion efforts.(Optional)
Tourism Marketing
Event/FestivalMarketing/Operation
Tourism Facility Operation 300,000
l;P|ease attached the following (if applicable)to your application:
‘
Page 17 of 108
HTheStateofWashintonrequiresanestimateforthefollowin uestions below:
Direct Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at entry points,vehicle
counts or number of chairs filled.A direct count may also include information collected directly from businesses,such as
hotels,restaurants or tour guides,likely to be affected by an event.
Indirect Count:Estimate based on information related to the number of visitors such as raffle tickets sold,redeemed discount
certificates,brochures handed out,police requirements for crowd control or visual estimates.
Re resentative Surve :Information collected directly from individual visitors/participants.A representative survey is a highly structured
data collection tool,based on a defined random sample of participants,and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
informal Surve :Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants.Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate:Estimate produced by computing known information related to the event or location.For example,one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
What method was used toAsadirectresultofyourproposedtourism-related sewice,prowde an determine attendance in previous
estimate of:years?
3.Overall Attendance 34 200 ii Direct Count
Enter the total number of people predicted to P d‘t d-
t _Indirect Count
attend this activity and select the method used to re 'c e 'Placer-3'?g:::l";atr'v:ysuwey.U Vdeterminetheattendance.count Structured Estimate
b.Attendance,50+Miles 17 125 Direct Count
Number of people predicted to travel more than Predicted''_Indirect Count
50 miles to attend this activity and select the 'placer-3'Representative Survey
method used to determine the attendance.COUHt '“forma'Survey
I Structured Estimate
c.Attendance,putofState,Out of Country 11950 Direct CountOfthetotallistedinbabove,number of people -mt“ct Co m
-Predicted:accord'ng I e u
predicted to travel from another state and country to Placer.ai Representative Survey
and select the method used to determine the report Informal Survey
attendance.Structured Estimate
d.Attendance Paid for Overnight Lodging Direct Count'12,000 Indirect CountEnterthenumberofpredictedtoattendthisactivity
''
Predicted:R tat'e SandpayforovernightlodgingandselectthemethodIn:::::lr15url\:leymay
used to determine the attendance..Structured Estimate
Attendance Did Not Pa for Overni ht Lod in Direac‘mnt
h
'
b f vd'd
g
d h'gg
_,221200 indirect CountEntertenu.mero pre icteto attent is actiVity Predicted:Representative Survey
Without paying for overnight lodging and select the Informa|survey
method used to determine the attendance.-Structured Estimate
f.Paid Lod in Ni hts .Di'ethwnt
Enter thegn?mbgrofpredicted paid lodging nights and
PradICtEd:Indirea Count
41000 Representative Surveyselectthemethodusedtodeterminetheattendance.
Lodging night =one or more persons in one room Informal Survey
I Structured Estimate
Iam an authorized agent of the organization/agency applying for funding.Iunderstand that:
0 Funds must be expended within the calendar year.
0 Reporting requirements meeting state guidelines outlined in this application must be submitted with
?nal request for reimbursement.
o Allfunded requests willbe monitored for progress and consistency with scope and time line as outlined.
o Allrequests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included In request.
Signature:Name (Printed):Brent Kubaiek
Date 8/22/24 Page 18 of 108
PROPOSEDTIMELINEFOR 2024 (2025 BUDGET)
Application Timeline
August 1 Applications Available
August 30 Applications Due by 5:00 pm.
September TBD LTACmeeting to review and recommend allocations
October TBD LTACrecommendations presented to City Council
Application Deadline:Friday,August 30th by 5:00 pm.
To be eligible for consideration,your complete proposal must be received via email onl by the deadline.The
Committee will review proposals in a public meeting on a date to be determined.Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco LodgingTax Advisory Committee c/o
Laurel McQuade,Marketing Strategist
Email:mc uadeL@ asco-wa.ov
Phone:(509)975-9683
Page 19 of 108
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities,operations,and expenditures-
designed to increase tourism.The City has multi-year commitments for the HAPO Center,Gesa Stadium
and tourism promotion services;therefore,those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit and
recommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations,the Committee considers:
0 The estimated amount of LodgingTax Fund available for the coming year as provided by the City’sFinance
Office.
a Thoroughness and completeness of the proposal.
0 Percent of the proposal request to the event/facility promotions budget and overall revenues.
-Percent of increase over prior year Pasco Lodging Tax funded proposals,ifany.
0 Projected economic impact within the City of Pasco,in particular projected overnight stays in Pasco
lodging establishments.
0 The applicant’s financial stability.
0 The applicant’s history of tourism promotion success.
State Law Excerpts
RCW67.28.1816 —Use of Lodging Tax Fund.
Lodgingtax revenue under this chapter may be used,directly by any municipality or indirectly through a convention
and visitors bureau or destination marketing organization for:
Tourism marketing;
The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW;or
cl.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C.Sec.501(c)(3)and 26 U.S.C.Sec.501(c)(6)or the internal revenue
code of 1986,as amended.
RCW 67.28.080 —De?nitions.
0 "Municipality"means any county,city or town of the state of Washington.
9 "Operation"includes,but is not limited to,operation,management,and marketing.
0 "Person"means the federal government or any agency thereof,the state or any agency,subdivision,taxing
district or municipal corporation thereof other than county,city or town,any private corporation,partnership,
association,or individual.
0 "Tourism"means economic activity resulting from tourists,which may include sales of overnight lodging,
meals,tours,gifts,or souvenirs.
0 "Tourism promotion"means activities and expenditures designed to increase tourism,including but not limited
to advertising,publicizing,or otherwise distributing information for the purpose of attracting and welcoming
tourists;developing strategies to expand tourism;operating tourism promotion agencies;and funding
marketing of special events and festivals designed to attract tourists.
-"Tourism—relatedfacility"means real or tangible personal property with a usable life ofthree or more years,or
constructed with volunteer labor,and used to support tourism,performing arts,or to accommodate tourist
activities.
0 ”Tourist"means a person who travels from a place of residence to a different town,city,county,state,or
country,for purposes of business,pleasure,recreation,education,arts,heritage,or culture.
General Information
Page 20 of 108
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be included in Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:
Requested Pasco Lodging Tax Funds:
TOTAL BUDGET: $
Uses of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
TOTAL $
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration withthe Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 21 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall AttendanceEnter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of CountryOf the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.Paid Lodging Nights Predicted: ☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Page 22 of 108
Application Deadline: Friday, August 30th by 5:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a date to be determined. Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade, Marketing Strategist
Email: mcquadeL@pasco-wa.govPhone: (509) 975-9683
PROPOSED TIMELINE FOR 2024 (2025 BUDGET)
Application Timeline
August 1
August 30
September TBD
October TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 23 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 24 of 108
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be included in Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:
Requested Pasco Lodging Tax Funds:
TOTAL BUDGET: $
Uses of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
TOTAL $
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration withthe Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 25 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall AttendanceEnter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of CountryOf the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.Paid Lodging Nights Predicted: ☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Page 26 of 108
Application Deadline: Friday, August 30th by 5:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a date to be determined. Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade, Marketing Strategist
Email: mcquadeL@pasco-wa.govPhone: (509) 975-9683
PROPOSED TIMELINE FOR 2024 (2025 BUDGET)
Application Timeline
August 1
August 30
September TBD
October TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 27 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 28 of 108
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be included in Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:
Requested Pasco Lodging Tax Funds:
TOTAL BUDGET: $
Uses of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
TOTAL $
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration withthe Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 29 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall AttendanceEnter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of CountryOf the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.Paid Lodging Nights Predicted: ☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Page 30 of 108
Application Deadline: Friday, August 30th by 5:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a date to be determined. Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade, Marketing Strategist
Email: mcquadeL@pasco-wa.govPhone: (509) 975-9683
PROPOSED TIMELINE FOR 2024 (2025 BUDGET)
Application Timeline
August 1
August 30
September TBD
October TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 31 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 32 of 108
Pisco
aid:'Application for 2025 Pasco Lodging Tax Funds
25,000
Organilamn/Agencv Name:Colima Pasco Friendship and Collaboration Type:5‘N°"""°?t
Assn LLC -(COPA )g:
zgnggencyFedera'Tax "3 Number:ElN:87-1700200 -a 501 (c)(3)non—pro?tassociation
Amount of LodgingTax Requested:S
Contact Name and Title:Carl Holder,Treasurer
”WE:509-845-6193 Ema“Address:holder.carl@gmail.com
Mailing Address:p0 BOX5331 City:Pasco State:WA Zip:99302
Ttle of Pro osed U Activi :..'p 55/tv Arts and Culture Productions in Downtown Pasco
SCOPE0fWork Sustainable production of Encanto for COPA Symphony Fiesta Concert(s)in Downtown
(Will be Pasco.This grant willensure that over 30 professional symphony and up to 20 choir
includedin performers willreceive funding to produce a free-to-the-public concert.
Contract):
Funding Outline:
Non-Pasco LodgingTax Sources:Amount:Uses of Pasco LodgingTax:Amount:
Personal &tribal 15,000 Tourism Marketing 6,000
Corporate &Non-pro?t 35,000 Event/FestivalMarketing/Operation 60,000
Port authority 5000 Tourism Facility Operation 10,000
25,000RequestedPascoLodgingTaxFunds:
TOTAL BUDGET:580,000 TOTAL 5 76,000
-Ifyour agency is a non-pro?t a copy ofyour agency’scurrent non-pro?t corporate registration with
the Washington Secretary of State.
-Brochures or other information about your event/activity/facility,in particular items showing recent
tourism promotion efforts.(Optional)
Page 33 of 108
The State of Washingt_o_nregulres an estimate for the followingQuestionsbelow:
Direct Count:Actualcount of visitors using methods such as paid admissionsor registrations,clicker counts at entry points,vehicle
counts or number of chairs ?lled.A direct count may also include information collected directly from businesses,such as
hotels,restaurants or tour guides,likely to be affected by an event.
Indirect Count:Estimate based on information related to the number of visitors such as raf?e tickets sold,redeemed discount
certi?cates,brochures handed out,police reQUIrementsfor crowd control or visualestimates.
Representative Survey:Information collected directly from Individual visitors/participants.A representative survey Is a highly structured
data collection tool,based on a defined random sample of participants,and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey:Information collected directly from individual visitors or participants in a non-random manner that is not
representative of allvisitors or participants.Informalsurvey results cannot be projected to the entire visitor population and provide a
limitedindicator of attendance because not all participants had an equal chance of being included in the survey.
StructuredEstimate:Estimate produced by computing known information related to the event or location.For example,one jurisdiction
estimated attendance by dividing the square footage of the event area by the International building code allowance for persons
(3 squarefeet).
-...What method was used to
If:direct fresultofyourproposed tourism-related sewioe,provule an determine attendance Inprevious
e mate 0 1 years?
a.Overall Attendance 1 500 '3‘Dire“Count
Enter the total number of people predicted to
Pr (Med.
1 8IndirectCount
attend this activity and select the method used to e ''
D ?z?zlriémvzysuwey
determine the attendance.IIIStructured Emma“,
b.Attendance,50+Miles f 200 El Direct Com
Number of people predictedto travel more than Predicted'ElIndirectCount
50 milesto attend this activity and select the D Representative Survey
method used to determine the attendance.D '"f°"“a'5“"97
'Structured Estimate
c.Attendance,outofState,Out of Country 50 E Direct Count
Ofthe total listed in b above,number of people El IndirectCount
predicted to travel from another state and country mam“:a Representative Survey
and select the method used to determine the Cl Informal Survey
attendance.[3 Structured Estimate
d.Attendance,Paid for Overnight Lodging 300 IIIDII'ECtCount
Enter the number of predicted to attend this activity ,
D '"d'rm CM“
d f ,h I d .d I ct th h d Predicted.CIRepresentative Survey
an pay or overnig t o ging an se e e met 0 ElImmal Survey
used to determine the attendance.5)Structured Esumate
e.Attendance,Did Not Pay for Overnight Lodging 600 3mix“;.-..0U
Enterthenumberofpredictedtoattendthis actIVIty Framed:El Represenmwe Survey
Without paying for overnight lodging and select the g Informal 5mg,
method used to determine the attendance.U Structured Estimate...CIDirect Countf.Paid Lodging Nights .‘~.Predlded:ElIndirect CountEnterthenumberofpredictedpaidlodgingnightsand400ElRm 5
select the method used to determine the attendance.El Inizrfnserunr;urvey
Lodgingnight =one or more persons in one room l2]Structured Estimate
Iam an authorized agent of the organization/agency applying for funding.Iunderstand that:
Funds must be expended within the calendar year.
0 Reporting requirements meeting state guidelines outlined in this application must be submitted with
?nal request for reimbursement.
Allfunded requests will be monitored for progress and consistency with scope and time line as outlined.
Allrequests forreimburseme forapprovedcosts shallbe in writing andshallhave supporting
documentat'to verify the xpenditure of the funds includedin request.
Name (Printed):Carl HolderSignature:
Date:8/12/2024 Page 34 of 108
Pitsco
ailsI"Application for 2025 Pasco Lodging Tax Funds
10,000AmountofLodgingTaxRequested:$
organization/Agency Name;Columbia Basin College Foundation Type:I 25:19:13?
imeralTax IDNumber:91-1307538
PUbHCAgenC—y—l
Coma“Name and Title:Scott Rogers,Athletic Director
Phone:509—542-4834 EmailAddress;srogers@columbiabasin.edu
Mailing Address:Zip2600N20thAveCity:Pasco ‘99301
T'I fP d ":“0 repose use/ACWWNWAC 2025 Women's Volleyball Championships_____—_|
Scope 0fW0rk Columbia Basin College has submitted a bid to host the 2025,2026,and 2027 NWAC
(Will be Volleyball Championships.Presentations to the NWAC Executive Board are scheduled
included in for October 10,2024.The 2025 tournament will be held the weekend OfNovember
Contract):24-26,2025.Eight teams will participate in the single -e|imination tournament.In
addition to teams CBC will welcome officials coaches familv,friends,and soectator trll
Funding Outline:
Non-Pasco LodgingTax Sources:Amount:Uses of Pasco LodgingTax:Amount;
Visitor/Convention $1,000 Tourism Marketing $2,000
Ticket Sales $10,000 Event/FestivalMarketing/Operation $8,500
W—W Tourism Facility Operation
$10,000 W $15,500RequestedPascoLodgingTaxFunds:
TOTAL BUDGET:$26,000 TOTAL 326,000
Please attached the following (ifapplicable)to your application:
0 Ifyour agency is a non-profit a copy of your agency’s current non—profitcorporate registration with
the Washington Secretary of State.
0 Brochures or other information about your event/activity/facility,in particular items showing recent
tourism promotion efforts.(Optional)
Page 35 of 108
21333333’]3323123.:3333315335;‘23:maimiqq?_''90{3;-W2b3323333?22:3132222333.:1'3333341123
“we-M 2-----~.—-7-2 —‘--«~-2-—4-'s2-hw-Ww—a2 -:-www—a-Mn ma—wv-wm }1333‘?..2212312121253.,3‘232.232223333)1'
'2:35.11322333:.233:2 2 g.
E
7 --...-2‘.T.._-.--.,,,..,w..--_.-..1.-.“..-......7 ...._...-.....-....3,,7.._._.-..-...._._.72.
._.7.7:7.:..._....
.‘da*mgg&?>3;?wlé;;§:25..
2 ‘
~:33‘32.722?!‘12"‘-if?g
f,..H..7..q..72 «.7 —.—7w——-A~1-.-_r -2 .‘-.»...v?l><<nw .—2-‘5’.“’.',,__7-9...»:.7 -7=-7 -.,.A-.....7._....-..........7..C.2....2..-.3-.2.»—-v.1:v.-I-_-‘.‘T‘..}.if T...:;‘f2w....mw—ITWvii;.272:.2 22C::1‘322223 2‘222223.22:“.221"2 m...“f-‘"225"222222
17'7 .....7 .2272-2223322.22:22:22.2.
'22-222.723
72 2 222.;22222233323322.23117?x23":'
7 333‘833364302132
WWW-"?y222 ._-.-,_WEE-.........--23332272222522:
‘""
7
''32227232.313.322':{3‘38.
0 .
-I.2
2"2
''1 T .',.2....w...:77.2~n7 77 7 ..-..7..7 ..........,__._...-.-....--......W"....-.............._............M...2 w...,.--._-...._.....-_.-........-.7
I
'‘''
5 3 2 -“““'3272.2333.232321%€22.33”:
5‘'
5‘$‘£§"‘*“§@5~"9"2~22'23““22222322.22733332"33532.7.2132323
2
"..-...2....-........-......,_....?.¢_.7~7 .,..'......._~..,,.._.._....”......-.......N ~.M........-.--,.-.,......“3...,......M.-.._.‘..,....-......--.......244........“7............3....-..7...-..7.....-...“...g-n 7—7'72~77 24 .4
.?;‘22i277‘75‘22":2‘*‘
7 7....37'2""271'"3 333Wu§33 33‘!332.2232”:322.383222221315233:”3‘2‘2"2137372337
5''2-'..!-’33.22:...7 272..33.32:52.23:32:22.::24.5.2“.2‘:33:22222222333335:.372":”332252:33‘2::33 “3253333!96NM”23323322223222??-2t'22‘23-21233332222:27:3332.:25:22:222312323233222222‘)"..7.'33:332;:gm23322220123?122222.322
{:5 ”1322333“"?223‘22225!?i“-:32“‘3 5.2333253.23:-33333‘2 "“*‘:31";‘'3
3272‘:7522232921“3253a"''--‘
i.3323;:(5].;52'5'551‘3"if!f3
23‘.:22at 34221123135?
.m—u "W‘-wnmw~-ww 777M27777-7
~~\.2
.72 7 “.22....
5 f "*5 ’5 “23:27:22.5:
‘2'2:22:'’3272‘"2:2:
"""''_.V_$.-.-—7...,...7."W7...77.7:_....27 I774..W-7 .77 vk‘m?‘l
I
'12““?1’561Q"”33“e 'rll {II-T;i
-v.‘E":.‘é'...-.--....
‘'‘‘5‘-5 "
__."95:?”""5 7 33222313332
233
"3222222:3223 ‘2...
..."'"'""""‘333:3 ......3.3 33%---.2272:3.323 32222222222223...32222222222233
WEEK;23m“5 "{232313321:333:23 2.3337
-771w7.3.22:332‘22{3L3321333::3332233::H31‘233':33322332133332::
'"11232:.-33:32.1222332222221:231-~2.'1'i‘mquxm3:233:22::2'wmsmmay3:22.2273233522233.321373:322213331.wa t2!«2'
''.3233“:2‘32v13:$1238331.2“:.333.333'
2132315:22:2270:32 23:32::33.23333#13y?l :23?“3:33?)'32":‘r:533':-72.3.2.2(22‘3’1'3‘2im 23312;:2‘}wm?m‘t?
'{2'22'1.23333332113353awn-2m.:3 (33232.32:
-...7.»7..-...—...........-....-.
Page 36 of 108
The State of Washington requires an estimate for the following questions below:
Direct Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at entry points,vehicle
counts or number of chairs filled.A direct count may also include information collected directly from businesses,such as
hotels,restaurants or tour guides,likely to be affected by an event.
Indirect Count:Estimate based on information related to the number of visitors such as raffle tickets sold,redeemed discount
certificates,brochures handed out,police requirements for crowd control or visual estimates.
Representative Survey:Information collected directly from individual visitors/participants.A representative survey is a highly structured
data collection tool,based on a defined random sample of participants,and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey:Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants.Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate:Estimate produced by computing known information related to the event or location.For example,one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).'
A d'l f d ,I d _'d What method was used to
S a irect resu t 0 your propose tourism-re ate serwce,pFOVI e an determine attendance in previousestimateof:years?
a.Overall Attendance Direct Count
Enter the total number of people predicted to
’
500 Indirect Count
attend this activity and select the method used to Pred'CtEd:Rapresentative survey
determine the attendance.1
Informal survey
Structured Estimate
b Attendance 50+Miles -'’Direct Count200NumberofpeoplepredictedtotravelmorethanPredicted'Indirect Count
50 miles to attend this activity and select the RepresentatiVe Survey
method used to determine the attendance.'“forma'Survey
I Structured Estimate
c.Attendance,Out of State,Out of Country..100 Direct CountOfthetotallistedin"b"above,number of people .Indirect CountpredictedtotravelfromanotherstateandcountryPred'Cted:Representative Survey
and select the method used to determine the Informal Survey
attendance.'Structured Estimate
d.Attendance,Paid for Overnight Lodging I DireCt Count
Enter the number of predicted to attend this activity P ._
200 mm“CWT“
__FEdICted-Representative SurveyandpayforovernightlodgingandselectthemethodInformalSurveyusedtodeterminetheattendance..Structured Estimate
Attendance,Did Not Pay for Overnight Lodging 300 Fig?“fiuttntnlrec0EnterthenumberofpredictedtoattendthisactIVItyPredicted:Representative Survey
Without paying for overnight lodging and select the Informalsljrvey
method used to determine the attendance.-Structured Estimate I
Paid Lodging Nights Direct Count
Enter the number of predicted paid lodging nights and 225 gedliirfgigceSurveselectthemethodusedtodeterminetheattendance.p y
L cl ..h _Informal Survey
0 ging nig t—one or more persons in one room Structured Estimate
e.
f.Predicted:
I am an authorized agent of the organization/agency applying for funding.I understand that:
0 Funds must be expended within the calendar year.
0 Reporting requirements meeting state guidelines outlined in this application must be submitted with
?nal request for reimbursement.
o Allfunded requests will be monitored for progress and consistency with scope and time line as outlined.
o All requests for reimbursement fo I...proved costs shall be in writing and shall have supporting
Name (Printed):
‘
"‘4
Date:
Page 37 of 108
:
inw?m 22222252232222£3223:
.r.-223?‘2.2:‘22222123221‘22522;21...22.;.32252.253322%!22222-222m22a.a?viaziéi’riksé;
-WWW”?2.22223???22 2222222122222232222722222.2552;€-222.3122?'?ia?'22’2‘2‘w.22.22.222.2222222r22232223222222:.2:2 2 222222222222223?2wMW4,
2522.:2.222:2.221;m-Mi‘mw22212;;822‘:522...»2:22.;2.222.522:522+:552.2222,.222‘22;.2.153i§2$22":-12;:$22222222222-22222-.222222:1.212.2‘12?2:22.222.22.22222122222312
.2223
3.22221:
'222m2‘22..25221mm..2222,2222“:L??u‘um 22.22;.222222222m33:12:52.1;222.Mammy.222222.233.2:2:
’\.
Trim:2:3521':223222222357;2 "133—220;;e rr
:3 dem 2.222222f?é?é?:..22222222222222..
''''2.222mg 222.222222‘baby.-..
‘22.;gmwmsmu
.n?fats?mé:
.;..,.,..._.4..w_.-.~.....who.-.“
Eirw‘i?9%???§f3g??i?tl;lig?m?g’tgfpsH??gg
mu...WW‘
222222222.52222223152222”2.222222%
“22'?J22?H2222:-2212222,irrfw?imhw{it-‘2252222"?2522222.?22:22.-:2;
_
25:“.;:2Tu*‘“mur’222r¥"3’32:‘giz?mg we 922222.22.232.222;1222;:322252522222:?2:223?2E2:2.:mm-..«22:221.222222?if.
127251“.
Page 38 of 108
PROPOSED TIMELINEFOR 2024 (2025 BUDGET)
Application Timeline
August 1 Applications Available
August 30 Applications Due by 5:00 pm.
September TBD LTAC meeting to review and recommend allocations
October TBD LTAC recommendations presented to City Council
Application Deadline:Friday,August 30th by 5:00 pm.
To be eligible for consideration,your complete proposal must be received via email only by the deadline.The
Committee will review proposals in a public meeting on a date to be determined.Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade,Marketing Strategist
Email:mcguadeL@pasco—wa.gov
Phone:(509)975—9683
Page 39 of 108
{3233;337:333332333333:33-323333333333333333533333333333
33331333333"?33333333133333?»
33:63:33333‘33:33,3;:33313333333.
'I 3333,3339».
.113333633:E3333;3333-3”:3333331323:331133391‘
~SE.333333.2133,3033ng33333333333353$3333,1-33333353:33"#:3353333“:313T}:£333“?33353335333332"'
33333333333332}33333333333333333n333333333333'332-33393-2133311...(38‘?3333533336
33.1...333.33;;33333.333333333333333333333333'
.333'33333333322W'v?3333313313313.333;3333;953:31333333333333333333333331:;31333313333:;33333.3(mam:33553331331333:9333113333mi333'.
33-3:3-3 :31:-:33:-3333333133333639”3333333333363-3333:335:3333333;333:3333:33333333;3:3.3.33333333333333.3.3....33’31333333331333333333?)
.1 3.3333 3333333;333333333-
33:3333.:3.333333333333333333333133393333:33:33
0 33-523
.‘-335:333.333.."
’.3x3237-‘-‘:'3434%.333313:333..
'—3‘3“53‘;333.3
Page 40 of 108
General information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities,operations,and expenditures
designed to increase tourism.The City has multi——year commitments for the HAPO Center,Gesa Stadiumandtourismpromotionservices,therefore,those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit and
recommend LodgingTax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations,the Committee considers:
0 The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s Finance
Office.
0 Thoroughness and completeness of the proposal.
0 Percent ofthe proposal request to the event/facility promotions budget and overall revenues.
0 Percent of increase over prior year Pasco Lodging Tax funded proposals,ifany.
0 Projected economic impact within the City of Pasco,in particular projected overnight stays in Pasco
lodging establishments.-
o The applicant’s financial stability.
0 The applicant’s history of tourism promotion success.
State Law Excerpts
RCW 67.28.1816 —Use of Lodging Tax Fund.
Lodging tax revenue under this chapter may be used,directly by any municipality or indirectly through a convention
and visitors bureau or destination marketing organization for:
9’
Tourism marketing;.
b.The marketing and operations of special events and festivalsdesigned to attract tourists,
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW;or
01.Supporting the operations of tourism—related facilities owned or operated by nonprofit
organizations described under 26 U.S.C.Sec.501(c)(3)and 26 U.S.C.Sec.501(c)(6)or the internal revenue
code of 1986,as amended.
RCW 67.28.080 -Definitions.
0 ”Municipality"means any county,city or town of the state of Washington.
0 ”Operation"includes,but is not limited to,operation,management,and marketing.
0 "Person"means the federal government or any agency thereof,the state or any agency,subdivision,taxing
district or municipal corporation thereof other than county,city or town,any private corporation,partnership,
association,or individual.
0 "Tourism"means economic activity resulting from tourists,which may include sales of overnight lodging,
meals,tours,gifts,or souvenirs.
0 "Tourism promotion"means activities and expenditures designed to increase tourism,including but not limited
to advertising,publicizing,or otherwise distributing information for the purpose of attracting and welcoming
tourists;developing strategies to expand tourism;operating tourism promotion agencies;and funding
marketing of special events and festivals designed to attract tourists.
0 ”Tourism-related facility"means real or tangible personal property with a usable life of three or more years,or
constructed with volunteer labor,and used to support tourism,performing arts,or to accommodate tourist
activities.
0 ”Tourist"means a person who travels from a place of residence to a different town,city,county,state,or
country,for purposes of business,pleasure,recreation,education,arts,heritage,or culture.
Page 41 of 108
.9";-,i ,..‘31'1'1-"1,111.133.23.342:
11.11333;11):"3.1.3....1":”1‘1Val-5"}mlggu
.2 .
|
‘1:.
,-511g 51:.”117211:13:11?1111:161113?21513-311333:2-..3212111
13:15113111.51:5...:353.10121'1355'11hs:15 .wbzwa03:11:33:115111.13111111311311315T351113313.131:.35153111511.1:311:21.:
11183159311033:111:56}15121213:1.133233.1515:39.31.3135’1"
1.31'1"1113511§:h~1331335Mmm5331551311111313:21153333311233$513513
."13133151123:11:1..151:13::5111.1..:13<313rbh~:1'°r111.>w133”:115553W53:.111
"h25131121121111:5":'1.2111.51131.151.211.11.1:;31}11.53111311111151331-1115:11111595115151.1311:}?115-7131113131313611:11am.
15.11331331:11:11.
151113521:
1:12311:.3113.21.115151”?0;;
.553:51:13.5“:11111511.?.5115:11".45:111.)1133'»..“?
'51
1332312311:Wm.311.55.313.13;.
552
1:11.”1)!51.4'5i’1?LHEJ1113:2111;12.:1‘32...£.-:..10.»“4-14:..
-.»_.:;...rm-‘kd--_..~~.........My..,..'.«.......'..f ............_.............._,..,...”an..-“...m...“—-5......,....,.......w.............‘..v.....-..._.....'..—.-.~‘wvv .n fa...
]2131313153111.:1...:21.15153
1’11151:1331)?»‘31213:51.1-33:33 513:.“E:1.51332
--‘'51::32.11.11.2153.1.5.111.1:2.113.51131317319131331.1711‘11.}"33111353111
.:1121‘41'5-13":.1115.“5135513.21111511115..1515-5:1'.1 33115”5111:1351133113.192111'“1'15;32:11:.21151112153'
k 11171"111-11111311511.111153"1 115.1115”11:33 ..2111."
15,111.01“1:55..11.1...“
.111.'1.191111«1211.11s...1.5:;--\..J.19;.Ls”1L
1:5~1r:1“1‘.113%11313”1""''1
111151111."113.?1117391111:51:?
'2111"11-3111{11.31“5333051301 1*
1.21.2111.13::31:.2311.11.15‘1:53.351.15..51:111.531111.133:221-1111113111.5111112152.5151113111151.2:3111511.1:"131331“gash-—2m.
3.31:1'1u212g3k-13:3..353591 .1.5:.15.13.121.13.21.:3131-351.1.:Ms;-...
-5:33:1:11:11.125135111315135:51555113551131.1551111-11315....5:1
21:(3:51:31...-'5.3.2:}...3.1151.2:11.113115:?'11:".1155':11155111‘”1.1.11...11
1313:.1-33.1.2.1135151:31:35:11.1..51:11:55.:W11
'11::11-13131-152152121:11:;1':1:11..113 112-41;51*.1312523.35:1 ‘-11.;1*11:11:11.1135:3151:.111311:311133119111315195:1131511:1.11-351121.wahiam.31.321313.45.531321,1“).
Page 42 of 108
Pasco
aid:I"Application for 2025 Pasco Lodging Tax Funds
4,000AmountofLodgingTaxRequested:S
Type:E]Non-Profit
E]For-Profit
El PublicAgency
Organizamn/ASEMY Name:Tri-Cities Juneteenth Community council
Federal Tax IDNumber:81-3459271
Contact Name and Title:Irving L Brown Sr
”'0”:509-366-2790 Ema"Address;irving@juneteenthtcwa.org
Mailing Address:PO,Boc 3055 City:pasco State:WA Zip:99302
Title of Proposed Use/Activity:Director
SCOPE0fWOYk Juneteenth Community work in the Tri-Cities area impacts the local communities
(WIIIbe of Pasco,Kennewick.and Richland.as well as surrounding areas.by promoting
included in awareness and celebration of Juneteenth.commemorating the emancipation of
Contract):enslaved African Americans in the United States.This work involves organizing
events educational nrnnrams.and mmmunitv outreach efforts to enoaoe residents
Funding Outline:
Non-Pasco LodgingTax Sources:Amount:Uses of Pasco Lod in Tax:Amount:
Tourism Marketing
Event/FestivalMarketing/Operation 4,000.00
Tourism Facility Operation
Requested Pasco LodgingTax Funds:
TOTAL BUDGET:3 SE
o ifyour agency is a non-pro?t a copy of your agency’s current nonprofit corporate registration with
the Washington Secretary of State.
-Brochures or other information about your event/activity/facility,in particular items showing recent
tourism promotion efforts.(Optional)
mm 3 4,000.00
Page 43 of 108
The State of Washingtonrequires an estimate for the followingguestions below:
Direct Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at entry points,vehicle
counts or number of chairs filled.A direct count may also include Information collected directly from businesses,such as
hotels,restaurants or tour guides,likely to be affected by an event.
Indirect Count:Estimate based on information related to the number of visitors such as raffle tickets sold,redeemed discount
certificates,brochures handed out.police requirements for crowd control or visualestimates.
Representative Survey:Information collected directly from individual visitors/participants.A representative survey is a highly structured
data collection tool,based on a de?ned random sample of participants,and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey:Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants.informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate:Estimate produced by computing known information related to the event or location.For example.one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowancefor persons
(3 square feet).
What method was used toAsadirectresultofyourproposedtourism-related service,provide an demm‘ne attendance In prams
estimate of:years?
a.Overall Attendance 200 i:Direct Count
Enter the total number of people predicted to _E Indirect Count
Predicted:C Representative Surveyattendthisactivityandselectthemethodusedto
‘Eire ISdeterminetheattendance.""“3 urvev
D Structured Estimate
b.Attendance,50+Miles 3 Dirac,count.50Numberofpeoplepredictedtotravelmorethanmama:B Indirect Count
50 miles to attend this activity and select the ClRepresentative Survey
method used to determine the attendance.D '"m'ma'SUNSVUStructuredEstimate
c,Attendance,Out of State,Out of Country 5 D mm tomofthetotallistedin"b“above,number of people _El Mum Count
predicted to travel from another state and country Pred'm’d:El Represemame Survey
and select the method used to determine the C]informal Survey
attendance.D Structured Estimate
d.Attendance,Paid for Overnight Lodging El Direct Count
E ,...0 El Indirect CountnterthenumberofpredictedtoattendthisactivrtyPredmd:D Representative Survey
and pay for overnight lodging and select the method C1Informal Survey
used to determine the attendance.5 5mm,“Estimate
e.Attendance,DidNot Pay for Overnight Lodging 0 %F';?“;‘z:"“
,t t .n "'5 UnEnterthenumberofpredictedtoattendthisactiwtyPredicted:E]Representauve Survey
without paying for overnight lodging and select the g WWMZISUNEV
method used to determine the attendance.El Structured Estimate
f.Paid Lod in Ni hts ,D ”"5“CW“3 E S ....Predicted:l2}Indirect CountEnterthenumberofpredictedpaidlodgingnightsand_0 Cl Representative Surveyselectthemethodusedtodeterminetheattendance.
...El Informal SurveyLodgingnight=one or more persons in one room [I Structured Estimate
I am an authorized agent of the organization/agency applying for funding I understand that:
-Funds must be expended within the calendar year.
I Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
o Allfunded requests will be monitored for progress and consistency with scope and time line as outlined.
a Allrequests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to erify t expenditure of the funds included in request.
Name (Printed):Irving L Brown SrSignature:
Date:
Page 44 of 108
PROPOSEDTIMELINEFOR2024 (2025 BUDGET)
Application Timeline
August 1 Applications Available
August 30 Applications Due by 5:00 pm.
September TBD LTAC meeting to review and recommend allocations
October TBD LTACrecommendations presented to City Council
Application Deadline:Friday,August son.by 5:00 pm
To be eligible for consideration,your complete proposal must be received via email only by the deadline.The
Committee will review proposals in a public meeting on a date to be determined.Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
LaurelMcQuade,Marketing Strategist
Email:mcguadenggascorwa gov
Phone:(509)9753683
Page 45 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco‘s Lodging Tax Fund is the primary source of City funding for activities,operations,and expenditures
designed to increase tourism.The City has multi-year commitments for the HAPO Center,Gesa Stadium
and tourism promotion services;therefore,those applications have priority status for the use of funds.
The Pasco City Council has created 3 Lodging Tax Advisory Committee to conduct an annual process to solicit and
recommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations,the Committee considers:
o The estimated amount of LodgingTax Fund available for the coming year as provided by the City’s Finance
Office.
-Thoroughness and completeness of the proposal.
0 Percent of the proposal request to the event/facility promotions budget and overall revenues.
-Percent of increase over prior year Pasco LodgingTax funded proposals,ifany..Projected economic impact within the City of Pasco,in particular projected overnight stays in Pasco
lodging establishments.
0 The applicant‘s financial stability.
0 The applicant’s history of tourism promotion success.
State Law Excerpts
RCW67.28.1816 -Use of Lodging Tax Fund.
Lodging tax revenue under this chapter may be used,directly by any municipality or indirectly through a convention
and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilitiesdistrict created under chapters 35.57 and 36.100 RCW;or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C.Sec.501(c)(3)and 26 U.S.C.Sec.501(c)(6)or the internal revenue
code of 1986,as amended.
RCW67.28.080 —De?nitions.
0 "Municipality"means any county,city or town of the state of Washington.
0 "Operation"includes,but is not limited to,operation,management,and marketing.
0 "Person"means the federal government or any agency thereof,the state or any agency,subdivision,taxing
district or municipal corporation thereof other than county,city or town,any private corporation,partnership,
association,or individual.
I "Tourism"means economic activity resulting from tourists,which may include sales of overnight lodging,
meals,tours,gifts,or souvenirs.
-"Tourism promotion"means activities and expenditures designed to increase tourism,including but not limited
to advertising,publicizing,or otherwise distributing information for the purpose of attracting and welcoming
tourists;developing strategies to expand tourism;operating tourism promotion agencies;and funding
marketing of special events and festivals designed to attract tourists.
-"Tourism-related facility"means real or tangible personal property with a usable lifeof three or more years,or
constructed with volunteer labor,and used to support tourism,performing arts,or to accommodate tourist
activities.
-"Tourist"means a person who travels from a place of residence to a different town,city,county,state,or
country,for purposes of business,pleasure,recreation,education,arts,heritage,or culture.
Page 46 of 108
Application for 2025 Pasco Lodging Tax Funds -
1000.00
Amount of Lodging Tax Requested:$
Organization/MSW Name:BlueMountain Resource Conservation &TYPE:—“On-Wit
Development Council EFor—Fro?t
L.Public Agency
Federal Tax lDNumber:91-2152491
Contact Name and Title:Jill Holman,2025 SWIM the SNAKE Event Coordinator ’
iPhonet(602)206-5572 EmailAddress:iilbage@yahoo.com
Mailing Address:P.O_BOX594 CitVIWaitsburg
Title of Proposed Use/Activity:Fund-raising open water swimming and paddling event inthe Snake River.
Scope of work Promotional events using social media platforms,print and radio advertising.Regional
(Will be outdoor actvity magazines and online calendars of events,online advertising.
included in Commemorative T—shirtsfor all participants,website promotion,discounts for local
Contract);restaurants and selected lodging for overnight participants.
Funding Outline:
WW Amount:Uses of Pasco LodgingTax:Amount:
Columbia Co.LTfunds 1000.00 Tourism Marketing 50000
Sponsor donations 900.00 Event/FestivalMarketing/Operation 500.00
Tourism Facility Operation
REQUEStedPasco Lodging Tax Funds:100000
TOTAL BUDGET:$2900.00 TOTAL 3 1000-00
'rapolica?onPieaseattachedthefaitewm..
o Ifyour agency is a non—pro?t a copy of your agency’s current non-profit corporate registration with
the WashingtonSecretary of State.
0 Brochures or other information about your event/activity/faciiity,in particular items showing recent
tourism promotion efforts.(Optional)
Page 47 of 108
The State of Washington reguires an estimate for the following Questionsbelow:
Birect Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at entry points,vehicle
counts or number of chairs filled.A direct count may also include information collected directly from businesses,such as
hotels,restaurants or tour guides,likely to be affected by an event.
indirect Count:Estimate based on information related to the number of visitors such as raf?e tickets sold,redeemed discount
certificates,brochures handed out,police requirements for crowd control or visual estimates.
Representative Survey:information collected directly from individual visitors/participants.A representative survey is a highly structured
data collection tool,based on a defined random sample of participants,and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
informal Survey:information collected directly from individual visitors or participants in a non—random manner that is not
representative of all visitors or participants.informal survey results cannotbe projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate:Estimate produced by computing known information related to the event or location.For example,one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
What method was used to
determine attendance in previous
years?
E Direct Count
13Indirect Count
D Representative Survey
E informal Survey
D Structured Estimate
As a direct result of your proposed tourism-related service,provide an
estimate of:
a.Overall Attendance
Enter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
b.Attendance,50+Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:11O
E]Direct Count
Ci Indirect Count
El Representative Survey
[3 informal Survey
D Structured Estimate
Predicted:200/0
c.Attendance,Out of State,Out of Country
Ofthe total listed in "b"above,number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
cl.Attendance,Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
[El Direct Count
3 indirect Count
D Representative Survey
D informal Survey
[3 Structured Estimate
Cl Direct Count
D indirect Count
D Representative Survey
13 informal Survey
D Structured Estimate
D Direct Count
:3 indirect Count
El Representative Survey
E]informal Survey
D Structured Estimate
I2 Direct Count
E indirect Count
D Representative Survey
El Informal Survey
D Structured Estimate
20%Predicted:
Predicted:100/4)
e.Attendance,DidNot Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
f.Paid Lodging Nights
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night =one or more persons in one room
0Predicted:4'0 /°
0Predicted:10 /°
Iam an authorized agent of the organization/agency applying for funding.I understand that:
0 Funds must be expended within the calendar year.
0 fepsttsxg satin-g state geééetirres outlined Er:this aeeéécatéc
fine?greenest to?reimbursement.
Allfunded requests willbe monitored for progress and consistency with scope and time line as outlined.
Allrequests for reimbursement for approved costs shall be in writing and shall have supporting
documentationto verify the expenditure of the funds included in request.
niremerzta .a ?gs“?feesaémitted 35.55%:
Signature:‘2 Name (Printed):Jill Holman
Date:August 28,224
Page 48 of 108
PROPOSED TIMELINEFOR 2024 (2025 BUDGET)
Application Timeline
August 1 Applications Available
August 30 Applications Due by 5:00 pm.
September TBD LTAC meeting to review and recommend allocations
October TBD LTAC recommendations presented to City Council
gsswatier Seediéne:Maggy,géegzgst 353%:be333$are
To be eligible for consideration,your complete proposal must be received via email only by the deadline.The
Committee will review proposals in a public meeting on a date to be determined.Meeting information will be
posted on the City‘s website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade,Marketing Strategist
Email:mceeeéei@ asses-sage;
Phone:(509)975-9683
“‘3“;
Page 49 of 108
—
City of Pasco Lodging Tax Fund Overview
Pasco’5 LodgingTax Fund is the primary source of City funding for activities,operations,and expenditures
designed to increase tourism.The City has multi—year commitments for the HAPO Center Gesa Stadiumandtourismpromotionservices;therefore,those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicitand
recommend Lodging Tax funded services for City Council consideration.
Pasco LodgingTax Advisory Committee Considerations
In developing its recommendations,the Committee considers:
o The estimated amount of LodgingTax Fund available for the coming year as provided by the City’s Finance
Office.
0 Thoroughness and completeness of the proposal.
0 Percent of the proposal request to the event/facility promotions budget and overall revenues.
0 Percent of increase over prior year Pasco Lodging Tax funded proposals,if any.
0 Projected economic impact within the City of Pasco,in particular projected overnight stays in Pasco
lodging establishments.
0 The applicant’s financial stability.
0 The applicant’s history of tourism promotion success.
State Law Excerpts
RCW 67.28.1816 —Use of Lodging Tax Fund.
Lodging tax revenue under this chapter may be used,directly by any municipality or indirectly through a convention
and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW;or
d.Supporting the operations of tourism—related facilities owned or operated by nonpro?t
organizations described under 26 U.S.C.Sec.501(c)(3)and 26 U.S.C.Sec.501(c)(6)or the internal revenue
code of 1986,as amended.
RON 67.28.080 --Definitions.
0 "Municipality"means any county,city or town of the state of Washington.
0 "Operation"includes,but isnot limited to,operation,management,and marketing.
0 “Person"means the federal government or any agency thereof,the state or any agency,subdivision,taxing
district or municipal corporation thereof other than county,city or town,any private corporation,partnership,
association,or individual.
0 "Tourism"means economic activity resulting from tourists,which may include sales of overnight lodging,
meals,tours,gifts,or souvenirs.
0 "Tourism promotion"means activities and expenditures designed to increase tourism,including but not limited
to advertising,publicizing,or otherwise distributing information for the purpose of attracting and welcoming
tourists;developing strategies to expand tourism;operating tourism promotion agencies;and funding
marketing of special events and festivals designed to attract tourists.
-"Tourism-related facility"means real or tangible personal property with a usable life of three or more years,or
constructed with volunteer labor,and used to support tourism,performing arts,or to accommodate tourist
activities.
0 "Tourist”meansaperson who travels from a place of residence to a different town,city,county,state,or
country,for purposes of business,pleasure,recreation,education,arts,heritage,or culture.
Page 50 of 108
Application for 2025 WĂƐĐŽ Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be
included in
Contract):
Funding Outline:
Non-Pasco Lodging Tax ^ŽƵƌĐĞƐ:
Requested Pasco Lodging Tax Funds:
dKd> BUDGET: $
hƐĞƐ of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
dKd>$
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration with
the Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 51 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall Attendance
Enter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of Country
Of the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•ZĞƉŽƌƚŝŶŐ ƌĞƋƵŝƌĞŵĞŶƚƐ ŵĞĞƚŝŶŐ ƐƚĂƚĞ ŐƵŝĚĞůŝŶĞƐ ŽƵƚůŝŶĞĚ ŝŶ ƚŚŝƐ ĂƉƉůŝĐĂƚŝŽŶ ŵƵƐƚ ďĞ ƐƵďŵŝƚƚĞĚ ǁŝƚŚ
ĨŝŶĂů ƌĞƋƵĞƐƚ ĨŽƌ ƌĞŝŵďƵƌƐĞŵĞŶƚ͘
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.WĂŝĚ >ŽĚŐŝŶŐ EŝŐŚƚƐ Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night с one or more persons in one room
Page 52 of 108
Application Deadline: Friday, August 30th by ϱ:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a daƚe ƚŽ ďe deƚeƌŵŝned͘ DeeƚŝnŐ ŝnĨŽƌŵaƚŝŽn ǁŝůů ďe
ƉŽsƚed Žn ƚŚe ŝƚyΖs ǁeďsŝƚe͘
Only eůĞĐƚƌŽŶŝĐ ƐƵďŵŝƐƐŝŽŶƐ ĂƌĞ accepted:
City of Pasco Lodging Tax Advisory Committee c/o
>aƵƌĞů DĐYƵadĞ͕ DaƌŬĞƚŝŶŐ ^trategist
Email: ŵĐƋƵadĞ>@pasco-wa.gov
Phone: (509) 975-9683
PROPOSED TIMELINE FOR 20Ϯ4 (2025 BUDGET)
ƉƉůŝĐĂƚŝŽŶ dŝŵĞůŝŶĞ
August 1
ƵŐƵsƚ 30
^ĞƉƚĞŵďĞƌ d
KĐƚŽďĞƌ TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 53 of 108
General Information
City of WĂƐĐŽ Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expenditures
designed to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadium
and tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit and
recommend Lodging Tax funded services for City Council consideration.
WĂƐĐŽ Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s Finance
Office.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pasco
lodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund.
Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention
and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 54 of 108
UBI # 604 353 589| EIN # 83-3067406 501c3
City of Pasco Business License - Non Resident #41175 Encanto Arts
4838 Delridge Way Sw Suite A
Seattle, WA 98106
president@encantoarts.org
www.encantoarts.org
Project Title:
"A Night of the Charro: Celebrating Charro and Western Culture in Eastern Washington
Project Overview:
This project aims to produce a vibrant cultural event in Pasco, WA, titled "A Night of the
Charro," celebrating the rich traditions of charro culture alongside the western heritage of
Eastern Washington. The event will feature performances by the region's best charros,
showcasing their majestic dancing horses, accompanied by live mariachi music. The event
will serve as a cultural exchange, highlighting the beauty of Western Mexican culture and its
infiuence on the broader Western traditions of Eastern Washington.
Project Objectives:
1. Cultural Preservation and Celebration:
o Showcase the rich heritage of charro culture, including traditional
horsemanship, attire, and music.
o Celebrate the fusion of Mexican and Western cultures in Eastern
Washington, promoting cultural understanding and appreciation.
2. Community Engagement and Inclusion:
o Provide an opportunity for the community to experience and participate in a
unique cultural event that highlights the diversity of the region.
o Encourage participation from local and regional charro groups, , and
community organizations. Showcaase a production of Horsmanship of over
30 horses in a Night production for all to see!!
3. Economic and Cultural Impact:
o Attract visitors to Pasco, WA, boosting local tourism and supporting the local
economy.
o Position Pasco as a cultural hub for events that celebrate Mexican and
Western traditions, fostering a sense of pride and community identity.
Scope of Work:
Page 55 of 108
1. Event Planning and Coordination:
o Venue Selection and Preparation:
Identify and secure a suitable venue in Pasco, WA, with the necessary
infrastructure for showcasing dancing horses and accommodating large
audiences. Coordinate with local authorities for permits and safety
measures.
o Talent Recruitment:
Engage the best charros in the region, inviting them to participate in the
event. Work with local and regional mariachi bands to provide live music,
ensuring an authentic and high-quality performance.
o Cultural Programming:
Develop a comprehensive program that includes charro demonstrations, live
mariachi performances, and cultural exhibitions that highlight the traditions
of charro and Western culture.
2. Marketing and Promotion:
o Community Outreach:
Engage local communities, cultural organizations, and schools in Eastern
Washington to raise awareness and encourage participation in the event.
o Advertising Campaign:
Develop and implement a multi-channel marketing strategy, including social
media, local media, and print advertising, to attract a diverse audience from
across the region.
o Partnerships and Sponsorships:
Identify and secure partnerships with local businesses, cultural
organizations, and sponsors to support the event flnancially and logistically.
3. Logistics and Operations:
o Safety and Compliance:
Work with local authorities and animal welfare organizations to ensure the
safety and well-being of the horses and participants. Implement crowd
control measures and ensure compliance with all relevant regulations.
o Event Setup and Management:
Coordinate all logistical aspects of the event, including stage and arena
setup, sound and lighting, seating arrangements, and vendor management.
Ensure smooth operations on the day of the event with a dedicated team of
staff and volunteers.
Page 56 of 108
o Post-Event Evaluation:
Conduct a thorough evaluation of the event, including attendance metrics,
participant feedback, and flnancial performance. Prepare a report
summarizing the outcomes and lessons learned for future planning.
4. Budget and Financial Management:
o Budget Development:
Create a detailed budget outlining all costs associated with the event,
including talent fees, venue rental, marketing, logistics, and administrative
expenses.
o Grant Management:
Ensure that all grant funds are allocated and spent in accordance with the
grant guidelines. Maintain accurate flnancial records and prepare reports as
required by the grantor.
5. Cultural and Educational Impact:
o Workshops and Demonstrations:
Include educational components such as workshops on charro traditions,
the history of mariachi music, and the infiuence of Mexican culture on the
American West.
o Cultural Exhibits:
Set up exhibits that display traditional charro attire, saddlery, and other
cultural artifacts, providing attendees with a deeper understanding of the
cultural signiflcance of the event.
Timeline:
• Month 1-2: Planning and Coordination
• Month 3-4: Talent Recruitment and Marketing Launch
• Month 5-6: Final Preparations and Event Execution
• Month 7: Post-Event Evaluation and Reporting
Expected Outcomes:
• A successful cultural event that attracts a diverse audience and showcases the rich
traditions of charro and Western culture.
• Increased awareness and appreciation of Mexican heritage in Eastern Washington.
• Strengthened community ties and enhanced cultural exchange between local and
regional participants.
Page 57 of 108
Sustainability Plan:
• Explore opportunities to make "A Night of the Charro" an annual event in Pasco, WA.
• Develop partnerships with local cultural institutions to continue promoting charro
culture and its signiflcance in the region.
This scope of work outlines a comprehensive approach to producing a culturally signiflcant
event that honors the traditions of charro and Western culture while engaging and
enriching the community of Pasco, WA.
Page 58 of 108
(.‘tn'r
dSCO
iii-TIEI"Application for 2025 Pasco Lodging Tax Funds
10,000AmountofLodgingTaxRequested:$
Organization/Agency Name:Type:E Non-Profit
For—Profit
Public Agency
Columbia Basin College Foundation
Federal Tax ID Number:91—1307538
coma“Name and we:Scott Rogers,Athletic Director
Phone:EmailAddress:509-542-4834 srogers@columbiabasin .edu
Mailing Address:City:2600 N 20th Ave Pasco
T'l fP dU A ":'teo ropose se/th'ty NWAC 2025 Men's and Women's Basketball Championships4
SCOpeof Work Columbia Basin College has been selected as the site of the NWAC Basketball
(Will be Championships for 2023,2024,and 2025.The tournamednts will be held over two
included in weekends (Sweet Sixteen and Elite Eight first weekend,Final Four and Championships
Contract):the next)in March with 16 men's and 16 women's teams participating.In addition to
teams CBC wiiill welcome officials coaches friends,and spectators to Pasco
Funding Outline:
Non-Pasco LodgingTax Sources:Amount:Uses of Pasco LodgingTax:Amount;
Visitor/Convention $4,000 Tourism Marketing $3,000
Ticket Sales $30,000 Event/FestivalMarketing/Operation $21 ,500
Sponsorships W Tourism Facility Operation
——
Requested Pasco Lodging Tax Funds:$10,000 W $44,500
TOTAL BUDGET:5 69,000 TOTAL $69,000
Please attached the following (ifapplicable)to your application:
0 Ifyour agency is a non-profit a copy of your agency’s current non-profit corporate registration with
the Washington Secretary of State.
-Brochures or other information about your event/activity/facility,in particular items showing recent
tourism promotion efforts.(Optional)
Page 59 of 108
21:22:22.2292*92:23:99.29:999 :99;21-92922229992999.
3%08‘.~..vwn.v WW “2199992229993229‘?59331592-19ftfuamA
_2
'2199-991:22::-99999 :99E3 9129211939;
(‘1:__.-
'
.
'“99335223
~'''9‘.9:32239.315.3:931:29»;3291:1222":99:89:99.0-2'?2 “
._,.‘..........‘.........._“M .__"....-.:1}_........:._...“..Q ._.-..._.._,......-;%m,;_
::99991992292992990:.9:9:91:99 :‘
,
-9539-3999233 ‘‘
3138.33
.”9...,-...
.._--.,......_2L,.....-....-.......,..._...........2.......“.......-......“........,...-...,..~-....3.9....me ......N?m....._.......-...,..2 .,....-..-..,....-.,....~..2.
9‘3a‘WWGW229“H93 ”€2031333995
3}
.92":2'292929992299199
9......»m.—...—....-...
t JAM“9:911‘91:“£91227“?.929233':-
r.-....-..._..-,...,---..w»Tw~TT:WW-.-.....”...”...Wm..-......m..-_.....“WM.“......““9-....-...,.2 9-.--....1‘.-w..;m?www“m ....i:Hill523?.2H .2:"3%“9.1?”33‘29219995993
§’2
...“.mung-.2...-...m..._.-."1'...,.....2.....:.....:......-.ww-............:...4..-«......MAHL.-.....(muw...MW.W.....2-.m~.wm.._~.,1951119291Q?9.272919132912.
.W....,.'._
i
.....N .....L......,......2“,.WM.-.-...--....._...W ..__.,...-,,.......-....”.._.....--...9"......,............--.-.........»..:...,...,........._.,....,....._..--.....‘...-.._.-.-_...l
',..2 ..2
‘._.L -w:2‘%2197-99929931.99:9 923':-9:11:29:9299999951.333}5:1292:":9 awn-9L.39‘2"!*3 32-3799"2
i .Leif:9:290 :222531";29:33:2312219-532112292992"-1-2:“?-7"“:2.952.6,;.3133m?815193.433..99*991.333;3
9::>2..‘“2*”2’9;:i”42.92:9229::2:91::9 3:39?......W-191N399“9.9;:715311.3@9999:=':’”9992213492“‘34-‘92:21.23333222599-:
-:“it 3':£329.29g'z‘
i E .”9119-?-~.,
N 9 Faun—...“.-....1......,...
erg-11:99;2.:-““:99:2.22:92"a‘~m999:“
f»;2:3
12'_-...3:_
.......-2...---....-W ._
$53213.‘F378‘:22319119‘2£:*~a§§2f?22;:222985-1-‘2332,.::-.-'.«:3‘f?fg,’1-3;;1;,92-3M2.1992.232-~m»......“.._...m 9M9...
i "991‘9.953329:2
......2 ~21..2 .2_...2”.-....—.....mw.”........~.2.........~....»......-..-......4,-........_,........”..:.....“...2-9...-”2-.
mmim-OI}Q
W2 ”...-.9--.-—;w--W
.1.-§
29922:29999999."-13"}:.d
-_‘__“f”1 ‘f ..,1 “92999-2?WK
2
1
"2
2
.'....-isms22.102;9192922229"-1:229991231911199.2292-1999993
;EMuni-r:712-199:n-‘quwg 33-19972:9:-‘rw v 125994"1?.9*e:332:.7991:E22299-119312::29?1“?1'
9'29?”2::1122920293(19192-229929M:
99939292w:229512"2:?99.9 2927923212992'1 22‘;9::99199:!2-929.--29 99219922999“91231.12%)£29911”;29
'351212#9 3-0239C‘!}.-.2‘“:9‘19276'1nr2'122:9:
'28 9
.,...,-..,~-........v.,.<{
Page 60 of 108
The State of Washington requires an estimate for the following guestions below:
Direct Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at entry points,vehicle
counts or number of chairs filled.A direct count may also include information collected directly from businesses,such as
hotels,restaurants or tour guides,likely to be affected by an event.
indirect Count:Estimate based on information related to the number of visitors such as raffle tickets sold,redeemed discount
certificates,brochures handed out,police requirements for crowd control or visualestimates.
Representative Survey:Information collected directly from individual visitors/participants.A representative survey is a highly structured
data collection tool,based on a defined random sample of participants,and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
informal Survey:information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants.Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate:Estimate produced by computing known information related to the event or location.For example,one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
....What method was used toAsadirectresultofyourproposedtourism-related serwce,prowde an determine attendance in previous
estimate Of:years?
a.Overall Attendance 4 000 Direct Count
Enter the total number of people predicted to
P d_t d.
'indireCtCount
attend this activity and select the method used to re 'C e '?i::::::::$’:ysmey
determine the attendance.Ii Structured Estimate
b.Attendance,50+Miles 3 500 Direct Count
Number of people predicted to travel more than Predicted
’indirect Count
50 miles to attend this activity and select the RePresentativeSurvey
method used to determine the attendance.Informa'sun/91y
l Structured Estimate
c.Attendance,Out of State,Out of Country 700 Direct Count
_I
Ofthe total listed in "b"above,number of people _Indirect CountpredictedtotravelfromanotherstateandcountryPred'CtEd:Representative Survey
and select the method used to determine the informal Survey
attendance._
I Structured Estimate
d.Attendance,Paid for Overnight Lodging 3 000 Direct Count
Enter the number of predicted to attend this activity .,
’Ind'red CWT“
d f _h I d ,l h h d Predicted.Representative Surveyanpayorovernigtogingandseecttemet0InformalSurvey
used to determine the attendance..Structured Estimate
e.Attendance,Did Not Pay for Overnight Lodging 1 000 ID?“E?“t....1 n II'EC ounEnterthenumberofpredictedtoattendthisactIVItyPredicted:Representative Survey
Without paying for overnight lodging and select the Informalsurvey
method used to determine the attendance.-Structured Estimate
f.Paid Lodging Nights .,
Dire“count
....Pred‘CtEd-indirect CountEnterthenumberofpredictedpaidlodgingnightsand800Reresentative Surveselectthemethodusedtodeterminetheattendance.InfirmalSurvey
y
Lodging night =one or more persons in one room I Structured Estimate
i am an authorized agent of the organization/agency applying for funding.i understand that:
0 Funds must be expended within the calendar year.
0 Reporting requirements meeting state guidelines outlined in this application must be submitted with
?nal request for reimbursement.
o Allfunded requests will be monitored for progress and consistency with scope and time line as outlined.
o Allrequests for reimbursement for pp ved costs shall be in writing and shall have supporting
documentation verify the peedit re of the funds included in request.
Name (Printed):Elm F15“WI/1Signature:
Date:a{CLIZOZI‘ILPage 61 of 108
5555;555:335.13.533.51.355333?33553335555.33.55.53.555333.535...
”
'
5321532533(3133353.-3-53-1317?16.333355}"t”‘Iéi?’553331‘5‘33-53‘
3.3.rim-x5953353335335-35353?!3325733333?)3135335313...-55:33.35353332
.;3.5-55.3;‘33335553.1.3:»,.35 33'333.‘1332;333:3355:5.33333:55353233333.:-3'.531 2333:3:355
-‘5333.33“:-'33:)3353153131:
.3 -a.'33 n.2,...1 X ruw‘'3.23.:5313-5331!£353.55 3:33,?33?:Ef??ww.-.3%e23553.;.:
533.335.3545.5533353583133.5552.535333.333533353.55 3353.3523533533.-9333553335333aft?53 3:535:533'333'3353515‘35333.3:3;.3 533 53353333353mm 155 253233
'55353-51335353.321535-33mmm Mum-2"303‘33335353133353.33315:335:53333.333-3:553:555351.33.1"3‘34!3.E3§£&5i21“:’-.~
«33:33.3.33351253533365i591333.3553525313355533.3533)3 255.3333553433451355.viwbm3.333.:3%3.3555131;3:35!We.MW“$35;.
33.31335533503.hamiau 5353655".53.3was:“33.3.393333‘:L333:5333553355155’33-9mm»?315.3535:33553335335m:b53556..
33.955.3-5 333553-355;hm;3.53-33-9533353535$553 E2333has35553.255 an:53353-353333335
5553355
.
33:31:35333353313335555'5532-3-s '53 5531553533555.33.;53933233323533313533555353-?533533335335359393;33315...5%..,.
‘7‘53333551331133353535-51303}‘3 3831"imM ‘33"!0“"‘~“3*5i?‘55335‘3‘33'.=3 3353335513533:3133$3.3335933‘:31333.33?‘3355335'513333.33333.‘355333535333.13:-3523-3
$353453 531;33355.53.3133“3:53:35373-."53531333.33.53333'15‘5819.2339535333353i235333335.3.3.33.335555352333931:‘33::1035;333:3315533W“
513:3 3:353=355:}r:33.3.33.‘533:3.35533:3333}333.3::3333.3rump-1.3 31535333qu5353333523353533"‘'M3353:523");_;;..a.;‘333_.:3 .5213533355513:3“?135313"_.
5333.3.33.3.:3339.55553533‘2’3555323233:553323333353555335333535?33.‘3335.15;3-.9 533'.33)5552323353332:..‘33 3533;53.3333433:3W «‘33....331333uni-'13«36352
'.-..2 1'4 3!5:4."
dun»-..wM—nn-.:3...,.4:-~ugn»v-:-.
Fan.....ans-...}...
1",}
.3 1.9329353";.
J
531333353"33531iiémjj'{330'12'
-
9 ‘.
:2"51,3333'i3'.3."':7;’.523}3“133.1113!!!33.33.33:3???.
_3353-3333853.339333333533135?L,
g
':5)~";3_3...23'...331;‘3 h .‘.2':,33d?jj?iaa 2335535353“3;:2233,3
2 ,
-'2 333.533.3555.533333:3?‘-.~j---.......--._-............2,--.-..--....-.-...-ww?w.....-W .
:08??f g -912”‘69..353331323355
1
iii .33
i Ir?wd?'ménj?m~:l -
3753.3333:32‘3 3‘3"“2751‘?”’‘9 “£3533393".;33.3":3;.753.3:
‘5"‘7‘359"”??‘5‘357‘2"'2 3"133.351.3353:5%.;?3wx33»55133.3-315 31-35“”:
3‘35.53.533.333:—5
5.312332-35“,3..“no...“......m ......u.:............-............._.MT..............-......m...-...-...-.-....._.....-..
‘25".
{7-371W353...
‘315 ”.33155:15.332135 ."32.383.:1.33.3.3.-»
......p‘.....‘.-,.
-.....““...”.....4 .-.......-»........535539525633532353‘.553‘35335153».
.~.3153:33,;3138323,...33_..I‘W '5‘."Mi.33532-553333332??“2'?)
Hit-:12 I ..--'’3 '.”333.33.35.333133.3453533:35515133533353?!-
.K r.v.»‘53 (3)3fix-‘3.{l .1f
r 'U?
3.3351353“'
....».........M .—J~'
-f 533531333335353:,3 :33 3:33 :3 .
3.335..“-tin}311335593.93123:33.2’3"2*!23133':33","1‘2..
‘3'-
"1 5m3"».3 5r“‘355'..5355”.£533 b5£§j§53:33535133"‘.232
haw-.321".3;”V33V2:M1;3?;'5’".335?.5 ‘5‘.”‘339:}$363233.“59’“:7‘‘
2».3.33.2333;..
.3
5 5.3 ”5.7513335:59:3-53315353335:.“553.'5 t’)?‘"33.3..3:.:L:3:)'.3)'i}'3‘33"3:.5351535331;533.355.5133:5‘35-''
r3553:2»:5131’...
5v.3 «3315511.,».3155 ='3 3'33“#333 3333 333533?'2'3'3733'3EV3‘
_3(_5.3.1:"'.3 '.‘-....
'....5313-33553311'231”3:3?#33733553'3 ~.i 35595'333323353'53:?mM22.
s E I
3 ,..@1353 5.413iu‘(3553233..3.3113353v_-..-.-......5315333)}.3::33m.»:35:9353553533151:”35“»)5 3 t 3 3155:.33-..0313.353353'3 .1
r,‘y‘??bn?im-532-3né-iféw2335233353451595333939313337!31235131233
2
.3335:553355539535.3355335333355335551535355133:
...-55593555355353.5533.5333'3353.355!35:35?
_1;,‘5’N’3lg‘q ‘-‘2‘F “’-.?.5535:1355 353931353"$993.?!2.2";'9'33133303133331-33wer‘33331:255555355-333i323'335...:sky.'353‘.33.3333‘35"35513.3"3353515592.553 315 33
5533553r339355333333:233233193333333.333‘5533593553535
2:N‘M??é?j--mg:i.-"'323’
Page 62 of 108
PROPOSED TIMELINEFOR 2024 (2025 BUDGET)
Application Timeline
August 1 Applications Available
August 30 Applications Due by 5:00 pm.
September TBD LTACmeeting to review and recommend allocations
October TBD LTACrecommendations presented to City Council
Application Deadline:Friday,August 30th by 5:00 pm.
To be eligible for consideration,your complete proposal must be received via email only by the deadline.The
Committee will review proposals in a public meeting on a date to be determined.Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade,Marketing Strategist
Email:mcguadeL@pasco-wa.gov
Phone:(509)975—9683
Page 63 of 108
{533535.13é£55 3591515.15555553535555551
-
‘
.355559555555.
555515551555555
533515115551555.151555.
535513555351555555
;..I 1555435553
W£3391025111“”4“—vim?t?thQQK-ii _{3E?tugL'?
7 5515151533614315153415135573—.mm:(531555115'53$151395“3551f:.
'
‘
g3»;-"$5115113215192
51311151533355.11'1320315311354533115;:1inimm5am??mJj‘”?i‘j Ga?15-5353?mg}
..,5.55531553315-..515355313391:51:5«51255211355
.5633»“2551153535355515553553555.515513535133539151.5533}:‘55)?55515115531155555;5-155”
$5.555:5515115535551315533553;5535.3?aimamgwe?vm151555:53553555253
91155551553355£55512;53553my5253’,
?g???i‘z“?g.:13?“N"51$?‘35:";3‘1'3“‘r
r'é'?g£13KN -X:v3fé'?§f5?""‘11'§\;-&?§£515
3.13;:1..3315ammammmm“;555:.31355;::55«ii?
wk.)-9'3533'1511115—1-2'.5,1 33-155553551:n:We;\{153
Page 64 of 108
General Information
City of Pasco Lodging Tax Fund Overview
-Pasco’s Lodging Tax Fund is the primary source of City funding for activities,operations,and expenditures-designed to increase tourism.The City has multi-year commitments for the HAPO Center,Gesa Stadium“and tourism promotion services;therefore,those applications have priority status for the use of funds.'
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommendLodgingTaxfundedservicesforCityCouncilconsideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations,the Committee considers:
o The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
0 Thoroughness and completeness of the proposal.
0 Percent ofthe proposal request to the event/facility promotions budget and overall revenues.
0 Percent of increase over prior year Pasco Lodging Tax funded proposals,if any.
0 Projected economic impact within the City of Pasco,in particular projected overnight stays in Pascolodgingestablishments.
0 The applicant’s financial stability.
0 The applicant’s history of tourism promotion success.
State Law Excerpts
RCW 67.28.1816 —Use of Lodging Tax Fund.
Lodging tax revenue under this chapter may be used,directly by any municipality or indirectly through a conventionandvisitorsbureauordestinationmarketingorganizationfor:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW;or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C.Sec.501(c)(3)and 26 U.S.C.Sec.501(c)(6)or the internal revenue
code of 1986,as amended.
RCW 67.28.080 —Definitions.
0 "Municipality”means any county,city or town of the state of Washington.
0 ”Operation”includes,but is not limited to,operation,management,and marketing.
0 "Person”means the federal government or any agency thereof,the state or any agency,subdivision,taxing
district or municipal corporation thereof other than county,city or town,any private corporation,partnership,
association,or individual.
0 "Tourism"means economic activity resulting from tourists,which may include sales of overnight lodging,
meals,tours,gifts,or souvenirs.
_0 "Tourism promotion”means activities and expenditures designed to increase tourism,including but not limited
to advertising,publicizing,or otherwise distributing information for the purpose of attracting and welcoming
tourists;developing strategies to expand tourism;operating tourism promotion agencies;and funding
marketing of special events and festivals designed to attract tourists.
o "Tourism—relatedfacility"means real or tangible personal property with a usable lifeof three or more years,or
constructed with volunteer labor,and used to support tourism,performing arts,or to accommodate tourist
activities.
0 "Tourist"means a person who travels from a place of residence to a different town,city,county,state,or
country,for purposes of business,pleasure,recreation,education,arts,heritage,or culture.
Page 65 of 108
inf-15;.3519."‘
“+217?4C.){”6597513E119?3:177:15:511-1115.11::521.71157%!713.151Luigi:1‘;71-51571.11.51:51::
"7.1":,(‘V11.‘!"¢J H571379';
M7.1:561:35+1.1»5595mm:51751451157151:»7.51;:{:1 55151171117251":57:5...»71:1551.351555151.155551365+:1:117:77-
..15151555:1:555:15:3.
513115155555715.
1:55.
3-3115555.57.15.55.111.5171'?1‘71171113?1:15;?571559....511555317
+7.153-1111«5.11237-511E 3157;171:121:2111;571:5131(1::17155171533.~11)
3.56513.9 0197911111:11:51:51:31.3175113:....,.‘1‘:.~1-71“F‘:1:11;:5;:
‘
w....'.,7v.37inefng'?da"ENE.vi.
.mhmwh?ema 5115:1553551:)1:5?55515155115555115?5::51:51.:55:555555:'
599153195155535:553?me51%xi"?NM:5551:51-
',7.',
‘
.7
.
7
'Awhwr?,14:51:11.7:?ne.)511-:anaUszmwwI!3111KE‘BV‘551
5531;115:111}553173195155111.55%?511111«7:515:57:?31715177155737.1511:15':5::35.1155513.11515!..5T3::1,355.3151'),5151:51155911515135591%?9
5.117376:
»
1.5.5.5511:55111052511555111175:12711::51-5111'131155511'15.7
.517 E117.55:17::7:17.611551:1111:1:57:17'137157"117;57:11:5511\1n55551.,13332111151575:5.15.5911;5113'14::in.71:19.51!.5
......«....-......;._..........W....“w...”.-..--..-..”...9.7...._....,.«.......
Mit?éjb?é ..;:.59E$§sifh?§5511355571:111.5;155155.;+551510.13.11;
317-1257155117?;+77
-',
'
,5151771511717517315711575.1:115555551..51:17.:
7:17::5:715:71:'11::5517315:151:15::73+‘15:”:v7.737:115”-:11
'-7.5m.{3;13.93.5.13123rm 3171::77zwnh?a????
33%.
.
-......»‘7.-.--..q -..._‘..,._’“'31:)115 .‘E..£[7’:"§lq ?E-i':1'$}7.,".‘5,!I‘Gth '115x,4:;
'l
...7“....w.-..-..9........'--;......-.-.;..-.W....-_.,-...-.-....;._,-.;.....,.._.
15:13:11171':«.5159 ,,,,,
1+3mm..13:.5..+1139“,
277751959515+5.12117-1-15.msi1.5115511”:
’59:7:513:55:17171511110?1:11:51:15.:5151533197513533
'
».7751:21517111-53755;
57:17-11.‘75:77.21:5313,,is;71571312557521151):71:17:57.6;53157:551$?551755175151515591)“51:51:15“:
.3.'-:E”"E£513755371115373‘5:E?:mQ‘m.51.1551..181::
155*555.5111:mm1:77.5955;55:5771155)?‘7'.5:
5.11;:st 751311111151172111.1:7137;311:57755511121
.3773???“E71325
m+1755:57:11.1:1525112171:127771155151111117(17?:77151173317111717715.“:mm}”5155+.555—75:..77;;5.1757151115551771“1753:1155?"9+-,
1 7M ‘71725;,7;:1‘:-7é7é:...;.,71').?1 "f.;‘;é}.$%'{€‘(7'312:51.-133151.:12}{i?3’i?f‘uq 3'3}SHEEN:'”HEY?
Page 66 of 108
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be included in Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:
Requested Pasco Lodging Tax Funds:
TOTAL BUDGET: $
Uses of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
TOTAL $
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration withthe Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 67 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall AttendanceEnter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of CountryOf the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.Paid Lodging Nights Predicted: ☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Page 68 of 108
Application Deadline: Friday, August 30th by 5:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a date to be determined. Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade, Marketing Strategist
Email: mcquadeL@pasco-wa.govPhone: (509) 975-9683
PROPOSED TIMELINE FOR 2024 (2025 BUDGET)
Application Timeline
August 1
August 30
September TBD
October TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 69 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 70 of 108
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be included in Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:
Requested Pasco Lodging Tax Funds:
TOTAL BUDGET: $
Uses of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
TOTAL $
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration withthe Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 71 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall AttendanceEnter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of CountryOf the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.Paid Lodging Nights Predicted: ☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Page 72 of 108
Application Deadline: Friday, August 30th by 5:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a date to be determined. Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade, Marketing Strategist
Email: mcquadeL@pasco-wa.govPhone: (509) 975-9683
PROPOSED TIMELINE FOR 2024 (2025 BUDGET)
Application Timeline
August 1
August 30
September TBD
October TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 73 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 74 of 108
7130 W. Grandridge Blvd., Suite B Kennewick, WA 99336 509-735-8486 1-800-254-5824 www.VisitTRI-CITIES.com info@VisitTRI-CITIES.com
August 27, 2024
Ms. Laurel McQuade
City of Pasco P.O. Box 293 Pasco, WA 99301
SUBJECT: Visit Tri-Cities 2025 Hotel/Motel Tax Fund Application
Dear Ms. McQuade:
We appreciate the opportunity to again submit an application for lodging tax to support our efforts to
market Pasco and the entire region as a premier travel destination. The City of Pasco and Visit Tri-
Cities have a signed agreement for the promotion of tourism that was approved by the Pasco City Council and the Pasco Lodging Tax Advisory Committee (LTAC). The agreement went into effect on January 1, 2021 and will expire on December 31, 2025. The Cities of Kennewick and Richland also have the same agreements established. In order to remain compliant with HB 1253, enclosed is Visit
Tri-Cities’ 2025 Hotel/Motel Tax Fund Application for the LTAC to review.
By investing lodging tax dollars with Visit Tri-Cities, the City of Pasco receives a multi-faceted approach to marketing the city to visitors, business investors and those looking to relocate. The enclosed application outlines the deliverables and services provided as outlined in the contract.
If you would like any additional copies of the application or if I can answer any questions, please contact me.
Sincerely,
Kevin Lewis
President & CEO
Enclosures
Page 75 of 108
Page 76 of 108
Page 77 of 108
ANNUAL REPORT
2023
VisitTri-Cities.com
Page 78 of 108
OUR VISION & MISSION
A MESSAGE FROM THE PRESIDENT & CEO
AND THE CHAIR OF THE BOARD
Dear Tourism Partners,
It’s exciting to feel the energy of our team as they
enthusiastically work to fuel transformational growth
in the Tri-Cities through tourism. 2023 was a year of
significant transition. With the support of dedicated
partners and community leaders, we called on our
leadership team to maintain essential functions while
building a platform for greater success. I’m pleased to
report we accomplished those objectives, and we’re
excited to share some exciting opportunities ahead.
Visitors spend nearly $600 million in the Tri-Cities each
year. That spending creates more than 5,700 jobs in the
area and generates more than $74 million in local tax
revenue. Nationally, travel demand was weaker in 2023
with seven straight months of decline. Although hotel
occupancy was essentially flat in the Tri-Cities, rising just
0.9% in 2023, average hotel rates were up 7.4% (almost
twice the national average). The Tri-Cities saw a 2.5%
increase in total visitor trips, the number of new visitors
to the area rose nearly 9.2%, and hotel tax revenues
increased by $161,436. In 2023, year-over-year increases
in average daily rate and revenue per available room in
the Tri-Cities were among the highest in the state.
In recent months, consumer confidence has risen due to
slower inflation and anticipation of lower interest rates
ahead. Travel sentiment seems to be improving as well.
In the Q4 our sales teams capitalized on some significant
opportunities to increase our projected hotel group
revenues by 57%.
In 2023 we were thrilled to be selected as host for two
new signature events coming in 2024: The inaugural
IRONMAN 70.3 Washington Tri-Cities race, and the
National Horseshoe Pitcher’s World Tournament. In
addition to bringing millions in outside revenue into
our economy, these events will bolster workforce
recruitment and business development by showcasing
the destination to a global audience of active, successful
people. With IRONMAN, our communities are now
connected to one of the most globally recognized
endurance and lifestyle brands.
One of the most significant team accomplishments
in 2023 is the evolution of our messaging strategy.
We’ve refined our Vision and Mission statements and
restructured all of our strategic messaging to enhance
our brand position. This messaging strategy provides a
foundation to authentically celebrate the key destination
drivers that make our communities distinct. Every
potential visitor is on a path of discovery and our goal is
to meet them where they are on the path and lead them
down the decision-making funnel to discover why this
destination is such a great fit. In 2024, our messaging will
focus on the five key experience categories that we’ve
identified as the true drivers of visitation. Internally, our
efforts will align with five strategic pillars that support the
foundation and purpose of our organization.
As our team embraces the essence of our Vision and
Mission statements and works to accomplish our strategic
objectives, we are excited to push the boundaries a bit.
With creative marketing initiatives, new signature events,
and community collaboration, we’ll meet potential
visitors on the path of discovery and invite them to
celebrate with us. It is rewarding to collaborate with the
forward-thinking leaders in our communities to facilitate
such positive influence in the area. We’re definitely
enthusiastic about the transformational impacts in store.
Kevin Lewis
President & CEO
Visit Tri-Cities
Buck Taft
Chair of the Board
Visit Tri-Cities
OUR DESTINATION DRIVERS
These are the key experiences that authentically define and celebrate the unique aspects of the destination.
As we focus on these core experiences, we elevate the destination brand and guide visitors to the experiences
they are seeking.
OUR VISION
Inspire, reward, and celebrate
the spirit of exploration and discovery.
OUR MISSION
Fuel transformational growth in
the Tri-Cities through tourism.
OUR STRATEGIC PILLARS
STRATEGIC SALES
COLLABORATIVE DESTINATION
DEVELOPMENT
PROACTIVE COMMUNITY
ENGAGEMENT
INNOVATIVE & MEANINGFUL
OPERATIONS
EFFECTIVE MARKETING
1 2
Pa
g
e
7
9
o
f
1
0
8
FINANCIAL PICTURETOURISM ECONOMIC IMPACT
Kennewick Pasco Richland Totals
2020 $277,886 $151,941 $270,733 $700,560
2021 $502,862 $332,854 $581,566 $1,417,282
2022 $672,025 $440,350 $733,662 $1,846,037
2023 $714,098 $498,162 $795,213 $2,007,473
HOTEL-MOTEL TAX REVENUEHOTELS
3,670 Hotel guest rooms available
Hotel tax revenue is up $161,436 from
previous year, and ADR is up 28.6% from 2021
and up 7.4% from 2022. Hotel occupancy
levels rose 0.9% from 2022.
TRI-CITY REGIONAL
HOTEL-MOTEL
COMMISSION
KENNEWICK
•Nickolas Woody,
SureStay Plus Hotel
by Best Western
Kennewick Tri-Cities
•Mark Blotz,
Clover Island Inn
•Marie Mosley,
Ex Officio, City of
Kennewick
PASCO
•Monica
Hammerberg,
Hampton Inn & Suites
Pasco/Tri-Cities
•Jerry Beach,
A-1 Hospitality
•Adam Lincoln,
Ex Officio, City of
Pasco
RICHLAND
•Lacey Stephens,
Home2 Suites by
Hilton
•Yesenia Galvez,
Holiday Inn Richland
on the River
•Jon Amundson,
Ex Officio, City of
Richland
Hotel Revenue
up $161,436
Occupancy
up 0.9%
ADR up 28.6% from 2021
ADR up 7.4% from 2022
Tourism in the Tri-Cities generates employment opportunities, visitor expenditures, and tax revenues that positively
impact the city and its residents.
DIRECT SPENDING creates a positive economic cycle
that begins as visitors bring money into the local
economy from outside the area. Millions of dollars
are infused into our communities directly through
visitor spending. These dollars ignite a flame that fuels
additional positive economic impacts.
INDIRECT IMPACTS come from labor income, suppliers
and support businesses, construction, engineering,
and other professional services that support the
hospitality industry.
INDUCED IMPACTS are derived through employee
spending, business output, new business development,
and enhancements to the quality of life through
development of visitor related attractions and services.
TAX REVENUES from each of these revenue sources
support local services and provide tax relief to residents.
HOTELS: $123.8 million24% increase from previous year
TRANSPORTATION: $113.1 million
39% increase from previous year
RECREATION: $88.0 million
19% increase from previous year
RETAIL: $136.6 million
16% increase from previous year
FOOD AND BEVERAGE: $134.2 million
15% increase from previous year
VISITOR SPENDING BREAKDOWN
Tourism Promotion Area
$2,269,747 Marketing
$1,093,959
Administration
$538,678
40.1%
29.5%
19.8%
5.2
%
5.4%
$3,221,440
Total Revenue
70.5%
22.7%
City Contracts
$731,680
Membership/Corporate
$220,013
$2,726,488
Total Expenses
Visitor Center
$141,761
Membership
$148,104
6.8%
Convention/Sports Sales
$803,986
3 4
Visitor Spending represented in this report reflect the economic impact of tourism in the Tri-Cities for the year of 2022. The economic impacts of tourism in our community
for 2023 are not yet available. Percentage increase stated is based off of 2021 numbers. Source: Tourism Economics
POLICE
OFFICERS
FIREFIGHTERS SCHOOLS &
TEACHERS
SMALL
BUSINESSES
PARKS ROAD WORK
Visitor spending helps support local:
Tourism saved each household $581 in annual taxes
$594.7 million
in economic
impact
Provides $74
million in state
and local tax
revenue
Provides $59.8
million in local
sales tax
Employs 5,706 workers
Annual Tourism Benefits to the Tri-CitiesPa
g
e
8
0
o
f
1
0
8
EFFECTIVE MARKETINGSTRATEGIC SALES
156 Conventions, sports & group activities
Down 2% from previous year
121,048 Visitors attracted
Up 9% from previous year
$26,774,874 Convention and sports
spending to region
Up 6.3% from previous year
The sales department’s primary focus is to market
to convention, sports, and group meeting planners
through direct sales contacts, targeted marketing,
and attending industry events. These activities
mean “heads in beds” that generate significant tax
revenues for our community.
2023 PROGRAM HIGHLIGHTS
2024 & BEYOND
121 Future conventions, meetings and
sports events booked
140,765 Future visitors
$49,464,202 Future visitor spending
Trips Made:
4.7 million
Days Spent:
9.9 million
Unique Visitors
1.7 million
HIGHLIGHTS
Each year, Visit Tri-Cities creates and implements a comprehensive marketing strategy aimed at increasing brand
recognition and attracting visitors to the Tri-Cities region. To ensure maximum reach among potential visitors, Visit
Tri-Cities employs a range of effective tactics, including digital advertising, media relations, social media, and print.
This multi-faceted approach allows for broad and diverse audience engagement, ultimately raising awareness of the
Tri-Cities destination.
2023 HIGHLIGHTS
•Launched 2023 Visitor Guide
•Launched seven digital marketing campaigns
•Achieved $100:$1 return on investments with
Datafy digital ad campaigns
•12% increase in social media followers through
organic content since July 2023
•Created Destination Manifesto video
•Created videos for Four Key Visitor
Experience Categories
•Refreshed marketing Brand Book & Style Guide to
support messaging strategy
•Directed rework of 2024 Visitor Guide to support
messaging strategy
•Incorporated HTML animated digital ads for
dynamic content
•Upgraded booth presence at Taste Washington
Trade Show
MEDIA OUTREACH
32,597 Facebook Followers9% increase from previous year
14,443 Instagram Followers20% increase from previous year
2,877 LinkedIn Followers21% increase from previous year
Hosted 12 successful FAM tours with 16 media representatives
56 Pieces of coverage
215K Views
27.4 million in audience reach
VISITOR CENTER INQUIRIES
Telephone calls
1,353 in 2022
In-person Visitors
760 in 2022
786
573
Tourism campaigns deployed
in 2023 earned:
•23,257,277 Impressions
•105,543 Click throughs
CAMPAIGN HIGHLIGHTS WEBSITE HIGHLIGHTS
829,097 Pageviews
54% Increase from previous year
312,709 Unique Visitors
13% Increase from previous year
COMING IN 2024
Sales & Client Relationship Building
•Hosted Spring Olympia Sales Blitz &
Customer Appreciation Luncheon reaching
39 meeting planners
•Conducted 18 appointments at the Fall Olympia
Sales Blitz
•Hosted hospitality sales training for
hotel/venue partners
•Hosted Sports Customer Appreciation Event
in Portland
•Attended seven industry related events to meet with
meetings and sports planning professionals
Secured Major Events
•2024-2026 IRONMAN Triathlon
•2024 & 2027 National Horseshoe Pitchers Association
• World Championships
•2024-2027 WIAA State Cross Country Championships
•2024 Convention of Jehovah’s Witnesses – four
weekends (July/August)
•2025 International Cherry Symposium
•2024-2027 Washington Association for Pupil
Transportation Conference and Trade Show
•2024 Washington Elementary Chess Championships
•2023 Latino World Series (softball) – United States
Specialty Sports Association
•2024 US Tennis Association PNW Mixed 40 & Over and
Mixed 55 & Over Section Championships5 6
*see back cover for more details
Pa
g
e
8
1
o
f
1
0
8
PROACTIVE
COMMUNITY ENGAGEMENT
COLLABORATIVE
DESTINATION DEVELOPMENT
Annual Meeting Showcase
•Engaged the community in the launch of our new
messaging strategy showcasing core visitor experience
categories with new video assets and highlights
from individuals in the community with more than
450 attendees
Engagement Initiatives
•Manhattan Project National Park and World
War II Heritage
•American WWII Heritage City Designation
Campaign
•Launched dedicated webpage showcasing
community assets related to WWII, the
Manhattan Project, and the Manhattan Project
National Historical Park
•Produced a WWII Heritage City window cling for
local organizations and businesses to display
•VTC support for Ride with a Ranger
•Staff participated in Manhattan Project
educational tour
•Coordination of the Tri-Cities National Park
Committee and related efforts
•Chaired the Tri-Cities Legislative Council
•Engaged with representatives to support
community initiatives
•Testified at Legislative Session on tourism initiatives
•Community Collaboration
•Annual and Mid-Year Reports to City Councils
•Collaboration with communities and agencies on
tourism development issues
•Presentations for civic groups, Washington
Roundtable CEO Tour, and others
•Board representation: Tri-City Water Follies, Bike
Tri-Cities, TRIDEC, Tri-City Regional Chamber of
Commerce, Pasco Chamber of Commerce,
Benton-Franklin Council of Governments,
and WSDMO
•Committee representation: Kennewick, Pasco, and
Richland Lodging Tax Advisory Committees
•Formed the Tri-Cities Strategic Alliance bringing
together Visit Tri-Cities, TRIDEC, Tri-City Regional
Chamber of Commerce, and Benton-Franklin
Council of Governments to advance the region
through collaborative initiatives that support the
individual mission of each organization
VISIT TRI-CITIES COUNCILS
Tri-Cities Rivershore Enhancement Council
Tri-Cities Sports Council
Tri-Cities Wine Tourism Council
Tri-Cities National Park Committee
A subcommittee of the Tri-Cities Rivershore Enhancement Council (TREC),
a program of Visit Tri-Cities, is collaborating with community members and
various jurisdictions, including the Cities of Kennewick and Pasco, Ports
of Kennewick and Pasco, Benton PUD, and Franklin PUD, to update the
Cable Bridge lighting. An interlocal agreement has been drafted, serving
as the initial step to initiate fundraising and discuss project funding. The
updated lighting will feature a modern control system, allowing remote
management, and will showcase the Tri-Cities community by illuminating
the Cable Bridge with different color patterns.
RIVER SHORE ENHANCEMENT PROJECTS
Tri-Cities Rivershore Enhancement Council
(TREC) Initatives
•Hosted USACE Walla Walla District Commander for
meeting and field tour with partnering jusidictions
•Cable Bridge Lighting Subcommittee – finalized
Interlocal Agreement for council/commissions review
Tri-Cities National Park Committee Initiatives
•Attended and presented at the Energy Community
Alliance (ECA) MAPR Peer Exchange in Los Alamos,
NM with site community leaders and representatives
from the National Park Service (NPS) and Department
of Energy (DOE)
•Coordination of the Administrative Subcommittee
•Developing a virtual strategy for B Reactor Tour
shutdown (virtual tours)
•Working with NPS, DOE, and ECA to
establish a Friends of the Park Group
that can support donations
•Created Hanford/Tri-Cities community
presentation for the ECA Peer Exchange
HIGHLIGHTS
Congratulations to the Tri-Cities Airport team who received the prestigious Kris Watkins
Tourism Champion Award this year. The forward-looking leadership at the Airport continues to
make it a significant contributor to our visitor economy through renovations, collaborations,
and promotion of local arts and sports. Thanks to Washington River Protection Solutions for
sponsoring this award.
2023 TOURISM CHAMPION AWARD
Another huge shout out goes to Oatis Outdoor Adventure Rentals, recipient of the Annual
Excellence in Service Award sponsored by Battelle. Oatis provides easy to access recreational
opportunities in the area, and they do it with the genuine blend of helpful enthusiasm. Oatis
is a perfect representation of the excellence in service visitors hope for in a destination.
2023 EXCELLENCE IN SERVICE AWARD
Visit Tri-Cities, in partnership with the Tri-Cities National Park Committee and community partners,
proudly celebrates the esteemed recognition of being designated as a National Park Service (NPS)
American World War II Heritage City. This prestigious designation acknowledges the region’s
significant historical contributions during this pivotal era.
AMERICAN WWII HERITAGE CITY DESIGNATION
HIGHLIGHTS
7 8
Pa
g
e
8
2
o
f
1
0
8
VISIT TRI-CITIES GOVERNANCE
INNOVATIVE & MEANINGFUL
OPERATIONS
Strategic Vision and Leadership
•Strategic assessment to evaluate and enhance the
organization’s focus and approach
•Directed efforts on core strategies that boost visitation,
enhance visitor experiences, and positively impact the
Tri-Cities’ economy
•Established a clear foundation for our messaging
strategy that provides focus and consistency for
long-term success
•Prioritized and maintained existing programs,
campaigns, and goals while working through significant
staffing changes
•Streamlined leadership and organizational structure
•Refined contracts with service providers
•Fully staffed and energized the VTC team
Financial Strength
•Maintained robust fiscal stability with significant
reserve balances and year-end revenues expected to
exceed budget by over $161,000
•Continued and built upon healthy relationships with
key financial partners including City Councils, TPA
Commissioners, and hotel partners
Innovative Tools & Platforms
•VTC Dashboard Creation:
•Implementation of a comprehensive dashboard for
efficient performance tracking
•BrandFolder Integration:
•Streamlining asset management and distribution
for marketers and creatives
•Sprout Social Utilization:
•Harnessing the power of an all-in-one social media
management platform for holistic marketing
strategy enhancement
•Meltwater Insights:
•Leveraging Meltwater’s suite of solutions to uncover
valuable insights and drive desired results
•Asana Work Management:
•Implementation of a web and mobile platform to
help the team organize, track, and manage their
work effectively
Staff Honors
•Destinations International: 30 Under 30 Award
•Six Destination International PDM Certifications
•Destinations International: Acceptance into to Certified
Destination Marketing Executives (CDME) Program
•Washington Society of Association Excellence:
Associate of the Year
•Chair:Corey Pearson, Three Rivers Campus
•Past Chair:Rob Roxburgh, CPCCo
•First Vice Chair:Buck Taft, Tri-Cities Airport/Port of Pasco
•Vice Chair:Vijay Patel, A-1 Hospitality
•Vice Chair:Staci West, Bechtel
•Vice Chair:Amy Johnson, Purple Star Winery
•Treasurer:Ron Hue
•Legal Counsel:John Raschko, Miller Mertens &
Comfort, P.L.L.C.
•CPA:Monte Nail, CPA
2023 EXECUTIVE COMMITTEE
VISIT TRI-CITIES STAFF
•Kevin Lewis, President & CEO
•Hector Cruz, Vice President of Development &
Community Engagement
•Gretchen Guerrero, Vice President of
Finance & Operations
•Julie Woodward, Vice President of Marketing &
Creative Services
•Austin Wingle, Marketing Manager, Advertising, Design &
Creative Analysis
•Corbin Harder, Marketing Manager, Website & Multi-Media
•Lillian Martin, Media Relations Manager
•Kirsten Finn, Convention Development Manager
Team Lead
•Natalie Clifton, Sports Development Manager
•Michele York, Business Development Manager
•Kaiya Bliss, Convention Development Manager
•Reagan Thompson, Convention Development Manager
•Linda Tedone, Sales Administrative Assistant
•Samantha Galbraith, Operations Manager/Executive
Assistant
•Abby Hedges, Visitor Services Specialist
•Councilmember Loren Anderson, City of Kennewick
•Deborah Barnard, Barnard Griffin Winery
•Jerry Beach, A-1 Hospitality
•Troy Berglund, West Richland Chamber of Commerce
•Mark Blotz, Clover Island Inn
•Washington State Senator Matt Boehnke
•Phinney Brown, Arts Center Task Force
•Washington State Representative April Connors
•Jennifer Cunnington, Q Home Loans
•Karl Dye, TRIDEC
•Councilmember David Fetto, City of West Richland
•Robert Franklin, B-Reactor Museum Association
•Colleen French, Department of Energy
•Brisa Guajardo, Tri-Cities Hispanic Chamber of Commerce
•Mike Hall, Ice Harbor Brewing Company
•Monica Hammerberg, Hampton Inn + Suites Pasco
•Colin Hastings, Pasco Chamber of Commerce
•Sandra Haynes, WSU Tri-Cities
•Trish Herron, Battelle
•Commissioner Ken Hohenberg, Port of Kennewick
•Diahann Howard, Port of Benton
•Brian Lubanski, Ben Franklin Transit
•Lori Mattson, Tri-City Regional Chamber of Commerce
•David McClain, TC Black
•Commissioner Will McKay, Benton County
•Brent Miles, Tri-City Dust Devils
•Commissioner Rocky Mullen, Franklin County
•Dara Quinn, Emerald of Siam
•Cliff Reynolds, Courtyard by Marriott Columbia Point
•Mayor Pro Tem Theresa Richardson, City of Richland
•Councilmember Zahra Roach, City of Pasco
•Gus Sako, The Octopus’ Garden
•Rosana Sharpe, The REACH Interpretive Center
•Lacey Stephens, Home2Suites
•Vivian Terrell, Honey Baked Hams Co.
•Matt Watkins, Pasco Public Facilities District
•Rebekah Woods, Columbia Basin College
2023 BOARD OF DIRECTORS
OVERVIEW
•Founded:1969 as non-profit organization
•Staff:15 full-time employees
•Structure:Governed by a 42 member
Board of Directors
•Members:412
•Website:VisitTri-Cities.com
HIGHLIGHTS
9 10
Pa
g
e
8
3
o
f
1
0
8
OUR MEMBERSHIPOUR MEMBERSHIP
Visit Tri-Cities’ ability to attract visitors to our region is made possible by the investment and support of our member
organizations. Visit Tri-Cities members and partners provide unique and inclusive opportunities that are of interest to travelers
and help build a better quality of life for residents. Their dedicated, unwavering support is the foundation of our work. In
turn, it is our duty, obligation, and pleasure to continue the promotion and celebration of our members and our dynamic
community through tourism marketing, high quality publications, destination advertising, educational forums, creative digital
content, and destination development. In 2023, Visit Tri-Cities’ membership total reached 412 tourism businesses.
PLATINUM
Ben Franklin Transit
Benton County
Benton PUD
City of West Richland
Energy Northwest
Franklin County
Franklin PUD
Port of Benton
Port of Kennewick
Port of Pasco
The HAPO Center
GOLD
Best Western Premier Pasco Inn & Suites
Clover Island Inn
Comfort Suites Kennewick at Southridge
Courtyard by Marriott Richland Columbia Point
Hilton Garden Inn Kennewick
Holiday Inn Express & Suites Pasco Tri-Cities
Holiday Inn Richland on the River
Red Lion Hotel & Conference Center Pasco
Red Lion Hotel Kennewick Columbia Center
Richland Riverfront Collection by Ascend
SpringHill Suites by Marriott Kennewick
SILVER
Baymont Inn & Suites
Best Western Kennewick Tri-Cities Center Hotel
Best Western Plus Kennewick Inn
Comfort Inn
Courtyard by Marriott Pasco Tri-Cities Airport
Fairfield Inn
Hampton Inn & Suites Pasco/Tri-Cities
Hampton Inn Kennewick at Southridge
Hampton Inn Richland
Holiday Inn Express Hotel & Suites Richland
Home2Suites by Hilton
Homewood Suites by Hilton - Richland
Kennewick Inn & Suites
La Quinta Inn & Suites
My Place Hotel-Pasco/Tri Cities, WA
Red Lion Inn & Suites Kennewick Tri-Cities
Sleep Inn Pasco Tri-Cities
Super 8 Kennewick
The Lodge at Columbia Point
TownePlace Suites by Marriott
Woodspring Suites
Standard Membership
14 Hands Winery
3 Eyed Fish Kitchen + Wine Bar
3 Rivers Folklife Society
4 Whistles Winery
A & A Motorcoach
Above The Curve Vineyard
Academy of Children’s Theatre
Ace Jewelry & Loan
Adventures Underground
Airfield Estates
AJ’s Edible Arts, Inc.
Alaska Airlines
Alexandria Nicole Cellars
Alexandria Nicole Cellars Destiny
Ridge Tasting Room
Allied Arts Association - Gallery at the Park
Anelare Winery
Angel Brook Christmas Tree Jubilee
Angel Brook Farm Market and Produce
Stands - Kennewick
Angel Brook Farm Market and Produce
Stands - Richland
Angel Brook Ice Cream
Anthology Event Venue by Castle
Event Catering
Anthony’s at Columbia Point
Arlene’s Flowers & Gifts
Art on the Columbia
Art Work Northwest
Art YOUR Way
Arts Center Task Force
Aspen Limo Tours
At Michele’s
Atomic Ale Brewpub & Eatery
Atomic Bowl & Jokers Lounge & Casino
Atomic Escape Rooms
Aub’s Bananza Bread
Avennia Red Mountain Tasting Room
AXE KPR Axe Throwing
Azteca
B Reactor Museum Association (BRMA)
Badger Mountain Vineyard/Powers Winery
Barnard Griffin Winery
Bartholomew Winery
Baum’s
Bella Italia Restaurant
Bennett Rentals
Benton County Fairgrounds
Bergan’s Timeless Treasures
Bergstrom Aircraft, Inc.
Bingo Boulevard
Black Heron Spirits, LLC
Blankslate
Blossom Cups & Cakes, LLC
Bob’s Burgers and Brew - Kennewick
Bob’s Burgers and Brew - Richland
Boiada Brazilian Grill
Bombing Range Brewing Company
Bon Cafe Co
Bougie Brunch
Brady’s Brats
Brewminatti
Brick House Pizza
Bristle Art Gallery
Brother’s Cheese Steaks
Budd’s Broiler by Anthony’s Restaurants
Buds and Blossoms too
Burger Ranch
Burger Ranch - Pasco
Canyon Lakes Golf Course
Catering to You
CBC Arts Center
Cedars at Pier 1
CG Public House & Catering
Chandler Reach Vineyards
Chapala Express
Cherry Chalet Bed & Breakfast
ECONOMIC DEVELOPMENT
PARTNERS
City of Kennewick
City of Pasco
City of Richland
Tri-City Regional Hotel Motel Commission
DIAMOND
Battelle
Bechtel National
Central Plateau Cleanup Company
Hanford Mission Integration Solutions
Toyota Center
Three Rivers Convention Center
Washington River Protection Solutions
Garden Hot Pot
Gesa Carousel of Dreams
Glass Studio at Barnard Griffin Winery
Goose Ridge Estate Vineyard & Winery
Gordon Estate Winery
GRAZE - ‘a place to eat’
Great Harvest Bread Company Kennewick
Greenies
Griggs Ace Hardware
Ground Support Coffee
Guadalajara Style Mexican Food LLC
Hamilton Cellars
Havana Café
Hedges Family Estate
Hightower Cellars
HoneyBaked Ham Café
HOOKED SEAFOOD BOIL & BAR
Hope Outfitters
Hops n Drops
Hops n Drops - Kennewick
Horn Rapids Golf Course
Horn Rapids RV Resort & Mini Mart
Hot Tamales, LLC
How Sweet It Is
Ice Harbor Brewing Co.
Ice Harbor Brewing Company at the Marina
Iconic Brewing
IHOP Restaurants
Indaba Coffee
InterMountain Alpine Club
iplay Experience
It’s All in the Details
J&S Dreamland Express
J. Bookwalter
Just Juice LLC
KayakBateman.com
Kickstand Tours
Kindred Spirits
Kiona Vineyards and Winery
Kitzke Cellars
La Bella Vita Kitchen and Bar
Lakeside Gem and Mineral Club
Layered Cake Artistry
Lemon Grass
LIGO Hanford Observatory
Longship Cellars
Love Curry Indian Cuisine
Lower Columbia Basin Audubon Society
LU LU Craft Bar + Kitchen
Lucky Flowers
Magills Restaurant & Catering
Market Vineyards
Martinez & Martinez Winery
Masala Indian Cuisine
Master Gardener Foundation of
Benton-Franklin County
McDonald’s Restaurants
Mercer Wine Estates
Mid-Columbia Ballet
Mid-Columbia Libraries
Mid-Columbia Mastersingers
Mid-Columbia Musical Theatre
Mid-Columbia Symphony
Middleton Farms
Milbrandt Vineyards/Ryan Patrick Wines
MillerTime Fishing
Miss Tamale
Mocha Express on Canal
Mocha Express TriCities
Modern Medical Spa
Monarcha Winery
Moniker Bar
Monterosso’s Italian Restaurant
Moonshot Brewing
Moonshot Brewing Pub at the Park
Muret-Gaston Winery
National Charter Bus Richland
Nothing Bundt Cake
Nouveau Day Spa
OATIS Outdoor Adventure Rentals
Octopus’ Garden
OH SUSHI
Opportunity Kitchen - Federal Building
Opportunity Kitchen - Public Market at CRW
Pacific Shorz Powersports
Pasco Aviation Museum
Pasco Golfland
Pasco Specialty Kitchen
Peacock Coffee Roasting Co
Pedego Electric Bikes Tri-Cities
Perfect Circle Brewing
Philocaly Lingerie Boutique
Picante Mexican Taqueria
Polka Dot Pottery
Popcorn Northwest
Porter’s Real BBQ Kennewick
Porter’s Real BBQ Pasco
Porter’s Real BBQ Richland
Poutine, Eh?
Power Up Arcade Bar
Preszler’s Guide Service, LLC
Price 4 Limo
Proof Gastropub
Public Market at Columbia River Warehouse (CRW)
Purple Star Wines
Ranch & Home
Rattlesnake Mountain Harley - Davidson
REACH Museum
Reborn Bike Shop
Red Dot Paintball
Red Lobster
Red Mountain AVA Alliance
Red Mountain Event Center
Red Mountain Trails
Red Mountain Trails Winery
Restaurante El Chapala
Rewster’s Craft Bar & Grill - Horn Rapids Golf Course
Richland Players
RideNow Powersports Tri-Cities
Roads2 Travel Company
Rocco’s Pizza Kennewick
Rocco’s Pizza Pasco
Rock Shop
Rollarena Skating Center
Rolling Hills Chorus
ROMA House
Roscoe’s Coffee
Round Table Pizza - Kennewick
Chic & Unique Furniture Kennewick
Chic & Unique Furniture Richland
Chuck E. Cheese
Chukar Cherries
Cigar Savvy Shop, LLC
Clover Island Marina
Col Solare Winery
Columbia Basin BMX
Columbia Basin College
Columbia Basin Racquet Club
Columbia Center
Columbia Crest Winery
Columbia Park Golf Tri-Plex
Columbia Point Golf Course
Columbia Sun RV Resort
Community Concerts of the Tri-Cities
Convergence Zone Cellars
Copper Top Tap House
Cora’s E-bike Shop
Cougar Cave Expresso
Country Mercantile
Country Mercantile - Pasco
Coyote Bob’s Roadhouse Casino
Coyote Canyon Mammoth Site
Coyote Canyon Winery
Crazy Moose Casino
Cupcakes Bakery & Deli
D’s Wicked Cider
D-Bat Columbia Basin
Del Sol Lavender Farm
DermaCare Desert Food Mart (Conoco)
Desert Wind Winery
Divots Golf
Dog Haus Biergarten - Pasco
Don Rubio’s
Dovetail Joint Restaurant
DownUnderSportFishing
DrewBoy Creative
Earth Spirit Shop
East Benton County Historical Society & Museum
Eastern Washington Transportation
Elk Haven Winery
Emerald of Siam Thai Restaurant & Lounge
Encanto Arts
Europa Italian & Spanish Cuisine
Events at Sunset
Experience 46 Degrees
Farmhand Winery
Fast and Curryous
Fat Olives Restaurant & Catering
Fidélitas Wines
Five Guys Burgers & Fries
Float Euphoria
Foodies Kennewick
Foodies on the Go
Foodies Richland
Franklin County Historical Society & Museum
Franklin County RV Park
Fresh Leaf Co
FreshPicks WA Smoothies
Frichette Winery
Friends of Sacajawea State Park
Frost Me Sweet Bakery & Bistro
Fujiyama Japanese Steak House & Bar11 12
Pa
g
e
8
4
o
f
1
0
8
OUR SPONSORSOUR MEMBERSHIP
Round Table Pizza - Leslie
Round Table Pizza - Pasco
Round Table Pizza - Richland
Runners of the Sage
Sacajawea State Park
Sage Brewing Company
Sageland Center
Salud Bar and Kitchen
Sandollar Farms & Alpacas
Sandy’s Fabrics & Machines
Seoul Fusion Korean Restaurant
Shade Cafe
Sheep’s Clothing
Shelby’s Floral & Gifts
Simplified Celebrations
Skippers Seafood n’ Chowder
Sleeping Dog Wines
Soi 705
Solar Spirits Distillery
Somer Mediterranean Food and Bakery LLC
Southern Cross Winery
Spare Time Lanes
Spencer Carlson Furniture & Design
Sporthaus
Summer’s Hub of Kennewick
Sun Willows Golf Course
Sundance Aviation
Sunken Treasures Games
SunWest Sportswear
SuperMex El Pueblo Market
Swadee Thai Cuisine
Swampy’s BBQ Sauce & Catering
Swigg Coffee Bar
Tagaris Winery
Take a Break Tri-Cities
Tapteal Greenway
TC Black
TC Cider House
Terra Blanca Winery & Estate Vineyard
The Bradley
The Bubbly Boba
The Crazy Crab Place
The Educated Cigar, LLC
The Endive Eatery
The Garden TriCities
The Grain Bin Flower Farm & Inn
The Human Bean
The Medusa Tap House
The Moore Mansion
The Olive Garden
The Pub
The Rude Mechanicals
The Spa Traveler
The Teal Box
The Tinte Red Mountain Retreat
Thurston Wolfe Winery
Tip Pit BBQ
Transient Coffee Company
Trejo’s Mexican Restaurant
Trejo’s Taco Factory
Tri-Cities Newcomers Club
Tri-Cities Tackle
Tri-Cities Wine Society
Tri-City Americans Hockey
Tri-City Dust Devils
Tri-City Tappers
Tucannon Cellars
Tulipe Lifestyle Shop
Tumbleweeds Food Truck
Tumbleweeds Mexican Flair
Twigs Bistro & Martini Bar
Twist Clothing Co.
Uncle Sam’s Saloon
Upchurch Vineyard
Uptown Antique Market
Urban Grounds LLC
US Army Corp of Engineers
VISTA Event Space
Washington State University Tri-Cities
Water2Wine Cruises
Wautoma Springs
West Richland Golf Course
Wet Palette Uncork + Create Studio
Wheelhouse Community Bike Shop
White Bluffs Brewing
White Bluffs Quilt Museum
Wine Social
Wingstop Pasco
Wisdom Books LLC
WIT Cellars
Wright’s Desert Gold Motel & RV Park
Xenophile Books
X-Golf Kennewick
Z Place Salon & Spa
Zintel Creek Golf Club
Zintel Creek Golf Club Restaurant and Lounge
Zullee Mediterranean Grill Richland
The Media Outreach Sponsorship is paramount to the success of Visit Tri-Cities’ mission of
driving visitor spending. The funds secured through the media relations sponsorship allows
our organization to work in unison with outside public relations firms to bring in travel writers,
national news organizations, and provides the national media attention our great community
deserves. Additionally, the sponsorship complements other marketing endeavors such as social
media, digital, OTT, television, and print ads. In doing so, we bring value to our partners and
community members while creating a positive image of our community for local employers
recruiting efforts and employee retention.
HANFORD MISSION INTEGRATION SOLUTIONS
The Tri-Cities Rivershore Enhancement Council (TREC) is a multi-jurisdictional program,
coordinated by Visit Tri-Cities, which is helping the community rediscover its river shores and is
working to emphasize restoration, development, and enhancement activities. The investment
made by Bechtel ensures that the work being done by TREC’s committees, the Strategic
Committee and the Technical Committee, will continue. Contributions made, have a direct
impact on the Rivershore Enhancement Council through the creation of the Rivershore Master
Plan. These efforts continue to improve river shore experiences for all to enjoy.
BECHTEL
Washington River Protection Solutions is the Annual Meeting and Kris Watkins Tourism
Champion Award Sponsor. This sponsorship supports the communication of the Visit
Tri-Cities mission with its VTC membership, VTC Board of Directors, and stakeholders;
including presentations to city council members and elected officials.
WASHINGTON RIVER PROTECTION SOLUTIONS
Battelle is our Excellence in Service Award/Eco-Tourism Sponsor. This partnership is a vehicle
for encouraging visitation and enjoyment of our outdoor recreational opportunities. Battelle also
extends its support to the Excellence in Service Award, chairing the committee and overseeing
the evaluation process. Battelle has made additional spotlights possible through the “Tri-Cities
Business Spotlight” campaign. The Excellence in Service Award is presented by Battelle at the Visit
Tri-Cities Annual Meeting.
BATTELLE
The Quality-of-Life Sponsorship drives the success of the Visit Tri-Cities mission in developing
programs, products, and activities that impact “the overall economic vitality of our communities
and the quality of life for our citizens.” This sponsorship provides an avenue to place in-market
advertising, promoting the quality of life to local residents, those considering relocation, and
visitors staying in the area. The funds secured through the Quality-of-Life Sponsorship allows our
organization to market effectively in-region, highlight local tourism businesses, encourage the
community to engage with local events and businesses, and inspire our local community members
to bring their friends and family to the Tri-Cities; in turn positively impacting our local economy.
CENTRAL PLATEAU CLEANUP COMPANY
The Three Rivers Campus is the Convention and Meeting Program Sponsor. A pivotal
hub for economic development in our community. The convention facilities are more than
just event spaces, they are the engines that drive economic development. The sponsorship
of the Three Rivers Campus directly contributes to the community’s ability to host diverse
and impactful events, creating a positive ripple effect throughout the community. The
Three Rivers Campus creates opportunities for locals to engage, learn, and network. It is an
investment in the economic and social fabric of our community.
THREE RIVERS CONVENTION CENTER, TOYOTA CENTER & TOYOTA ARENA
13 14
Pa
g
e
8
5
o
f
1
0
8
7130 W. Grandridge Blvd., Ste. B
Kennewick, WA 99336
509.735.8486 I 800.254.5824
VisitTri-Cities.com
NEWLY SECURED SIGNATURE
EVENTS FOR 2024
Visit Tri-Cities inked the deal to host the IRONMAN 70.3 Washington
Tri-Cities race for the upcoming three years. This exciting event will be
staged at Columbia Point in Richland, bringing together 2,500 athletes, 7,500
visitors, 2,000 volunteers, and numerous agencies. The collaboration aims to
produce one of world’s most recognized and embraced endurance events.
Visit Tri-Cities won the bid to host the World
Horseshoe Pitching Championships in both
2024 and 2027. Each world championship event
will bring nearly 2,500 people to the area over a
two-week period as pitchers compete for the world
title. Each world championship event will generate
nearly $1 million in economic impact to the area
as well as 1,000 participants will come to the
Tri-Cities to compete for the world title.
Another successful bid Visit Tri-Cities landed
is the 2024 Washington Society of Association
Excellence (WSAE) Annual Conference.
WSAE is a representative body for over 225
association executives, staff specialists, and
industry partners. By hosting the 2024 Annual
Conference in the Tri-Cities, Visit Tri-Cities has a valuable opportunity to present
the region as a top-tier destination to influential members of the association
and event planning community. These individuals are often well-connected,
long-standing acquaintances who strive to provide their members with the
finest education and experiences that Washington has to offer, and the Tri-Cities
perfectly aligns with their objectives.
For more information and updates on the IRONMAN 70.3 and the
NHPA World Horseshoe Pitching Championships in Tri-Cities, please
check out VisitTri-Cities.com
Page 86 of 108
Visit Tri-Cities
2024 Lodging Tax Annual Budget
REVENUE
3050 City of Kennewick 284,375
3055 City of Pasco 182,412
3060 City of Richland 313,500
CITY TOTALS 780,287$
EXPENSES
5010 Salaries 295,000$
5012 401K 14,750$
5015 Health Insurance 37,896$
5030 Payroll Taxes 30,000$
5035 Accounting 21,363$
5050 Telephone 6,600$
5060 Office Expenses 10,000$
5070 Office Insurance 4,000$
5080 Postage 1,700$
5090 Equipment Upkeep 8,800$
5092 Vehicle Expense 1,700$
5095 Capital Exp.8,000$
5105 Legal/Professional 2,000$
5110 Dues & Subscriptions 31,424$
5112 Platform Fees 8,000$
5115 Comp./Software Lic. Fee 6,000$
5185 Visitor Center 2,000$
5200 Tourism Development 44,000$
5230 Staff Development/Training 4,000$
5290 Advertising 237,054$
5315 Travel / Expenses 6,000$
TOTAL EXPENSES 780,287$
Page 87 of 108
BUSINESS INFORMATION
Business Name:
TRI-CITIES VISITOR AND CONVENTION BUREAU
UBI Number:
601 847 418
Business Type:
WA NONPROFIT CORPORATION
Business Status:
ACTIVE
Principal Office Street Address:
7130 W GRANDRIDGE BLVD, SUITE B, KENNEWICK, WA, 99336-7725, UNITED STATES
Principal Office Mailing Address:
7130 W GRANDRIDGE BLVD, SUITE B, KENNEWICK, WA, 99336-7725, UNITED STATES
Expiration Date:
02/28/2025
Jurisdiction:
UNITED STATES, WASHINGTON
Formation/ Registration Date:
02/14/1962
Period of Duration:
PERPETUAL
Inactive Date:
Nature of Business:
TO ATTRACT VISITORS AND CONVENTIONS TO THE TRI-CITIES AREA
Charitable Corporation:
Nonprofit EIN:
91-0859630
Most Recent Gross Revenue is less than $500,000:
Has Members:
Public Benefit Designation:
Host Home:
REGISTERED AGENT INFORMATION
Registered Agent Name:
MONTE NAIL
Street Address:
1880 FOWLER ST, RICHLAND, WA, 99352-4810, UNITED STATES
Mailing Address:
1880 FOWLER ST, RICHLAND, WA, 99352-4810, UNITED STATES
8/27/24, 2:46 PM Corporations and Charities System
https://ccfs.sos.wa.gov/?_gl=1*1brmvig*_ga*MTk2Mjc2Nzg1Ny4xNzE3NDMxNjk5*_ga_7B08VE04WV*MTcyNDc5NDg4NC4xLjEuMTcyNDc5NTE2Mi4…1/2Page 88 of 108
GOVERNORS
Title Governors Type Entity Name First Name Last Name
GOVERNOR INDIVIDUAL RON HUE
GOVERNOR INDIVIDUAL JENNIFER CUNNINGTON
8/27/24, 2:46 PM Corporations and Charities System
https://ccfs.sos.wa.gov/?_gl=1*1brmvig*_ga*MTk2Mjc2Nzg1Ny4xNzE3NDMxNjk5*_ga_7B08VE04WV*MTcyNDc5NDg4NC4xLjEuMTcyNDc5NTE2Mi4…2/2Page 89 of 108
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be included in Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:
Requested Pasco Lodging Tax Funds:
TOTAL BUDGET: $
Uses of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
TOTAL $
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration withthe Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 90 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall AttendanceEnter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of CountryOf the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.Paid Lodging Nights Predicted: ☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Page 91 of 108
Application Deadline: Friday, August 30th by 5:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a date to be determined. Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade, Marketing Strategist
Email: mcquadeL@pasco-wa.govPhone: (509) 975-9683
PROPOSED TIMELINE FOR 2024 (2025 BUDGET)
Application Timeline
August 1
August 30
September TBD
October TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 92 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 93 of 108
We create powerful visual assets that will help
you grow your organization.
Commercial Photography | Video Production | Copywriting
OMWBE Certified Firm: M5F0029180
Lodging Tax Application
This application was submitted on August 30, 2024.
Client Name: City of Pasco
Project: Major Event and Sporting Tournaments | Tourism Marketing Series
Page 94 of 108
2 | Page
Contents
Project Overview ........................................................................................................................................ 3
Package Details .......................................................................................................................................... 4
Our Portfolio .............................................................................................................................................. 5
Vendor Information .................................................................................................................................. 7
Team: Founders Biographies .................................................................................................................... 8
Page 95 of 108
3 | Page
Project Overview
We are excited to submit this Lodging Tax Application to create a major event video marketing and
photography series for the City of Pasco.
We are the in the process of completing a video marketing series on Downtown Pasco. Now, we want
to widen out the scope to include all major events with an additional focus on major sporting
tournaments that use Pasco facilities.
The goals include:
• Developing a versatile collection of stock photography and video footage that Pasco can use
across various marketing initiatives and campaigns.
• Creating compelling video reels that highlight the vibrant events happening throughout the
City.
• Showcasing Pasco's ability to host major events through a powerful brand video, serving as the
cornerstone of your marketing strategy to boost tourism revenue in the city.
In this proposal, we describe the following:
• Package Details: A customized package of creative assets designed to achieve the goals
mentioned above
• Portfolio: An overview of our studio’s work, offering insight into the talent and creativity of
our team.
• Founder Biographies: Background information on our founders, highlighting their key
experience and expertise.
Who we are
Time Magic Studios is a Women and Latine-owned firm based in the Tri-Cities. We serve government
and non-profit organizations around the Pacific Northwest.
We specialize in creating story-driven visual assets that make a lasting impact.
Page 96 of 108
4 | Page
Package Details
EventCine Plus
The event tourism package is designed to excite your audience and drive visitors to major Pasco
events for years to come.
The features of this package include:
• 1, 120-to-150 second Pasco events brand video that showcases the major events in an engaging
and dynamic way using event participant testimonials.
• 6, short-form videos, each 45 to 60 seconds long, recapping the highlights of each major event
in its own standalone video.
• 50 stock video clips (each at least 5 seconds long) that can be used as b-roll for social media
reels, website videos, and television ads.
• 300 professionally composed and edited photographs.
• Lifetime license for all stock video clips and photos, allowing unlimited modifications and
usage without additional cinematographer or photographer fees.
The events to be covered in this package include:
• Fiery Foods Festival
• All Senior and CommUNITY Picnic
• Lampson Cable Bridge Run (captured December 2025 - deliverables provided in January
2026)
• Grand Old 4th of July Celebration
• Cinco de Mayo
• Pasco Farmers Market
• Major Sports Tournaments using City of Pasco facilities (up to 3 major tournaments)
• Smaller events as requested by the City (up to 5 smaller events)
*Note: We would be happy to adapt the events to be covered to capture exactly what the city wants.
Total cost: Invest in this package for $20,000 and let us help you
increase excitement and attendance of major Pasco events for years to come.
Page 97 of 108
5 | Page
Our Portfolio
The selected pieces from our portfolio illustrate our competencies in event media production and
non-profit & government visual brand stories.
First Piece
Client Name: Central Washington Hispanic Chamber of Commerce (CWHCC)
Project: Yakima Taco Fest
In-Brief: Yakima Taco Fest is the premier event for the CWHCC. With thousands of visitors each
year, the CWHCC requested an integrated video and photography marketing campaign for the 2024
event. The assets included:
• One event recap video
• One core event testimonial video
• Three individual vendor story testimonial videos
• One short-form reel
• Vibrant photography
The final asset is currently in post-production and will be an evergreen branding video for the
Chamber.
Click here: Link to Yakima Taco Fest project assets
Second Piece
Client Name: Yakima Valley Community Foundation, the Field Group and the Washington State
Department of Health.
Project: Fiesta de Salud
In-Brief: Fiesta de Salud was a free health fair for the Spanish-speaking community in the Yakima
Valley. It was organized by the Yakima Valley Community Foundation and 15 local organizations, and
it was funded by the Washington State Department of Health. Instead of using stock pictures for
future activities, the coalition wanted authentic imagery of their community. The end product was a
content library of photos and videos with full license rights so that the coalition partners could
continue to promote important health initiatives in a cost-effective manner.
This portfolio included our award-winning American Advertising Federation film: Washington State
Farm Workers.
Click here: Link to Fiesta de Salud project assets
Page 98 of 108
6 | Page
Third Piece
Client Name: City of Pasco
Project: Integrated Tourism Marketing Series using Lodging Tax Funding
In-Brief: The goals of this project are to create
• a transformative brand video for Downtown Pasco
• a versatile collection of stock photography and video footage that the city could leverage for
diverse marketing campaigns
• a fun set of short-form videos that could narrate the authentic story of Pasco
The first asset we produced was on the Cinco de Mayo event. The rest of the series is in production.
Click here: City of Pasco project assets
Fourth Piece
Client Name: Leadership Tri-Cities
Project: Non-Profit Brand refresh
In-Brief: Leadership Tri-Cities (LTC) is the top leadership development program in the Tri-Cities,
with over 600+ alumni driving positive change in the community. We created a brand and event video
series, along with a full content-library of stock videography and photography to help tell the story of
this legacy non-profit.
Click here: Leadership Tri-Cities project assets
Fifth Piece
Client Name: Home Builders Association – Tri-Cities
Project: Parade of Homes – Event Tourism Integrated Marketing Campaign
In-Brief: The Home Builders Association of the Tri-Cities, a grassroots lobbyist organization that
helps residential construction companies develop reliable and affordable homes, wanted to create an
ad and marketing campaign that would increase ticket sales for their Parade of Homes event and
drive brand awareness.
Click here: Home Builders Association – Tri-Cities project assets
Page 99 of 108
7 | Page
Vendor Information
Company Information
• Company Name: Time Magic Studios LLC
• Company Address: 4928 S. Benton Place, Kennewick, WA 99337
• Company Phone: 509-460-3966
• OMWBE Certification Number: M5F0029180
• Registered Vendor Number: SWV0300625
Key Personnel Experience
• Esteban Barrientes | Chief Creative Director | 6 years of experience
• Yaritza Barrientes | Senior Lead Photographer | 6 years
• Chris Wagar | Senior Producer | 12 years
• Ob Cruz Team | Senior Lead Photographer and Assistant Photographer | Sub-Contractor | 15
years
• Terrence Anderson | Assistant Photographer | 3 years
Approach
Our approach is to create visual assets that show our subjects in an authentic and inclusive way. We
incorporate dynamic images to evoke the message our clients wish to convey.
Page 100 of 108
8 | Page
Team: Founders Biographies
Esteban Barrientes Jr.
Esteban Barrientes Jr. is a Co-Founder and Chief Creative Director of
Time Magic Studios. He is an award-winning filmmaker, having
recently won the AAF best-in-show award for his short film titled:
Washington State Farmworkers.
His love of photography and film started at an early age, and he has
been perfecting his skill set in photography, cinematography,
lighting, set design, and video editing for the last seven years.
Filmmaking is also in his family. His uncle, Max Barsana, recently
won an Oscar and Golden Globe award for his work
with ShadowMachine on the Guilemoro del Toro-directed
film Pinocchio.
Esteban hopes to follow in his uncle’s footsteps in creating impactful stories for organizations in the
Pacific Northwest.
Esteban is of Indigenous, Filipino and Latino heritage – and his family is a part of the Tlingit tribe in
Alaska. His background drives him to create videos that center historically marginalized and
underserved people as the protagonist of their stories.
Yaritza Marie Barrientes
Yaritza Marie Barrientes is a Co-Founder, Head of Photography, and
resident Social Media guru at Time Magic Studios.
Yaritza first started in wedding and event photography in the Yakima
Valley as an understudy for the top wedding photographer in the region
– Ob Cruz.
She focuses on connecting with her subjects, and capturing their
emotion and authentic personality using flattering light and
composition.
Yaritza is of Mexican heritage, and speaks Spanish and English fluently.
Page 101 of 108
9 | Page
Christopher Wagar
Chris Wagar is a Co-Founder, Senior Producer and Head
Scriptwriter for Time Magic Studios.
He is a natural storyteller, and loves using visual elements as a
medium to craft compelling stories for a cause.
He first saw the power of film's ability to deliver on organizational
objectives and increase funding while serving as a United States
Peace Corps volunteer in St. Lucia.
During his service, he wrote and produced a documentary video that
showcased the Caribbean Youth Empowerment Project – a project
that helped underserved youth aged 17-25 gain the life skills and
technical knowledge they needed to thrive in their career. This video was key in helping the program
earn a grant of $500,000.
Chris is also an Associate Professor at Columbia Basin College with expertise in Adult Education and
Instructional Design. He has further competencies in market research, scriptwriting, copywriting,
grant writing, and multi-media curriculum design.
Finally, he strongly supports local non-profit organizations and the arts, serves on the board of
Leadership Tri-Cities as the Director of Communications, and is a former board member for the
Academy of Children's Theater.
Orialys Curnaux Lemes
Orialys Curnaux Lemes is a Co-Founder and Chief Financial Officer
of Time Magic Studios.
Orialys is passionate about telling the story of entrepreneurs and
thought-leaders – she has a particular soft-spot for immigrant and
female entrepreneurs, as she immigrated from Cuba 10 years ago
with the dream of starting her own business in America.
She has a Bachelors in Economics from the Universidad de Oriente in
Cuba, and an Associates in Accounting from Columbia Basin College.
Orialys is fluent in Spanish and English.
Page 102 of 108
Pasco
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: " 365000
Organization/Agency Name: Pasco Cha mber of Co m merce Type: [i Non-Profit€ For-Profit
[1 Public Agency
FederalTaxlDNumber: 91_0375775
Con'ac' Name and T"'e: Colin Hastings, Executive Director
Phone: 509-547-9755 Ema" Address: admin@pascochamber.org
Ma"'ng Address: 1110 0sprey Pointe
Boulevard, Suite 101
a'y: Pasco Sfa[e:wq 'a" 99301
T"'e of Proposed Use/Ac""y: Advertising for events and festivals the chamber produces. A
n
Scope of WOrk Advertising for events and festivals the chamber produces. Also will cover visitor and
(Will be relocation services. The events that create visitor traffic and over-night stays include
included in the Mid-Columbia Ag Hall of Fame, CrawFest and RiverFest.
Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:Amount: Uses of Pasco Lodging Tax:Amount:
Private Industries and final 342,933 Tourism Marketing 25,266
Event/Festival Marketing/Operation j45,28 j
Tourism Facility Operation 240,382
RequestedPascoLodgingTaxFunds: 36iOoo
TOTAL BUDGET: S378,933 TOTAL S 410,929
If your agency is a non-profit a copy of your agency's current non-profit corporate registration with
the Washington Secretary of State.
Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Page 103 of 108
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
yea rs?
a. Overall Attendance
Enter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
6,910
Predicted :
[ Direct Count
z Indirect Count
€ Representative Survey
€ Informal Survey
€ Structured Estimate
b. Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
1407
Predicted :
€ Direct Count
€ Indirect Count
W Representative Survey
€ Informal Survey
€ Structured Estimate
c. Attendance, Out of State, Out of Country
Of the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
547
Predicted:
€ Direct Count
€ Indired Count
u Representative Survey
€ Informal Survey
€ Structured Estimate
d. Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
196
Predicted :
€ Direct Count
€ Indirect Count
€ Representative Survey
€ Informal Survey
[il Structured Estimate
e. Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
1164
Predicted:
€ Direct Count
€ Indirect Count
€ Representative Survey
€ Informal Survey
[' Structured Estimate
f. Paid Lodging Nights
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Predicted:
294
€ Direct Count
€ Indirect Count
€ Representative Survey
€ Informal Survey
B Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
Funds must be expended within the calendar year.
Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
All funded requests will be monitored for progress and consistency with scope and time line as outlined.
All requests for reimbursement for approved costs shall be in writing and shall have supporting
slgnatduorceume,nff,penditure of the fundNsainmcleud(Perdlnitnedre)questC. ol0in Hast0ings
Date:8/1 4/24 Page 104 of 108
Application for 2025 Pasco Lodging Tax Funds
Amount of Lodging Tax Requested: $___________
Organization/Agency Name:
Federal Tax ID Number:
Contact Name and Title:
Mailing Address: City: State: Zip:
Phone: Email Address:
☐Non-Profit
☐For-Profit
☐Public Agency
Type:
Title of Proposed Use/Activity:
Scope of Work
(Will be included in Contract):
Funding Outline:
Non-Pasco Lodging Tax Sources:
Requested Pasco Lodging Tax Funds:
TOTAL BUDGET: $
Uses of Pasco Lodging Tax:
Tourism Marketing
Event/Festival Marketing/Operation
Tourism Facility Operation
_____________________________
TOTAL $
Please attached the following (if applicable) to your application:
•If your agency is a non-profit a copy of your agency’s current non-profit corporate registration withthe Washington Secretary of State.
•Brochures or other information about your event/activity/facility, in particular items showing recent
tourism promotion efforts. (Optional)
Amount:Amount:
Page 105 of 108
As a direct result of your proposed tourism-related service, provide an
estimate of:
What method was used to
determine attendance in previous
years?
a.Overall AttendanceEnter the total number of people predicted to
attend this activity and select the method used to
determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
b.Attendance, 50+ Miles
Number of people predicted to travel more than
50 miles to attend this activity and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
c.Attendance, Out of State, Out of CountryOf the total listed in "b" above, number of people
predicted to travel from another state and country
and select the method used to determine the
attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
d.Attendance, Paid for Overnight Lodging
Enter the number of predicted to attend this activity
and pay for overnight lodging and select the method
used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
e.Attendance, Did Not Pay for Overnight Lodging
Enter the number of predicted to attend this activity
without paying for overnight lodging and select the
method used to determine the attendance.
Predicted:
☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
I am an authorized agent of the organization/agency applying for funding. I understand that:
•Funds must be expended within the calendar year.
•Reporting requirements meeting state guidelines outlined in this application must be submitted with
final request for reimbursement.
•All funded requests will be monitored for progress and consistency with scope and time line as outlined.
•All requests for reimbursement for approved costs shall be in writing and shall have supporting
documentation to verify the expenditure of the funds included in request.
The State of Washington requires an estimate for the following questions below:
Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle
counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as
hotels, restaurants or tour guides, likely to be affected by an event.
Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount
certificates, brochures handed out, police requirements for crowd control or visual estimates.
Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured
data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire
population attending an event and includes margin of error and confidence level.
Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not
representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a
limited indicator of attendance because not all participants had an equal chance of being included in the survey.
Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction
estimated attendance by dividing the square footage of the event area by the international building code allowance for persons
(3 square feet).
Signature:Name (Printed):
Date:
f.Paid Lodging Nights Predicted: ☐ Direct Count
☐ Indirect Count
☐ Representative Survey
☐ Informal Survey
☐ Structured Estimate
Enter the number of predicted paid lodging nights and
select the method used to determine the attendance.
Lodging night = one or more persons in one room
Page 106 of 108
Application Deadline: Friday, August 30th by 5:00 p.m.
To be eligible for consideration, your complete proposal must be received via email only by the deadline. The
Committee will review proposals in a public meeting on a date to be determined. Meeting information will be
posted on the City's website.
Only electronic submissions are accepted:
City of Pasco Lodging Tax Advisory Committee c/o
Laurel McQuade, Marketing Strategist
Email: mcquadeL@pasco-wa.govPhone: (509) 975-9683
PROPOSED TIMELINE FOR 2024 (2025 BUDGET)
Application Timeline
August 1
August 30
September TBD
October TBD
Applications Available
Applications Due by 5:00 p.m.
LTAC meeting to review and recommend allocations
LTAC recommendations presented to City Council
Page 107 of 108
General Information
City of Pasco Lodging Tax Fund Overview
Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds.
The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration.
Pasco Lodging Tax Advisory Committee Considerations
In developing its recommendations, the Committee considers:
•The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice.
•Thoroughness and completeness of the proposal.
•Percent of the proposal request to the event/facility promotions budget and overall revenues.
•Percent of increase over prior year Pasco Lodging Tax funded proposals, if any.
•Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments.
•The applicant’s financial stability.
•The applicant’s history of tourism promotion success.
________________________________________________________________________________________
State Law Excerpts
RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for:
a.Tourism marketing;
b.The marketing and operations of special events and festivals designed to attract tourists;
c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a
municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or
d.Supporting the operations of tourism-related facilities owned or operated by nonprofit
organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue
code of 1986, as amended.
RCW 67.28.080 – Definitions.
•"Municipality" means any county, city or town of the state of Washington.
•"Operation" includes, but is not limited to, operation, management, and marketing.
•"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing
district or municipal corporation thereof other than county, city or town, any private corporation, partnership,
association, or individual.
•"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging,
meals, tours, gifts, or souvenirs.
•"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited
to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming
tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding
marketing of special events and festivals designed to attract tourists.
•"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or
constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist
activities.
•"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or
country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture.
Page 108 of 108