HomeMy WebLinkAbout2022.10.24 Council Workshop Packet
AGENDA
City Council Workshop Meeting
7:15 PM - Monday, October 24, 2022
City Council Chambers & GoToWebinar
Page
1. MEETING INSTRUCTIONS for REMOTE ACCESS - The Pasco City Council
Workshops are broadcast live on PSC-TV Channel 191 on Charter/Spectrum
Cable in Pasco and Richland and streamed at www.pasco-wa.gov/psctvlive
and on the City’s Facebook page at www.facebook.com/cityofPasco.
To listen to the meeting via phone, call (631) 992-3211 and use access code
613-585-088.
2. CALL TO ORDER
3. ROLL CALL
4. VERBAL REPORTS FROM COUNCILMEMBERS
5. ITEMS FOR DISCUSSION
3 - 47 (a) Visit Tri-Cities 2022 Mid-Year Report & Tri-City Regional
Hotel/Motel Commission 2023 Marketing Plan & Budget
Presentation by Kim Shugart, Senior Vice President, Visit Tri-Cities
48 - 67 (b) Presentation of 2023 Legislative Priorities
Presentation by Briahna Murray, Vice President, Gordon Thomas
Honeywell Governmental Affairs
68 (c) Presentation of 2023-2024 Biennial Budget
Presentation of the City of Pasco 2023-2024 Biennial Budget
69 - 81 (d) Resolution - Argent Road Phase 1 Project Acceptance
6. MISCELLANEOUS COUNCIL DISCUSSION
7. EXECUTIVE SESSION
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8. ADJOURNMENT
9. ADDITIONAL NOTES
82 - 83 (a) Adopted 2020-2021 Council Goals (Reference Only)
(b) REMINDERS
• Monday, October 24, 4:00 PM: Hanford Area Economic
Investment Fund Advisory Committee Meeting – Ben
Franklin Transit Main Conference Room
(COUNCILMEMBER PETE SERRANO, Rep.)
Tuesday, October 25, 3:30 PM: Pasco Public Facilities
District Board Special Meeting & Workshop – Pasco City
Hall, Conference Room 5 (MAYOR PRO TEM CRAIG
MALONEY, Rep.; COUNCILMEMBER DAVID MILNE, Alt.)
• Wednesday, October 26, 7:30 AM: Visit Tri-Cities Board
Meeting – 7130 W. Grandridge Blvd., Kennewick
(COUNCILMEMBER ZAHRA ROACH, Rep.;
COUNCILMEMBER DAVID MILNE, Alt.)
• Thursday, October 27, 5:30 PM: Benton Franklin
Community Action Connections Board Meeting – 720 Court
Street, Pasco (COUNCILMEMBER ZAHRA ROACH, Rep.;
COUNCILMEMBER PETE SERRANO, Alt.)
This meeting is broadcast live on PSC-TV Channel 191 on
Charter/Spectrum Cable in Pasco and Richland and streamed at
www.pasco-wa.gov/psctvlive.
Audio equipment available for the hearing impaired; contact the
Clerk for assistance.
Servicio de intérprete puede estar disponible con aviso. Por favor
avisa la Secretaria Municipal dos días antes para garantizar la
disponibilidad. (Spanish language interpreter service may be
provided upon request. Please provide two business day's notice
to the City Clerk to ensure availability.)
Page 2 of 83
AGENDA REPORT
FOR: City Council October 18, 2022
TO: Dave Zabell, City Manager City Council Workshop
Meeting: 10/24/22
FROM: Adam Lincoln, Deputy City Manager
Executive
SUBJECT: Visit Tri-Cities 2022 Mid-Year Report & Tri-City Regional Hotel/Motel
Commission 2023 Marketing Plan & Budget
I. REFERENCE(S):
Visit Tri-Cities 2022 Mid-Year Report
2023 Marketing Plan & Budget
PowerPoint Presentation
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Presentation by Kim Shugart, Senior Vice President, Visit Tri-Cities
III. FISCAL IMPACT:
Total TCRHMC 2023 budget of $2,050,000 with City of Pasco share of
$430,500.
IV. HISTORY AND FACTS BRIEF:
Visit Tri-Cities provides services to the City of Pasco for promotion, attraction
and encouraging tourist expansion, and has done so for as far back as 1972.
Visit Tri-Cities administers the operation of what is known as the Tri-City
Regional Tourism Promotion Area (TPA), which was formed by an interlocal
agreement (ILA) among the Cities of Pasco, Kennewick, and Richland in June
2004. The TPA administers the proceeds of a "per room night assessment" on
hotels/motels in the Tri-Cities, imposed by the hotels themselves and Visit Tri-
Cities oversees its marketing plan and operating budget.
The TPA "assessment" is remitted by the hotels to the State. Washington State,
in turn, distributes those funds to the city in which it was collected. Pasco City
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Council's approval of the funds to the TPA are in accordance with an approved
budget, which is a requirement.
V. DISCUSSION:
Kim Shugart, Senior Vice President of Visit Tri-Cities will first present the Visit
Tri-Cities 2023 Mid-Year Report and then provide a brief overview of the
proposed 2023 TPA Marketing Plan and Operating Budget as recommended by
the Tri-City Regional Hotel/Motel Commission (TCRHMC).
The 2023 TPA Marketing Plan and Operating Budget is scheduled for the
November 7, 2022, Council meeting for action by the Council.
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Tri-Cities Regional Hotel-Motel Commission
2023 BUDGET AND MARKETING PLAN
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VISION
Inspire wanderlust for a bold yet casual, geeky but cool, magical
experience in wide-open spaces.
MISSION
We make the Tri-Cities bigger, bolder, brighter, better and more
cool through tourism.
2
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Please Note: The attached document reflects only those programs and costs associated with Tourism Promotion Area
(TPA) funding. Visit Tri-Cities manages many other aspects of tourism development, which are funded by hotel and
lodging taxes and membership investment. Such programs include, Rivershore Enhancement, Media Outreach, Visitor
Services and Member Development.
Tourism Promotion Area Marketing Plan
prepared by Visit Tri-Cities for:
CITY OF KENNEWICK
CITY OF PASCO
CITY OF RICHLAND
3
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INTRODUCTION
The Tri-City Hotel Motel Commission,
established in 2004, was created through an
interlocal agreement between the Cities of
Kennewick, Pasco, and Richland. The agreement
allows for the collection of a tourism promotion
assessment, currently $3, for each night a guest
stays in a hotel.
The proceeds of the fees collected within
the tourism promotion area are used to
bolster efforts to increase tourism spending
in the region. The assessment complements
the two other sources of financial support for
Visit Tri-Cities, hotel-motel lodging tax and
membership dues. The interlocal agreement
specifically outlines that the proceeds from
the assessment are intended to supplement
these funding sources, not replace, or become
a substitute for them. The assessment was
enacted by a vote of those businesses (hotels)
that have the fees levied on their products
and the model works well because the
tourism marketing efforts are supported by
a collaboration between the industry, the
cities and individual member investors.
In 2023 the proceeds from the tourism
promotion assessment are projected to meet
or exceed $2,050,000. The funds are used
for advertising across multiple mediums:
traditional print, television, digital, social
and backyard marketing tactics. Staffing for
marketing, convention and sports sales, media
outreach and production are also covered
by this source of revenue. Perhaps the most
“popular” use of the proceeds is the Tourism
Promotion Opportunity Fund, whereby groups
are incented to book their events in the
Tri-Cities and receive financial support based
on the number of hotel rooms they require.
Perhaps the only drawback of a tourism
promotion assessment is that funding is
directly tied to each and every (with a few
exceptions) hotel room sold in the region, and
the fluctuations in travel, even seasonality can
make predicting, and therefore budgeting,
tenuous. Take 2020 for example, when travel
came to a startling halt in March and remained
almost non-existent through the end of the
year. The interruption to revenues generated
by the assessment was swift and severe.
Thankfully, Visit Tri-Cities went into this period
with a healthy TPA Reserve Account, which
underlines the importance of the need for a
well-funded reserve balance and the ability to
remain nimble to change directions quickly
if required.
The following pages outline the detailed plan
for 2023. We are excited about the year ahead
and the continued importance of the tourism
economy to the Tri-Cities community.
4 Page 8 of 83
ACKNOWLEDGMENTS
We greatly appreciate the time and dedication of our city partners and hoteliers who meet monthly
to provide Visit Tri-Cities with support and direction on how to invest the proceeds from the tourism
promotion assessments collected in Kennewick, Pasco, and Richland.
TRI-CITY REGIONAL HOTEL-MOTEL COMMISSION
KENNEWICK
Mark Blotz, Clover Island Inn
Nickolas Woody, Inn at Columbia Center
Marie Mosley, Ex Officio, City of Kennewick
PASCO
Monica Hammerberg, Hampton Inn & Suites Pasco / Tri-Cities
Jerry Beach, A1-Hospitality
Dave Zabell, Ex Officio, City of Pasco
RICHLAND
Linda Hendricks, Hampton Inn Richland
Lacey Stephens, Home2 Suites
Jon Amundson, Ex Officio, City of Richland
The Tourism Promotion Area is Managed by Visit Tri-Cities
5
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6
TABLE OF CONTENTS
Introduction 4
Acknowledgments 5
Tourism Outlook 7-8
Competitive Situation Analysis 9-10
2023 Group Sales Initiatives 11
Meetings and Conventions 12-13
Sports and Tournaments 14-15
Tourism Development 16-17
DMO Funding Comparative 18-20
Visit Tri-Cities TPA Budget 21
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RevPAR Compared to 2019 -17%+6%+13% +18%
NATIONAL OUTLOOK
Occupancy
ADR
RevPAR
57.6%
$125
$72
63.4%
$145
$92
65.1%
$150
$98
66.4%
$155
$103
PROJECTED U.S. HOTEL KEY PERFORMANCE METRICS*
2021 Actual 2022 Forecast 2023 Forecast 2024 Forecast
-
66.1%
$131
$87
2019 Actual
TOURISM 2023
7
The forecast for nationwide growth in the
hospitality industry closely mirrors what the Tri-Cities
has experienced in the last twelve months. Recently
STR, widely recognized as the authority on tourism
economics, upgraded the recovery timeline for U.S.
hotel revenue per available room (RevPAR). The
metric is now expected to surpass 2019 levels in 2022,
according to the latest forecast presented in June at
the 44th Annual NYU International Hospitality Industry
Investment Conference.
Both demand and occupancy have performed as
expected in the previous forecast provided by STR,
but “pricing continues to exceed expectations due
to the influence of inflation as well as the economic
fundamentals supporting increased guest spending,”
said Amanda Hite, STR’s president. “This latest forecast
acknowledges the risk of a light recession with no
anticipation of mass layoffs and household finances
in a strong position to mitigate recession impacts.
The traveling public is less affected by recession, and
right now, we are forecasting demand to reach historic
levels in 2023 as business travel recovery has ramped
up and joined the incredible demand from the leisure
sector.” Of course, we must recognize that profitability
has only started hitting 2019 levels recently due
to concerns that persist around the cost of labor
and services.
The other important factor to consider is the popularity
of home sharing and the use of products like Airbnb,
HomeAway, Homestay and CouchSurfing. In 2014
revenues for this subset of the hospitality industry were
$15 billion, in 2025 they are projected to reach $335
billion; and while these hospitality choices still allow for
increased visitor spending in communities, the trends do
indicate that there are changes to the visitor economy
underway. In fact, 74% of millennials have used vacation
rental housing for business travel, while only 20% of
baby boomers have joined this trend.
*STR May 2022 Forecast
Page 11 of 83
8
LOCAL OUTLOOK
The local hospitality market is not without challenges.
Labor shortages and increased costs on goods and
services have created havoc, just as tourism related
businesses are striving to recover from pandemic
induced travel bans and restrictions of public gatherings.
This is not uncommon across the country, but in the
Tri-Cities where Darigold is scheduled to open a new
plant in the fall of 2023 requiring 1,000 workers, just on
the heels of Amazon’s previously delayed project, now
set to open in the spring of 2023, providing an additional
1,500 new jobs; finding staff to cover housekeeping,
front desk and food service is a concern.
However, the reduction of hotel room supply coupled
with a strong demand created by business, leisure
and sports travelers have created an enviable position
for hoteliers. Through the first six months of 2022 the
Tri-Cities, particularly Richland, is leading the state
in occupancy rates, and ranks third in the state in
percentage of RevPar growth to prior year.
The Sports market is expected to remain a strong
contributor to group business in 2023. The recent
investments in facilities being made by each of the cities
will allow for expansion of new markets. In Richland the
30-acre West Village Community Park includes eight
pickleball courts, three multi-use fields, a softball field
and a basketball court. Groundbreaking is anticipated
for late Fall 2022. In Pasco, The A Street Sports Complex,
will include 10 multi-use fields mostly for soccer, lacrosse,
rugby, or ultimate Frisbee use. The first phase should
be complete in the spring of 2023 with full build-out in
2025. And in Kennewick, the city is investing $1.3 million
to add 15 new pickleball courts to Lawrence Scott Park.
Convention group business is and will be a little slower to
return to pre-pandemic levels. Although people’s desire
to meet face to face continues to be a basic human need,
the logistics of conventions and corporate meetings
have been forever changed. Technology allows for
productive exchange of information and is cheaper and
more efficient than traveling to a multi-day conference.
Conferences and events will continue to take place, but
the size will be reduced, and delegates may take fewer
trips as hybrid solutions are offered. The competition
to host conventions is fierce and many communities
have invested in new or increased the offerings at public
meeting facilities.
2022 PERFORMANCE JANUARY - JUNE*
OCC ADR RevPar RevPar vs Prior Year
SEATTLE
SPOKANE
TACOMA
TRI-CITIES
VANCOUVER
YAKIMA
60.6%
60.3%
58.5%
65.7%
66.8%
54.5%
$176
$133
$122
$110
$121
$104
$72.09
$80.41
$71.14
$72.09
$81.22
$56.71
+145%
+56.5%
+40%
+52%
+30.4%
+31%
*STR June 2022 Destination Report
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COMPETITIVE SITUATION ANALYSIS
In order to promote the Tri-Cities as a preferred destination for group, business and leisure travelers, it is important to
recognize both the strengths and challenges within our community and to set sales strategies accordingly.
CONVENTION AND SPORTS
Destination Strengths
• Variety of hotels and brands
• Positive relationship between Visit
Tri-Cities, hotels and meeting venues
• Three Rivers Convention Center and
HAPO Center
• Unique offsite event venues
(i.e., wineries, museums, etc.)
• Ample complimentary parking available
• Sports facility infrastructure
• Strong Sports Council
• Opportunity funds available
• Amenities and attractions that appeal
to convention groups (i.e., wine
experiences, outdoor recreation, etc.)
• Centrally located in the Pacific Northwest
and favorable weather conditions
Destination Challenges
• Lack of hotels capable of 150+
room block
• Lack of resort-style hotels with ample
meeting space
• Meeting venues with larger meeting
space in competing locations
• Limited number of meeting rooms and
exhibit space available under one roof
• Number of hotel rooms within
walking distance of Convention
Center/large facilities
• The number of hotel rooms available
to groups due to hotels converting to
apartments
• Competing locations have expanded
or have plans to expand their
Convention Centers
• Lack of sports officials
• Lack of family friendly attractions
pending the opening of the Pasco
Aquatics Center
• Competing locations have
newly developed indoor/outdoor
multi-use sports facilities with
state-of-the-art amenities
• Distance from I-5 corridor
vs. competition
LEISURE TRAVEL
Destination Strengths
• Heart of Washington Wine Country
• Water2Wine Cruise
• Agritourism assets: farmers’ markets
and festivals
• Development of wine assets such as
Columbia Gardens
• Addition of new public market, Public
Market at Columbia River Warehouse
• Popularity of outdoor recreation/wide
open spaces
• Trail systems
• Weather
• Water recreation
• STEM tourism assets
• Travel writer outreach
• Easy three hour drive from I-5
corridor destinations
• Consumer sentiments about driving vs
flying for travel
Destination Challenges
• Weak reputation as a wine destination vs
Walla Walla or Woodinville
• Seasonal demand
• Mountain & snow winter driving from key
drive markets
• Perceived lack of family activities
• Heavy weekend traffic on I-90
• Price of airfare/inconvenience of
air travel
• No centralized downtown area
• Lingering travel safety concerns due
to COVID
9
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COMPETITIVE SITUATION ANALYSIS
BUSINESS TRAVEL
Destination Strengths
• Less price sensitive for airfare and hotels
• Mid-week demand complements
weekend and convention groups
• Recently expanded Tri-Cities Airport • Direct flights from Denver, Salt Lake City,
Seattle, Mesa/Phoenix, San Francisco,
Minneapolis and Burbank
Destination Challenges
• Destination choice not influenced by
sales and marketing efforts
• Mostly mid-week travel
• Popularity of Zoom meetings, reducing in
person meetings and travel
• Business travel reductions due
to Covid-19
• Very dependent on Hanford
business trends
CONVENTION BOOKINGS
CONVENTIONS CANCELLED DUE TO COVID
SPORTS BOOKINGS
GUESTROOM PRODUCTIVITY
SPORTS CANCELLATIONS
TOTAL
18,953
-25,978
10,057
2020
ACTUAL
-23,765
-20,733
8,997
-7,251
15,483
2021
ACTUAL
-475
16,754
18,000
-805
20,000
2022
FORECAST
0
37,195*
20,000
0
25,000
2023
BUDGET
0
45,000*
RFP PRODUCTIVITY
QTR 1
QTR 2
QTR 3
QTR 4
TOTAL
23
22
36
2021
39
120
40
44
40*
2022
56*
180*
45*
52*
62*
2023
71*
230*
LEADS ISSUED
*Estimated Production
20,955
-
25,085
2019
ACTUAL
-
46,040
60
18
18
2020
15
111
40
64
74
2019
87
265
10
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QUARTER 4QUARTER 3QUARTER 2
2023 GROUP SALES INITIATIVES
JANUARY - MARCH
• Host Sports Planner
Customer Event
in Portland
• Launch ad campaign
on PlayEasy
• Customer Event
in Olympia
• Olympia Sales Blitz
• Establish quarterly
meeting planner
e-newsletter, similar
to Your Weekend
Starts Here
• MPI Cascadia
Conference
• Launch digital
ads targeting
MPI attendees
• Launch meeting
planner incentive
package
APRIL - JUNE
• Customer Event
at ETA Event
Symposium
• E-Sports Conference
• Washington Society
of Association
Executives
Convention
• Society of
Government Meeting
Planners event
• Ad campaign
targeting WSAE
Members
• Launch first time
sports event
incentive
JULY - SEPTEMBER
• Sports Relationship
Conference
• Publish Sports
Facilities Map
• Host Customer
Event for Tri-Cities
Sports Council
• Convention and
corporate sales
mission to
Seattle/Greater
Puget Sound Region
• Host Super FAM
event for meeting
planners
OCTOBER - DECEMBER
• TEAMS Conference
• US Sports
Conference
• Launch digital ads
targeted at TEAMS
and US Sports
Congress attendees
• Direct mail
“Remember
Tri-Cities” gift
• Olympia Sales Blitz
QUARTER 1
11
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MEETINGS & CONVENTIONS
2023 ACTIONS
SALES BLITZES
Develop two separate multi-day sales blitzes in Spring (Olympia)
and Fall (location to be determined).
CUSTOMER EVENTS
Organize meeting planner customer luncheon in the spring
to promote the Tri-Cities as a destination. Event to be held in
conjunction with Spring Sales Blitz.
MEETING PLANNER FAM TOURS
Host qualified meeting planners for individual and group,
customized FAM tours.
RELATIONSHIPS
Continue staff attendance at Washington Society of Association
Executives (WSAE) and Meeting Professionals International
(MPI) Washington Chapter and Professional Convention
Management Association (PCMA) monthly/quarterly meetings
to strengthen relationships with key meeting planners. Staff will
continue to serve on the WSAE Convention Planning committee.
Staff will continue to serve on industry boards and committees
such as WSAE, WTA and SGMP. Renew Diamond Level enhanced
listing with Cvent.
ADVERTISING
Digital campaigns of industry tradeshows and site campaigns of
meeting professionals by geographic location.
MEETING INCENTIVES
Utilize the opportunity fund specifically to offset costs for new
group business and groups that block more than 300 rooms per
night city-wide. Create meeting planner incentives and develop
a “deals” page outlining any hotel sponsored incentives.
REGIONAL/STATE/NATIONAL CONFERENCES
AND TRADESHOWS
Attend Washington Society of Association Executives (WSAE)
and Meeting Professionals International (MPI) Cascadia
Annual Conferences. Participate in additional sponsorship
opportunities at each of these events for increased exposure.
SKYNAV AND KUULA
Convention sales department will leverage the SkyNAV and
Kuula platforms to promote Tri-Cities and meeting venues to
convention professionals. The interactive tour highlights points
of interest with image galleries, videos and information to assist
meeting planners in selecting the Tri-Cities for their events. The
tour link will be included with all electronic proposal packets,
digital Meeting Planner Guide as well as communications to
meeting groups.
20,000
GUEST ROOMS BOOKED
$5,250,000
ESTIMATED ECONOMIC IMPACT
$2,600,000
ESTIMATED DIRECT
HOTEL SPENDING
12
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CONVENTION SALES
PROGRAM TOTAL:
$73,569
ADVERTISING
• MPI site retargeting campaign: $8,450 (Jan)
• Cvent Diamond Listing: $9,700 (Sept)
• Digital targeting campaigns of industry tradeshows:
$6,000 ($500 per month)
• Cvent retargeting campaigns: $12,000 (April)
Total: $36,150
TRAVEL
• Mileage for site inspections when VTC mobile is not
available: $480 ($40 per month)
• Washington Society of Association Executives, attend
one association meeting: $500 (Oct)
• Meeting Planners International Annual Convention:
$600 (March) (hotels and meals)
• Olympia Spring Sales Blitz: $2,500 (March)
($500 per staff x 5)
• Fall Sales Blitz: $2,000 (Oct)
($500 per staff x 4)
• WSAE Convention: $800 (June)
(hotels, meals, travel at $400 per staff x 2)
• Continuing education courses: $8,000
(March and July) (hotels, meals, flight at $2,000 per
session per staff member x 4)
• Society of Government Meeting Professionals Winter
Workshop: $300 (Feb) (hotel, meals, travel)
Total: $15,180
TRADE SHOWS
• Meeting Planners International (MPI) registration for
hosted buyer program: $1,100 (Jan)
• MPI Conference Sponsorship: $1,000 (Feb)
• Washington Society of Association Executives
Conference Registration: $450 (May)
• WSAE Conference Sponsorship: $1,775 (May)
• National trade show targeted at meeting planners,
travel media and travel advisors: $1,000 (March)
Total: $5,325
STAFF DEVELOPMENT
• CE training courses: $4,000
(Feb, March, July) ($1,000 registration per staff x 4)
Total: $4,000
PROMO ITEMS
• Amenities: $800 (Feb, Aug)
• Logo’d items: $700 (Feb, Aug)
Total: $1,500
DUES AND SUBSCRIPTIONS
• WSAE Sapphire Level Sponsorship: $2,550 (Jan)
• WSAE dues: $690 (June) ($345 per staff x 2)
• Meeting Planners International: $495 (Dec)
• Society of Government Meeting Professionals:
$400 (April)
• Professional Conference Management Association:
$485 (Nov)
• National Tour Association: $700 (Feb)
• Religious Conference Management Association Dues :
$195 (July)
• Military Reunion Network: $699 (May)
• DI MINT subscription: $5,200 (Jan)
Total: $11,414
ADVERTISING
49%
TRAVEL
21%
TRADE SHOWS
7%
STAFF DEVELOPMENT
5%PROMO ITEMS
2%DUES AND SUBSCRIPTIONS
16%
13
Page 17 of 83
3
SPORTS AND TOURNAMENTS
25,000
GUEST ROOMS BOOKED
$7,187,500
ESTIMATED ECONOMIC IMPACT
$3,125,000
ESTIMATED DIRECT
HOTEL SPENDING
2023 ACTIONS
SPORTS COUNCIL
Organize and administer activities for the Tri-Cities
Sports Council.
ADVERTISING
Place print and digital advertising as appropriate in publications
such as: Sports Events, Sports Destination Management and
Sports Planning Guide.
SALES BLITZ
Conduct sales calls in the Portland or Seattle metropolitan areas
in February.
PROMOTE RESOURCES
Update the sports facilities guide, provide e-version and QR
code links for consumer access.
VIRTUAL TOURS
SkyNav and Kuula tour links will be promoted in our
communications to sports groups. SkyNav and Kuula allows
tournament directors to experience the Tri-Cities virtually and
the ability to see first-hand the venues, amenities, attractions
and accommodations that would be available to their teams.
The interactive tours highlight points of interest with image
galleries, videos and information to aid tournament directors in
understanding the advantages of selecting the Tri-Cities.
OPPORTUNITY FUND
Utilize the opportunity fund specifically to offset tournament
costs for groups that block more than 300 rooms per
night city-wide.
TRADESHOWS
Promote the Tri-Cities as a premier sports destination at
National Tradeshow Events such as TEAMS, S.P.O.R.T.S.
Relationship, US Sports Congress and Sports ETA.
CUSTOMER EVENTS
Sponsor event at annual national sports tradeshows, such as
TEAMS and Sports ETA Symposium. In addition, host customer
event luncheon in conjunction with the Sales Blitz in February.
BIDDING FEES
Bid on new regional/national level tournaments that demand
bidding fees to host events.
NEW BUSINESS
With the addition of new pickleball courts in the Tri-Cities, staff
will continue to research and focus on pursuing major pickleball
tournaments.
14
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SPORTS PROGRAM
TOTAL:
$96,670
ADVERTISING
• Miscellaneous ads to support tournaments: $925
(Jan: $100, March: $150, May: $325, Nov: $200,
Dec: $150)
• Sports Events Magazine featured listing: $1,000 (Dec)
• Sports Planning Guide site inspection
feature: $2,000 (July)
• Playeasy platform destination spotlight: $3,250
• Printed Sports Facilities Map: $600 (Jun)
Total: $7,775
BIDDING FEES
• USTA Tennis Championships: $5,000 (Aug)
• National Association of Intercollegiate Athletics, Softball
Opening Rounds: $5,000 (May)
• B.A.S.S. Nation: $15,000 (July)
Total: $25,000
TRAVEL
• Sports ETA Symposium: $2,840 (May)
($1,420 per staff x 2; hotel: $180 x 4 = $720, airfare:
$575, meals: $125)
• TEAMS Conference: $3,490 (Oct)
($1,745 per staff x 2; hotel: $180 x 4 = $720, airfare:
$875, meals: $150)
• S.P.O.R.T.S - Relationship Conference: $1,745 (Sept)
(hotel: $180 x 4 = $720, airfare: $875, meals: $150)
• US Sports Congress: $1,800 (Dec)
(hotel: $950, airfare: $700, meals: $150)
• EsportsTravel Summit: $1,490 (June)
(hotel: $180 x 3 = $540, airfare: $800, meals: $150)
• Sports Sales Blitz/Customer Event: $1,120
($560 per staff x 2; hotel $180 x 2 = $360, meals: $125,
fuel: $75)
• Staff development, continuing education travel: $4,000
(May, July) ($2,000 per staff x 2)
• Mileage for site inspections when VTC mobile is not
available: $300
Total: $16,785
TRADE SHOWS
• TEAMS Conference: $12,750 (Feb)
(two staff members: $2,750, TEAMS Conference
sponsorship: $10,000)
• EsportsTravel Summit registration: $3,000 (Feb)
• S.P.O.R.T.S Relationship Conference: $6,025 (March)
(registration: $1,500, sponsorship: $4,525)
• Sports ETA Symposium: $12,790 (Dec) (registration for
two staff members: $2,790, sponsorship: $10,000)
• US Sports Congress registration: $3,150 (April)
Total: $37,715
STAFF DEVELOPMENT
• Continuing Education Training Courses: $2,000
(May and July) ($1,000 registration per staff x 2)
Total: $2,000
PROMO ITEMS
• Sports Amenities: $1,200 (April: $600 and Sept: $600)
Total: $1,200
DUES AND SUBSCRIPTIONS
• Sports ETA Membership: $1,195 (Dec.)
Total: $1,195
PLATFORM FEES
• Playeasy Digital Platform: $5,000 (March)
Total: $5,000
BIDDING FEES
26%
TRAVEL
17%
TRADE SHOWS
39%
STAFF DEVELOPMENT
2%
PROMO ITEMS
1%
DUES AND SUBSCRIPTIONS
7%
ADVERTISING
8%PLATFORM FEES
5%
15
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TOURISM DEVELOPMENT
2023 ACTIONS
WEBSITE
The Visit Tri-Cities website, VisitTri-Cities.com, is the
foundation of the organization’s marketing efforts as all
campaigns “call to action” direct users to the website. The
website has been redesigned and augmented with new
technology, such as an itinerary builder and Crowdriff
(user generated content platform) and SkyNav (virtual 360
tour) to enhance the visitor experience. Website content
is continually optimized to ensure a first-rate visitor
experience when trip planning.
PROMOTE THE DESTINATION
Promote increased leisure travel through development of
a cohesive year-long campaign targeting wine aficionados,
foodies, golfers, outdoor adventurers, multi-generational
families and STEM enthusiasts. The campaigns will be
geographically focused on metropolitan areas that are
within a 300-mile radius of the Tri-Cities, primarily the
Puget Sound and Greater Spokane.
TRAVEL TRADE SHOWS
Target wine enthusiasts at consumer-focused wine
and food events such as Taste Washington to increase
destination awareness as a world-class wine region.
MATERIALS
Develop compelling marketing materials including, but not
limited to, Official Tri-Cities Visitor Guide and wine map.
Publications will be available online as many visitors access
information digitally, and consumers are increasingly
aware of environmental impacts and concerns of public
health. Additionally, digital publications may be updated
at-will, which benefits the visitor as well as tourism-based
businesses and attractions.
ADVERTISE
Digital and social media advertising are the primary
marketing tactics, with complementing print and broadcast
advertising campaigns. The advertising budget calls for a
flexibility in target not only seasonal needs but to reach a
targeted audience that is most likely to visit the Tri-Cities.
SOCIAL MEDIA
Social media are ever evolving marketing tools that can
be used to connect and engage potential visitors. Visit
Tri-Cities will promote the destination through Tri-Cities,
WA (30,968 followers) on Facebook, as well as through
Instagram and Twitter. In 2023 we will increase social
content with compelling photos and video, and engage
with popular platforms (e.g. TikTok) to boost engagement. 16
TECHNOLOGY
We will continue to lead the industry in technology and
improve visitor experience by investing in programs
and platforms:
• TrueOmni Digital Kiosks (touchscreen information
centers with itinerary builders)
• Bandwango (visitor passes and packages)
• SkyNav (virtual 360 tours of community attractions)
• Kuula (virtual site inspections for meeting and
sports facilities)
TRI-CITIES WINE TOURISM COUNCIL
Visit Tri-Cities staff provides management and leadership
for the Tri-Cities Wine Tourism Council, which works on
marketing projects designed to increase wine tourism.
PACKAGES
Work with member hotels to showcase their existing
packages to travel media and on the Visit Tri-Cities website.
SEGMENTED CONSUMER NEWSLETTERS
User generated content on the website and social
media channels will be supplemented seasonal consumer
newsletters targeted to interest groups (outdoor recreation,
wine, science) to compel readers to plan leisure travel to
the region.
TRI-IDEAS
Visit Tri-Cities will continue to highlight, share and
celebrate the diversity of the Tri-Cities that can be
experienced through travel and tourism activities.
Page 20 of 83
TOURISM DEVELOPMENT
TOTAL:
$501,810
ADVERTISING
• WTA State Official Visitor Guide: $7,500 (Nov)
• Cohesive multi-channel campaign to include a
mix of broadcast television, digital and social ads
targeting leisure travelers in the geographic markets
of the Puget Sound Region and Greater Spokane
throughout 2023: $400,000
($47,000 Jan/Feb/March, $165,000 Apr/May/June,
$145,000 July/Aug/Sept, $43,000 Oct/Nov/Dec)
Total: $407,500
TRAVEL
• Tri-Cities Wine Tourism Council: $1,200 (Mar, Sept)
($600 each show for 1 staff member)
• Continuing education courses: $10,000 (Mar, May,
and Sept) (hotel, meals and travel at $2,000 per
session per staff member x 5)
• Spokane Golf & Travel Show: $1,400 (Feb) ($700 per
staff member for hotel, meals and travel x 2)
Total: $12,600
TRADE SHOWS
• Spokane Golf & Travel Show exhibit fees: $1,300 (Oct)
• Taste Washington is expected to return in 2023
Total: $1,300
WEBSITE/INTERNET MARKETING
• Invest in Search Engine Optimization for new
website: SEO Package: $36,000 (Jan, April, July, Oct)
($9,000 a quarter)
Total: $36,000
COMPUTER LICENSING FEE:
• Website Hosting Fee: $25,000 (March, June, Sept,
Dec)($6,250 a quarter)
• iDSS: $9,000 (March, June, Sept, Dec)
($2,250 per quarter)
• Blue Buzzard: $1,560 ($130 monthly)
Total: $35,560
STAFF DEVELOPMENT
• Continuing Education Training Courses: $5,000
(March, May, July, Sept) ($1,000 registration per staff
member x 5)
Total: $5,000
PROMO ITEMS
• Registration Bags: $1,450 (Feb)
• Logo’d Swag: $2,400 (April, Aug)
Total: $3,850
17
ADVERTISING
81%
TRAVEL
3%TRADE SHOWS
0.3%
7%
COMPUTER LICENSING
7%
STAFF DEVELOPMENT
1%
PROMO ITEMS
0.8%
WEBSITE/INTERNET MARKETING
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OVERALL BUDGET
YAKIMA
VALLEY
DESTINATION MARKETING
ORGANIZATION (DMO)
FUNDING COMPARATIVE
The following chart provides historical look at a total budget comparative (including Hotel Motel Tax, Membership
Investments and Tourism Promotion Assessment) in key competitive markets.
$18,000,000
$12,000,000
$6,000,000
$0
HOTEL-MOTEL TAX INVESTMENTS
The following chart provides historical look at hotel-motel tax investments in key competitive markets.
$3,000,000
$2,250,000
$1,500,000
$750,000
$0
$17,515,652
$6,538,482
$3,591,000
$1,800,000 $1,200,000
SEATTLE SPOKANE SEATTLE
SOUTHSIDE
TRI-CITIES
$3,470,000
YAKIMA
VALLEY
VANCOUVER WALLA
WALLA
$0
SEATTLE SPOKANE SEATTLE
SOUTHSIDE
TRI-CITIES TACOMA VANCOUVER WALLA
WALLA
$2,326,474
$0
$1,800,000
$724,000 $700,000
$800,000
18
$3,600,000
TACOMA
$3,041,133
$685,233
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YAKIMA
VALLEY
DESTINATION MARKETING
ORGANIZATION (DMO)
FUNDING COMPARATIVE
TPA BUDGET
The following chart provides historical look at a tourism promotion assessments in key competitive markets.
$10,000,000
$7,500,000
$5,000,000
$2,500,000
$0
$8,753,619
$2,194,438
$3,578,4000
$2,050,000 $1,500,000 $1,650,000
1,100,000
$400,000
SEATTLE SPOKANE SEATTLE
SOUTHSIDE
TRI-CITIES TACOMA VANCOUVER WALLA
WALLA
19
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DESTINATION MARKETING
ORGANIZATION (DMO)
FUNDING COMPARATIVE
APPENDIX
Visit Seattle $17,515,652 14,565 $1,203
Visit Spokane & Sports Commission $6,538,482 7,169 $912
Seattle Southside Tourism Authority $3,591,000 9,394 $382
Visit Tri-Cities $3,041,133 3,670 $829
Travel Tacoma $3,600,000 7,000 $514
Yakima Valley Tourism $3,470,000 3,063 $1,133
Visit Vancouver USA $1,800,000 3,332 $540
Walla Walla Tourism $1,200,000 987 $1,216
COMPETING CITY DMO BUDGET
NUMBER OF
HOTEL ROOMS
$ SPENT
PER ROOM
The following chart provides historical look at a total budget comparative (including Hotel-Motel Tax,
Membership Investments and Tourism Promotion Assessment) in key competitive markets.
The following chart provides historical look at hotel-motel tax investments in key competitive markets.
Visit Seattle $0 14,565 $0
Visit Spokane & Sports Commission $2,326,474 7,169 $325
Seattle Southside Travel Authority $0 9,394 $0
Visit Tri-Cities $685,233 3,670 $187
Travel Tacoma $1,800,000 7,000 $257
Yakima Valley Tourism $724,000 3,063 $236
Visit Vancouver USA $700,000 3,332 $210
Walla Walla Tourism $800,000 752 $1,064
COMPETING CITY
HOTEL-MOTEL
TAX
NUMBER OF
HOTEL ROOMS
$ SPENT
PER ROOM
The following chart provides historical look at a tourism promotion assessments in key competitive markets.
Visit Seattle $8,753,619 14,545 $601
Visit Spokane & Sports Commission $2,194,438 7,169 $306
Seattle Southside Tourism Authority $3,578,400 9,394 $381
Visit Tri-Cities $2,050,000 3,670 $559
Travel Tacoma $1,500,000 7,000 $214
Yakima Valley Tourism $1,650,000 1,858 $888
Visit Vancouver USA $1,100,000 3,332 $330
Walla Walla Tourism $400,000 752 $532
COMPETING CITY TPA
NUMBER OF
HOTEL ROOMS
$ SPENT
PER ROOM
VISIT TRI-CITIES
2022 TPA BUDGET
20
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5010 Salaries $696,526.00 $682,444 $774,811 78,285 $92,367
5012 401k $33,527.00 $24,826 $38,741 5,214 $13,915
5015 Health Insurance $101,558.00 $102,481 $137,688 36,130 $35,207
5030 Payroll Taxes $58,508.00 $62,441 $75,157 16,649 $12,716
5035 Accounting Services $24,747.00 $24,744 $24,747 0 $3
5050 Telephone & Toll free $7,500.00 $6,844 $7,000 -500 $156
5060 Office Expense $9,000.00 $9,141 $9,000 0 $(141)
5070 Office Insurance $6,000.00 $5,198 $6,000 0 $802
5080 Postage $4,000.00 $2,861 $3,000 -1,000 $139
5090 Equipment Upkeep $22,000.00 $19,399 $20,000 -2,000 $601
5092 Visit Mobile $3,660.00 $3,048 $3,600 -60 $552
5095 Capital Expenditures $15,000.00 $15,628 $15,000 0 $(628)
5100 Office Rent $63,000.00 $41,390 $45,500 -17,500 $4,110
5105 Legal/Professional $2,500.00 $1,500 $2,500 0 $1,000
5110 Dues & Subscriptions $7,200.00 $7,090 $7,200 0 $110
5112 Platform Fees $58,500.00 $58,028 $61,000 2,500 $2,972
5115 Computer Licensing Fee $36,000.00 $35,187 $37,000 1,000 $1,813
5225 Website Maintenance $38,000.00 $37,672 $38,000 0 $328
5230 Training $10,000.00 $9,234 $11,000 1,000 $1,766
5290 Advertising/Marketing $440,988.00 $440,031 $512,056 71,068 $72,025
5300 Promo Items * $5,000.00 $4,542 $6,000 1,000 $1,458
5310 Bid Fees $25,000.00 $25,000 $25,000 0 $-
5315 Travel $37,200.00 $24,290 $25,000 -12,200 $710
5317 Trade Shows $46,500.00 $37,610 $45,000 -1,500 $7,390
5500 Opportunity Fund $120,000.00 $111,775 $120,000 0 $8,225
Total
Expenses
$1,871,914 $1,792,404 $2,050,000
DESTINATION MARKETING
ORGANIZATION (DMO)
FUNDING COMPARATIVE
VISIT TRI-CITIES
2022 TPA BUDGET
City of Kennewick $804,923 $906,045 $881,500 76,577 $(24,545)
City of Richland $692,608 $723,471 $738,000 45,392 $14,529
City of Pasco $374,383 $421,599 $430,500 56,117 $8,901
1000 Total Revenues: $1,871,914 $2,051,115 $2,050,000 178,086 $(1,115)
REVENUE 2022 BUDGET 2022 FORECAST
2023 PROJECTED
BUDGET
VARIANCE TO
2022 BUDGET
VARIANCE TO
2022 F/C
EXPENSES 2021 BUDGET 2021 FORECAST
2022 PROJECTED
BUDGET
VARIANCE TO
2022 BUDGET
VARIANCE TO
2022 F/C
APPENDIX21
Page 25 of 83
7130 W. Grandridge Blvd., Ste. B
Kennewick, WA 99336
(509) 735-8486 | (800) 254-5824
VisitTri-Cities.com Page 26 of 83
Visit TRI-CITIES 7130 W. Grandridge Blvd., Suite B Kennewick, WA 99336 509-735-8486 1-800-254-5824 Fax 509-783-9005 www.VisitTRI-CITIES.com info@VisitTRI-CITIES.com
August 12, 2022
Mr. Dave Zabell
City of Pasco
525 N. 3rd Avenue
Pasco, WA 99301
Dear Dave:
On behalf the staff and Board of Directors, I am pleased to present the Visit Tri-Cities Mid-Year
Report outlining the organization’s deliverables completed for the first half of the 2022.
The services and programs managed by Visit Tri-Cities are more important than ever as the tourism
industry endeavors to recover from the long-term effects of previous travel bans and limits on the size
of gatherings. The strategies that we previously put in place have been successfully executed and we
are gaining momentum as we head into the second half of 2022.
That is great news for visitor spending in the region and the Tri-Cities area tourism related businesses
that are supported by the visitor economy. The details are outlined in the enclosed report, I think you
will find that our accomplishments are something to celebrate.
Thank you for your support of Visit Tri-Cities and the tourism industry. We would not be successful
without our partners and the community alliances we enjoy.
Best Regards,
Kim Shugart
Senior Vice President
Enclosure
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VISIT TRI-CITIES
Visit Tri-Cities is supported by the cities of
Kennewick, Pasco, Richland, and West Richland;
the Tri-City Regional Hotel-Motel Commission;
Corporate Partners; as well as individual and
business members. The Mid-Year Report
summarizes destination marketing and
management activities undertaken during
the first six months of 2022.
We make the Tri-Cities bigger, bolder,
brighter, better and more cool
through tourism.
OUR MISSION
OUR VISION
Inspire wanderlust for a bold yet casual,
geeky but cool, magical experience in
wide-open spaces.
VISITOR SPENDING
The Tri-Cities region is enjoying a successful year for out-of-town visitors
and visitor spending. The June STR Report reflects an increase of 5.7% in
the number of hotel rooms sold compared to 2021, down only 1.5%
to pre-pandemic record levels of 2019. And the news gets better.
Due to area hotels’ ability to leverage the
changes in hotel inventory, revenues are
exceeding pre-pandemic levels by 15.6%.
This is fantastic news for tourism-related
businesses and attractions as demand for
services in the Tri-Cities remains strong.
PASCO
95,757
RICHLAND
172,898
KENNEWICK
159,733
Room nights sold January - June 2021
Total: 428,388
RICHLAND
171,563
PASCO
104,353
KENNEWICK
176,886
Room nights sold January - June 2022
Total: 452,802
CONVENTION &
SPORTS MARKETING
Convention and Sports Groups are key to the success of increasing visitor spending in the Tri-Cities.
Groups compliment business and leisure travel and fill weekends and shoulder seasons.
CONVENTION & SPORTS SALES
Number of conventions, sports and group events85
Number of delegates attracted59,940
Visitor spending$14,212,985
SALES ACTIVITIES
Representing total room nights22,540 Leads issued84
Sales calls954Convention & Sports service requests43
OLYMPIA SALES BLITZ
Number of attendees: 28 Meeting Planners representing 25 organizations and 58 potential events
FUTURE BUSINESS BOOKED
JANUARY - JUNE 2022
Number of future conventions,
meetings and sports events booked:
76
Future visitor spending:
$8,554,411
TBEX NORTH
The Tri-Cities welcomed 270 travel bloggers and social media influencers for the TBEX 2022 North America Spring Conference held April 18-22.
The travel content creators experienced everything the Tri-Cities has to offer including scenic flight of Tri-Cities with a visit to the Pasco Aviation
Museum, Water2Wine lunch cruise, Coyote Canyon Mammoth Site with Ice Age Floods tour, LIGO Tour, hiking, biking, kayaking, wine tours and
tasting, and more!
As of June, the conference has resulted in 16 stories about the Tri-Cities (32 Washington State) and more than 300 social media posts on Facebook,
Instagram and Twitter.
COMMITTEES MANAGED BY VISIT TRI-CITIES
Hotel Directors of Sales Committee | Tri-City Regional Hotel-Motel Commission
Tri-Cities Wine Tourism Council | Tri-Cities National Park Committee | Tri-Cities Sports Council
Tri-Cities Rivershore Enhancement Council | Benton Franklin River Heritage Foundation
2022
Mid-Year
Report
VISIT TRI-CITIES
7130 W. Grandridge Blvd., Suite B | Kennewick, WA 99336 | (509) 735-8486
CONVENTION &
SPORTS MARKETING
TBEX NORTH
AMERICA 2022
Corporate Sponsor:
Three Rivers Convention Center and Toyota Center
Page 28 of 83
Corporate Sponsor:
Washington River Protection Solutions
TRI-CITIES RIVERSHORE
ENHANCEMENT COUNCIL
The Tri-Cities Rivershore Enhancement Council (TREC) is a
multi-jurisdictional program coordinated by Visit Tri-Cities which is
helping the community rediscover its river shores and is working to
emphasize restoration, development and enhancement activities.
• Members of TREC held a Strategic Planning Retreat in January
to identify priorities and issues for TREC. The top key issues and
priorities identified include re-conveyance, environmental
issues (including algae), persons experiencing homelessness
along the shorelines, Snake River Dams, continued
implementation of wayfinding, in addition to connectivity
and enhancement projects.
• TREC will be coordinating efforts to upgrade the Cable Bridge
Lighting from high pressure to LED lights. A subcommittee
has been formed and includes representation from the cities,
port districts and counties with support from Benton and
Franklin PUDs; Washington State Department of Transportation;
community members and Visit Tri-Cities.
• Visitors and residents alike may have noticed the installation of
wayfinding signs around the community. To date, each of the
cities has added signage and the project is now in the second to
third phase of completion depending on location. The phases
include Phase 1: regional gateways, city gateways, Phase 2:
vehicular directional signage, Phase 3: trails and parks and
recreation signage, Phase 4: Visitor Center.
24
In an effort to reach as many visitors as possible, Visit Tri-Cities maximizes
destination exposure through digital, social advertising, broadcast media
and print. This approach reaches a broad and diverse audience.
MARKETING &
COMMUNICATIONS
Print advertisements Total digital impressions6,996,987
WEBSITE STATS
Unique users106,790
Page views240,955
SOCIAL MEDIA
6,448 followers
29,662 followers
11,298 followers
1,902 followers
TOURISM
DEVELOPMENT
Visit Tri-Cities manages tourism-related programs within the community in
order to position the Tri-Cities as a desirable and compelling visitor destination.
• Visit Tri-Cities partnered with Bandwango to develop and launch the Heart
of Washington Wine Country Pass, a paid tasting pass. The pass features
nine local wineries that offer tastings, flights and discounts. One-day,
three-day and 90-day passes are available.
• Visit Tri-Cities installed a new digital information kiosk with touch screen
technology in the Visitor Center. The branded tower offers the ability for
visitors to build a custom travel itinerary featuring local tourism-related
businesses, events, hotels, restaurants, transportation and more. The
itinerary can be delivered to the visitor via email. The kiosk also has a
photo booth style camera for visitors to commemorate their Tri-Cities visit
and post to social media. Additional kiosks have been placed in the Three
Rivers Convention Center in Kennewick and the Tri-Cities Airport in Pasco
to provide visitors with the latest in tourism information.
Visit Tri-Cities launched a member extranet portal
to better serve members. The portal allows member
businesses to update website listings and photos,
contact information, add happenings to the calendar
of events and more.
MEMBERSHIP
New Tourism Members January – June 202230
Total Tourism Members as of June 30, 2022347
Visit Tri-Cities collaborates with local businesses, the
public sector and other partners to provide a great
visitor experience, celebrate the community and
improve quality of life for residents.
VISITOR CENTER
Visitor inquiries January – June 20221,381
TRI-IDEAS
Visit Tri-Cities launched Tri-IDEAs, a program exploring and celebrating
Inclusivity, Diversity, Equity and Accessibility. Visit Tri-Cities connects with
business owners, community leaders, event organizers, residents and
more to highlight, share and celebrate the diversity of the Tri-Cities that
can be experienced through travel and tourism activities.
Community features January – June 202221
Corporate Sponsor:
Bechtel
Broadcast advertisements in-market233
Corporate Sponsor:
Central Plateau Cleanup Company (CPCCo)
MEDIA OUTREACH
Visit Tri-Cities takes a proactive approach
to hosting travel writers and other media
professionals, positioning the Tri-Cities as
a premier destination for travelers.
Positive stories51
Impressions3,796,985,060
Coverage views3,158,285
Writers and Content Creators hosted314
Corporate Sponsor:
Hanford Mission Integration Solutions (HMIS)
The Eco-Tourism & Heritage program focuses on restoring
and preserving the natural environment to enhance outdoor
recreation opportunities while educating the community and
visitors on cultural and historical offerings in the Tri-Cities.
TRI-CITIES RIVERSHORE
ENHANCEMENT COUNCIL
ECO-TOURISM &
HERITAGE
Corporate Sponsor:
Battelle
Partner referrals6,682
VISITING FRIENDS &
RELATIVES
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ITEMS FOR DISCUSSION
Visit Tri-Cities Mid-Year Report
Tourism Promotion Area Programs
TPA Budget
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TOURISM PROMOTION ASSESSMENTS
SUPPORT:Convention, Sports and Group Marketing
Digital Advertising
Social Media Advertising
Broadcast Advertising
Wine Country, STEM, and Outdoor Recreation
Website
Regional and National Trade Shows
Opportunity Fund Grants
Regional Collaborative Projects
Page 39 of 83
TRI-CITY REGIONAL
HOTEL-MOTEL
COMMISSIONCITY OF KENNEWICK
Mark Blotz, Clover Island Inn
Nickolas Woody, Inn at Columbia Center
Marie Mosley, Ex Officio, City of Kennewick
CITY OF PASCO
Monica Hammerberg, Hampton Inn & Suites Pasco / Tri-Cities
Jerry Beach, A-1 Hospitality
Dave Zabell, Ex Officio, City of Pasco
CITY OF RICHLAND
Lacey Stephens, Home2 Suites by Hilton
Linda Hendricks, Hampton Inn Richland
Jon Amundson, Ex Officio, City of RichlandPage 40 of 83
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AGENDA REPORT
FOR: City Council October 18, 2022
TO: Dave Zabell, City Manager City Council Workshop
Meeting: 10/24/22
FROM: Adam Lincoln, Deputy City Manager
Executive
SUBJECT: Presentation of 2023 Legislative Priorities
I. REFERENCE(S):
Draft Resolution
Draft 2023 Legislative Priorities
PowerPoint Presentation
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Presentation by Briahna Murray, Vice President, Gordon Thomas Honeywell
Governmental Affairs
III. FISCAL IMPACT:
N/A
IV. HISTORY AND FACTS BRIEF:
The 2023 Washington State Legislative session will convene on Monday,
January 9th. The 2023 session is the first year of the two -year legislative
biennium, commonly referred to as the "long" session, the odd year session is
scheduled for 105 days. The long session focuses on the adoption of the biennial
operating, capital, and transportation budgets.
Gordon Thomas Honeywell Governmental Affairs (GTHGA) has been contracted
to assist in promoting the Council's legislative priorities to the legislature. In doing
so GTHGA assists in the development a comprehensive legislative agenda and
in furthering that agenda in Olympia by providing on -the-ground (or virtual)
presence in Olympia during session, monitoring the legislature throughout the
year, and advancing the City's legislative agenda.
Page 48 of 83
The City has benefited by maintaining a proactive posture with the legislature
regarding the interests of Pasco. One means by which Council has made its
concerns and interests known to the legislature, and specifically its legislative
delegation, is through the adoption of its City Legislative Priorities Statement.
V. DISCUSSION:
Attached is the draft 2023 Legislative Priorities list, which reflects modifications
to the previous agenda as recommended by staff and the legislative consultant,
Briahna Murray, Vice President, GTHGA. The proposed amendments to the
legislative priorities considered changed circumstances over the past year;
additionally, the draft priorities reflect current circumstances, overall Council
policy direction and the likelihood of success.
The GTHGA team will present Council with an overview of the upcoming session
and review the draft priorities and strategies for advocacy.
Staff requests Council discussion and direction with regard to the draft priorities
in order finalize them for adoption by resolution at a later date.
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Resolution – 2023 Legislative Priorities - 1
RESOLUTION NO. _____
A RESOLUTION OF THE CITY OF PASCO, WASHINGTON,
DECLARING THE CITY’S LEGISLATIVE PRIORITIES FOR THE 2023
SESSION OF THE WASHINGTON STATE LEGISLATURE.
WHEREAS, the 2023 Legislative Session of the Washington State Legislature
commences on January 9, 2023; and
WHEREAS, the City of Pasco, as a municipal corporation and political subdivision of the
State of Washington can be substantially affected by the actions of the Washington State
Legislature; and
WHEREAS, the City Council has evaluated conditions impacting the City of Pasco and
opportunities to improve the services the City provides to its citizenry; and
WHEREAS, the City Council desires to identify the legislative priorities for the 2023
Legislative Session so they can be provided to state legislators prior to the commencement of the
next legislative session.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF PASCO, WASHINGTON:
Section 1. That the legislative objectives stated herein constitute the priorities of the City
of Pasco for the 2023 Legislative Session.
• DOWNTOWN PASCO NORTH PLAZA: The City requests $750,000 to
renovate the nearly 50-year-old outdated Downtown Pasco North Plaza. When
combined with other downtown investments, the North Plaza will serve as a catalyst
for Pasco’s vibrant downtown and attract visitors to support small businesses and
economic growth.
• PROCESS WATER REUSE FACILITY (PWRF): The City requests $5 million
as part of a public-private partnership to upgrade its Process Water Reuse Facility
to make it more efficient and environmentally friendly. The facility treats and
disposes of food production wastewater through irrigation of nearby farmland. The
total investment to upgrade the facility is $80 million.
• GESA STADIUM IMPROVEMENTS: The City joins communities throughout
the state to request $24 million to improve publicly owned baseball stadiums. The
City of Pasco owns Gesa Stadium, a public gathering place, and is the home of the
Dust Devils. The Dust Devils attract 108,836 visitors to the Tri-Cities annually and
are a fixture in the community. Of the $24 million, $3 million would be allocated
to improve Gesa Stadium.
Page 50 of 83
Resolution – 2023 Legislative Priorities - 2
• HOUSING: The City amended its zoning code to allow middle housing types in 80% of
the city. The City now requests that the state remove other barriers to the construction of
housing, such as relaxing condominium liability regulations, reducing construction costs,
and providing tax incentives. The City supports state funding, such as the Housing Trust
Fund, to ensure housing is constructed to serve all income levels.
• PUBLIC SAFETY & BEHAVIORAL HEALTH SERVICES: The Pasco
community has experienced a significant increase in crime. In response, the City
requests the following:
o Allocate $925,000 annually to fund two Basic Law Enforcement Academy
classes in the Tri-Cities to expedite the training of police officers once hired.
o Increase funding for alternative response teams, treatment facilities for
adults and juveniles, and funding for social workers, treatment providers,
and system navigators to help direct people to treatment.
o Allow officers to take a custodial action for the possession of controlled
substances, and fund adequate treatment options.
o Clarify that officers can engage in vehicular pursuits when appropriate.
• TRANSPORTATION FUNDING: The City requests that the state invest in
transportation projects throughout Pasco:
o Funding to preserve and maintain the local transportation system
o $3 million for the Road 76 Overcrossing Project
o $8 million for the Broadmoor Bike/Ped Crossing over I-182
o $1.5 million for State Route 12 Safety Improvements
o $2 million for a feasibility study to allow eastbound access on to I-182
o Fully fund grant programs, such as the WSDOT Bike/Ped Program, that will
allow the City to receive grant funds.
Section 2. The City Manager is hereby directed to inform state legislators and other
appropriate parties of the City’s 2023 Legislative Priorities.
PASSED by the City Council of the City of Pasco, Washington on this ___ day of
_________, 2022.
_____________________________
Blanche Barajas
Mayor
ATTEST: APPROVED AS TO FORM:
_____________________________ ___________________________
Debra Barham, CMC Kerr Ferguson Law, PLLC
City Clerk City Attorney
Page 51 of 83
City of Pasco
2023 State Legislative Priorities
DOWNTOWN PASCO NORTH PLAZA: The City requests $750,000 to renovate the
nearly 50-year-old outdated Downtown Pasco North Plaza. When combined with other
downtown investments, the North Plaza will serve as a catalyst for Pasco’s vibrant
downtown and attract visitors to support small businesses and economic growth.
PROCESS WATER REUSE FACILITY (PWRF): The City requests $5 million as part of
a public-private partnership to upgrade its Process Water Reuse Facility to make it more
efficient and environmentally friendly. The facility treats and disposes of food production
wastewater through irrigation of nearby farmland. The total investment to upgrade the
facility is $80 million.
GESA STADIUM: The City joins communities throughout the state to request $24 million
to improve publicly owned baseball stadiums. The City of Pasco owns Gesa Stadium , a
public gathering place, and is the home of the Dust Devils. The Dust Devils attract
108,836 visitors to the Tri-Cities annually and are a fixture in the community. Of the $24
million, $3 million would be allocated to improve Gesa Stadium.
HOUSING: The City amended its zoning code to allow middle housing types in 80% of
the city. The City now requests that the state remove other barriers to the construction of
housing, such as relaxing condominium liability regulations, reducing construction costs,
and providing tax incentives. The City supports state funding, such as the Housing Trust
Fund, to ensure housing is constructed to serve all income levels.
PUBLIC SAFETY & BEHAVIORAL HEALTH: The Pasco community has experienced a
significant increase in crime. In response, the City requests the following:
• Allocate $925,000 annually to fund two Basic Law Enforcement Academy classes
in the Tri-Cities to expedite the training of police officers once hired.
• Increase funding for alternative response teams, treatment facilities for adults and
juveniles, and funding for social workers, treatment providers, and system
navigators to help direct people to treatment.
• Allow officers to take a custodial action for the possession of controlled
substances, and fund adequate treatment options.
• Clarify that officers can engage in vehicular pursuits when appropriate.
TRANSPORTATION: The City requests that the state invest in transportation projects
throughout Pasco:
• Funding to preserve and maintain the local transportation system
• $3 million for the Road 76 Overcrossing Project
• $8 million for the Broadmoor Bike/Ped Crossing over I-182
• $1.5 million for State Route 12 Safety Improvements
• $2 million for a feasibility study to allow eastbound access on to I-182
• Fully fund grant programs, such as the WSDOT Bike/Ped Program, that will allow
the City to receive grant funds.
Contact:
City Manager
(509) 545-3404
citymanager@
pasco-wa.gov
www.pasco-
wa.gov
Page 52 of 83
FINANCE/GENERAL GOVERNMENT
State-Shared Revenues Pasco supports preserving and enhancing state-shared revenue streams.
Local Control Pasco opposes any proposals that restrict, mandate, or otherwise interfere
with the city’s ability to make local decisions.
Election of Judges Pasco opposes legislation mandating that part-time municipal court judges
be elected rather than appointed.
Labor Reform Pasco opposes legislation that increases labor costs.
Pet Adoption PRA Exemption Pasco supports legislation that would create an exemption from the Public
Records Act the disclosure of pet adoption information.
INFRASTRUCTURE & ECONOMIC DEVELOPMENT
Complete Streets Funding Pasco supports increased funding for complete streets grants.
Tri-Cities Mobility Pasco supports efforts to explore a third crossing over the Columbia River to
improve regional mobility throughout the Tri-Cities.
Lower Snake River Dams Pasco opposes the removal of dams along both the Columbia and Snake
Rivers.
Economic Development Tools Pasco supports economic development tools to spur development downtown
and in key commercial corridors.
Public Work Assistance Account Pasco supports increased funding to the Public Works Assistance Account to
fund basic infrastructure like drinking and wastewater.
LAND USE
Growth Management Act Paco opposes any proposals that create new planning obligations within the
Growth Management Act that are not coupled with adequate funding.
Pasco DNR Property
Pasco will continue working collaboratively with DNR to develop the
commercially-zoned properties west of Road 68. Pasco is opposed to DNR
buying land within the City’s UGA and asks that DNR divest itself of the
undeveloped land it currently owns within the UGA.
Annexation
Pasco supports incentives that encourage annexation, including utilizing
utility extensions, and mechanisms that facilitate the annexation of
unincorporated islands.
Water Rights Pasco supports legislation that increases the ability for cities to secure
municipal water rights.
The City of Pasco Supports/Opposes
Page 53 of 83
City of Pasco
Preparing for the
2023 Legislative
SessionPage 54 of 83
Overview
2023 Session
Expectations
Draft 2023
Agenda Next StepsPage 55 of 83
2023 Session Expectations
First year of the two-year biennium, 105-day session
Tasks before the 2023 Legislature:
Develop 2023-25 operating, capital, and transportation
budgets
Consider and adopt policy bills
Political context
November elections formative, 25+ new legislators
Committee assignments in Nov/Dec 2022Page 56 of 83
Legislative Agenda Structure
Top Priorities Support/OpposePage 57 of 83
2023 Draft
Legislative
Agenda
Top Priorities
•Downtown Pasco North Plaza
•Process Water Reuse Facility
•Gesa Stadium
•Housing
•Public Safety & Behavioral
Health
•TransportationPage 58 of 83
Downtown Pasco North Plaza
Capital budget request: $750,000
Builds on previous investments
Focus messaging on economic developmentPage 59 of 83
Process Water Reuse Facility
$5 million capital funding request
Public-Private-Partnership
Focus on environmentally sustainable components of
project Page 60 of 83
Gesa Stadium
Eleven communities across the state are asking for a
total of $24 million to upgrade publicly owned minor
league baseball stadiums to support economic
development.
If awarded, Gesa Stadium would be allocated $3 million
of the $24 millionPage 61 of 83
Housing
Pasco has amended its zoning code to increase density
Barriers remain to the construction of housing:
Revise liability for developers of condominiums
Evaluate increasing construction costs
Consider incentives to reduce barriersPage 62 of 83
Public Safety & Behavioral Health
Operating funds for Tri -Cities regional Basic Law
Enforcement Academy
Increased treatment and crisis response
Possession of controlled substances and substance use
treatment
Revision to policing policies, such as vehicular pursuitsPage 63 of 83
Transportation
Funding to preserve and maintain the local transportation system
$3 million for the Road 76 Overcrossing Project
$8 million for the Broadmoor Bike/Ped Crossing over I-182
$1.5 million for State Route 12 Safety Improvements
$2 million for a feasibility study to allow eastbound access on to I-182
Fully fund grant programs, such as the WSDOT Bike/Ped Program, that will allow the City to receive grant fundsPage 64 of 83
Support/Oppose
State-Shared Revenues
Lower Snake River Dams
Public Works Assistance Account
Growth Management Act
Water RIghtsPage 65 of 83
Legislative Agenda Structure
Approve
agenda
November
meeting with
legislators
Session
begins
January 9thPage 66 of 83
Questions?
Briahna Murray
State Lobbyist, Partner
bmurray@gth-gov.com
(253) 310-5477Page 67 of 83
AGENDA REPORT
FOR: City Council October 21, 2022
TO: Dave Zabell, City Manager City Council Workshop
Meeting: 10/24/22
FROM: Dave Zabell, City Manager
Executive
SUBJECT: Presentation of 2023-2024 Biennial Budget
I. REFERENCE(S):
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Presentation of the City of Pasco 2023-2024 Biennial Budget
III. FISCAL IMPACT:
2023-2024 Biennial Budgets - Operating and Capital Projects for the City of
Pasco
IV. HISTORY AND FACTS BRIEF:
Prior to 2019, the City of Pasco operated on annual Operating and Capital
Projects Budgets and effective in 2018 with the development of the 2 019-2020
budget cycle the City transitioned to a biennial budgeting process.
V. DISCUSSION:
Tonight, staff will introduce the 2023-2024 Biennial Budget, as well as provide a
General Fund Briefing, Department Presentations, Capital Projects overview
and policy considerations for Council to consider as they review the budget
document over the next few weeks. A formal preliminary budget document will
be distributed later in the week.
Page 68 of 83
AGENDA REPORT
FOR: City Council October 6, 2022
TO: Dave Zabell, City Manager City Council Workshop
Meeting: 10/24/22
FROM: Steve Worley, Director
Public Works
SUBJECT: Resolution - Argent Road Phase 1 Project Acceptance
I. REFERENCE(S):
Resolution
Presentation
II. ACTION REQUESTED OF COUNCIL / STAFF RECOMMENDATIONS:
Discussion
III. FISCAL IMPACT:
See below.
IV. HISTORY AND FACTS BRIEF:
Argent Road from North 20th Avenue to Saraceno Way
The City of Pasco along with partners Columbia Basin Community College
(CBC) and the Port of Pasco (Port) worked together to envision necessary
improvements to the Argent Road corridor from Road 36 to 20th Avenue. This
project is the first phase of three phases. Phase 1 extends along Argent Road
corridor between 20th avenue and Saraceno Way/Varney Lane. Phase 2
involves traffic signal installation and other improvements at the intersection of
Road 36, which is currently in construction, Phase 3, roadway widening and
ped/bike improvements extending between Varney Ln and Road 36 is
anticipated to be advertised for bids in the winter of 22/23, once right -of-way
acquisition processes are completed.
This contract involves traffic signal upgrades and modifications, ADA curb ramp
upgrades, installation of countdown pedestrian signal heads, installation of
access management median curbing, installation of two pedestrian hybrid
beacons, widening of a section of a roadway, and other work.
Page 69 of 83
The project bid was awarded on June 28, 2021, by Council to Culbert
Construction, Inc. of Pasco, WA, in the amount of $1,995,935.77. The project is
now complete and was constructed per project specifications. Final construction
costs were $2,049,407.16.
Formal acceptance of public works projects are required by State law and start
the 45-day period within which an outside vendor, supplier or laborer would have
an opportunity to file a claim against this project pursuant to RCW 60.28.011 (2).
Upon completion of the 45-day lien filing period, retainage being held by the City
may be released upon receipts of the following:
• An affidavit of no liens
• A release from the Department of Revenue that all taxes have been paid
• A release from any claims from the Department of Labor and Industries,
pursuant to RCW 60.28.051
V. DISCUSSION:
Staff recommends City Council's acceptance of the project as constructed by the
above-listed contractor.
Page 70 of 83
Resolution – Argent Road Widening – Phase 1 Project Closeout - 1
RESOLUTION NO. ________
A RESOLUTION OF THE CITY OF PASCO, WASHINGTON,
ACCEPTING WORK PERFORMED BY CULBERT CONSTRUCTION, INC.
UNDER CONTRACT FOR THE ARGENT ROAD WIDENING – PHASE 1 (20TH
AVE TO SARACENO WAY) PROJECT.
WHEREAS, the work performed by Culbert Construction, Inc., under contract for the
Argent Road Widening – Phase 1 (20th Ave to Saraceno Way) project, has been examined by City
of Pasco staff and has been found to be in apparent compliance with the applicable project
specifications and drawings; and
WHEREAS, it is the City Staff’s recommendation that the City of Pasco formally accepts
the contractor's work and the project as complete.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF PASCO, WASHINGTON:
That the City Council concurs with the Staff’s recommendation and thereby accepts the
work performed by Culbert Construction, Inc., under contract for the Argent Road Widening –
Phase 1 (20th Ave to Saraceno Way) project, as being completed in apparent compliance with the
project specifications and drawings; and
Be It Further Resolved, that the City Clerk is hereby directed to notify the Washington
State Department of Revenue of this acceptance; and
Be It Further Resolved, that the final payment of retainage being withheld pursuant to
applicable laws, regulations and administrative determination shall be released upon satisfaction
of same and verification thereof by the Public Works Director and Finance Director.
PASSED by the City Council of the City of Pasco, Washington, this ___ day of November,
2022.
Blanche Barajas
Mayor
ATTEST: APPROVED AS TO FORM:
_____________________________ ___________________________
Debra Barham, CMC Kerr Ferguson Law, PLLC
City Clerk City Attorneys
Page 71 of 83
Pasco City Council Workshop
Meeting
October 24, 2022Page 72 of 83
Argent Road Widening, Phase 1
Project #12-001
Construction Contract Awarded to:
•Culbert Construction, Inc.
•$1,995,935.77
Final Construction Cost:
•$2,049,407.16
Change Order(s):
•#1 –Utility Conflicts, Pavement Marking Removal and
Associated Additional Work $24,008.33Page 73 of 83
Argent Road Widening, Phase 1
Before Page 74 of 83
Argent Road Widening, Phase 1
In Progress
Page 75 of 83
Argent Rd Widening, Phase 1
In Progress
Page 76 of 83
Argent Rd Widening, Phase 1
In Progress
Page 77 of 83
Argent Rd Widening, Phase 1
In Progress
Page 78 of 83
Argent Road Widening, Phase 1
Complete
Page 79 of 83
Argent Road Widening, Phase 1
Completed Page 80 of 83
Questions?Page 81 of 83
QUALITY OF LIFE
Promote a high-quality of life through quality programs, services and appropriate investment and re-
investment in community infrastructure including, but not limited to:
• Completion of Transportation System Master Plan and design standard updates to promote greater
neighborhood cohesion in new and re-developed neighborhoods through design elements, e.g.;
connectivity, walkability, aesthetics, sustainability, and community gathering spaces.
• Completion of the Parks, Recreation and Open Space Plan and development of an implementation
strategy to enhance such services equitably across the community. • Completion of the Housing Action and Implementation Plan with a focus on a variety of housing to address
the needs of the growing population.
FINANCIAL SUSTAINABILITY
Enhance the long-term viability, value, and service levels of services and programs, including, but not
limited to:
• Adopting policies and strategic investment standards to assure consistency of long-range planning to include
update of impact fees, area fees to specific infrastructure, and SEPA mitigation measures related to new
development, e.g.; schools, traffic, parks, and fire.
COMMUNITY TRANSPORTATION NETWORK
Promote a highly functional multi-modal transportation system including, but not limited to:
• Application of the adopted Transportation System Master Plan including development of policies, regulations,
programs, and projects that provide for greater connectivity, strategic investment, mobility, multi -modal
systems, accessibility, efficiency, and safety.
COMMUNITY SAFETY
Promote proactive approaches for the strategic investment of infrastructure, staffing, and equipment
including, but not limited to:
• Adoption and develop implementation strategies for Comprehensive Fire Master Plan aimed at maintaining the
current Washington State Rating Bureau Class 3 community rating.
• Collaboration with regional partners to influence strategies to reduce incidences of homeless by leveraging
existing resources such as the newly implemented 0.1% mental health sales tax, use of resource navigator
programs, and other efforts. • Development of an implementation strategy for the Comprehensive Police Master Plan to support future service
levels of the department to assure sustainability, public safety, officer safety, crime control, and compliance
with legislative mandates.
ECONOMIC VITALITY
Promote and encourage economic vitality including, but not limited to:
• Implementation of the Comprehensive Land Use Plan through related actions including zoning code changes,
phased sign code update, and development regulations and standards.
• Completion of Area Master Plans and environmental analysis complementing the Comprehensive Land Use
Plan such as Downtown and Broadmoor Master Plans.
• Development of an Economic Development Plan, including revitalization efforts.
COMMUNITY IDENTITY
Identify opportunities to enhance community identity, cohesion, and image including, but not limited to:
• Development of a Community Engagement Plan to evaluate strategies, technologies, and other opportunities
to further inclusivity, community engagement, and inter-agency and constituent coordination efforts.
• Support of the Arts and Culture Commission in promoting unity and the celebration of diversity through art
and culture programs, recognition of significant events or occurrences, and participation/sponsorship of events
within the community.
Page 82 of 83
CALIDAD DE VIDA
Promover una calidad de vida alta a través de programas de calidad, servicios, inversiones y reinversiones
apropiadas en la infraestructura de la comunidad incluyendo, pero no limitado a:
• Terminar el Plan de Transportación para promover más cohesión entre nuestras vecindades actuales y re-desarrolladas
a través de elementos de diseño, p.ej. conectividad, transitabilidad, sostenibilidad estética, y espacios para reuniones
comunitarias.
• Terminar el Plan de los Parques, la Recreación, y los Espacios Vacíos y el desarrollo de una estrategia de
implementación para mejorar tales servicios justamente a lo largo de la comunidad.
• Terminar el Plan de Acción e Implementación de Viviendas con un enfoque en una variedad de viviendas para tratar las
necesidades del aumento en la población.
SOSTENIBIILIDAD FINANCIERA
Mejorar la viabilidad a largo plazo, el valor, y los niveles de los servicios y los programas, incluyendo, pero no
limitado a:
• Adoptar las políticas y los estándares de inversión estratégica para asegurar consistencia en la planificación a largo
plazo para incluir la actualización de las tarifas de impacto, las tarifas en áreas de infraestructura específica, y las
medidas de mitigación SEPA relacionadas con el nuevo desarrollo, p.ej. escuelas, tráfico, parques, e incendios.
RED DE TRANSPORTACION COMUNITARIA
Promover un sistema de transportación multimodal en alta operación incluyendo, pero no limitado a:
• Aplicar el Plan de Transportación que fue adoptado, incluyendo el desarrollo de las políticas, las reglas, los programas,
y los proyectos que proporcionan más conectividad, inversión estratégica, movilidad, sistemas multimodales,
accesibilidad, eficiencia, y seguridad.
SEGURIDAD COMUNITARIA
Promover métodos proactivos para la inversión estratégica en la infraestructura, el personal, y el equipo
incluyendo, pero no limitado a:
• Adoptar y desarrollar estrategias de implementación para el Plan Comprehensivo para Incendios. Con el propósito de
mantener la clasificación comunitaria actual en la tercera Clase del Departamento de Clasificación del Estado de
Washington.
• Colaborar con socios regionales para influenciar estrategias que reduzcan los incidentes de personas sin hogar al
hacer uso de los recursos actuales como el impuesto de ventas de 0.1% implementado recientemente para la salud
mental, el uso de programas para navegar los recursos, y otros esfuerzos.
• Desarrollar una estrategia de implementación para el Plan Comprehensivo de la Policía para apoyar los niveles futuros
de servicio del departamento para asegurar la sostenibilidad, la seguridad pública, la seguridad de los policías, el
control de crímenes, y el cumplimiento con los mandatos legislativos.
VITALIDAD ECONOMICA
Promover y fomentar vitalidad económica incluyendo, pero no limitado a:
• Implementar el Plan Comprehensivo del Uso de Terreno a través de acciones relacionadas, incluyendo cambios de los
códigos de zonificación, actualización en las etapas de los códigos de las señales, y el desarrollo de las reglas y los
estándares.
• Terminar los Planes de las Áreas y un análisis ambiental el cual complementa al plan integral de uso de la tierra como a
los Planes del Centro y de Broadmoor.
• Desarrollar un Plan de Desarrollo Económico, el cual incluya esfuerzos de revitalización.
IDENTIDAD COMUNITARIA
Identificar oportunidades para mejorar la identidad comunitaria, la cohesión, y la imagen incluyendo, pero no
limitado a:
• Desarrollar un Plan de Participación de la Comunidad para evaluar las estrategias, las tecnologías, y otras
oportunidades para promover la inclusividad, la participación de la comunidad, y los esfuerzos interdepartamentales y de
coordinación de los constituyentes.
• Apoyar a la Comisión de las Artes y Cultura al promover la unidad y la celebración de la diversidad a través de
programas de arte y cultura, reconocer eventos o acontecimientos significantes, y participar/patrocinar eventos dentro
de la comunidad.
Page 83 of 83