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Home My WebLink About2022.11.07 LTAC Meeting Packet LODGING TAX ADVISORY COMMITTEE MEETING AGENDA November 7, 2022 – 1:30 p.m. Remote Meeting 1. Call To Order 2. Introduction of Committee Members 3. Minutes of Committee Meeting dated 9/21/2021 4. Review of: a. 2021-2022 Lodging Tax & GESA Fund Summary b. Special Project Fund Option 5. 2022 Lodging Tax Requests a. Arc of Tri-Cities $10,000 6. 2023 Lodging Tax Requests a. Support/Ops Tourism Facility i. TRAC/HAPO ii. Gesa Stadium b. Event/Festival Organizer i. Arc of Tri-Cities ii. Water Follies iii. Franklin County Historic Society iv. Tamale Festival v. NWAC Basketball Championship c. Tourism Marketing i. Lodging Tax Fund Administrative Expense ii. Pasco Rebranding Project iii. Tri-Cities Visitor & Convention Bureau iv. NorthAmerica Talk v. Pasco Chamber of Commerce vi. Special Project Fund 7. 2023 Recommendations for Consideration 8. Adjournment November 7, 2022 Lodging Tax Meeting Agenda •Call To Order •Introduction of Committee Members •Minutes of Committee Meeting dated 9/21/2021 •Review of: a.2021-2022 Lodging Tax & GESA Fund Summary b.Special Project Fund Option •2022 Lodging Tax Requests •2023 Lodging Tax Requests a.Support/Ops Tourism Facility b.Event/Festival Organizer c.Tourism Marketing •2023 Recommendations for Consideration •Adjournment Lodging Tax & GESA Fund Performance 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 Lodging Tax GESA Fund Lodging Tax GESA Fund 2022 $660,000 $700,000 2021 500,000 658,300 Fund Balances 2022 2021 Special Project Fund Option Goal: nimble funding for smaller or new special events and projects that come up outside of the normal funding process. •Small amount requested out of residual funds •Awarded directly to LTAC •Application Process: •Application process open year-round •Must still use formal application •LTAC must still approve application •Must still report to JLARC •Unused funds roll back into general Lodging Tax fund 2022 Requests ARC of Tri-Cities $10,000 •Unable to fund 2023 Requests 13 Applications Total: $745,518 Budget: $660,000 Support/Operations of a Tourism Facility $394,515 53% •TRAC/HAPO Center $270,000 •Interlocal Agreement between City of Pasco and Franklin County •GESA Stadium Debt Service $124,515 •20-year debt service on $2 million improvements began in 2019 Events & Festivals $58,500 8% •ARC of Tri-Cities $10,000 •Water Follies $10,000 •Franklin County Historic Society $20,000 •Tamale Festival $8,500 •NWAC Basketball Championship $10,000 Tourism Marketing $292,503 39% •Fund Administration $14,503 •Expense determined via independent contractor •Pasco Branding $30,000 •Tri -Cities VCB $200,000 •Marketing Agreement to provide 50% of annual 2% lodging tax receipts to VCB •NorthAmerica Talk $18,000 •Pasco Chamber $30,000 •Special Project Fund $TBD 2023 Recommendations for Consideration Thank you! As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. As a direct result of your proposed tourism-related service,provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐Direct Count ☐Indirect Count ☐Representative Survey ☐Informal Survey ☐Structured Estimate b.Attendance,50+Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐Direct Count ☐Indirect Count ☐Representative Survey ☐Informal Survey ☐Structured Estimate c.Attendance,Out of State,Out of Country Of the total listed in "b"above,number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐Direct Count ☐Indirect Count ☐Representative Survey ☐Informal Survey ☐Structured Estimate d.Attendance,Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐Direct Count ☐Indirect Count ☐Representative Survey ☐Informal Survey ☐Structured Estimate e.Attendance,Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐Direct Count ☐Indirect Count ☐Representative Survey ☐Informal Survey ☐Structured Estimate I am an authorized agent of the organization/agency applying for funding.I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count:Actual count of visitors using methods such as paid admissions or registrations,clicker counts at entry points,vehicle counts or number of chairs filled.A direct count may also include information collected directly from businesses,such as hotels,restaurants or tour guides,likely to be affected by an event. Indirect Count:Estimate based on information related to the number of visitors such as raffle tickets sold,redeemed discount certificates,brochures handed out,police requirements for crowd control or visual estimates. Representative Survey:Information collected directly from individual visitors/participants.A representative survey is a highly structured data collection tool,based on a defined random sample of participants,and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey:Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants.Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate:Estimate produced by computing known information related to the event or location.For example,one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐Direct Count ☐Indirect Count ☐Representative Survey ☐Informal Survey ☐Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night =one or more persons in one room 2,100 675 1,350 60 50 1,500 Michelle M. Bertrand 9/16/22 Application Deadline:Wednesday,September 21,2022 by 5:00 p.m. To be eligible for consideration,your complete proposal must be received by the deadline.The Committee will review proposals in a public meeting on a date to be determined.Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon,Senior Management Analyst P.O.Box 293 525 N 3rd Ave Pasco,WA 99301 Email:mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities,operations,and expenditures designed to increase tourism.The City has multi-year commitments for the HAPO Center,Gesa Stadium and tourism promotion services;therefore,those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit and recommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations,the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s Finance Office. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals,if any. •Projected economic impact within the City of Pasco,in particular projected overnight stays in Pasco lodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 –Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used,directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW;or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C.Sec.501(c)(3)and 26 U.S.C.Sec.501(c)(6)or the internal revenue code of 1986,as amended. RCW 67.28.080 –Definitions. •"Municipality"means any county,city or town of the state of Washington. •"Operation"includes,but is not limited to,operation,management,and marketing. •"Person"means the federal government or any agency thereof,the state or any agency,subdivision,taxing district or municipal corporation thereof other than county,city or town,any private corporation,partnership, association,or individual. •"Tourism"means economic activity resulting from tourists,which may include sales of overnight lodging, meals,tours,gifts,or souvenirs. •"Tourism promotion"means activities and expenditures designed to increase tourism,including but not limited to advertising,publicizing,or otherwise distributing information for the purpose of attracting and welcoming tourists;developing strategies to expand tourism;operating tourism promotion agencies;and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility"means real or tangible personal property with a usable life of three or more years,or constructed with volunteer labor,and used to support tourism,performing arts,or to accommodate tourist activities. •"Tourist"means a person who travels from a place of residence to a different town,city,county,state,or country,for purposes of business,pleasure,recreation,education,arts,heritage,or culture. Application for 2023 Pasco Lodging Tax Funds Amount of Lodging Tax Requested: $___________ Organization/Agency Name: Federal Tax ID Number: Contact Name and Title: Mailing Address: City: State: Zip: Phone: Email Address: ☐Non-Profit ☐For-Profit ☐Public Agency Type: Title of Proposed Use/Activity: Description: Funding Outline: Sources Requested Lodging Tax Funds $TOTAL Uses Tourism Marketing Event/Festival Marketing/Operation Tourism Facility Operation _____________________________ TOTAL $ Please attached the following (if applicable) to your application: •If your agency is a non-profit a copy of your agency’s current non-profit corporate registration with the Washington Secretary of State. •Brochures or other information about your event/activity/facility, in particular items showing recent tourism promotion efforts. (Optional) As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. Application for 2023 WĂƐĐŽ Lodging Tax Funds Amount of Lodging Tax Requested: $___________ Organization/Agency Name: Federal Tax ID Number: Contact Name and Title: Mailing Address: City: State: Zip: Phone: Email Address: ☐Non-Profit ☐For-Profit ☐Public Agency Type: Title of Proposed Use/Activity: Description: Funding Outline: ^ŽƵƌĐĞƐ Requested Lodging Tax Funds $dKd> hƐĞƐ Tourism Marketing Event/Festival Marketing/Operation Tourism Facility Operation _____________________________ dKd>$ Please attached the following (if applicable) to your application: v If your agency is a non-profit a copy of your agency’s current non-profit corporate registration with the Washington Secretary of State. v Brochures or other information about your event/activity/facility, in particular items showing recent tourism promotion efforts. (Optional) $18,000 - $40,000 NorthAmericaTalk ■ 46-4590357 Jacob Luplow, VP Sales 206-822-1458 jake@northamericatalk.com 2962 Limited Lane NW Olympia WA 98502 Western WA Digital Destination/Tourism Marketing Targeting Mobile Users on I5 Corridor Please see attached cover letter, scope of work, and NorthAmericaTalk history. LTAC Committee and @Talk sister companies$18,000 - $40,000 $18,000 - $40,000 $18,000 - $40,000 As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •ZĞƉŽƌƚŝŶŐ ƌĞƋƵŝƌĞŵĞŶƚƐ ŵĞĞƚŝŶŐ ƐƚĂƚĞ ŐƵŝĚĞůŝŶĞƐ ŽƵƚůŝŶĞĚ ŝŶ ƚŚŝƐ ĂƉƉůŝĐĂƚŝŽŶ ŵƵƐƚ ďĞ ƐƵďŵŝƚƚĞĚ ǁŝƚŚ ĨŝŶĂů ƌĞƋƵĞƐƚ ĨŽƌ ƌĞŝŵďƵƌƐĞŵĞŶƚ͘ •All funded requests will be monitored for progress and consistency with scope and time line Ăs outlined͘ •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.WĂŝĚ LŽĚŐŝŶŐ NŝŐŚƚƐ Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night с one or more persons in one room 9,600 Google Analytics ■ 9,600 Google Analytics ■ 0 Google Analytics ■ 7,680 Google Analytics ■ 1,920 Google Analytics ■ 2 Google Analytics ✔ Jacob Luplow 9/20/22 Application Deadline: tĞĚŶĞƐĚĂǇ͕ ^ĞƉƚĞŵďĞƌ Ϯϭ, 20ϮϮ by ϱ͗ϬϬp.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting onĂĚĂƚĞƚŽďĞĚĞƚĞƌŵŝŶĞĚ͘ DĞĞƚŝŶŐŝŶĨŽƌŵĂƚŝŽŶǁŝůůďĞƉŽƐƚĞĚŽŶƚŚĞ ŝƚǇΖƐǁĞďƐŝƚĞ͘ ůĞĐƚƌŽŶŝĐ ƐƵďŵŝƐƐŝŽŶƐ ĂƌĞ ƉƌĞĨĞƌƌĞĚ ďƵƚ ĂƉƉůŝĐĂƚŝŽŶƐ ĐĂŶ ďĞ ŵĂŝůĞĚ ƚŽ: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: ŵĐquĂde>@pasco-wa.gov PROPOSED TIMELINE FOR 20ϮϮ (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations ƉƉůŝĐĂƚŝŽŶ dŝŵĞůŝŶĞ uŐust ϯϭ ^eƉteŵďeƌ Ϯϭ KĐtŽďeƌ d KĐtŽďeƌ TBD LTAC recommendations presented to City Council General Information City of WĂƐĐŽ Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. WĂƐĐŽ Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. 2962 Limited Lane NW Olympia, WA 98502 Dan Jones, CEO/Founder – Jacob Luplow, VP Sales Dan@NorthAmericaTalk.com -Jake@NorthAmericaTalk.com 206-822-1458 Dear City of Pasco Lodging Tax Advisory Committee and Pasco City Council: NorthAmericaTalk is applying to propose a new, innovative project to encourage tourism in the City of Pasco via digital destination and tourism marketing focused on mobile users in Western WA. Through our Western WA media companies spanning the I5 corridor (Vancouver, WA to Bellingham, WA), as outlined in our ‘Scope of Work’, we plan to promote the City as a tourist destination to increase economic activity in the City of Pasco for the year of 2023. An example of content we see valuable that would be created by our team to share and amplify with our Western WA audience includes: ●Outdoor recreation ●Things to do ●Events and festivals NorthAmericaTalk has six years of extensive, well-documented work promoting tourism for Grays Harbor Tourism,Bellingham Whatcom County Tourism,Thurston County,and the City of Camas through social media, SEO, and content marketing, and we now have an additional content distribution channel through our partnership with the nonprofit TREAD. Additionally, we reach a great demographic of 70% female readers, an average age of 34, and a 72% mobile user base. Our Community Social Networks™ are ‘Open to All’ and promote equitable access to the communities we serve throughout the Pacific Northwest. We ask that you consider all documents with thoughtfulness, leaning on us for questions and feedback, and we look forward to assisting you in your destination marketing goals as we bring to life the City of Pasco for our Western WA audience. 1 Scope of Work: 2023 Digital Place and Destination Branding Leveraging Content Marketing, Search Engine Optimization, and Social Networks NorthAmericaTalk is excited and enthusiastic about working with the City of Pasco to support your 2023 destination and tourism marketing goals through social media, SEO, and content marketing. Below, you will find a ‘Scope of Work’ that focuses on amplifying Pasco as a tourist destination and capturing eyeballs on mobile devices along the I-5 corridor to drive tourism. Western Washington I5 Corridor @Talk Readership/Users ●Reach over 200,000 users/people per week along the I5 Corridor ●158,494 social followers along the I5 Corridor ●@Talk platforms along I5 see consistent search traffic for “Tri Cities” and Eastern WA tourism related interests Our proposal is designed to maximize search engine results, hit a target demographic, and drive tourism. Project Outcome/Impact on Tourism ●Increase economic activity in the City of Pasco for the year of 2023 ●Quality content that can be reused “Evergreen” ●Content that is social media friendly (highly shareable) ●Content that is search engine friendly (SEO) ●Content that can be shared multiple times and reused (year to year) ●Distribution to 100,000s of readers along I5 ○Our media properties have over 158,494 social subscribers with whom to share content and thousands of daily readers ●High quality articles that are read by a broad audience ●Positive community branding ●High quality content representing a geographic area ●Leverage past data collection to create more informed content decisions through search engine analysis of @Talk data ●Increased tourism related online content to assist in driving tourism ●We can provide stats: ○For content: impressions, reach, and social media interactions ○For visual ads: impressions and CTR ●We can also provide ‘tourism impact’ for our clients across Western WA, as an example, if references are requested. *Please note: the last several slides in the media kit show example work from other tourism clients in WA. Packages A. Focus on content marketing along the I5 corridor – 12 month project ●12 Articles selected by the City of Pasco and created by our team ●All content published on: ○WhatcomTalk.com, SkagitTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, GraysHarborTalk.com, LewisTalk.com, and ClarkCountyTalk.com ●All content shared on social media Investment: ●Retail: $27,000 ●Special pricing: $18,000 * B. Extended reach with geo-targeted banner ads along the I5 corridor – 12 month project ●Includes everything in package A ●Custom banner ad (runs 12 months) on: ○WhatcomTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, and ClarkCountyalk.com Investment: ●Retail: $57,000 ●Special pricing: $28,000 * C. Extended focus on content marketing + geo-targeted banner ads along the I5 corridor – 12 month project ●24 Articles selected by the City of Pasco and created by our team ●All content published on: ○WhatcomTalk.com, SkagitTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, GraysHarborTalk.com, LewisTalk.com, and ClarkCountyTalk.com ●Custom banner ad (runs 12 months) on: ○WhatcomTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, and ClarkCountyalk.com Investment: ●Retail: $84,000 ●Special pricing: $40,000 * *Special pricing: ●Our sister companies are offering reduced “package” discounts in pricing to create a package deal that is a win for all stakeholders, which is reflected in the “price match” in the application. ●Sister companies: ○WhatcomTalk ○SkagitTalk ○SnohomishTalk ○SouthSoundTalk ○ThurstonTalk ○LewisTalk ○GraysHarborTalk ○ClarkCountyTalk NorthAmericaTalk History NorthAmericaTalk is a digital media company building and operating Community Social Networks™. Through our proprietary technology and sales tools, we are disrupting the media landscape, while building a trusted, valuable, local media brand. Today, our media organizations cover an audience of 5,100,000 neighbors in Washington and Oregon State. Our fast-growing, community focused media companies span the Pacific Northwest. We count hundreds of marketers as long-term customers that use our platforms to reach their target market, grow their brand, and measure results. Our Community Social Networks™ are online publications that serve as a way of connecting community members with the places they live, play, and stay, and as a way of connecting them with the local businesses and organizations that form the economic, cultural, and social fabric of their communities. *For more information about our Community Social Networks™, please refer to the attached media kit. Community Media Mobile UsersWays to Connect Via this Media Platform●Educational OutreachHow can someone thrive? How have your services empowered folks to achieve their goals, whatever they may be?●Share ExpertisePeople search for how-tos, expert advice, or simple explanations of complicated things.●Association BrandingEnable sharing and awareness by other organizations you care about, and then either disclose with your logo or a sentence that the information was made possible by you.●Awareness OutreachBanner ads, logo placements, block ads, category sponsorships—all of these are designed just to keep your organization’s name or initiative in front of readers for the 7 to 8 times they need to see things for them to register, with click-through capability. Google Search BingDuckDuckGoYahoo SearchAsk.comAOLMyWay.comBaiduLive.comDogPile.com FacebookGoogle News Twitter WordPress Android AppNewsBreak AppSmart NewsRedditGoogle Image SearchYandex Mobile UsersWe Reach Consumers Where They ARE: On Their Phones●Over 72% of our views are from mobile devices (and growing)●People are finding our stories:○On Facebook, Twitter, and other social media○On news feed services such as Google News, News Break, SmartNews○Via keyword and context search, and via voice search such as AlexaWe make human connections on digital devices with our local community. Mobile Users Mobile UsersWhy You Should Advertise With Us●We are where people are looking○72% mobile○People will find your information via search, newsfeed, social, email, and on our platform●You’re NOT the ad: You’re the story○When people find you this way, they are invested and interested (time on page stats)●Your brand will be “good news” by association○When polled the top phrases folks said about our content was “positive” and “local” ○Your brand will never be next to something divisive, sad, or scary●Your logo can support community journalism while the article supports you○Example of tree story / coffee roaster, etc.●Cost comparison? We ARE cheaper for similar reach but we never highlight○Radio or TV schedules will run $1K or more for just one period—often condensed into a week. Magazine ads, newspaper—they all start at hundreds of dollars for one placement. When they are done, they are done. ●Our content lives forever on our site, and you can reuse it as much as you want, or know your logo will still be in that article years later--it doesn’t rotate out. Mobile UsersExample Tourism WorkThe following slides show examples of some of the work we have done for the tourism industry. Mobile UsersOnsite Experience BrandingOnsite social posts●Locations/Experience○Ocean Crest○Friends Landing○Clamming○Rain Forest○Lake Sylvia●Added ideas toss into chat? Mobile UsersVisual Branding / Place Branding ---- Sidebar VideoVideo Link Mobile UsersDigital Place Branding + Experience Branding Mobile UsersPlace Branding + Experience Branding Mobile UsersDigital Place Branding + Experience BrandingOnsite Experience Branding: Lake Sylvia : Trail SystemLake Sylvia : bikingStorm WatchingClammingFriend LandingOcean Crest Mobile UsersDigital Place Branding + Experience Branding●Trip 1: Four Day Onsite Content Creation in Grays Harbor(Montesano, Copalis, Seabrook, Quinault)●@Talk Bellingham Team + Olympia Team●4 adults3 Kids●Content Focus○Family and Couples ■Get out of the city and explore●Grays Harbor Content Directory : Internal Content Sharing●Experience BrandingWinter Storm WatchingClammingMountain Biking Mobile UsersDigital Place Branding + Experience Branding●Place Branding○Articles○Video/.gif●Experience Branding○Articles○Video/.gif○* Social Media Live Videos Mobile UsersDigital Place Branding + Experience Branding●Place Branding○Articles○Video/.gif●Experience Branding○Articles○Video/.gif○* Social Media Live Video* Live Experiences ** Influencers/Blogger** Take a walk through Seabook** Experience a brewery** Experience razor clam digging Mobile UsersPackage AFocus on content marketing along the I5 corridor – 12 month project●12 Articles selected by the City of Pasco and created by our team●All content published on: ○WhatcomTalk.com, SkagitTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, GraysHarborTalk.com, LewisTalk.com, and ClarkCountyTalk.com●All content shared on social media Investment: ●Retail: $27,000●Special pricing: $18,000 * Mobile UsersPackage BExtended reach with geo-targeted banner ads along the I5 corridor – 12 month project●Includes everything in package A●Custom banner ad (runs 12 months) on:○WhatcomTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, and ClarkCountyalk.comInvestment: ●Retail: $57,000●Special pricing: $28,000 * Mobile UsersPackage CExtended focus on content marketing + geo-targeted banner ads along the I5 corridor – 12 month project●24 Articles selected by the City of Pasco and created by our team ●All content published on: ○WhatcomTalk.com, SkagitTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, GraysHarborTalk.com, LewisTalk.com, and ClarkCountyTalk.com●Custom banner ad (runs 12 months) on:○WhatcomTalk.com, SnohomishTalk.com, SouthSoundTalk.com, ThurstonTalk.com, and ClarkCountyalk.comInvestment: ●Retail: $84,000●Special pricing: $40,000 * As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. 7130 W. Grandridge Blvd., Suite B Kennewick, WA 99336 509-735-8486 1-800-254-5824 www.VisitTRI-CITIES.com info@VisitTRI-CITIES.com September 21, 2022 Ms. Angela Pashon City of Pasco P.O. Box 293 Pasco, WA 99301 SUBJECT: Visit Tri-Cities 2023 Hotel/Motel Tax Fund Application Dear Ms. Pashon: We appreciate the opportunity to again submit an application for lodging tax to support our efforts to market Pasco and the entire region as a premier travel destination. The City of Pasco and Visit Tri- Cities have a signed agreement for the promotion of tourism that was approved by the Pasco City Council and the Pasco Lodging Tax Advisory Committee (LTAC). The agreement went into effect on January 1, 2021 and will expire on December 31, 2025. The Cities of Kennewick and Richland also have the same agreements established. In order to remain compliant with HB 1253, enclosed is Visit Tri-Cities’ 2023 Hotel/Motel Tax Fund Application for the LTAC to review. By investing lodging tax dollars with Visit Tri-Cities, the City of Pasco receives a multi-faceted approach to marketing the city to visitors, business investors and those looking to relocate. The enclosed application outlines the deliverables and services provided as outlined in the contract. If you would like any additional copies of the application or if I can answer any questions, please contact me. Sincerely, Kim Shugart Senior Vice President Enclosures As a direct result of your proposed tourism-related service, provide an estimate of: What method was used to determine attendance in previous years? a.Overall Attendance Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate b.Attendance, 50+ Miles Number of people predicted to travel more than 50 miles to attend this activity and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate c.Attendance, Out of State, Out of Country Of the total listed in "b" above, number of people predicted to travel from another state and country and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate d.Attendance, Paid for Overnight Lodging Enter the number of predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate e.Attendance, Did Not Pay for Overnight Lodging Enter the number of predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate I am an authorized agent of the organization/agency applying for funding. I understand that: •Funds must be expended within the calendar year. •Reporting requirements meeting state guidelines outlined in this application must be submitted with final request for reimbursement. •All funded requests will be monitored for progress and consistency with scope and time line as outlined. •All requests for reimbursement for approved costs shall be in writing and shall have supporting documentation to verify the expenditure of the funds included in request. The State of Washington requires an estimate for the following questions below: Signature:Name (Printed): Date: f.Paid Lodging Nights Predicted: ☐ Direct Count ☐ Indirect Count ☐ Representative Survey ☐ Informal Survey ☐ Structured Estimate Enter the number of predicted paid lodging nights and select the method used to determine the attendance. Lodging night = one or more persons in one room Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides, likely to be affected by an event. Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. Representative Survey: Information collected directly from individual visitors/participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 square feet). *The following overall attendance is for Pasco Conventions and Sports only as reported in the Convention & Sports Digest in 2019 as 2023 is expected to perform near 2019 levels. Business and Individual Travel are not included. **The Attendance for Paid Overnight Lodging is calculated based on the total number of Paid Lodging Nights and an average of 1.5 people per room per night. Number of sold guest rooms in Pasco in 2021 reported by STR Application Deadline: Wednesday, September 21, 2022 by 5:00 p.m. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting on a date to be determined. Meeting information will be posted on the City's website. Electronic submissions are preferred but applications can be mailed to: City of Pasco Lodging Tax Advisory Committee c/o Angela Pashon, Senior Management Analyst P.O. Box 293 525 N 3rd Ave Pasco, WA 99301 Email: mcquadeL@pasco-wa.gov PROPOSED TIMELINE FOR 2022 (2023 BUDGET) Applications Available Applications Due by 5:00 p.m. LTAC meeting to review and recommend allocations Application Timeline August 31 September 21 October TBD October TBD LTAC recommendations presented to City Council General Information City of Pasco Lodging Tax Fund Overview Pasco’s Lodging Tax Fund is the primary source of City funding for activities, operations, and expendituresdesigned to increase tourism. The City has multi-year commitments for the HAPO Center, Gesa Stadiumand tourism promotion services; therefore, those applications have priority status for the use of funds. The Pasco City Council has created a Lodging Tax Advisory Committee to conduct an annual process to solicit andrecommend Lodging Tax funded services for City Council consideration. Pasco Lodging Tax Advisory Committee Considerations In developing its recommendations, the Committee considers: •The estimated amount of Lodging Tax Fund available for the coming year as provided by the City’s FinanceOffice. •Thoroughness and completeness of the proposal. •Percent of the proposal request to the event/facility promotions budget and overall revenues. •Percent of increase over prior year Pasco Lodging Tax funded proposals, if any. •Projected economic impact within the City of Pasco, in particular projected overnight stays in Pascolodging establishments. •The applicant’s financial stability. •The applicant’s history of tourism promotion success. ________________________________________________________________________________________ State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: a.Tourism marketing; b.The marketing and operations of special events and festivals designed to attract tourists; c.Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d.Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. •"Municipality" means any county, city or town of the state of Washington. •"Operation" includes, but is not limited to, operation, management, and marketing. •"Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or municipal corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. •"Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. •"Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. •"Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. •"Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. ANNUAL REPORT 2021 A Year in Review VisitTri-Cities.com MICHAEL NOVAKOVICH President & CEO COREY PEARSON Chairman of the Board A Message from the Chairman of the Board and the President and CEO OUR VISION OUR MISSIONInspire wanderlust for a bold yet casual, geeky but cool, magical experience in wide-open spaces. We make the Tri-Cities bigger, bolder, brighter, better and more cool through tourism. Dear Tourism Partners, It seems like an understatement to say the pandemic continued to upset our normal routines and business activities in this past year. This was certainly true of tourism. That said, we more than survived, we made significant investments to position our community well to achieve greater outcomes for years to come. It is with the greatest of appreciation that we report to you the significant accomplishments we achieved thanks to your support and partnership. The following Annual Report showcases the many ways we championed tourism recovery together. To bring back the safe return of tourism while preserving local businesses, jobs, community health and economic vitality, Visit Tri-Cities partnered with Benton and Franklin Counties, the Cities of Kennewick, Pasco, Richland, West Richland, Prosser, Benton City and the Benton Franklin Health District to provide COVID mitigation communications to our region. In fact, our team was recognized in late 2021 by the Destination Marketing Association of the West with an Outstanding Achievement Best Idea Award for our innovative COVID mitigation communications. As excited as we are about our many accomplishments, 2021 got off to a slow start as our State was still operating under a phased approach, which crippled our ability to host meetings, conventions, and sports. Visit Tri-Cities worked directly with the Governor’s Policy Office, Washington State Department of Health, and Labor & Industries through a small coalition of tourism leaders across the State to safely bring back meetings and conventions business. Our group, the Washington Safe Meetings Coalition, had success in advancing these opportunities that are significant economic drivers. Early spring of 2021 sports teams were unable to compete due to phased restrictions. However, once teams had the ability to hit the fields it was game on! We were excited to host nearly 100 teams for our largest baseball tournament in June and 80 softball teams who competed in late season play in October. These are only two examples of the many sporting events that took place, which also included the Tri-Cities Water Follies and the WIAA State Cross Country Meet. Sports truly were a bright spot. Leisure travel continued to reign supreme as we saw a steady stream of visitors in our community enjoying the Heart of Washington Wine County, outdoor recreation, and our growing food and craft beverage scene. The return of performing arts aided in attracting visitors to our region as did the return of many of our festivals like Art in the Park. Our partners in the leisure and hospitality space have done a dynamite job of safely hosting visitors. Hospitality workforce shortages continue to be an issue for many. To address this, Visit Tri-Cities ran a hospitality workforce recruitment campaign highlighting how these jobs can provide ladder opportunities to managerial positions. To aid these businesses and drive economic recovery, in July of last year we launched our new membership model, which eliminates dues for qualifying tourism-related businesses that attract visitation to Benton and Franklin Counties. This change allows us to better serve our community by showcasing all tourism-related aspects of our region rather than only dues paying members. This gives the Tri-Cities a more competitive position as a visitor destination. It also provides greater opportunity to embrace the diversity of our community in an inclusive manner. Additionally, we launched a suite of digital products to compel visitation, enrich visitors’ experiences, and influence visitor spending. Residents can enjoy these same offerings, which include the new digital passes like our Indoor Adventure Pass. We also launched a virtual tour called SkyNav, which provides 360-degree bird’s eye views of the Tri-Cities as well as tours of various local establishments. We officially launched our new VisitTri-Cities.com website in November that includes an itinerary builder, user generated content and image gallery. Visitors can book a room, find great dining, entertainment, SkyNav, our digital passes, our new Calendar of Events and more. Tourism is big business and a significant economic engine for our region. Even during COVID. In 2020 Visit Tri-Cities helped drive $345 million in visitor spending locally and generated nearly $40 million in state and local tax revenue. We are expecting the outcomes of 2021 to look substantially better when we receive our official visitor impact statement in Q2 of this year. Our Annual Report serves as a reminder that tourism helps small businesses thrive and helps attract new business and supports thousands of local jobs. The nearly $40 million in state and local taxes generated by visitors last year helps lower Tri-Citians’ tax burden by roughly $400 per household. Even better, these taxes help to fund police and fire, schools and teachers, roads, parks and more. In short, the work we do touches every Tri-Citian in a positive way and helps to build a safe, educated, employed and beautiful community filled with many amenities for all to enjoy. The work of Visit Tri-Cities together with you, our partners, enhances quality of life for every Tri-Citian. So, get out there, enjoy our community, share it on your socials and invite your friends and family for a visit. You truly are helping to champion the return of tourism and enhanced quality of life for every single Tri-Citian to enjoy. HOTELSSPENDING BREAKDOWN IMPERATIVE: ADVOCATE FOR THE DEVELOPMENT OF CRITICAL TOURISM INFRASTRUCTURE WHY Tourism MATTERS $344.7 million VISITOR SPENDING Creates 4,132 jobs in Benton and Franklin Counties Sales tax revenue generated by tourism reduces each household’s annual tax burden in Benton and Franklin Counties by an average of $391 Visitor Spending represented in this report reflect the economic impact of tourism in the Tri-Cities for the year of 2020. The economic impacts of tourism in our community for 2021 are not yet available. $85.4million FOOD & BEVERAGE $55.1million TRANSPORTATION $90.4million RETAIL $52.0million RECREATION $61.8million HOTELS Kennewick Pasco Richland Totals 2017 $568,745 $323,445 $536,682 $1,428,872 2018 $592,249 $343,642 $598,997 $1,534,888 2019 $592,210 $324,642 $633,862 $1,550,963 2020 $277,886 $151,941 $270,733 $700,560 2021 $502,862 $332,854 $581,566 $1,417,282 3,776 HOTEL GUEST ROOMS AVAILABLE HOTEL MOTEL TAX DISTRIBUTIONS IMPERATIVE: DEMONSTRATE VALUE TO OUR PARTNERS, MEMBERS AND COMMUNITY 25% 15% 26% 16% 18% IMPERATIVE: DEMONSTRATE VALUE TO OUR STAKEHOLDERS, PARTNERS AND COMMUNITIES MARKETING & PRODUCT DEVELOPMENT Generating additional cash flow into the region through visitor spending is important for the local economy. Visitor spending improves the business climate and offers opportunities for new endeavors to thrive. Visit Tri-Cities promotes the region as a premier destination for meetings, conventions, sports and leisure travel. Visit Tri-Cities’ Convention Marketing, Sports Marketing and Marketing Department departments all incorporate sales-driven strategies directed at markets with the greatest potential to bring new visitor dollars to the region. While marketing is important, product development is a priority as well. Through the Tri-Cities Rivershore Enhancement Council (TREC), Visit Tri-Cities works with local jurisdictions and hospitality partners to ensure that attractions are upgraded or added to the community in order to continue offering fresh experiences for visitors. $1,804,930 (54%) TOURISM PROMOTION AREA CITY CONTRACTS $679,594 (20%) COUNTY AND CITY MARKETING CONTRACTS $326,734 (10%) MEMBERSHIP/ CORPORATE $238,627 (7%) GRANTS $54,444 (2%) PPP FORGIVENESS $245,835 (7%) $3,350,164 Total Revenues Revenue Summary Visit Tri-Cities at a Glance $2,597,644 Total Expenses DESTINATION MARKETING $1,099,785 (42%) CONVENTION/SPORTS SALES & MARKETING $674,968 (26%) ADMINISTRATION $383,245 (15%) COUNTY/COVID COMMUNICATIONS $260,003 (10%) VISITOR CENTER $121,766 (5%) MEMBERSHIP $57,877 (2%) Expense Summary TOURISM DEVELOPMENTVisit Tri-Cities manages tourism-related programs and infastructure within the community to position the Tri-Cities as a desirable and compelling visitor destination. The Visit Tri-Cities’ website was emphasized as a community portal in all advertisements and visitor publications throughout the year. We activily encouraged all visitors to visit our website. IMPERATIVE: ESTABLISH BRAND CLARITY AND INCREASE AWARENESS THROUGH UNIFIED EFFORTS 518,475 PAGEVIEWS 231,359 UNIQUE VISITORS Website Highlights AIRPORT/CONVENTION CENTER KIOSKS 2,735 UNIQUE VISITOR 12,914 PAGE VIEWS #TBEXTriCi t i e s VisitTri-Cities.co m CORPORATE SPONSOR: Washington River Protection Solutions MEDIA OUTREACH26,505 FACEBOOK FOLLOWERS 10,721 INSTAGRAM FOLLOWERS 6,218 TWITTER FOLLOWERS 1,584 LINKEDIN FOLLOWERS CORPORATE SPONSOR: Hanford Mission Integration Solutions (HMIS) 70 STORIES 1,074,733,123 IMPRESSIONS 10 TRAVEL CONTENT CREATORS HOSTED ADVERTISING& MARKETINGVisit Tri-Cities develops and deploys a robust marketing plan annually, using a variety of effective tactics to raise brand awareness of the Tri-Cities In an effort to reach as many visitors as possible, Visit Tri-Cities maximizes destination exposure through digital, social advertising, broadcast media (TV and radio) and print. This approach reaches a broad and diverse audience. Tourism campaigns deployed in 2021 earned: 33,784,839 IMPRESSIONS AND 83,264 CLICK THROUGHS COVID-19 COMMUNICATIONS Visit Tri-Cities secured CARES ACT grant money from local jurisdictions to develop and execute in-market advertising campaigns to encourage COVID-19 mitigation behaviors and information regarding the vaccine, improve the health of our community and continue economic recovery. 34 creatives developed and deployed through digital, broadcast (TV & radio) and social. The digital and social campaigns earned 3,340,392 impressions and 7,846 click throughs to promoted websites. ENGLISH: 2,252 TV SPOTS 1,604 RADIO SPOTS SPANISH: 1,922 TV SPOTS 1,684 RADIO SPOTS CONVENTIONS& SPORTSThe sales department’s primary focus is to market to convention, sports and group meeting planners through direct sales contacts, advertising in targeted periodicals and attending industry events. These activities mean “heads in beds” that generate significant tax revenues for our community. 77 CONVENTIONS, SPORTS & GROUP ACTIVITIES 68,157 VISITORS ATTRACTED $12,623,485 CONVENTION AND SPORTS SPENDING TO REGION 21 events scheduled to take place in 2021 were canceled due to COVID-19, representing 6,510 visitors and $3,081,830 in visitor spending. 2021 PROGRAM HIGHLIGHTS 113 FUTURE CONVENTIONS, MEETINGS AND SPORTS EVENTS BOOKED. 2022 & BEYOND 87,895 FUTURE VISITORS $24,273,806 FUTURE VISITOR SPENDING 1 event scheduled to take place in 2022 was canceled due to COVID-19, representing 60 visitors and $66,855 in visitor spending.TRI-CITY REGIONALHOTEL-MOTELCOMMISSIONKENNEWICK Mark Blotz, Clover Island Inn Jerry Beach, A-1 Hospitality Marie Mosley, Ex Officio, City of Kennewick PASCO Monica Hammerberg, Hampton Inn & Suites Pasco / Tri-Cities Vijay Patel, A-1 Hospitality Dave Zabell, Ex Officio, City of Pasco RICHLAND Wendy Higgins, The Lodge at Columbia Point Linda Hendricks, Hampton Inn Richland Jon Amundson, Ex Officio, City of Richland VISIT TRI-CITIES COUNCILS• Tri-Cities Rivershore Enhancement Council • Tri-Cities Sports Council • Tri-Cities Wine Tourism Council • Tri-Cities National Park Committee • Board Member and Stakeholder/CEO One-on-One Meetings • Launched Tri-Cities Summer Savings Pass and the Tri-Cities Wine Pass available on VTC website • Launched advertising campaign in San Diego • May 3: Launched Excellence in Service Award Program • May 3-7: National Tourism Week • May 18-20: Sports ETA SportsBIZ XChange II • May 18-19: SkyNAV Presentation and Demo to Tri-Cities Wine Council and Stakeholders • May 20: In partnership with the Washington State Safe Meetings Coalition, Visit Tri-Cities supported efforts to increase meeting occupancies from 400 to 1,000 attendees through the Governor’s Office • May 20: MyTR! All Council Meeting • May 25L: Tri-Cities Presentation to Kiwanis Club • May 25-28: Hosted TBEX (Travel Bloggers Exchange) Site Visit • Launched an outbound campaign titled, “When it’s time for you to travel” • Board Member and Stakeholder/CEO One-on-One Meetings • February 5: Columbia Basin Fund/Snake River Dams Meeting • February 12: Tourism Recovery Strategy Session with Hotel Partners • February 15: Benton and Franklin advanced into Phase 2 of the Washington State Roadmap to Recovery Map • February 15-16: Performing Arts Sector Reopening Plan Meetings • February 16: New Board Member Orientation Meeting • February 26: Wander Washington Tri-Cities Virtual Experience • February 26: Go West Summit Digital Event 2021 A Year in Review JANUARY • Launched weekly Tri-Cities Business Spotlight video series • Launched local vaccination distribution campaign in partnership with the Benton-Franklin Health District and eight jurisdictional partners • Continued to execute an in-market advertising campaign to encourage COVID-19 safety protocols and improve the health of our community to re-open businesses and welcome in visitors. • Actively involved with Washington State Legislation Bills: SB 5114 – Safely Reopening Washington, HB 1069 – Use of Lodging Tax and HB 1018 – Boater Education • January 8: Coffee with Karl – Community Resolutions Guest Speaker • January 13: Testified Opposing State House Bill 1069 – Use of Lodging Tax • January 19: Visit Tri-Cities Staff Strategic Planning Session • January 21: Confederated Tribes of the Umatilla Indian Reservation Presentation on Cultural Resources Protection Program & First Food Program • January 26: U.S. Congressman Dan Newhouse Community Priorities Meeting • January 28: Community Conversations with Fire Departments FEBRUARY MARCH • Presentations of the 2020 Annual Report, 2021 Work Plan and TPA Reserve Requests to Kennewick, Pasco and Richland City Council • Launched an outbound marketing campaign to capitalize on the Return of the Road Trip • VTC Board Member and Stakeholder/CEO One-on-One Meetings • March 3-18: DMA West Tech Summit Digital Sessions • March 5: Coffee with Karl - TRIDEC’s Economic Outlook Life in the Tri Guest Speaker • March 9: Washington State Safe Meetings Coalition Meeting with the Governor’s Office • March 13: Emcee – Mid-Columbia Arts Fundraiser • March 22: Benton and Franklin Counties advanced into Phase 2 of the Washington State Roadmap to Recovery Map • March 25: Tri-Cities Virtual Customer Appreciation Luncheon and Keynote Presentation from Peggy Vasquez, “Harnessing a Positive Mindset” for 43 key meeting professionals • March 30: Provided public comment to the State of Washington Energy Facility Site Evaluation Council on the Horse Heaven Wind Farm Project APRIL • Board Member and Stakeholder/CEO One-on-One Meetings • Launched an immersive 360⁰ tour of the Tri-Cities produced by SKYNAV, a marketing platform that creates a dynamic virtual experience with stunning aerial to ground spherical imagery. • Launched Paddle, Pedal and Relax advertising campaign • April 1: TPA Assessment Increases from $2.00 to $3.00 • April 1: Port of Kennewick COVID-19 Economic Impact Study Meeting • April 1: Richland Lodging Tax Advisory Committee • April 2: Columbia Basin College Strategic Planning Community Feedback Session • April 6: Presentation of Visit Tri-Cities 2020 Annual Report to West Richland City Council • April 7: Destinations International (DI) Sales and Services Summit • April l7: American Society of Travel Advisors (ASTA), Eastern Washington Virtual Showcase • April 17-25: Produced videos to highlight Tri-Cities attractions during National Park Week • April 20: Manhattan Project National Historical Park Stakeholder Engagement Meeting • April 20 -22: SkyNAV Presentations and Demo to Hospitality Partners • April 21: Meeting with Governor’s Office and the States Policy Office to create a feasible path forward for Outdoor Special Events • April 22: Visit Tri-Cities in partnership with Benton & Franklin counties and the Benton-Franklin Health District submitted a proposal for Outdoor Special Events guidelines to the Governor’s Office. • April 27: Hanford Communities Community Conversation and presentation of marketing strategies MAY JUNE • Launched weekly “Your Weekend Starts Here” videos • June 9 : Washington Tourism Alliance (WTA) Wine Country Destination Development Workshop • June 9: VTC Board Member and Stakeholder/CEO One-on-One Meetings VTC • June 10-11: Washington Society of Association Executives (WSAE) Annual Conference - Co-Chair, Emcee • June 14: Washington Tourism Alliance (WTA) Agri-Tourism Meeting • June 15-16: Washington Tourism Alliance (WTA) Board of Directors Retreat, Yakima • June 16: Island View to Vista Field Public Advisory Committee • June 24: Micro Mobility Pilot Program Feasibility Meeting • June 30: Benton and Franklin Counties fully opened under the Governor’s Ready Washington Plan JULY • Launched new membership program • Launched Water Follies advertising campaign in the Puget Sound region • July 1: Coffee with Karl, “Tourism & Economic Recovery” Guest Speaker • July 6: MMGY Strategic Planning Kick-off Meeting • July 8: Tri-Cities Presentation to Day Break Columbia Rotary Club • July 8: Tri-Cities Presentation to the Pasco Kiwanis Club • July 12-16: Destinations International (DI) Annual Convention, Baltimore, MD • July 15: Launched Destination Next assessment survey for VTC Strategic Plan • July 29: Visit Tri-Cities Staff Retreat AUGUST • MMGY Consultants conducted meetings with community leaders and key stakeholders to assist in developing VTC Strategic Plan • August 10: City of Pasco Business Advisory Council Meeting • August 13: COVID-19 Mitigation Press Conference with Benton Franklin Health District • August 16: Value of Tourism and VTC to Sportsman’s Caucus with Legislative Elected Officials • August 20: Launch of Visit Tri-Cities new Website • August 23: Tri-Cities Presentation to Horse Heaven Hill Kiwanis Club • August 25: Pasco Lodging Tax Advisory Committee (LTAC) Meeting SEPTEMBER • September 8: VTC Board of Directors Strategic Planning with MMGY Consultants • September 9: VTC Executive Leadership Team (ELT) Strategic Planning with MMGY Consultants • September 21: PRSA Presentation – “Building Bridges and Collaborating Across Communities” • September 27- 30: TEAMS Conference, Atlantic City, NJ • September 28: Received the Best Idea Program Outstanding Achievement Award by the Destination Marketing Association of the West (DMA West) for our Pandemic Response Campaign • September 28-October 1: DMA West Education Summit, Vancouver, WA OCTOBER • Presentations of the 2022 TPA Budget and Marketing Plan to Kennewick, Pasco and Richland City Councils • October 6: City of Pasco Lewis Street Open House • October 7: CEO/Board Meeting Collaboration Meeting • October 11-13: S.P.O.R.T.S. Relationship Conference, Colorado Springs, CO • October 14: Kennewick Lodging Tax Advisory Committee (LTAC) Meeting • October 15: EWU Edge Program: Powering the Hispanic Workforce • October 15: Tri-Cities Presentation to Kiwanis Club • October 20: Business Group Meeting with King County Officials • October 25-29: Sports ETA Sports Event Symposium, Birmingham, AL • October 27: Horse Heaven Wind Project Driving Tour with Scout Clean Energy NOVEMBER • November 2: City of Pasco Master Plan Advisory Committee • November 4: Visit Tri-Cities Annual Meeting: Champions of Tourism Recovery • November 10: Society of Government Meeting Professionals November Meeting • November 15: Columbia Basin College Performing Arts Center Meeting • November 16: Richland Lodging Tax Advisory Council (LTAC) Meeting • November 18-19: Olympia Sales Trip • November 24: Michael Novakovich, President & CEO of Visit Tri-Cities, guest on DMO Proz Podcast with Bill Geist DECEMBER • Launched Consumer Sentiment In-Depth Interviews • Launched New Tourism Membership Campaign • Tri-Cities Indoor Adventure Pass Launched • Launched Tri-Cities Meeting Planner’s Guide • December 1: Arts Center Task Force Fundraising Breakfast - Emcee • December 2: Benton-Franklin River Heritage Foundation Annual Meeting • December 6-8: US Sports Congress, Frisco, TX • December 9: Visit Tri-Cities Virtual FAM Tour and Lunch for 39 Meeting Professionals RIVERSHORE ENHANCEMENT CORPORATE SPONSOR: BECHTEL NATIONAL INC. 2021 Visitor Inquiries 1,961 Telephone Email & Direct Mail Visit Tri-Cities is the only organization dedicated to promoting the entire Tri-Cities area for leisure and group travel. Visit Tri-Cities offers a U.S. toll-free number for visitor inquiries and responds to requests for relocation, vacations, meetings, sports and community information. Visitor Center staff provide travel information, manage a community-wide events calendar and website, provide information through the Visitor Center, and maintain an informational kiosk at the Tri-Cities Airport and two satellite Visitor Centers. 450 In-person Visitors RIVERSHORE, HERITAGE & ECO-TOURISM The Tri-Cities Rivershore Enhancement Council (TREC) is made up of executive leaders from the cities of Kennewick, Pasco, Richland and West Richland; Benton and Franklin Counties; the ports of Benton, Kennewick and Pasco; and Visit Tri-Cities; and is sponsored by Bechtel National, Inc. TREC’s mission is to act as a community catalyst for shoreline enhancement to achieve economic diversification and to improve quality of life. The Rivershore Master Plan II outlines overarching themes for improving shoreline areas including: wayfinding signage; art, culture and heritage; viewpoints and user amenities; water oriented activities; birding and wildlife viewing; inland linkages; and organized events. Each of the participating jurisdictions also worked on individual projects along the shoreline and adjacent parks that will add to the overall positive experience of visitors to the region. STEM TOURISM CORPORATE SPONSOR: BATTELLEVisit Tri-Cities’ STEM Tourism focuses on the unique STEM-related aspects of our community. STEM tourism endeavors enhance the livelihoods of residents, recruits and employees through STEM assets and attractions as well as our rich cultural history. STEM TOURISM Visit Tri-Cities Governance 2021 EXECUTIVE COMMITTEE CHAIR: PAST CHAIR: FIRST VICE CHAIR: VICE CHAIR: VICE CHAIR: VICE CHAIR: TREASURER: LEGAL COUNSEL: CPA: Rob Roxburgh, Central Plateau Cleanup Company Kathy Moore, The Hotel Group Corey Pearson, Three Rivers Campus Vijay Patel, A-1 Hospitality Buck Taft, Tri-Cities Airport/Port of Pasco Staci West, Bechtel National, Inc. Ron Hue John Raschko, Miller Mertens & Comfort, P.L.L.C. Monte Nail, CPA VISIT TRI-CITIES STAFF Michael Novakovich, President & CEO Kim Shugart, Senior Vice President Hector Cruz, Vice President Gretchen Guerrero, Director of Operations Lara Watkins, Director of Convention Sales Karisa Saywers, Director of Marketing Maria Alleman, Convention Sales Manager Natalie Clifton, Sports & Conventions Sales Manager Linda Tedone, Sales Administrative Assistant Chase Wharton, Business Development Manager Austin Wingle, Marketing Manager Amber Maiden, Guest & Group Service Specialist OVERVIEW FOUNDED: STAFF: STRUCTURE: MEMBERS: WEBSITES: 1969 as a non-profit organization 12 full-time employees Governed by a 42-member Board of Directors 315 www.VisitTriCities.com www.VisitTri-Cities.com www.VisitTri-Cities.org www.VisitTri-Cities.travel www.TravelTri-Cities.com www.TravelTriCities.com www.GolfWineCountry.com www.FriendsofOurTrail.com • Deborah Barnard, Barnard Griffin Winery • Commissioner Don Barnes, Port of Kennewick • Jerry Beach, A-1 Hospitality • Troy Berglund, West Richland Chamber of Commerce • Mark Blotz, Clover Island Inn • Washington State Representative Matt Boehnke • Washington State Senator Sharon Brown • Council Member Rich Buel, City of West Richland • Jennifer Cunnington, Movement Mortgage • Karl Dye, TRIDEC • Colleen French, Department of Energy • Shae Frichette, Frichette Winery • Mike Hall, Ice Harbor Brewing • Monica Hammerberg, Hampton Inn + Suites Pasco • Colin Hastings, Pasco Chamber of Commerce • Sandra Haynes, WSU Tri-Cities • Trish Herron, Battelle • Wendy Higgins, The Lodge at Columbia Point • Diahann Howard, Port of Benton • Council Member Phillip Lemley, City of Richland • Brian Lubanski, Townsquare Media • Lori Mattson, Tri-City Regional Chamber of Commerce • Commissioner Will McKay, Benton County • Brent Miles, Tri-City Dust Devils • Commissioner Rocky Mullen, Franklin County • Maynard Plahuta, B Reactor Museum Association • Gabriel Portugal, Tri-Cities Hispanic Chamber of Commerce • Dara Quinn, Emerald of Siam • Justin Raffa, Mid-Columbia Mastersingers • Council Member Zahra Roach, City of Pasco • Rosanna Sharpe, The REACH Museum • Council Member Chuck Torelli, City of Kennewick • Rebekah Woods, Columbia Basin College 2021 BOARD OF DIRECTORS MembershipECONOMIC DEVELOPMENT PARTNERS City of Kennewick City of Pasco City of Richland Tri-City Regional Hotel Motel Commission DIAMOND Battelle Bechtel National, Inc. Central Plateau Cleanup Company Hanford Mission Integration Solutions Three Rivers Convention Center Toyota Center Washington River Protection Solutions PLATINUM Ben Franklin Transit Benton County Benton PUD City of West Richland Energy Northwest Franklin County Franklin PUD Port of Benton Port of Kennewick Port of Pasco The HAPO Center GOLD Best Western Premier Pasco Inn & Suites Clover Island Inn Comfort Suites Kennewick at Southridge Courtyard by Marriott Richland Columbia Point Hilton Garden Inn Kennewick Holiday Inn Express & Suites Pasco Tri-Cities Holiday Inn Richland on the River Red Lion Hotel & Conference Center Pasco Red Lion Hotel Kennewick Columbia Center Riverfront Hotel, SureStay Collection by Best Western SpringHill Suites by Marriott Kennewick SILVER Baymont Inn & Suites Best Western Kennewick Tri-Cities Center Hotel Best Western Plus Kennewick Inn Comfort Inn Courtyard by Marriott Pasco Tri-Cities Airport Fairfield Inn Hampton Inn & Suites Pasco/Tri-Cities Hampton Inn Kennewick at Southridge Hampton Inn Richland Holiday Inn Express Hotel & Suites Richland Home2 Suites by Hilton Homewood Suites by Hilton - Richland Kennewick Suites La Quinta Inn & Suites Motel 6/Studio 6 Kennewick My Place Hotel Red Lion Inn & Suites Kennewick Tri-Cities Sleep Inn Pasco Tri-Cities Super 8 Kennewick The Lodge at Columbia Point TownePlace Suites by Marriott Woodspring Suites STANDARD MEMBERSHIP 14 Hands Winery 3 Eyed Fish Kitchen + Wine Bar 3 Rivers Folklife Society A & A Motorcoach AAA Washington Academy of Children’s Theatre Ace Jewelry & Loan Adventures Underground Airfield Estates AJ’s Edible Arts, Inc. Alaska Airlines Alexandria Nicole Cellars Alexandria Nicole Cellars Destiny Ridge Tasting Room Allied Arts Association - Gallery at the Park Anelare Winery Anthology Event Venue by Castle Event Catering Anthony’s at Columbia Point Arlene’s Flowers & Gifts Art on the Columbia Arts Center Task Force Aspen Limo Tours At Michele’s Atomic Ale Brewpub & Eatery Atomic Bowl & Jokers Lounge & Casino AXE KPR Hatchet Range Azteca B Reactor Museum Association (BRMA) Badger Mountain Vineyard/Powers Winery Barnard Griffin Winery Baum’s Bella Italia Restaurant Bergstrom Aircraft, Inc. Bill’s Berry Farm Bingo Boulevard Bite at the Landing Black Heron Spirits, LLC Bob’s Burgers and Brew - Kennewick Bob’s Burgers and Brew - Richland Boiada Brazilian Grill Bombing Range Brewing Company Brews Taphouse & Growler Fills Brick House Pizza Budd’s Broiler by Anthony’s Restaurants Buds and Blossoms too Burger Ranch, Kennewick Burger Ranch - Pasco Canyon Lakes Golf Course Catering to You Cave B Estate Winery Cedars at Pier 1 CG Public House & Catering Chandler Reach Vineyards Chapala Express Chaplaincy Repeat Boutique Cherry Chalet Bed & Breakfast Chuck E. Cheese Chukar Cherries Visit Tri-Cities membership is the foundation of our organization’s programs and our ability to attract visitors to our region. Our members provide unique and inclusive opportunities that are of interest to travelers and help build better quality of life for residents. In turn, Visit Tri-Cities is devoted to promoting and celebrating our memberships through tourism marketing, high quality publications, advertising, educational forums, video content and newsletters. To best serve the tourism community, Visit Tri-Cities implemented the updated membership model by eliminating annual dues to provide complimentary memberships for qualifying tourism-related businesses. In 2021, Visit Tri-Cities’ membership total reached 315. Cigar Savvy Shop, LLC Clover Island Marina Col Solare Winery Columbia Basin BMX Columbia Basin College Columbia Basin Racquet Club Columbia Center Columbia Crest Winery Columbia Park Golf Tri-Plex Columbia Point Golf Course Columbia Sun RV Resort Community Concerts of the Tri-Cities Country Mercantile Country Mercantile - Pasco Coyote Bob’s Roadhouse Casino Coyote Canyon Mammoth Site Coyote Canyon Winery Crazy Moose Casino Cyber Art 509 D-Bat Columbia Basin DermaCare Desert Food Mart (Conoco) Desert Wind Winery Divots Golf DownUnderSportFishing DrewBoy Creative East Benton County Historical Society & Museum Eastern Washington Transportation Emerald of Siam Thai Restaurant & Lounge Encanto Arts Europa Italian & Spanish Cuisine Events at Sunset Experience 46 Degrees Farmhand Winery Fast and Curryous Fat Olives Restaurant & Catering Fidelitas Five Guys Burgers & Fries Franklin County Historical Society & Museum Franklin County RV Park FreshPicks WA Smoothies Frichette Winery Friends of Sacajawea State Park Frost Me Sweet Bakery & Bistro Fujiyama Japanese Steak House & Bar Garden Hot Pot Gesa Carousel of Dreams Glass Studio at Barnard Griffin Winery Going Fishing Guide Service Goose Ridge Estate Vineyard & Winery Gordon Estate Winery GRAZE Great Harvest Bread Company Kennewick Greenies Hamilton Cellars Havana Café Hedges Family Estate Hightower Cellars HoneyBaked Ham Café Hops n Drops Hops n Drops - Kennewick Horn Rapids Golf Course Horn Rapids RV Resort & Mini Mart Hot Tamales, LLC Ice Harbor Brewing Co. Ice Harbor Brewing Company at the Marina IHOP Restaurants Image Fashions InterMountain Alpine Club iplay ExperienceMembership It’s All in the Details J&S Dreamland Express J. Bookwalter Kennewick Inn & Suites Kickstand Tours Kiona Vineyards and Winery Kitzke Cellars Lakeside Gem and Mineral Club Lemon Grass LIGO Hanford Observatory Longship Cellars Lower Columbia Basin Audubon Society LU LU Craft Bar + Kitchen Lucky Flowers Magills Restaurant & Catering Market Vineyards Martinez & Martinez Winery Masala Indian Cuisine Master Gardener Foundation of Benton-Franklin County McDonald’s Restaurants Mercer Wine Estates Mid-Columbia Ballet Mid-Columbia Libraries Mid-Columbia Mastersingers Mid-Columbia Musical Theatre Mid-Columbia Symphony Middleton Six Sons Farms Milbrandt Vineyards/Ryan Patrick Wines Miss Tamale Monarcha Winery Moonshot Brewing Northwest Paddleboarding Nouveau Day Spa Octopus’ Garden Pacific Shorz Powersports Pasco Aviation Museum Pasco Golfland Pasco Specialty Kitchen Polka Dot Pottery Porter’s Real BBQ Kennewick Porter’s Real BBQ Pasco Porter’s Real BBQ Richland Power Up Arcade Bar Preszler’s Guide Service, LLC Proof Gastropub Purple Star Wines Ranch & Home Rattlesnake Mountain Harley - Davidson REACH Museum Red Dot Paintball Red Lobster Red Mountain AVA Alliance Red Mountain Event Center Red Mountain Trails Red Mountain Trails Winery Restaurante El Chapala Richland Players RideNow Powersports Tri-Cities Roads2 Travel Company Rollarena Skating Center Rolling Hills Chorus Roxy Theatre Antiques & Gifts RRoyal Rides Runners of the Sage Sacajawea State Park Sage Brewing Company Sageland Center Sandollar Farms & Alpacas Sandy’s Fabrics & Machines Seoul Fusion Korean Restaurant Shade Cafe Sheep’s Clothing Shelby’s Floral & Gifts Simplified Celebrations Skippers Seafood ‘n Chowder Sleep Inn Pasco-Tri-Cities Sleeping Dog Wines Solar Spirits Distillery Spare Time Lanes Spencer Carlson Furniture & Design Sporthaus Sun Willows Golf Course Sundance Aviation SunWest Sportswear SuperMex El Pueblo Market Swadee Thai Cuisine Swampy’s BBQ Sauce & Catering Tagaris Winery Take a Break Tri-Cities Tapteal Greenway TC Black Terra Blanca Winery & Estate Vineyard The Bradley The Crazy Crab Place The Edge Steakhouse & Sports Lounge The Educated Cigar, LLC The Endive Eatery The Garden TriCities The Grain Bin Flower Farm & Inn The Moore Mansion The Olive Garden The Pita Pit The Pub The Rude Mechanicals The Tinte Red Mountain Retreat Thurston Wolfe Winery Tip Pit BBQ Treveri Cellars Tri-Cities Local Events Tri-Cities Newcomers Club Tri-Cities Wine Society Tri-City Americans Hockey Tri-City Dust Devils Tri-City Rage Semi-Pro Football Team Tri-City Tappers Tucannon Cellars Tumbleweeds Mexican Flair Twigs Bistro & Martini Bar Uptown Antique Market US Army Corp of Engineers Vintner’s Lodge Washington State University Tri-Cities Water2Wine Cruises Wautoma Springs West Richland Golf Course Wet Palette Uncork + Create Studio Wheelhouse Community Bike Shop White Bluffs Brewing White Bluffs Quilt Museum Wingstop Pasco Z Place Salon & Spa Zintel Creek Golf Club 2021 Chairman’s Circle Members We acknowledge with pride and appreciation the support of our Chairman’s Circle members. It is their extra commitment to Visit Tri-Cities that helps us distribute our message about the Tri-Cities and welcome guests to our area. ECONOMIC DEVELOPMENT PARTNERS City of Kennewick City of Pasco City of Richland Tri-City Regional Hotel Motel Commission DIAMOND Battelle Bechtel National, Inc. Central Plateau Cleanup Company Hanford Mission Integration Solutions Three Rivers Convention Center Toyota Center Washington River Protection Solutions PLATINUM Ben Franklin Transit Benton County Benton PUD City of West Richland Energy Northwest Franklin County Franklin PUD Port of Benton Port of Kennewick Port of Pasco The HAPO Center GOLD Best Western Premier Pasco Inn & Suites Clover Island Inn Comfort Suites Kennewick at Southridge Courtyard by Marriott Richland Columbia Point Hilton Garden Inn Kennewick Holiday Inn Express & Suites Pasco Tri-Cities Holiday Inn Richland on the River Red Lion Hotel & Conference Center Pasco Red Lion Hotel Kennewick Columbia Center Riverfront Hotel, SureStay Collection by Best Western SpringHill Suites by Marriott Kennewick 7130 W. Grandridge Blvd., Ste. B Kennewick, WA 99336 (509) 735-8486 I (800) 254-5824 www.VisitTri-Cities.com INCOME 3050 ꞏ City of Kennewick 259,757.00 3055 ꞏ City of Pasco 152,775.00 3060 ꞏ City of Richland 273,001.00 Total Income 685,533.00 EXPENSES 5010 ꞏ Salaries 235,286.00 5012 ꞏ 401 (k) Employer 11,765.00 5015 ꞏ Health insurance 16,104.00 5030 ꞏ Payroll Taxes 21,176.00 5035 ꞏ Accounting 20,363.00 5050 ꞏ Telephone & Toll free 5,000.00 5060 ꞏ Office Expense 9,713.00 5070 ꞏ Office/Visitor Center Insurance 2,500.00 5080 ꞏ Postage 1,000.00 5090 ꞏ Equipment upkeep 4,000.00 5092 ꞏ Vehicle Expenses 1,220.00 5105 ꞏ Legal / Professional 2,000.00 5110 ꞏ Dues & Subscriptions 23,250.00 5115 ꞏ Computer/Software Lic Fee 4,000.00 5120 ꞏ Visitor Guide 45,000.00 5185 ꞏ Visitor Center 2,000.00 5200 ꞏ Tourism Development 36,000.00 5225 ꞏ Website 8,500.00 5230 ꞏ Staff Development 1,000.00 5290 ꞏ Advertising 233,656.00 5315 ꞏ Conv Travel/Exp 2,000.00 Total Expense 685,533.00 Net Income … Visit Tri-Cities 2022 Lodging Tax Annual Budget 9/20/22, 10:01 AM Corporations and Charities System https://ccfs.sos.wa.gov/#/BusinessSearch/BusinessInformation 1/2 BUSINESS INFORMATION Business Name: TRI-CITIES VISITOR AND CONVENTION BUREAU UBI Number: 601 847 418 Business Type: WA NONPROFIT CORPORATION Business Status: ACTIVE Principal Office Street Address: 1880 FOWLER ST, RICHLAND, WA, 99352-4810, UNITED STATES Principal Office Mailing Address: 7130 W GRANDRIDGE BLVD STE B, KENNEWICK, WA, 99336-7725, UNITED STATES Expiration Date: 02/28/2023 Jurisdiction: UNITED STATES, WASHINGTON Formation/ Registration Date: 02/14/1962 Period of Duration: PERPETUAL Inactive Date: Nature of Business: TO ATTRACT VISITORS AND CONVENTIONS TO THE TRI-CITIES AREA Charitable Corporation: FEIN Number: 91-0859630 Gross Revenue exceed $500,000: Has Members: Public Benefit Designation: Host Home: REGISTERED AGENT INFORMATION Registered Agent Name: MONTE NAIL Street Address: 1880 FOWLER ST, RICHLAND, WA, 99352-4810, UNITED STATES Mailing Address: 1880 FOWLER ST, RICHLAND, WA, 99352-4810, UNITED STATES 9/20/22, 10:01 AM Corporations and Charities System https://ccfs.sos.wa.gov/#/BusinessSearch/BusinessInformation 2/2 GOVERNORS Title Governors Type Entity Name First Name Last Name GOVERNOR INDIVIDUAL RON HUE GOVERNOR INDIVIDUAL RON ROXBURGH GOVERNOR INDIVIDUAL JENNIFER CUNNINGTON