HomeMy WebLinkAbout2024.07.08 Council Workshop Packet
AGENDA
City Council Workshop Meeting
7:00 PM - Monday, July 8, 2024
Pasco City Hall, Council Chambers & GoToWebinar
Page
1. MEETING INSTRUCTIONS for REMOTE ACCESS - The Pasco City
Council Workshops are broadcast live on PSC-TV Channel 191 on
Charter/Spectrum Cable in Pasco and Richland and streamed at
www.pasco-wa.gov/psctvlive and on the City’s Facebook page at
www.facebook.com/cityofPasco.
To listen to the meeting via phone, call (914) 614-3221 and use access code
347-125-017.
2. CALL TO ORDER
3. ROLL CALL
(a) Pledge of Allegiance
4. VERBAL REPORTS FROM COUNCILMEMBERS
5. ITEMS FOR DISCUSSION WITH OPPORTUNITY FOR PUBLIC
COMMENT – the public may comment on each topic scheduled for
discussion, up to 2 minutes per person with a total of 8 minutes per item. If
opposing sides wish to speak, then both sides receive an equal amount of
time to speak or up to 4 minutes each side.
3 - 55 (a) ORD - Amending Sections of the Pasco Municipal Code to Title
17 Sign Code Related to Billboards - 10 minutes
56 - 62 (b) RES - Supplemental Agreement with HLA for Project
Management Professional Services on Lewis Street Overpass
Project - 10 minutes
6. MISCELLANEOUS COUNCIL DISCUSSION
7. EXECUTIVE SESSION
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(a) Discussion with legal counsel about current or potential
litigation per RCW 42.30.110(1)(i) - 10 minutes
8. ADJOURNMENT
9. ADDITIONAL NOTES
63 - 64 (a) Adopted Council Goals (Reference Only)
(b) This meeting is broadcast live on PSC-TV Channel 191 on
Charter/Spectrum Cable in Pasco and Richland and streamed at
www.pasco-wa.gov/psctvlive.
Audio equipment available for the hearing impaired; contact the
Clerk for assistance.
Servicio de intérprete puede estar disponible con aviso. Por
favor avisa la Secretaria Municipal dos días antes para
garantizar la disponibilidad. (Spanish language interpreter
service may be provided upon request. Please provide two
business day's notice to the City Clerk to ensure availability.)
Page 2 of 64
AGENDA REPORT
FOR: City Council July 2, 2024
TO: Adam Lincoln, City Manager City Council Workshop
Meeting: 7/8/24
FROM: Jacob Gonzalez, Director
Community & Economic Development
SUBJECT: ORD - Amending Sections of the Pasco Municipal Code to Title 17 Sign
Code Related to Billboards
I. REFERENCE(S):
Proposed Ordinance
Map of Existing Billboards and Property on which Billboards will be Allowed
Under Proposed Amendment
Map of Washington State Highways subject to Highway Advertising Control Act
of 1971 (updated 2014)
2024.02.05 Submittal from John Lehman to City Council
2024.06.55 Submittal from John Lehman to Planning Staff
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Discussion
III. FISCAL IMPACT:
N/A
IV. HISTORY AND FACTS BRIEF:
On February 5, 2024, during the Public Comment portion of the City Council
(Council) Meeting, John Lehman of Meadow Outdoor Advertising (Meadow)
submitted proposed amendments to Title 17 of the Pasco Municipal Code
(PMC) and spoke of the anticipated economic benefits to the City of Pasco
(Pasco) afforded by billboard signage.
With the approval of Ordinance No. 3790 on September 18, 2006, which
repealed and replaced the existing sign code, billboards are classified as
prohibited signs (PMC Section 17.15.040(9)). An amendment to the PMC is
necessary to replace or substantially repair aging existing legal non-conforming
billboards, as well as to construct new billboards.
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Abridged History of Outdoor/Off-premise Advertising/Billboard
Regulation in Pasco:
By 1935, Pasco had exercised control over billboards/off-premise outdoor
advertising with approval of the Zoning Ordinance of the City of Pasco,
Ordinance No. 0435. Billboards and other forms of advertising on residential
zoned property could only be allowed via a special permit, good for five years
or less, upon the satisfaction of the Planning Commission that the billboard
would not be detrimental to adjacent and surrounding property.
In 1965, the City of Pasco Sign Ordinance, Ordinance No. 1179, was passed.
Sign permits were now required prior to erecting any sign in Pasco and off-
premise signs were only permitted in zoning districts C-1, C-2, C-3 and M-1,
and disallowed in residential, industrial or other commercial zones.
Ordinance No. 1250 was passed in 1966 for a rezone from residential to
commercial in Block 1 of Boston Addition, was conditioned that no off-premise
advertising signs may be erected on the property. This condition was imposed
to preserve the beauty and aesthetic value of one of the entrances to the City
of Pasco as the property was located in the general area where Oregon
Avenue intersected with what is now Highway 12.
In 1970, Ordinance No. 1179 was repealed and replaced by Ordinance No.
1441, known as the Sign Code of the City of Pasco, Washington. Off-premise
signs were allowed in all commercial and industrial zonings districts but
excluded from properties in those zoning districts in a sizable portion of the city
as it existed in 1970. The commercially and industrially zoned area where off-
premise signs were excluded was bounded by Columbia Street on the south,
Brown Street on the north, Tacoma Avenue on the east and Lucas Avenue
(now 14th Avenue) on the west.
In 1985, Ordinance No. 2566 restricted all off-premise signs to properties
zoned C-3, I-1, and I-2 and located within the ‘off-premise sign corridor.’ The
off-premise sign corridor was located along Washington State highways 12 and
395, and Interstate Highway I-182 on land within 2,000 feet of the right-of-way.
Size limitations, setbacks and spacing requirements were enacted.
In addition to local law, since 1971, under the Highway Advertising Control Act,
signs visible from the main traveled way of the interstate, primary or scenic
highway systems are subject to regulation by the Washington State
Department of Transportation (WSDOT). In Pasco, those systems are Routes
12, 182, 395 and 397. Regulations are found in Chapter 468-66 of the
Washington Administrative Code (WAC).
The Supreme Court of the United States (Supreme Court) ruling in 2015, Reed
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v. Town of Gilbert, found that signs on private property are protected by
Freedom of Speech and therefore the regulation of signs must be content
neutral. Essentially, one cannot regulate what one reads on the sign. Because
of the Reed decision, it appears that WSDOT can no longer enforce the
requirement that ‘Type 4’ and ‘Type 5’ commercial billboards must advertise
activities within 12 miles of the sign location or of “specific interest of the
traveling public.”
No recent Supreme Court or Washington State Supreme Court rulings appear
to prevent local or state governments from regulating the location, number,
size, or lighting of signs.
PMC Amendment (draft Ordinance) Proposal:
The intent of the PMC Amendment proposal is to allow for more advertising
opportunities for those desiring to advertise within the City of Pasco, and to
open an additional revenue stream for commercial and industrial business
owners who wish to locate billboards on their properties.
This is the first public presentation of the draft Ordinance; the proposed
amendment has not been taken before Planning Commission. John Lehman,
representing Meadow Outdoor Advertising, a business located in The Dalles,
Oregon has been the only stakeholder whom staff has coordinated.
The proposed draft Ordinance aligns with state laws and local regulations to
ensure for new creating while opportunities and health public safety,
businesses, entrepreneurs, and property owners.
V. DISCUSSION:
The proposed PMC Amendment includes only the changes presented by
Meadow Council the as well as to 2024, 5, February their in submittal
regulations suggested by Meadow of limiting the total number of billboards
within Pasco to 25 total, and having a 500 foot buffer distance requirement
between each sign. Additional references to compliance with Washington State
Law (WAC 468-66) was also added.
Discussion Items:
There are a few remaining elements staff is seeking guidance from the City
Council on, which include:
specifically are billboards Currently Billboards Overlay in Districts:
prohibited in the Broadmoor Overlay District per PMC 25.97.093(6)(b).
Billboards are not explicitly prohibited in the Downtown Pasco Overlay
District, but freestanding signs are prohibited (PMC 17.15.010 Sign
Allowance Table).
Page 5 of 64
Billboard structure vs billboard sign: Some billboard structures have one
sign face, others have two. Should each billboard sign face count toward
the billboard limit? For example, a double sided/two-faced billboard
would count as two (2) billboard signs.
Following Council discussion and direction, staff will prepare an updated
ordinance for review and approval.
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Ordinance – Amending PMC Title 17 - 1
Version 03.04.2024
ORDINANCE NO. ____
AN ORDINANCE OF THE CITY OF PASCO, WASHINGTON,
AMENDING PASCO MUNICIPAL CODE SECTIONS 17.10.010, 17.15.010,
17.15.040 PROVIDING FOR OFF-PREMISE ADVERTISING BILLBOARD
SIGNS.
WHEREAS, the City of Pasco adopted its first Sign Code that prohibited Billboards in
all zoning districts in 2006; and
WHEREAS, the City of Pasco City Council desires to expand off-premise advertising
opportunities within the City; and
WHEREAS, the City of Pasco desires that expanded off-premise advertising
opportunities be well regulated in order to enhance and maintain the aesthetic character,
to promote the public health, safety and general welfare, and to increase the effectiveness
of visual communication in the City.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PASCO,
WASHINGTON DO ORDAIN AS FOLLOWS:
Section 1.PMC Chapter 17.10 Definitions is hereby amended and shall read as
follows:
17.10.010 Generally.
For the purpose of this title, certain abbreviations, terms, phrases, words, and their
derivatives shall be construed as specified in this chapter and are to be used only for the
implementation of this title. Words used in the singular include the plural, and the plural
the singular. Words used in the masculine gender include the feminine, and the feminine
the masculine.
“Alley” means a public street not designed for general travel and used primarily as a
means of access to the rear of residences and business establishments.
“Building” means any structure built for the support, shelter, or enclosure of persons,
animals, chattels, or property of any kind.
“Building code” means the building codes of the City adopted by PMC Title 16.
“Building line” means a line established by ordinance beyond which no building may
extend.
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Ordinance – Amending PMC Title 17 - 2
Version 03.04.2024
“Building Official” means the Building Official of the City and/or the person designated
to enforce the sign code by the City Manager.
“Change of copy” means the change of a logo, and/or message upon the face or faces of a
legal sign.
“City” means the City of Pasco, Washington.
“Community event” means a community-wide event open to the general public and
sponsored by a public agency, a public or private school, or a not-for-profit civic
organization.
“Curb line” means the line at the face of the curb nearest to the street or roadway. In the
absence of a curb, the City Engineer shall establish the curb line.
“Display surface” means the area made available by the sign structure for the purpose of
displaying the advertising message.
“District” or “zoning district” means any district established pursuant to the provisions of
PMC Title 25.
“Durable” means a nonbiodegradable material that withstands degradation from the
elements such as weatherproof card stock, aluminum, metal, UV-protected plastics,
treated or painted wood concrete, stone and similar materials.
“Erects” means to build, construct, attach, place, suspend, or affix, including the painting
of a wall sign.
“Face of building” means the general outer surface of any exterior wall of a building or
other structure.
“Facade” means the entire building front or street wall face, including the grade to the top
of the parapet or eaves, and the entire width of the building elevation.
“Fence – subdivision” means a common fence constructed along the rear line of
residential lots that back on arterial streets and constructed as part of the subdivision
improvements.
“Filling station, public motor fuels” means any area of land, including any structure or
part thereof, that is used or designed to be used for the supply of motor fuels; also
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Ordinance – Amending PMC Title 17 - 3
Version 03.04.2024
deemed to be included within this term shall be: Any area or structure used or designed to
be used for polishing, greasing, washing, spraying (other than paint), dry cleaning, or
otherwise cleaning or servicing such motor vehicles.
“Frontage” means the measurement of the length of the property line or building front.
“Hearing Examiner” means the Pasco Hearing Examiner as set forth in Chapter 25.195
PMC.
“Incombustible material” means any material which will not ignite at, or below, a
temperature of 1,200 degrees Fahrenheit during an exposure of five minutes, and which
will not continue to burn or glow at that temperature.
“Mansard roof” means a sloped roof or roof-like facade architecturally able to be treated
as a building wall.
“Multiple-building complex” means a group of commercial or industrial structures.
“Multiple-tenant building” means a single structure that houses more than one retail
business, office or commercial venture, but that does not include residential apartment
buildings sharing the same lot, access and/or parking facilities.
“Nonconforming signs” are those which were lawfully installed, but which do not
comply with the requirements of this title.
“Nonstructural trim” means the molding, batons, caps, nailing strips, latticing, cutouts or
letters and walkways that are attached to the sign structure.
“Parapet” means a false front or wall extension above the roof line.
“Parcel” means the real property on which a business is located or the portion of real
property designated for use of a business. Parcel shall include all adjacent property used
by a business including yards, parking lots, and storage yards. Where more than one
business is located within a building, the property on which that building is located is
considered one parcel.
“Perimeter” means a square or rectangle required to enclose the sign area.
“Periphery of right-of-way” means that portion of the right-of-way lying behind the street
improvement. (See definition for “Street improvements.”)
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Ordinance – Amending PMC Title 17 - 4
Version 03.04.2024
“Person” means and includes persons, firms, partnerships, associations, corporations, and
other business entities.
“Premises” means the real estate as a unit, upon which is displayed the sign or signs
mentioned in this chapter.
“Private road or driveway” means every way or place in private ownership and used for
travel of vehicles by the owner or those having express or implied permission from the
owner, but not by other persons.
“Projection” means the distance by which a sign extends over public property or beyond
the property line.
“Right-of-way (ROW)” means that area of land dedicated for public use or secured by the
public for purposes of ingress and egress to abutting property and other public purposes,
including that space between the adjacent property line and the back of the street and/or
sidewalk improvements.
“Roadway” means that portion of a highway improved, designed, or ordinarily used for
vehicular travel, exclusive of the sidewalk or shoulder. In the event a highway includes
two or more separated roadways, the term “roadway” shall refer to any such roadway
separately but shall not refer to all such roadways collectively.
“Roofline” means the top edge of a roof or parapet or the top line of a building silhouette.
“Setback” means the distance measured on a horizontal plane between a public right-of-
way line or a property line and the closest portion of a sign thereto.
“Sidewalk” means that property between the curb lines or the lateral lines of a roadway
and the adjacent property, set aside and intended for the use of pedestrians, or such
portion of private property parallel and in proximity to a public highway and dedicated to
use by pedestrians.
“Sign” means a name, identification, description, display or illustration that is affixed to,
or represented directly or indirectly upon, a building, structure, or piece of land and that
directs attention to an object, product, place, activity, person, institution, organization or
business. However, a “sign” shall exclude any display of official court or public office
notice, emblem or insignia of a nation, political unit, school, or religious group. A “sign”
shall not include a sign located completely within an enclosed building unless the public
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Ordinance – Amending PMC Title 17 - 5
Version 03.04.2024
may view the sign from a roadway or sidewalk, or the context of this chapter shall so
indicate.
“Sign, abandoned” means a sign that no longer correctly directs or exhorts any person nor
advertises a bona fide business, lessor, owner, product or activity conducted or available
on the premises whereon such sign is located.
“Sign area” means the total area of a sign visible from any one viewpoint or direction,
excluding the sign support structure, architectural embellishments, or framework that
contains no written copy, and includes only one side of a double-faced sign. Individual
letter signs using a wall as the background without added decoration or change in wall
color shall be calculated by measuring the perimeter enclosing each letter. The combined
total area of each individual letter shall be considered the total area of the sign. Module
signs consisting of more than one sign cabinet shall be computed by adding together the
total area of each module. Perimeter or sign area shall be established by the smallest
rectangle enclosing the extreme limits of the letter module or advertising message being
measured.
“Sign – awning” means a sign that is hung from and below a building awning or canopy
that may extend outwards under the awning or canopy and over the walkway or parking
area.
“Sign – banner” means flexible material on which a sign is painted or printed that is
attached to a building or displayed on the grounds.
“Sign – billboard” means a an off-premise sign or off-premise sign or sign structure
supported by one or more uprights and braces in the ground or on a building roof upon
which general advertising matter is placed, usually by the poster method, erected entirely
upon private property.
“Sign – billboard (digital)” means an outdoor advertising sign that changes messages by
any electronic process or remote control, provided that the change from one message to
another message is no more frequent than once every eight seconds and the actual change
process is accomplished in 2 seconds or less.
“Sign – blade or projecting” means a sign that is wall-mounted perpendicular to the
building that may extend upwards and above the facade and/or outwards and over the
walkway or parking area.
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Ordinance – Amending PMC Title 17 - 6
Version 03.04.2024
“Sign – business” means a sign which directs attention to a business or profession
conducted, or to a commodity, service, or entertainment sold, or offered upon the
premises where such sign is located, or to which it is affixed.
“Sign – canopy” means a sign that is painted onto the face or edge of an awning or
canopy that is mounted to the building facade.
“Sign – changing message center” means an electronically controlled public service time
and temperature sign, message center, or readerboard where different copy changes of a
public service or commercial nature are shown on the same lamp bank.
“Sign – combination” means any sign incorporating any combination of the features of
freestanding, projecting and roof signs. “Combination sign” shall include signs
commonly referred to as “fin signs.”
“Sign – community event regional” means a sign that identifies events occurring at a
regional sports/entertainment/convention/trade facility containing 60 or more acres
located within 1,000 feet of a freeway interchange and adjacent to a highway of statewide
significance.
“Sign – construction” means a temporary sign designating the contractor(s), architect(s),
and engineer(s) participating in a construction project underway on the same premises. A
construction sign may also include the name of the project.
“Sign – directional” means any sign designated and used solely for the purpose of
indicating the location or direction of a place on the premises upon which the sign is
located.
“Sign – directional off-premises kiosk” means a structure erected by the City or a private
party through a license agreement with the City in approved locations bearing multiple
off-premises directional signs.
“Sign – directional traffic” means a sign that is located to guide or direct pedestrian or
vehicular traffic to parking entrances, exits and service areas.
“Sign – directory of tenants” means a sign that identifies the building or project name and
the tenants which share a single structure or development.
“Sign – double-faced” means a sign with two faces.
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Ordinance – Amending PMC Title 17 - 7
Version 03.04.2024
“Sign – electrical” means a sign or sign structure in which electrical wiring, connections,
and/or fixtures are used as part of the sign proper.
“Sign – flashing” means an electrical sign or portion thereof that changes light intensity
in a sudden transitory burst or that switches on and off in a constant pattern with more
than one-third of the light source that is not constant being off at any one time.
“Sign – follow-through” means a sign which identifies the location of a business for the
purpose of participating in the Washington State Department of Transportation Motorist
Information Sign Program.
“Sign – freestanding pedestal” means a self-supported sign permanently attached directly
to the ground upon a pedestal base or monument foundation and not attached to any
building, wall or fence (also called pedestal or monument sign).
“Sign – freestanding pole” means a self-supported sign permanently attached directly to
the ground supported by upright poles or posts or braces placed on or in the ground (also
called ground or pole sign).
“Sign – freeway” means a freestanding sign located on the premises where the business,
product or service is located, with said sign being within 250 feet of I-182, SR-395 or
SR-12.
“Sign – freeway interchange” means a sign that provides only regional identification for a
group of businesses within an area defined by a state-recognized business association
where the businesses collectively occupy a minimum of 15 acres of land.
“Sign – garage or yard sale” means a sign advertising a private sale of personal
household possessions; not for the use of any commercial venture.
“Sign height” means the vertical distance measured from the adjacent grade at the base of
the sign support to the highest point of the sign or sign structure, whichever is higher.
“Sign – identification” means a sign of an informational nature that directs attention to
certain uses other than businesses, individual private residences.
“Sign – inflatable” means a large balloon or balloon-like object greater than 18 inches in
any dimension that uses blown air or a gas to remain inflated.
“Sign – informational private” means a sign placed for the convenience of the property
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Ordinance – Amending PMC Title 17 - 8
Version 03.04.2024
owner used for the sole purpose of designating property control and warning signs such
as “no trespassing,” “no dumping,” “patrolled by dogs,” etc.
“Sign – informational public” means a sign placed for the convenience of the public used
for the sole purpose of designating restrooms, hours of operations, entrances and exits to
buildings and parking lots, help wanted, public telephones, public notary, etc. Also
included are plaques, tablets or inscriptions that are an integral part of a building.
“Sign – interior” means any sign attached to the interior surface of the window of any
building or structure, or maintained within the building or structure.
“Sign – landmark” means a sign or plaque that is attached to the surface of the building
or on a site that identifies or describes the historical, cultural, social, or other significance
of a building or site.
“Sign – limited duration” means any sign advertising real estate sales or rentals or
construction projects utilized for a specified period of time.
“Sign, marquee or readerboard” means a sign that displays a changing message using
manually mounted lettering or electronic printout that may be mounted on a building or
freestanding pedestal or pole.
“Sign, marquee or readerboard – portable” means a sign that displays a changing message
using manually mounted lettering or electronic printout that may be mounted on an easel,
trailer, or other movable equipment.
“Sign – nameplate” means a sign which indicates no more than the name and address of
the resident of the premises.
“Sign – nonconforming” means any sign lawfully constructed prior to the enactment of
the ordinance codified in this title, which fails to conform to the provisions of this title.
“Sign – off-premises” means a sign that carries a message of any kind or directs attention
to a business, commodity, service, or entertainment conducted, sold, or offered elsewhere
than upon the premises where such sign is located, or to which it is affixed. Signs
identifying a business complex and containing the names of multiple businesses within
the complex shall not be considered an off-premises sign.
“Sign – off-premises directional” means a sign providing directions to a public or other
community event or facility in a location different than the property on which the sign is
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Ordinance – Amending PMC Title 17 - 9
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posted.
“Sign – off-premises informational” means a sign providing information about events
conducted at a public or other community facility in a location different than the property
on which the sign is posted.
“Sign – open house” means a sign welcoming viewers to a piece of residential real estate
that is being offered for sale.
“Sign – pedestrian-oriented” means a sign the primary purpose of which is to provide
information for pedestrians and bicyclists.
“Sign – political” means a temporary sign that identifies a candidate(s) for public elective
office; urges a particular vote on a ballot measure in a pending public election, whether
local, state or national; or expresses an opinion on a public issue.
“Sign – portable” means an unlighted business sign, including paper, cardboard, wood or
metal, that is capable of being moved easily and that is not permanently affixed to the
ground, structure or building. This includes a sidewalk or sandwich board signs, except
those worn by a person.
“Sign – poster” means a decorative placard or advertisement intended to advertise a
movie, theater production, video or CD, or other product or special event that is being
conducted or offered for sale.
“Sign – readerboard” means a lighted or unlighted business sign or part of a sign on
which the letters are readily replaceable such that the copy can be changed from time to
time at will.
“Sign – readerboard, portable” means a lighted or unlighted business sign or part of a
sign on which the letters are readily replaceable such that the copy can be changed from
time to time at will. A portable readerboard is capable of being moved or trailer mounted
and is not permanently affixed to the ground, structure or building.
“Sign – real estate” means a temporary sign erected by the owner, or his/her agent, that
advertises the real estate upon which the sign is located for rent, lease or sale, or directing
people to the property.
“Sign – real estate directional” means a temporary and/or portable sign that is intended to
assist people finding the location of difficult-to-locate property that is for sale, rent, or
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Ordinance – Amending PMC Title 17 - 10
Version 03.04.2024
lease.
“Sign – revolving” means any sign that rotates or turns in a circular motion by electrical
or mechanical means and does not exceed eight revolutions per minute.
“Sign – roof” means a business sign erected upon or above a roof or parapet of a building
or structure. Mansard roof signs shall be considered wall signs.
“Sign – sandwich or A-frame” means a temporary portable two-faced board-style sign
that is readily movable and has no permanent attachment to a building, structure, or the
ground.
“Sign – special event” means a temporary sign advertising activities concerning a drive
or event of a political, civic, seasonal, cultural, philanthropic, educational or religious
event or organization that will occur intermittently.
“Sign structure” means any structure supporting or capable of supporting any sign
defined in this chapter. A sign structure may be a single pole or may or may not be an
integral part of the building or structure.
“Sign – temporary” means any real estate, open house, special event, garage sale, or
political sign corresponding to a specific event and displayed for a limited period of time.
“Sign – tract” means signs used for the sale of real property in a platted subdivision.
“Sign – wall” means any sign or graphic design which is attached parallel to, or flat
against, or is painted on, the wall or exterior of a building or structure having a
commercial message or identification.
“Sign – wall-mounted” means a sign attached or erected parallel to and extending from
the facade or wall of any building to which it is attached. A wall sign is supported
through its entire length with the exposed face of the sign parallel to the plane of said
wall or facade. A sign painted on the wall of a building or a sign painted or attached to a
marquee shall be considered a wall-mounted sign.
“Sign – window” means any sign which is painted or mounted onto an exterior window
pane, or which is hung directly inside the window, including advertisements for services
or products in the form of decals, emblems, paint, exposed neon, banners, etc., within
three feet of the window pane.
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Ordinance – Amending PMC Title 17 - 11
Version 03.04.2024
“Sign – window, temporary indoor” means any sign (or poster) of a temporary nature
displayed within a commercial building on the inside of the glass or in close proximity to
the window and may be viewed by persons outside of the building.
“Street” means a public or private way open to general public use including all classes of
roadways and excepting alleys, driveways, and interstate freeways, but including major
internal circulation corridors within parking lots.
“Street frontage” means the side of the building facing a street that abuts the property on
which the building is located.
“Street improvements” means the paved roadway, and adjoining curb, gutter, sidewalk
and landscaping.
“Structure” means anything constructed or erected, the use of which requires location on
the ground or attachment to something having location on the ground.
“U.L.” means Underwriters Laboratory.
Section 2.PMC Section 17.15.010 Sign Allowance Table is hereby amended and
shall read as follows:
Sign Allowance Table
Permit requirement
|Material restrictions
||Number of signs
|||Allowable surface area in sq. ft. (1)
||||Height in feet (2)
|||||Projection over ROW to curb line
||||||Spacing in linear feet (3)
|||||||Visible ground plane/passage
area (4)
||||||||Setback from adjacent
property line
|||||||||Setback from ROW in
feet (5)
||||||||||
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Ordinance – Amending PMC Title 17 - 12
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||||||||||Duration (days)
|||||||||||Notes
||||||||||||
Access, landmark, and informational signs - all zones
entry/exit freestanding pedestal/pole
sign
yes durable 1 4 4 5 0 per
exit/entry
landmark wall sign/plaque yes durable 1 10 8 5 0 per
building
frontage
wall sign no durable 1 2 8 5 0 per
building
frontage
informational -
private (6)
freestanding pedestal/pole
sign
no durable 1 6 4 5 0 per street
frontage
wall sign no durable 1 2 8 5 0 per
building
frontage
informational -
public
freestanding pedestal/pole
sign
no durable 1 6 4 5 0 per street
frontage
Permanent signs
Residential districts - RT, R-S-20, R-S-12, R-S-1, R-1, RFAH-1/1A, R-2, R-3, R-4, RMHP
wall sign no durable 1 2 8 5 0 per
property
identification -
dwelling unit
freestanding pedestal/pole
sign
no durable 1 2 4 5 0 per
property
wall sign yes durable 1 24 20 5 0 per
building
frontage
identification -
bldg complex
freestanding pedestal/pole
sign
yes durable 1 24 4 5 0 per street
frontage
daycare facility wall sign yes durable 1 16 20 5 0 per
building
frontage
commercial freestanding pedestal/pole
sign
yes durable 1 16 15 5 0 per street
frontage
school/religious
use (15)
wall sign yes durable 1 24 20 5 0 per
building
frontage
Page 18 of 64
Ordinance – Amending PMC Title 17 - 13
Version 03.04.2024
freestanding pedestal/pole
sign
yes durable 1 40 15 5 0 per street
frontage
freestanding
marquee/readerboard sign
yes durable 1 24 15 5 0 per street
frontage
Office/commercial districts - O, C-1, C-2, C-3, C-R, BP, I-1, I-2, I-3
Composite allowance - all sign surfaces
maximum per sign window sign (11)no transparent na 25%15
per building/street
frontage
awning sign per business yes durable 1 24 15 (2)8 may extend
over
walkway
canopy sign yes maintained a 25%24 (2)8 may extend
over
walkway
wall sign yes durable na 25%na 14 0
blade/projecting sign yes durable 1 125 (2)(2)5 0
freestanding pedestal sign yes durable 1 350 15 0 5 0
*freestanding
marquee/readerboard sign
yes durable 1 48 15 5 0 per street
frontage
*freestanding pole -
tenant directory sign
yes durable 1 12 35 0 6 5 0 up to 12
tenants per
sign
*freestanding pole sign yes durable 1 350 35 0 6 5 0
*freestanding billboard
sign (7)
yes durable 1 250 35 0 500 6 5 0
*freestanding digital
billboard sign (7)
yes durable 1 250 35 0 500 6 5 0
Maximum
25
billboard
signs in
City. 500
foot
spacing is
between
billboard
structures
off-premises directional
sign (14)
yes durable 1 5 15 5 0
Commercial/industrial districts - C-3, C-R, BP, I-1, I-2, I-3
maximum per sign freeway sign yes durable 1 350 70 500 6 35 35 per freeway
frontage
per freeway or freeway interchange
(9) sign
yes durable 1 480 70 500 6 35 35 per 15-acre
site
minimum
Page 19 of 64
Ordinance – Amending PMC Title 17 - 14
Version 03.04.2024
frontage property and freeway readerboard
(9) sign
yes durable 1 150 35 500 6 35 35 per 15-acre
site
minimum
Limited duration signs
Undeveloped property
Residential
- lot
freestanding pedestal/pole
sign
yes durable 1 24 8 5 0 15 after
closing
- tract freestanding pedestal/pole
sign
yes durable 1 60 8 5 0 15 after last
closing
Commercial
- lot
freestanding pedestal/pole
sign
yes durable 1 24 8 5 0 15 after
closing
- tract freestanding pedestal/pole
sign
yes durable 1 60 8 5 0 15 after
closing
wall/banner sign yes durable 1 24 8 5 0 constConstruction
freestanding pedestal/pole
sign
yes durable 1 32 8 5 0 const
Real estate sales/rentals per building or property
window/poster sign no 1 2 0 15 after
closing
freestanding pedestal/pole
sign (10)
no durable 1 6 8 5 0 15 after
closing
Residential zones
freestanding sign (10)no durable 2 2 8 5 0 15 after
closing
window/poster sign no 1 2 0 15 after
closing
wall/banner sign no durable 1 6 20 5 0 15 after
closing
Commercial zones
(12)
freestanding pedestal/pole
sign (9)
no durable 1 6 8 5 0 15 after
closing
Temporary signs
sandwich - directional
(10)
no durable 4 6 4 5 0 after eventOpen house - real
estate sales
sandwich - site (10)no durable 1 6 4 5 0 after event
Page 20 of 64
Ordinance – Amending PMC Title 17 - 15
Version 03.04.2024
Special event - sales, charities, etc.
sandwich - directional
(10)
no durable 4 6 4 5 0 after event
sandwich - site (10)no durable 1 6 4 5 0 after event
window poster no na 50%after event
window banner no durable 1 16 0 after event
wall sign/banner no durable 1 64 20 5 0 after event
banner - mounted
freestanding pole
no durable 1 10 20 (2)8 5 0 after event
marquee/readerboard -
portable
no durable 1 18 4 5 0 after event
Schools, churches,
parks, farmers
mkt, Xmas trees
balloons (12)no biodegradable 15 20 5 after event
sandwich - directional
(10)
no durable 2 6 4 5 0 after eventResidential zones
sandwich - site (10)no durable 1 6 4 5 0 after event
sandwich - directional
(10)
no durable 2 6 4 5 0 after event
sandwich - site (10)no durable 1 6 4 5 0 after event
window poster no na 50%after event
window banner no durable 1 16 0 after event
wall sign/banner no durable 1 64 20 5 0 after event
banner - mounted
freestanding pole
no durable 1 16 20 (2)8 5 0 after event
marquee/readerboard -
portable
no durable 1 18 4 5 0 after event
balloons (12)no biodegradable 15 20 5 after event
Commercial zones
inflatables (13)yes nonflammable 1 350 70 250 5 0 after event
SR-12/395 and I-
182
inflatables (13)yes nonflammable 1 350 70 500 5 0 after event
Political (16)freestanding no durable na 6 4 5 0 10 after
election
* Freestanding signs are not allowed within the downtown overlay zone.
Page 21 of 64
Ordinance – Amending PMC Title 17 - 16
Version 03.04.2024
1 The area within a continuous perimeter enclosing the outer limits of the sign face, but
not including structural elements, which are not a part of the display. The area of a two-
sided sign equals the area of one side. The area of a spherical, cubical, or polyhedral sign
equals 1/2 the total surface area.
2 Height: measured from the average finished grade at the sign foundation.
Awning signs shall be at least 8 and no more than 16 feet above the walkway.
Blade/projecting signs shall not extend more than 10 feet above the building facade or 6
feet from the face of the building.
3 Spacing: the linear distance between signs in feet.
4 The area under the sign that shall be free of obstructions to allow passage of pedestrians
and vehicles.
5 Setback: shall be that portion of any sign or sign structure that is closest to the property
line.
6 Private informational signs must be for an original purpose and may not simply repeat
the same message over and over.
7 Reserved.Signs visible from Washington State Highways subject to the Highway
Advertising Control Act of 1971 must comply with PMC Title 17 or WAC Chapter 468-
66, whichever is more restrictive.
8 On private property adjacent to an arterial road: not within 100 feet of a public street
intersection, 300 feet of a residential district, within 250 feet of a freestanding sign of 200
sf of display area.
9 Freeway interchange signs must be located within 1,000 feet of an interchange, and 300
feet of ROW, on site of business on a minimum 15-acre site.
10 Square feet per one face of a two-sided sandwich board.
11 Window signs may include credit card logos and advertise hours of operation and
address.
12 Balloons shall be no larger than 18 inches in diameter, not attached to a roofline.
Page 22 of 64
Ordinance – Amending PMC Title 17 - 17
Version 03.04.2024
13 Inflatables shall be securely anchored to the ground and not create a traffic or other
hazard in the event of deflation.
Inflatables shall be measured by square feet of surface volume.
14 Off-premises directional signs shall be of the material, color, lettering font, and
structure specified by the Building Official.
15 Excepting Pasco High School Bulldogs stadium sign.
16 Campaign signs on private property are limited to 32 square feet in size.
Section 3.PMC Section 17.15.040 Prohibited Signs is hereby amended and shall
read as follows:
17.10.040 Prohibited Signs.
From and after September 1, 2006, it is unlawful for any person to maintain, erect or
place within the City:
(1) A swinging projecting sign;
(2) Signs attached to or placed upon a vehicle or trailer parked on private or public
property designed to operate as a de facto permanent advertising sign. This provision is
not to be construed as prohibiting the identification of a firm or its principal products on a
vehicle operating during the normal course of business. This does not include automobile
for sale signs or signs attached to licensed buses or taxis;
(3) Private signs placed in or upon a public right-of-way, except as expressly provided
herein;
(4) Any sign that constitutes a traffic hazard or detriment to traffic safety because of
size, location, movement, content, or method of illumination. Any sign that obstructs the
vision of drivers or detracts from the visibility of any official traffic control device or
diverts or tends to divert the attention of drivers of moving vehicles away from traffic
movement on streets, roads, intersections, or access facilities. No sign shall be erected so
that it obstructs the vision of pedestrians, or which by its glare or by its method of
illumination constitutes a hazard to traffic. No sign may use words, phrases, symbols or
characters in such a manner as to interfere with, mislead, or confuse the steady and safe
flow of traffic;
Page 23 of 64
Ordinance – Amending PMC Title 17 - 18
Version 03.04.2024
(5) Any sign or advertising structure or supporting structure that is torn, damaged,
defaced or destroyed;
(6) Signs attached to utility poles, trees, rocks or other natural features;
(7) Signs attached to subdivision fences;
(8) Signs attached to benches on public rights-of-way;
(9) Billboards and product advertising signs; rRoof signs, including signs painted
directly on a sloped or gabled roof surface; strobe lights, lasers; strings of streamers; and
all other signs not otherwise specifically authorized or exempted by this chapter;
(10) Off-premises signs except those expressly permitted herein;
(11) Balloons or inflatables attached, anchored or tethered to a roof of a building.
Section 4. Severability. If any section, subsection, sentence, clause, phrase or word
of this ordinance should be held to the invalid or unconstitutional by a court of competent
jurisdiction, such invalidity or unconstitutionality thereof shall not affect the validity or
constitutionality of any other section, subsection, sentence, clause phrase or word of this
ordinance.
Section 5. Corrections. Upon approval by the city attorney, the city clerk or the
code reviser are authorized to make necessary corrections to this ordinance, including scrivener’s
errors or clerical mistakes; reference to other local, state, or federal laws, rules, or regulations; or
numbering or referencing of ordinances or their sections and subsections.
Section 6. Effective Date. This ordinance shall take full force and effect five (5)
days after approval, passage and publication as required by law.
Page 24 of 64
Ordinance – Amending PMC Title 17 - 19
Version 03.04.2024
PASSED by the City Council of the City of Pasco, Washington, on this ___ day of
_____, 202_.
_____________________________
Pete Serrano
Mayor
ATTEST: APPROVED AS TO FORM:
_____________________________ ___________________________
Debra Barham, CMC Kerr Ferguson Law, PLLC
City Clerk City Attorneys
Published: _____________________________
Page 25 of 64
Source: OAAA, Morning Consult. Methodology: conducted online within the US by Morning
Consult from November 10 - 15, 2022 among 1,461 US adults ages 18 - 64, weighted to
reflect the US population across age, gender, race/ethnicity, region, and education.
OOH Generates High
Levels of Consumer
Engagement
44%
of US adults have noticed an
OOH ad in the past month
of US adults took an action after
recently seeing an OOH ad including:78%
of US adults are more
likely to notice OOH ads
aligned with their needs
used search to look up information about the advertiser
41%watched a television program
29%visited an advertiser’s social media
29%visited an advertiser’s website
28%tuned to a radio station
24%visited an advertised restaurant
23%visited a store or other business advertised
22%watched a movie in the theater
21%talked about the advertisement or product with others
51%
of US adults took an action on their mobile device
after recently seeing an OOH ad including:76%
used search to look up information about the advertiser
43%made an online purchase
33%visited an advertiser’s website
31%accessed a coupon, discount code, or other info using QR code, tap or SMS/text
26%downloaded or used an app shown in the ad
57%of US adults are more likely
to notice OOH ads tailored
to the consumers’ location
54%
88%
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Page 35 of 64
r,A6(1e,LS /-2_OQ_q JZSi. l r C&wJczL t-_ r)
W1 - - -- , rneadowoutdoor.coi Billboards -
Bullet Points for Discussion - Pasco City Council 0 •
Good
for business, especially small local businesses. o
Bring in customers. o
More revenue for local businesses. Billboards
help the local economy. Good
for helping non -profits and public information (non-commercial messages). Meadow
donates thousands every year in all our markets. o
Advertising space for the city. Events, information updates, Mayor's/Council's board, etc. Good
for landowners. o
Lease revenue from sign -on property. o
Maximizes property income for landowners and small businesses. The
current code allows for signs as large as billboards. Same type of sign freestanding
pole signs). 350
sq. ft. freestanding pole signs are allowed currently. Meadow
proposes smaller advertising billboard signs: 250 square feet. 500-
foot spacing between billboard signs. Give
Blood!
Digital
Billboards — Instant communication to the public. o
These displays allow local advertisers more access to advertising. o
Allow for more public service: Amber alerts, crime alerts, crisis alerts, weather alerts, etc. o
Public events in the City of Pasco. o
Mayor's/Council's spot for city events or causes. Proposed
changes will manage billboards. o
Meadow has already discussed this with planning staff. Concern about workload. o
Meadow can help write up changes, very simple addition of verbiage. o
Very little work for the council and staff. Pasco
Chamber of Commerce. Billboard "
Keep Your Eye on Pasco". o
This sign creates awareness to promote Pasco businesses. Billboards
will do the same. Meadow will promote the Pasco Chamber of Commerce. Reason
for current code. o
Prior to the current code, there were no billboard rules. o
Unmanaged political campaign advertising caused a proliferation of signs. o
The new proposed billboard language will manage the number of signs.
Page 36 of 64
Title 17 Sign Code I Pasco Municipal Code Page 6 of 33
Sign - billboard" means an off -premise sign or off -premise sign structure supported by one or more uprights and
braces in the ground upon which general advertising matter is placed, usually by the poster method, erected
entirely upon private property.
Sign - billboard (digital)" means an outdoor advertising sign that changes messages by any electronic
process or remote control, provided that the change from one message to another message is no more
frequent than once every eight seconds and the actual change process is accomplished in 2 seconds or less.
Sign - blade or projecting" means a sign that is wall -mounted perpendicular to the building that may extend
upwards and above the facade and/or outwards and over the walkway or parking area.
Sign - business" means a sign which directs attention to a business or profession conducted, or to a commodity,
service, or entertainment sold, or offered upon the premises where such sign is located, or to which it is affixed.
Sign - canopy" means a sign that is painted onto the face or edge of an awning or canopy that is mounted to the
building facade.
Sign - changing message center" means an electronically controlled public service time and temperature sign,
message center, or readerboard where different copy changes of a public service or commercial nature are shown
on the same lamp bank.
Sign - combination" means any sign incorporating any combination of the features of freestanding, projecting
and roof signs. "Combination sign" shall include signs commonly referred to as "fin signs."
Sign - community event regional" means a sign that identifies events occurring at a regional sports/
entertainment/convention/trade facility containing 60 or more acres located within 1,000 feet of a freeway
interchange and adjacent to a highway of statewide significance.
Sign - construction" means a temporary sign designating the contractor(s), architect(s), and engineer(s)
participating in a construction project underway on the same premises. A construction sign may also include the
name of the project.
Sign - directional" means any sign designated and used solely for the purpose of indicating the location or
direction of a place on the premises upon which the sign is located.
Sign - directional off -premises kiosk" means a structure erected by the City or a private party through a license
agreement with the City in approved locations bearing multiple off -premises directional signs.
Sign - directional traffic" means a sign that is located to guide or direct pedestrian or vehicular traffic to parking
entrances, exits and service areas.
Sign - directory of tenants" means a sign that identifies the building or project name and the tenants which share
a single structure or development.
Sign - double-faced" means a sign with two faces.
Sign - electrical" means a sign or sign structure in which electrical wiring, connections, and/or fixtures are used as
part of the sign proper.
The Pasco Municipal Code is current through Ordinance 4643, passed March 6, 2023.
Page 37 of 64
Title 17 Sign Code I Pasco Municipal Code Page 12 of 33
Sign Allowance Table
Permit requirement
1 Material restrictions
Number of signs
I Allowable surface area in sq. ft. (1)
1 I I Height in feet (2)
1 1 1 1 1 Projection over ROW to curb line
1 1 Spacing in linear feet (1 )
Visible ground plane/passage area (4)
1 1 1 1 1 1 I 1 Setback from adjacent property line
1 I 11 1 1 1 I 1 Setback from ROW in feet (5)
I I 1 1 1 1 I 1 I I
I I I I I I I I I I Duration (days)
1 1 I I 1 1 I 1 I I I Notes
I I 1 1 1 1 I 1 I I I I
maximum window sign (i 1) no transparent na 25% 15
per sign per
building/str awning sign perggnp yes durable 1 24 15 2) 8 may extend over
eet
business walkway
frontage canopy sign yes maintained na 25% 24 2) 8 may extend over
walkway
wall sign yes durable na 25% na 14 0
wall sign - yes maintained na 25% na 0 of commercial message
murals/artwork (7)
blade/projecting sign yes durable 1 125 2) 2) 5 0
freestanding yes durable 1 350 15 0 5 0
pedestal sign
freestanding marquee/ yes durable 1 48 15 5 0 per street frontage
readerboard sign
freestanding pole - yes durable 1 12 35 0 6 5 0 up to 12 tenants per sign
tenant directory sign
freestanding pole yes durable 1 350 35 0 6 5 0
sign
freestanding billboard yes durable 1 250 35 0 1100 6 5
sign
freestanding digital yes durable 1 250 35 0 50(> 6 5
billboard sign
off -premises directional yes durable 1 5 15 5 0
sign (14)
Commercial/industrial districts - C-3, C-R, BP, 1-1, 1-2, 1-3
maximum per sign freeway sign yes durable 1 3501701 50 6 35 35 per freeway frontage
0
per freeway or freeway yes durable 1 480 70 6 35 35 per 1 5-acre site
interchange (9)
10
0 minimum
sign
frontage property and freeway yes durable 1 150 35 50 6 35 35 per 1 5-acre site
readerboard (9) sign 0 minimum
Undeveloped property
Residential - lot freestanding yes durable 1 24 8 5 0 15 after closing
pedestal/pole sign
tract freestanding yes durable 1 60 8 5 0 15 after last closing
pedestal/pole sign
Commercial - lot freestanding yes durable 1 24 8 5 0 15 after closing
pedestal/pole sign
tract freestanding yes durable 1 60 8 5 0 15 after closing
pedestal/pole sign
The Pasco Municipal Code is current through Ordinance 4643, passed March 6, 2023.
Page 38 of 64
Title 17 Sign Code I Pasco Municipal Code Page 18 of 33
17.15.040 Prohibited signs.
From and after September 1, 2006, it is unlawful for any person to maintain, erect or place within the City:
1) A swinging projecting sign;
2) Signs attached to or placed upon a vehicle or trailer parked on private or public property designed to operate
as a de facto permanent advertising sign. This provision is not to be construed as prohibiting the identification of a
firm or its principal products on a vehicle operating during the normal course of business. This does not include
automobile for sale signs or signs attached to licensed buses or taxis;
3) Private signs placed in or upon a public right-of-way, except as expressly provided herein;
4) Any sign that constitutes a traffic hazard or detriment to traffic safety because of size, location, movement,
content, or method of illumination. Any sign that obstructs the vision of drivers or detracts from the visibility of
any official traffic control device or diverts or tends to divert the attention of drivers of moving vehicles away from
traffic movement on streets, roads, intersections, or access facilities. No sign shall be erected so that it obstructs
the vision of pedestrians, or which by its glare or by its method of illumination constitutes a hazard to traffic. No
sign may use words, phrases, symbols or characters in such a manner as to interfere with, mislead, or confuse the
steady and safe flow of traffic;
5) Any sign or advertising structure or supporting structure that is torn, damaged, defaced or destroyed;
6) Signs attached to utility poles, trees, rocks or other natural features;
7) Signs attached to subdivision fences;
8) Signs attached to benches on public rights -of -way;
9) Roof signs, including signs painted directly on a sloped or gabled roof surface; strobe lights, lasers; strings
of streamers; and all other signs not otherwise specifically authorized or exempted by this chapter;
10) Off -premises signs except those expressly permitted herein;
1 1) Balloons or inflatables attached, anchored or tethered to a roof of a building. [Ord. 3790 § 3, 2006; Code
1970 § 17.05.040.]
17.15.050 Sign illustrations.
To assist in the application of this title, the Community and Economic Development Department shall maintain a
brochure of examples provided to illustrate the purpose, design principles and format demonstrating permissible
signs allowed in this title to assist in the interpretation and enforcement of the sign code. [Ord. 3790 § 3, 2006;
Code 1970 § 17.05.050.]
The Pasco Municipal Code is current through Ordinance 4643, passed March 6, 2023.
Page 39 of 64
re., aaa
Out of Home Advertising Association of America
Message Points
Most outdoor advertising promotes local goods and services
Issue Briefs
Small business relies on outdoor advertising to communicate with customers
Advertisers who rely on outdoor advertising say they'd lose significant revenue
without billboards
Small business is the job engine of the economy
GpTfl(f EPER
Thrills start at the gate.
Background
Small business depends on outdoor advertising to direct customers to business
locations and to drive sales. Many of these businesses do not have affordable,
effective alternatives to outdoor advertising.
Three out of four businesses using billboards say they'd lose sales if they lost their
billboards. Of those who expected losses, they estimated decreased sales of 18%,
according to a survey conducted by Villanova Marketing Professor Charles R. Taylor.
The top OOH advertisers are 65 percent local and 35 percent national (businesses
and services.) One of the hallmarks of the OOH client base is a broad range of
customers
Four out five of these local businesses are considered "Small and Medium Sized
Enterprises" (SMEs), with fewer than 50 employees. The typical business relying on
billboard advertising employs 35 workers.
Economic Impact: An OAAA Issue Brief
Page 40 of 64
Nationwide, more than 300,000 unique local businesses use billboard advertising;
these local businesses employ more than 9 million people. While billboard
companies directly employ approximately 17,744 workers.
Top Types of Billboard Advertisers by category in 2018
1. Miscellaneous Local Services & Amusements
2. Retail
3. Media & Advertising
4. Restaurants
5. Public Transportation, Hotels & Resorts
6. Financial
7. Government, Politics & Organizations
8. Insurance & Real Estate
9. Schools, Camps & Seminars
10.Automotive Dealers & Services
These key segments of the local economy are part of the broad "voice" for outdoor
advertising, and form coalitions at the local, state, and national level.
The link between travel/tourism and outdoor advertising is strong. One-third of
outdoor ads support the travel/tourism industry, a top employer in most states.
Travel -generated employment equals 7.5 million jobs in America, according to the
U.S. Travel Association.
Plus, tens of thousands of landowners benefit from lease payments for billboards
located on their property, helping pay property taxes, mortgages, and living expenses.
A comprehensive analysis of land parcels in Hillsborough County, FL (Tampa) showed
billboards enhance property values.
Resou rces
The Importance of the Availability of Billboards to Rural Business," Charles R. Taylor,
Professor of Marketing, Villanova University; testimony to the U.S. House Small
Business Subcommittee on Rural Enterprise, Agriculture and Technology, May 15,
2003
Crews, Carl, Field Marketing Manager, Bob Evans Farms, Inc, letter to OAAA regarding
impact of lost billboards, September 27, 2002
The Economics of Outdoor Advertising in Local and State Economies," iMapData,
Inc., Washington, DC, 2001
Economic Impact: An OAAA Issue Brief
Page 41 of 64
Congressional testimony of Charles R. Taylor, Professor of Marketing,
Villanova University, "The Importance of the Availability of Billboards to
Rural Business" (House Small Business Subcommittee on Rural
Enterprise, Agriculture and Technology, May 15, 2003)
Chairman Graves, distinguished members of the Committee, thank you for inviting
me to testify today. Over the past fourteen years I have conducted research on
outdoor advertising, its regulation, and its impact on businesses. Today, as you
requested, I will provide you with an overview of how small businesses use billboards,
along with an assessment of the economic impact of billboards on small businesses,
particularly those in rural areas. I will also offer my views on the potential impacts on
businesses in rural areas not having access to billboards.
The Importance of the Availability of Billboards to Rural Businesses
Billboards are a medium that serves a disproportionately large number of small
businesses, most of which are local retail and service businesses. Due to the
effectiveness of billboards allowing businesses to communicate directions and other
types of information to potential consumers at a reasonable cost, they are especially
important to small businesses located in rural areas. In the remainder of this
testimony, I will detail the reasons why billboards are so important to small
businesses, especially those in rural areas. In addition, I will provide my thoughts
about billboards and how they are used by businesses.
In rural areas, billboards predominately serve small, local businesses
A large-scale study of three rural towns conducted in 1995 showed conclusively that
a majority of billboards in small town America serve small local businesses (Lilley and
DeFranco 1995). Fully 90 percent of the billboards in the study contained
advertising for locally owned businesses, and almost all of these (more than 96%)
were for small businesses. Content analysis studies (Taylor and Taylor 1994; Taylor
1997) verify that a large majority of billboard advertisers in rural areas are small,
locally owned businesses. Thus, when we talk about billboards in rural areas, we are
talking about an advertising medium that is dominated by small local businesses.
Billboards provide bottom line value to many small businesses
Access to billboards is vitally important to the ability of many small, local businesses
to compete and stay in business. For small businesses in general, billboards area
low-cost medium that is especially effective in providing high reach and frequency in
a localized trade area. Here, reach is defined as the number of people in the target
audience exposed to the message, while frequency refers to the average number of
times a member of the target audience is exposed to the message. For businesses
that serve local areas or draw their business from motorists passing through an area,
billboards allow large numbers of potential patrons to be exposed to the message at
a reasonable cost. As I will discuss in more detail, for many businesses in rural
areas, billboards may be the only viable media alternative.
Economic Impact: An OAAA Issue Brief
Page 42 of 64
In a recent national survey of billboards that I conducted, the importance of
billboards to businesses, and especially to small businesses was very evident (Taylor,
2001; Taylor and Franke 2003). The findings of this large-scale sample of billboard
users indicate that 82.2% of small businesses that use billboards would lose sales if
they did not have access to billboards. The average predicted loss of sales was over
18% (Taylor 2001). Notably, a large majority of businesses in the travel -related retail
category that consisted of hotels/motels, resorts, restaurants, gas stations and other
businesses that rely on travelers predicted an average loss of 20%.
My national survey findings are also supported by follow-up analyses of samples from
Texas and Missouri. In Texas, 81.5% of all billboard users (both large and small
combined) reported that they would lose sales if billboards were banned, with an
average estimated revenue loss of over 20%. In Missouri, 78% of billboard users as
a whole indicated that they would lose sales, with an average loss of sales of 18%. In
both states, an even higher proportion of small businesses indicated that they would
lose sales if billboards were banned. Given the high average level of losses reported,
it is clear that many small businesses need their billboards in order to survive, as
many businesses do not have margins of more than 18%.
Small Businesses Use Billboards to Provide Information to Consumers
For small businesses, the most common purpose of billboard advertising is to provide
directional information to a place of business for passersby. A 1994 content analysis
study of Michigan billboards that I conducted showed that nearly three quarters
73%) of billboards contain directional information to a place of business (e.g., "7
miles ahead; "turn left at light"). An even higher proportion of billboards located in
rural areas contained directional information. In the same study, it was shown that
74.2% of billboards in rural areas provide information that is potentially useful to
tourists (Taylor 1994).
In addition to directions, billboards are used to communicate a wide variety of other
types of information to consumers, such as types of products and services offered,
indications of quality, and information on price, convenience, etc. These types of
information help the business to distinguish itself in a way that appeals to the
consumer. The ability to communicate information to the consumer on the product
or service offering is essential to small businesses in attracting consumers and
billboards often provide the only cost effective option in rural areas for reasons that I
will now discuss.
Motorist Information Panels on Highway Right of Ways are Not an
Adequate Alternative to Billboards
My content analysis study of Michigan billboards found that billboards in rural areas
tend to provide more information to consumers and that billboards for companies in
the travel -related retail category (e.g., hotels, resorts, attractions, restaurants, gas
stations) contain more different types of information than do other product
categories (Taylor and Taylor 1994). The need for small businesses in rural areas to
Economic Impact: An OAAA Issue Brief
Page 43 of 64
communicate directional information as well as other types of information to
consumers is clear. While motorist information panels can be designed to provide
limited directional information, the size of these panels generally makes them
ineffective in communicating such information.
In terms of other types of information, state-owned motorist information panels are
completely inadequate for getting the message across to the consumer. For
example, a business wanting to communicate the quality of its product offering might
include cues such as "AAA approved," "AARP," or "100% beef' on a billboard,
something it cannot do on a motorist information panel. Another example would be
providing information on convenience of the product or service, such as "Open 24
hours," "Open Sunday" or "Open 7 days." It may also be critical for some businesses
to provide more nuanced information on their product or service offering such as a
combination gas station and mini -mart stating that it offers "soda and sandwiches"
has handicapped accessible facilities (indicated by a symbol), or has a "Car Wash."
Since motorist information panels do not allow these types if information to be
communicated, they are not a viable substitute for billboards as they only provide
identification information. For many stores or other businesses in hard to find
locations, these panels cannot even provide adequate directional information.
Other Media and On -Premise Signs are Also Not Adequate Substitutes
for Billboards
It has sometimes been argued by critics of billboards that businesses have readily
available alternatives. My research indicates that this is simply not the case, and
that small businesses know it. When surveyed, billboard users in general, and small
businesses in particular, do not rate other media such as television, radio,
newspapers, magazines, flyers, or the internet as substitutes for billboards. They
also do not view on -premise signs as acceptable substitutes for billboards.
There are clear reasons why other media are not good substitutes for billboards.
Traditional mass media such as newspapers, radio and television are much more
expensive than billboards, both in raw dollars and in terms of cost per thousand
exposures. These media are associated with higher waste circulation, meaning that
many people who are exposed to the ad are not potential customers. Flyers are also
an inadequate alternative to billboards in that they are associated with lower
attention level, are ineffective in reaching those passing through an area (as are
television, radio, and newspapers) and are also normally more expensive that
billboards. In fact, commonly available media planning measures consistently show
that billboards are the lowest cost medium on a cost per thousand exposures basis,
both in general and for businesses that serve local trade areas. The internet is also
largely ineffective for local retail and service businesses as the internet by its nature
is an international medium. Finally, on -premise signs are generally not good
substitutes for billboards as their primary function is to identify the business at its
site and not to communicate directions from other locations or other types of
advertising messages.
Economic Impact: An OAAA Issue Brief
Page 44 of 64
While it is generally true that small businesses do not see other media as being able
to replace billboards, in rural areas it is obvious that there are not good alternatives.
The use of mass media in these contexts is a waste of money, and other local media
often do not exist. Even if local media do exist, they normally do not reach a
sufficient number of people in the target market. Hence, many small businesses in
rural areas that do not have access to billboards are put at a distinct disadvantage.
There Are Additional Reasons Why Billboards are Valuable to Small
Rural Businesses
Some additional findings from my 2001 survey of billboard uses shed light on why
small businesses believe billboards are valuable. Small businesses rate billboards
higher than other advertising media on several dimensions. When asked about
various media in terms of their ability to allow the business to communicate
information at a price the company can afford, billboards were rated higher than
other media (local and national television, local and regional newspapers, radio,
magazines, flyers, and the internet) by a wide margin. Similarly, the small businesses
rated billboards substantially higher than all other advertising media in terms of both
their ability to bring customers and to increase sales. Notably, small businesses also
rated billboards high in terms of their ability to reach the company's trade area.
Thus, it is clear that many small businesses understand that billboards are an
advertising medium that provides them with unique benefits. To summarize, small
businesses see billboards as an affordable medium that allows them to
communicate information to potential customers and is effective at bringing in
business because it helps customers.
A Large Majority of the Public Understands the Benefits of Billboards
Critics of the billboard industry have sometimes argued that billboards should be
more heavily regulated because many in the public are opposed to them. In fact, a
recent analysis of 24 major studies of public opinion conducted over the last 30
years shows that a large majority of the American public understands the benefits of
billboards (Taylor 2003). In fact, 85% of Americans believe billboards are useful to
travelers, 82% agree that billboards help business to attract customers, and 80%
believe that billboards create jobs. Conversely, only a minority of the public (21%)
favors bans on billboards. Hence, it is fair to say that the public is not opposed to
billboards, especially when they are being used by businesses to communicate useful
information to consumers. Therefore, it is likely that most of the public would not be
opposed to some billboards being erected in lawful locations in rural areas.
Conclusion
Many rural businesses need access to billboards to be able to attract customers and
compete. Any situation in which billboards are removed from rural areas when they
were previously being used by small local businesses is very likely to be harmful to
those businesses. In fact, lack of access to billboards would threaten the very
existence if numerous businesses in rural areas. Moreover, lack of access to
Economic Impact: An OAAA Issue Brief
Page 45 of 64
billboards in rural areas stunts the possibility of new retail and service businesses
being created. For these reasons, I believe that it is important for Congress to ensure
that small businesses in rural areas that need access to billboards get such access.
Economic Impact: An OAAA Issue Brief
Page 46 of 64
Bou elms
FARMS'
September 27, 2002
OAAA
Kenneth Klein
1850 M Street, N.W.
Suite 1040
Washington, D.C. 20036
RE: Billboards
Dear Mr. Klein
Bob Evans Farms, Inc. owns and operates 500 full service family restaurants in 22 states. Nearly
80% of these restaurants are located on Interstate or major US Highways and consequently
require outdoor directional advertising.
Our use of outdoor billboards for nearly 40 years has confirmed the importance and cost
effectiveness of this advertising medium. Billboards drive sales and generate customer
awareness. Specifically they identify each restaurant location to the traveling customer. We
know they work because we put each billboard to a scrutinizing evaluation each year. In some
cases we test the billboards effectiveness by temporarily covering the advertising copy. The
result being an immediate loss of at least 10% in sales. In other cases we have lost billboards
due to storms or highway construction and have suffered a loss in sales until a replacement
board could be found.
Bob Evans Farms, Inc. has a workforce of more than 40,000 employees and continues to grow.
We have for the past several years been adding 30 new restaurants per year. Over the 40+
years that we have been in business we have had to close a few restaurants due to performance
It has never been easy telling employees the bad news. In terms of sales, profit and the future
growth of our company we need the effectiveness of outdoor billboards.
In conclusion, the most compelling truth about the need for billboards is to have our traveling
customers call us and tell us we need them. Our response has been immediate and fortunate.
do hope that billboards will continue to be viable.
SSinin__ce rely,
l r'`-'
Carl Crews
Field Marketing Manager
BOB EVANS FARMS, INC.
CC/S M
3776 South High Street - Columbus, OH 43207-0863 Tel (614) 491.2225 - Fax (614) 492.4949 www.bobevaue com
Economic Impact: An OAAA Issue Brief
Page 47 of 64
The Economics of Outdoor Advertising in Local and State Economies,"
iMapData, Inc., Washington, DC, 2001
Economic analyses consistently show that most outdoor advertisements are for local
businesses, and that those businesses employ a significant percentage of the local
workforce. For example, more than 1,000 local businesses use billboards in San
Antonio: those companies employ nearly 45,000 workers.
Studies conducted by iMapData Research, Inc. compiled these specific findings:
i.) Buffalo, NY
79 percent of billboard ads in Buffalo are for local businesses;
76 percent of local advertisers are small businesses that cannot afford other
forms of advertising;
377 local businesses using billboard ads employ 16,080 workers in the
Buffalo area (Erie and Niagara counties).
ii.) State of Delaware
79 percent of billboard ads in Delaware are for local businesses;
83 percent of local advertisers are small businesses that cannot afford other
forms of advertising;
595 local businesses using billboard ads employ 22,120 workers in state.
iii.) San Antonio, TX
74 percent of the billboard ads in San Antonio are for local businesses;
79 percent of local advertisers are small businesses that cannot afford other
forms of advertising;
1,064 local businesses using billboard ads employ 44,956 workers in San
Antonio.
iv.) San Francisco, CA
70 percent of the billboard ads in San Francisco are for local businesses;
84 percent of local advertisers are small businesses that cannot afford other
forms of advertising;
334 local businesses using billboard ads employ 16,926 workers in San
Francisco.
v.) Tampa, FL
74 percent of the billboard ads in Tampa are for local businesses;
79 percent of local advertisers are small businesses that cannot afford other
forms of advertising;
911 local businesses using billboard ads employ 39,092 workers in Tampa.
Economic Impact: An OAAA Issue Brief
Page 48 of 64
cums.“
$35 when50mm W‘
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Washington State Highways
Subject to
Highway Advem Ing Control Act of 1971
June 201 3
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0 Existing Billboards,#of sign faces-Areas BillboardsAllowed under Proposed Ordinance
WAAreas Billboards Prohibited under Proposed Ordinance
D Pasco City Limits
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CA 2024-002 Billboards
• In 2006, Ordinance 3790 prohibited the replacement, substantial repair, and
construction of new billboards.
•Following the 2015 Supreme Court decision in Reed v. Town of Gilbert, content
regulation of commercial sign copy was eliminated.
•At the February 5, 2024, City Council Meeting, Meadow Outdoor Advertising
proposed a code amendment (CA 2024-002) to allow billboards, including digital
billboards.
•Minor updates to Sign Code (2023), no substantial updates since 2016
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Proposed Changes to PMC Title 17
•Revise Definition of Billboard, add definition of Digital Billboard to Pasco
Municipal Code (PMC) 17.10.010
“Sign – billboard” means a an off-premise sign or off-premise sign or sign structure
supported by one or more uprights and braces in the ground or on a building roof upon
which general advertising matter is placed, usually by the poster method, erected entirely
upon private property.
“Sign – billboard (digital)” means an outdoor advertising sign that changes messages by any
electronic process or remote control, provided that the change from one message to another
message is no more frequent than once every eight seconds and the actual change process is
accomplished in 2 seconds or less.
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Proposed
Substantive Changes to PMC Title 17
•Remove Billboards from PMC 17.10.040 Prohibited Signs
(9) Billboards and product advertising signs; rRoof signs, including
signs painted directly on a sloped or gabled roof surface; strobe
lights, lasers; strings of streamers; and all other signs not otherwise
specifically authorized or exempted by this chapter;
•Add Billboards to PMC 17.15.010 Sign Allowance Table
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Discussion Items:
•Billboards in Overlay Districts: Currently prohibited in the Broadmoor
Overlay District and not explicitly prohibited in Downtown Pasco, but
freestanding signs are banned.
•Billboard Structure vs. Billboard Sign: Clarification on whether each
sign face on a billboard structure should count separately towards the
billboard limit (e.g., a double-sided billboard counting as two signs).
CA 2024-002 Billboards
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AGENDA REPORT
FOR: City Council July 3, 2024
TO: Adam Lincoln, City Manager City Council Workshop
Meeting: 7/8/24
FROM: Maria Serra, Public Works Director
Public Works
SUBJECT: RES - Supplemental Agreement with HLA for Project Management
Professional Services on Lewis Street Overpass Project
I. REFERENCE(S):
Resolution
Supplemental Agreement No.3
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Discussion
III. FISCAL IMPACT:
Supplemental Agreement No. 3: $305,000
IV. HISTORY AND FACTS BRIEF:
On April 16, 2021, the City entered into Professional Services Agreement
(PSA) No. 13007 with HLA Engineering and Land Surveying, Inc. ("HLA"),
initially contracting for project management services at a cost of $100,000.00;
and, due to evolving project needs and scope expansions, the City and HLA
agreed to Supplemental Agreement No. 1 to PSA No. 13007 on June 28, 2022,
increasing the funds by $150,000.00, and further to Supplemental Agreement
No. 2 on December 29, 2023, adding an additional $45,000.00.
The continued complexities and extended duration of the Lewis Street
Overpass Project necessitate a further increase in project management
Supplemental negotiated third a of proposal the to leading services,
Agreement, increasing the agreement total by $305,000.00. With the proposed
increase, the Professional Services agreement would be not to exceed
$600,000 for project management services in the Project through closeout of
the project.
Page 56 of 64
V. DISCUSSION:
Staff recommends approval of Supplemental Agreement No. 3 to the
Professional Services Agreement No. 13007 with HLA Engineering and Land
Surveying, Inc.
Page 57 of 64
Resolution – HLA PSA Supplement No. 3 for Lewis Street Overpass Project No. 13007 - 1
RESOLUTION NO. ____
A RESOLUTION OF THE CITY OF PASCO, WASHINGTON,
AUTHORIZING THE CITY MANAGER TO EXECUTE SUPPLEMENT NO. 3
FOR THE PROFESSIONAL SERVICES AGREEMENT WITH HLA
ENGINEERING AND LAND SURVEYING, INC. FOR THE LEWIS STREET
OVERPASS PROJECT.
WHEREAS, the City of Pasco (City) requires continuous professional engineering and
project management services to successfully oversee the Lewis Street Overpass Project; and
WHEREAS, on April 16, 2021, the City entered into Professional Services Agreement
(PSA) No. 13007 with HLA Engineering and Land Surveying, Inc. ("HLA"), initially contracting
for project management services at a cost of $100,000.00; and
WHEREAS, due to evolving project needs and scope expansions, the City and HLA
agreed to Supplemental Agreement No. 1 to PSA No. 13007 on June 28, 2022, increasing the funds
by $150,000.00, and further to Supplemental Agreement No. 2 on December 29, 2023, adding an
additional $45,000.00 for a total of $295,000.00; and
WHEREAS, Supplemental Agreements No. 1 and No. 2 were executed under the authority
level of the City Manager as both were within the permissible funding limits for such approval;
and
WHEREAS, the continued complexities and extended duration of the Lewis Street
Overpass Project necessitates a further increase in project management services, leading to the
proposal of a third Supplemental Agreement, increasing the project funds by an additional
$305,000.00 for a total maximum amount of $600,000.00, thereby exceeding the City Manager’s
authorization level and requiring City Council approval.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF PASCO, WASHINGTON:
That the City Council hereby approves Supplement No. 3 to the Professional Services
Agreement No. 13007 with HLA Engineering and Land Surveying, Inc., as detailed in Exhibit A
attached hereto, authorizing additional funding to continue essential project management services.
Be It Further Resolved, that the City Manager is hereby authorized, empowered, and
directed to execute Supplement No. 3 on behalf of the City of Pasco; and to make minor substantive
changes to the Agreement as necessary to fulfill the objectives of the Lewis Street Overpass
Project.
Be It Further Resolved, that this Resolution shall take effect immediately.
Page 58 of 64
Resolution – HLA PSA Supplement No. 3 for Lewis Street Overpass Project No. 13007 - 2
PASSED by the City Council of the City of Pasco, Washington, on this ___ day of _____,
2024.
_____________________________
Pete Serrano
Mayor
ATTEST: APPROVED AS TO FORM:
_____________________________ ___________________________
Debra Barham, CMC Kerr Ferguson Law, PLLC
City Clerk City Attorneys
Page 59 of 64
Supplemental Agreement
Number
Organization and Address
Phone:
Original Agreement Number
Project Number Execution Date Completion Date
Project Title New Maximum Amount Payable
Description of Work
The Local Agency of
desires to supplement the agreement entered in to with
and executed on and identified as Agreement No.
All provisions in the basic agreement remain in effect except as expressly modified by this supplement.
The changes to the agreement are described as follows:
I
Section 1, SCOPE OF WORK, is hereby changed to read:
II
Section IV, TIME FOR BEGINNING AND COMPLETION, is amended to change the number of calendar days
for completion of the work to read:
III
Section V, PAYMENT, shall be amended as follows:
as set forth in the attached Exhibit A, and by this reference made a part of this supplement.
If you concur with this supplement and agree to the changes as stated above, please sign in the Appropriate
spaces below and return to this office for final action.
By: By:
Consultant Signature Approving Authority Signature
Date
DOT Form 140-063
Revised 09/2005 Page 60 of 64
Negotiated Hourly Rate (NHR):
Man
Classification Hours Rate Cost ($)
Senior Principal Engineer 0 x $263.00 =$0.00
Licensed Principal Land Surveyor 0 x $235.00 =$0.00
Licensed Principal Engineer 1100 x $235.00 $258,500.00
Licensed Professional Engineer 100 x $212.00 =$21,200.00
Licensed Professional Land Surveyor 0 x $191.00 =$0.00
Project Engineer II 100 $194.00 $19,400.00
Surveyor 0 x $141.00 =$0.00
CAD Technician 0 x $153.00 =$0.00
Contract Administrator III 20 x $159.00 =$3,180.00
Administrative/Clerical 0 x $95.00 =$0.00
Total NHR =$302,280.00
Reimbursables:
Mileage 4352 x 0.63$ $2,720.00
Reproduction Expenses $0.00
$2,720.00
Grand Total $305,000.00
Prepared by: Michael Uhlman, PE Date: 04/17/2024
Independent Estimate for Consultant Services
EXHIBIT A
Lewis Street Overpass
Project Name:
CN Engineering
Page 61 of 64
SCOPE OF WORK
FOR
HLA ENGINEERING AND LAND SURVEYING, INC. (HLA)
Project Description:
Project Management Services
The City of Pasco (City) requests HLA assistance with management of various City projects on a
part-time basis.
Scope of Services:
HLA will provide general project management services, operating as an extension of staff. This
work includes leading and tracking assigned City projects; monitoring budgets and schedules;
performing review of engineering plans, specifications, and opinions of costs; coordinating with
project design teams, including outside consultants; and reporting to GIP Manager and staff.
Assumptions:
1.HLA will provide approximately twenty (20) hours per week of project management
services on an as-requested basis.
2.Service will be provided primarily from HLA offices, and secondarily from Pasco City Hall.
3.HLA personnel will reside at Pasco City Hall up to two (2) days per week.
4.Of the twenty (20) hours, HLA will spend up to three (3) hours per trip traveling to and from
Pasco City Hall.
5.Deliverables and work efforts will be in collaboration with City staff.
6.City will provide office space, internet connection, and access to City server as required.
7.HLA will provide a laptop, vehicle, and cell phone.
Time of Performance:
Project management services will be provided through December 31, 2026, following approval,
and that project management services will be conducted for various projects, as directed by the
City.
EXHIBIT B
Page 62 of 64
QUALITY OF LIFE
Promote a high-quality of life through quality programs, services and appropriate investment and re-
investment in community infrastructure including, but not limited to:
• Completion of Transportation System Master Plan and design standard updates to promote greater
neighborhood cohesion in new and re-developed neighborhoods through design elements, e.g.;
connectivity, walkability, aesthetics, sustainability, and community gathering spaces.
• Completion of the Parks, Recreation and Open Space Plan and development of an implementation
strategy to enhance such services equitably across the community. • Completion of the Housing Action and Implementation Plan with a focus on a variety of housing to address
the needs of the growing population.
FINANCIAL SUSTAINABILITY
Enhance the long-term viability, value, and service levels of services and programs, including, but not
limited to:
• Adopting policies and strategic investment standards to assure consistency of long-range planning to include
update of impact fees, area fees to specific infrastructure, and SEPA mitigation measures related to new
development, e.g.; schools, traffic, parks, and fire.
COMMUNITY TRANSPORTATION NETWORK
Promote a highly functional multi-modal transportation system including, but not limited to:
• Application of the adopted Transportation System Master Plan including development of policies, regulations,
programs, and projects that provide for greater connectivity, strategic investment, mobility, multi -modal
systems, accessibility, efficiency, and safety.
COMMUNITY SAFETY
Promote proactive approaches for the strategic investment of infrastructure, staffing, and equipment
including, but not limited to:
• Adoption and develop implementation strategies for Comprehensive Fire Master Plan aimed at maintaining the
current Washington State Rating Bureau Class 3 community rating.
• Collaboration with regional partners to influence strategies to reduce incidences of homeless by leveraging
existing resources such as the newly implemented 0.1% mental health sales tax, use of resource navigator
programs, and other efforts. • Development of an implementation strategy for the Comprehensive Police Master Plan to support future service
levels of the department to assure sustainability, public safety, officer safety, crime control, and compliance
with legislative mandates.
ECONOMIC VITALITY
Promote and encourage economic vitality including, but not limited to:
• Implementation of the Comprehensive Land Use Plan through related actions including zoning code changes,
phased sign code update, and development regulations and standards.
• Completion of Area Master Plans and environmental analysis complementing the Comprehensive Land Use
Plan such as Downtown and Broadmoor Master Plans.
• Development of an Economic Development Plan, including revitalization efforts.
COMMUNITY IDENTITY
Identify opportunities to enhance community identity, cohesion, and image including, but not limited to:
• Development of a Community Engagement Plan to evaluate strategies, technologies, and other opportunities
to further inclusivity, community engagement, and inter-agency and constituent coordination efforts.
• Support of the Arts and Culture Commission in promoting unity and the celebration of diversity through art
and culture programs, recognition of significant events or occurrences, and participation/sponsorship of events
within the community.
Page 63 of 64
CALIDAD DE VIDA
Promover una calidad de vida alta a través de programas de calidad, servicios, inversiones y reinversiones
apropiadas en la infraestructura de la comunidad incluyendo, pero no limitado a:
• Terminar el Plan de Transportación para promover más cohesión entre nuestras vecindades actuales y re-desarrolladas
a través de elementos de diseño, p.ej. conectividad, transitabilidad, sostenibilidad estética, y espacios para reuniones
comunitarias.
• Terminar el Plan de los Parques, la Recreación, y los Espacios Vacíos y el desarrollo de una estrategia de
implementación para mejorar tales servicios justamente a lo largo de la comunidad.
• Terminar el Plan de Acción e Implementación de Viviendas con un enfoque en una variedad de viviendas para tratar las
necesidades del aumento en la población.
SOSTENIBIILIDAD FINANCIERA
Mejorar la viabilidad a largo plazo, el valor, y los niveles de los servicios y los programas, incluyendo, pero no
limitado a:
• Adoptar las políticas y los estándares de inversión estratégica para asegurar consistencia en la planificación a largo
plazo para incluir la actualización de las tarifas de impacto, las tarifas en áreas de infraestructura específica, y las
medidas de mitigación SEPA relacionadas con el nuevo desarrollo, p.ej. escuelas, tráfico, parques, e incendios.
RED DE TRANSPORTACION COMUNITARIA
Promover un sistema de transportación multimodal en alta operación incluyendo, pero no limitado a:
• Aplicar el Plan de Transportación que fue adoptado, incluyendo el desarrollo de las políticas, las reglas, los programas,
y los proyectos que proporcionan más conectividad, inversión estratégica, movilidad, sistemas multimodales,
accesibilidad, eficiencia, y seguridad.
SEGURIDAD COMUNITARIA
Promover métodos proactivos para la inversión estratégica en la infraestructura, el personal, y el equipo
incluyendo, pero no limitado a:
• Adoptar y desarrollar estrategias de implementación para el Plan Comprehensivo para Incendios. Con el propósito de
mantener la clasificación comunitaria actual en la tercera Clase del Departamento de Clasificación del Estado de
Washington.
• Colaborar con socios regionales para influenciar estrategias que reduzcan los incidentes de personas sin hogar al
hacer uso de los recursos actuales como el impuesto de ventas de 0.1% implementado recientemente para la salud
mental, el uso de programas para navegar los recursos, y otros esfuerzos.
• Desarrollar una estrategia de implementación para el Plan Comprehensivo de la Policía para apoyar los niveles futuros
de servicio del departamento para asegurar la sostenibilidad, la seguridad pública, la seguridad de los policías, el
control de crímenes, y el cumplimiento con los mandatos legislativos.
VITALIDAD ECONOMICA
Promover y fomentar vitalidad económica incluyendo, pero no limitado a:
• Implementar el Plan Comprehensivo del Uso de Terreno a través de acciones relacionadas, incluyendo cambios de los
códigos de zonificación, actualización en las etapas de los códigos de las señales, y el desarrollo de las reglas y los
estándares.
• Terminar los Planes de las Áreas y un análisis ambiental el cual complementa al plan integral de uso de la tierra como a
los Planes del Centro y de Broadmoor.
• Desarrollar un Plan de Desarrollo Económico, el cual incluya esfuerzos de revitalización.
IDENTIDAD COMUNITARIA
Identificar oportunidades para mejorar la identidad comunitaria, la cohesión, y la imagen incluyendo, pero no
limitado a:
• Desarrollar un Plan de Participación de la Comunidad para evaluar las estrategias, las tecnologías, y otras
oportunidades para promover la inclusividad, la participación de la comunidad, y los esfuerzos interdepartamentales y de
coordinación de los constituyentes.
• Apoyar a la Comisión de las Artes y Cultura al promover la unidad y la celebración de la diversidad a través de
programas de arte y cultura, reconocer eventos o acontecimientos significantes, y participar/patrocinar eventos dentro
de la comunidad.
Page 64 of 64